{"data":[{"status":"published","created":"2026-03-24T14:54:20.397643Z","updated":"2026-03-24T16:10:12.890380Z","published":"2026-03-24T14:53:33.313000Z","scheduled":null,"title":"Why Keyword Research Doesn't Work in 2026 (And What to Do Instead)","slug":"topic-research","body":"<p>I was working on an in-house marketing team when Google&rsquo;s AI Overviews debuted and organic traffic began dropping for many (if not most) websites all across the web.</p>\n<p>Even despite maintaining our good keyword rankings, organic traffic dropped significantly.</p>\n<p>Something fundamental had shifted in the way search worked. I spent a lot of time analyzing data, running reports, and trying to figure out what we were missing. Eventually, I realized that we&rsquo;d have to change our entire approach to keyword research, creating a content strategy, and building visibility online.</p>\n<p>Traditional keyword research focuses on individual search queries. But AI search platforms like Google&rsquo;s AI Overviews, ChatGPT, and Perplexity don't work that way.</p>\n<p>Instead, they understand topics, <a href=\"https://explodingtopics.com/blog/context-engineering-marketing\">context</a>, and relationships between concepts.</p>\n<p>So, creating content around and optimizing for individual keywords just doesn&rsquo;t work anymore.</p>\n<p>If you want to maintain organic rankings while also building visibility in LLMs, you have to make the shift from keyword research to <strong>topic research</strong> instead.</p>\n<p><strong>[list=startup number=5 category=ai]</strong></p>\n<h3>Topics vs. Keywords</h3>\n<p>What does that mean, to shift from keywords to topics?</p>\n<p><strong>Keywords</strong> are specific search terms users type into search engines.</p>\n<p><strong>Topics</strong> are broader themes that encompass multiple related keywords, questions, and concepts.</p>\n<p>The key differences:</p>\n<table class=\"tableVariant1\">\n<tbody>\n<tr>\n<td></td>\n<td><strong>Keywords</strong></td>\n<td><strong>Topics</strong></td>\n</tr>\n<tr>\n<td>Scope</td>\n<td>Single query or phrase</td>\n<td>Broader theme with multiple subtopics</td>\n</tr>\n<tr>\n<td>Focus</td>\n<td>Exact match terms and very slight variations</td>\n<td>Wider coverage</td>\n</tr>\n<tr>\n<td>User intent</td>\n<td>One specific question</td>\n<td>Full exploration of a subject</td>\n</tr>\n<tr>\n<td>SEO impact</td>\n<td>Limited to one query and slight variations</td>\n<td>Visibility across many queries</td>\n</tr>\n</tbody>\n</table>\n<p>Over the past decade, Google&rsquo;s updates have pushed search far beyond simple phrase matching toward a more contextual understanding of content.</p>\n<p>Google and AI platforms now understand context, not just words. They recognize relationships between concepts, synthesize information across multiple sources, and prioritize comprehensive topic coverage over keyword density.</p>\n<p>User search behavior changed, too. People ask conversational questions instead of typing careful keyword phrases. They explore topics through multiple queries and expect AI to understand context from previous questions. In fact, according to <a href=\"https://blog.google/products-and-platforms/products/search/year-in-search-2025/\">Google</a>, searches beginning with &ldquo;tell me about&hellip;&rdquo; jumped up 70% year-over-year in 2025.</p>\n<p>Plus, according to Semrush research,<a href=\"https://www.semrush.com/blog/ai-search-seo-traffic-study/\"> ChatGPT cites pages ranking in positions 21+ almost 90% of the time</a>. So higher keyword rankings won&rsquo;t even ensure AI visibility.</p>\n<p><img src=\"https://cdn.buttercms.com/YILO6ruRSgitg3HOUD56\" alt=\"Ranking positions of LLM-cited search results\"></p>\n<div class=\"callout-box\">\n<p><strong>The takeaway: </strong>Your keyword rankings don't determine AI visibility. Factors like topical authority and contextual fit do.</p>\n</div>\n<h3>Create Topical Authority with Query Fanout and Topic Clusters</h3>\n<p>So how does topical authority actually work in practice? You need to be fluent in these two concepts: query fanout and topic clusters.</p>\n<h4><strong>Query Fanout</strong></h4>\n<p>Query fanout<strong> </strong>describes how one broad topic generates dozens or hundreds of related search queries. Instead of users searching for a single keyword, they explore topics through multiple questions and angles.</p>\n<p>Take email marketing as an example. Traditional keyword research might identify queries like \"email marketing software,\" \"email marketing tips,\" or \"email marketing best practices.\" You'd create separate pieces targeting each keyword.</p>\n<p>But users don't actually search that way anymore. Someone interested in email marketing might ask AI platforms: How do I improve email deliverability? What's the best time to send marketing emails? How do I segment my email list? What email automation workflows work best? How do I stay compliant with regulations?</p>\n<p>All these queries relate to the same topic but use completely different keywords. That's query fanout in action.</p>\n<p><img src=\"https://cdn.buttercms.com/Egr8Cw1HR5ajgVA3qWHw\" alt=\"Query fanout example\"></p>\n<p>This changes what you create. Instead of writing separate articles for each individual query, you&rsquo;re going to fan out your coverage with topic clusters.</p>\n<h4><strong>Topic Clusters</strong></h4>\n<p>Topic clusters organize content around broader themes. Whereas keyword research produces a list of target phrases, topic research produces a map of related concepts called topic clusters. You identify the core topic, map out subtopics and questions people ask about it, and create content that establishes authority across the entire topic area.</p>\n<p><img src=\"https://cdn.buttercms.com/8NkmuYGORCuqb7opz1Z8\" alt=\"Topic cluster example\"></p>\n<p>So instead of writing separate articles targeting \"best email marketing software,\" \"email marketing tips,\" and \"email marketing ROI,\" you build wide coverage of the entire email marketing topic. Your pillar page addresses the core strategy. Your supporting content dives deep into software, deliverability, segmentation, automation, compliance, and analytics.</p>\n<p>When AI platforms see this fanned out coverage, they recognize you as an authority on email marketing broadly, rather than just on individual keyword phrases. You get cited across hundreds of related searches instead of ranking for three specific keywords.</p>\n<h3>My Topic Research Framework</h3>\n<p>Now as a freelance content strategist, I&rsquo;ve completely rebuilt my content research process around topics instead of keywords to help my clients gain AI visibility AND keep the organic clicks they&rsquo;re managing to get.</p>\n<p><strong>[cta:trends]</strong></p>\n<p>The framework I use now starts with identifying the right topics to target, then mapping out subtopics and questions.</p>\n<p>Here&rsquo;s my process:</p>\n<h4>Step 1: Identify Topics to Target</h4>\n<p>First, you need to understand what your audience actually cares about. I use a couple different approaches depending on whether I'm looking for established topics or trending ones.</p>\n<p>When researching established topics, I look at:</p>\n<ul>\n<li><strong>Questions</strong> the audience is asking in customer support conversations, sales calls, and on social media</li>\n<li><strong>Competitor content</strong> that&rsquo;s driving visibility for them</li>\n<li><strong>Goals and problems </strong>the audience has that<strong> </strong>I can solve using the jobs to be done (JTBD) framework</li>\n<li><strong>Existing content</strong> performance and topic areas where some authority is already built</li>\n</ul>\n<p>Shooting for visibility around established topics is a great place to start, but creating content around <a href=\"https://explodingtopics.com/topic\">trending topics</a> provides a huge opportunity to grow your visibility faster.</p>\n<p>With up-and-coming topics, the content landscape is much less saturated, leaving more room for you to swoop in and build authority.</p>\n<p>To find those emerging topics, I use <a href=\"https://www.semrush.com/lp/exploding-topics-pricing/en/\">Exploding Topics Pro</a>. It shows me which topics are gaining popularity&mdash;often months before they peak. I keep my ear to the ground on social media, but it&rsquo;s difficult to do manually. Exploding Topics tracks data across search engines, social media, and consumer behavior to surface trends for me.</p>\n<p>When I browse topics by industry category, I can see trending topics with their growth percentages and current search volume:</p>\n<p><img src=\"https://cdn.buttercms.com/3hGRLSxcRcu3FnoRGMPA\" alt=\"Exploding Topics food &amp; beverage topics\"></p>\n<p>While I&rsquo;ve definitely discovered topics via the Trends Database, what also works really well for me is searching by topic and then exploring related trends.</p>\n<p>For example, let&rsquo;s say I&rsquo;m building a content strategy for a new productivity app that helps you habit stack, set SMART goals, create recurring tasks, organize your to-dos, and more. While our audience includes anyone in need of a task management solution, one of our primary audiences is individuals with ADHD.</p>\n<p>To explore that content idea thread, I type &ldquo;ADHD tips&rdquo; into the Trend Analysis tool:</p>\n<p><img src=\"https://cdn.buttercms.com/1gfQRN5mQJSbKN2e4ndX\" alt=\"Exploding Topics trend analysis\"></p>\n<p>Now, I can see that &ldquo;ADHD tips&rdquo; itself is an exploding topic, with the highest amount of related activity on TikTok and Pinterest. I&rsquo;ll file this idea away for later and scroll down to the Related Trends section. I sorted by volume, but you can also sort by growth or alphabetically by topic.</p>\n<p><img src=\"https://cdn.buttercms.com/uNNyLIIQW2D6GguktzO2\" alt=\"Related trends in Exploding Topics\"></p>\n<p>Right away, I&rsquo;m seeing two trends that I think could be a great fit for the new app&rsquo;s blog!</p>\n<p>I love this list of related trends. It&rsquo;s an awesome way for me to source trending content ideas that are going to pay off in the near future.</p>\n<h4><strong>Step 2: Organize and Monitor Topics</strong></h4>\n<p>Notice those <strong>&ldquo;Track Topic&rdquo;</strong> buttons next to any topic, startup, or product you find in Exploding Topics? Click that and choose a project (or create a new one) to add it to.</p>\n<p>I use the Trend Tracking dashboard in Exploding Topics to organize topics by theme or client:</p>\n<p><img src=\"https://cdn.buttercms.com/scKWEsyjTtmSd68eBJ3u\" alt=\"Trend Tracking dashboard in Exploding Topics\"></p>\n<p>When I find a topic worth monitoring, I add it to the relevant project and set up alerts. Exploding Topics notifies me when topics in my projects accelerate, so I catch the optimal timing window for content creation.</p>\n<p>This feature helps me track multiple topics simultaneously across totally different industries. I can monitor how each topic is developing and adjust my content calendar based on what&rsquo;s trending.</p>\n<h4><strong>Step 3: Map Out Your Topic Cluster</strong></h4>\n<p>Once I've identified a topic to target, I map out a topic cluster or create content that I can add to an existing cluster. I look at the related topics Exploding Topics surfaces, then expand that research using tools like <a href=\"https://www.semrush.com/features/keyword-magic-tool/\">Semrush</a> to identify specific questions and subtopics people are asking about.</p>\n<p>The goal is to understand the full scope of the topic and all the angles people approach it from. I create a pillar page for the main topic, then plan supporting content for each major subtopic. Internal links connect everything together.</p>\n<p>So for example, when I search &ldquo;ADHD tips&rdquo; in Semrush&rsquo;s Keyword Magic tool, I&rsquo;m seeing a few themes within that topic, like:</p>\n<ul>\n<li>Cleaning tips</li>\n<li>Motivation tips</li>\n<li>Studying tips</li>\n<li>Focus tips</li>\n</ul>\n<p><img src=\"https://cdn.buttercms.com/Pvajb6GRmi4UBaJ2rLgg\" alt=\"Use the Semrush keyword magic tool to map subtopics\"></p>\n<p>So, those would serve as my subtopic articles.</p>\n<h4><strong>Step 4: Prioritize Based on Growth and Competition</strong></h4>\n<p>Deciding what topics to focus on first can be a challenge. You want to grab visibility by going for emerging topics, but working on those established topics is important, too.</p>\n<p>I try to shoot for a good mix. If a topic I&rsquo;ve found in Exploding Topics is really promising, I&rsquo;ll prioritize that because of its timeliness.</p>\n<p>Then, I take note of Keyword Difficulty levels from Semrush (or run the keyword through the <a href=\"https://explodingtopics.com/tools/keyword-difficulty-checker\">Free Keyword Difficulty Checker Tool</a>). Super competitive topics are important, but I know it&rsquo;s going to take more time and labor to gain visibility there.</p>\n<p>Early content on emerging topics builds authority and captures the initial wave of growing search interest. Content on established topics builds authority there, too, but takes more time. So, aim for a good mix of both.</p>\n<h3>Tracking Topic Visibility Instead of Keyword Rankings</h3>\n<p>Now, you&rsquo;ve got your plan and you&rsquo;ve started implementing your content strategy. How do you figure out if it's working?</p>\n<p>Traditional rank tracking just doesn&rsquo;t cut it anymore. Afterall, you can rank #1 for a target keyword and still not drive meaningful traffic or gain meaningful visibility.</p>\n<p>Instead, you need to shift to tracking your visibility beyond keyword rankings in organic search.</p>\n<p>I track topic visibility using Semrush's <a href=\"https://www.semrush.com/lp/ai-toolkit/en/\">AI Visibility Toolkit</a> instead. It measures how often your brand gets mentioned across AI platforms (including Google&rsquo;s AI Overviews) when users ask questions related to your topics.</p>\n<p>The toolkit shows your share of voice across topics compared to competitors. Instead of seeing that you rank #3 for a specific keyword, for example, you see what percentage of AI responses about a topic mention your brand.</p>\n<p><img src=\"https://cdn.buttercms.com/j7LHMe0aSaWcUCGJj06a\" alt=\"Semrush AI Visibility Toolkit\"></p>\n<p>You can track this across ChatGPT, Google AI Overviews and AI Mode, and Gemini to understand where you have strong visibility and where competitors dominate.</p>\n<p>Topic-level tracking helps you find opportunities your keyword research would miss. I've found topics where we have strong AI visibility despite weak traditional keyword rankings, and vice versa. Those insights help me understand what's actually driving business results versus what just looks good in a rank tracking dashboard.</p>\n<p>For more on topic tracking with Semrush, check out <a href=\"https://explodingtopics.com/blog/ai-visibility-toolkit-tutorial\">How I Use Semrush to Identify AI Visibility Opportunities</a>.</p>\n<h3>Why Topic Research Wins Over Keyword Research</h3>\n<p>Keyword research doesn&rsquo;t identify the topics your audience is searching for in AI search engines and LLMs, which is a huge blind spot. Keywords also just don't represent the evolution of how most people are using search engines any longer.</p>\n<p>Instead, they&rsquo;re embracing AI tools and exploring wider topics before making decisions or clicking on sources. In fact, according to <a href=\"https://blog.google/products-and-platforms/products/search/year-in-search-2025/\">Google</a>, searches beginning with &ldquo;tell me about&hellip;&rdquo; jumped up 70% year-over-year in 2025.</p>\n<p>Plus, Semrush <a href=\"https://www.semrush.com/blog/ai-search-seo-traffic-study/\">projects</a> AI search will drive more traffic than traditional search by 2028. Topical authority will keep getting increasingly valuable as this shift accelerates. The work you put into building topic coverage today will establish visibility in AI answers that compounds over time.</p>\n<p>Traditional keyword research optimizes for how search worked in the past. Topic research optimizes for how search works now and will work in the future. That difference determines whether you're building lasting authority and visibility.</p>\n<p>Start tracking emerging topics with<a href=\"https://explodingtopics.com/\"> Exploding Topics Pro</a> to build your topic research framework now.</p>","summary":"I was working on an in-house marketing team when Google’s AI Overviews debuted and organic traffic began dropping for many (if not most) websites all across the web. Even despite maintaining our good keyword rankings, organic traffic dropped significantly. Something fundamental had shifted in the way search worked. I spent ...","seo_title":"Why Keyword Research Doesn't Work in 2026 (And What to Do Instead)","meta_description":"Traditional keyword research doesn't work for AI search. Here's how to shift to topic research to drive visibility in AI search and LLMs.","featured_image_alt":"Topic Research Blog Post Image","url":"https://explodingtopics.com/blog/topic-research","featured_image":"https://cdn.buttercms.com/output=f:webp/URb2e2OeR4O1Boe7golT","author":{"bio":"Jolissa Skow is a senior content writer and content strategist with a background in SEO, Google Analytics, and WordPress. She's been published on Search Engine Land, G2, UpCity, Salesforce, and more, and her Google Analytics tutorials have been shared by Google on their social media platforms. She loves to read and runs a book blog in her spare time. She currently lives in Minneapolis, where you'll find her zipping around on her pedal-assist electric bike.","slug":"jolissa-skow","email":"jolissa.skow@gmail.com","title":"Senior Content Writer","last_name":"Skow","first_name":"Jolissa","facebook_url":"","linkedin_url":"https://www.linkedin.com/in/jolissa-skow/","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/GYZYCKikRmeIz8F6odMV","twitter_handle":""},"tags":[],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2026-01-14T15:01:02.983766Z","updated":"2026-01-25T18:00:35.617175Z","published":"2026-01-14T15:00:14.787000Z","scheduled":null,"title":"7 Reddit Keyword Research Tools for 2026","slug":"reddit-seo-tools","body":"<p>If you&rsquo;re like me, when you want to find out what real people are saying about a product or app, you go to Google search and type in your question &hellip; then add &ldquo;Reddit&rdquo; to the end.</p>\n<p>People all around the world modify their searches like this every day, as Reddit is considered by many to be a trusted and accurate source; even more so than traditional search engine results pages (SERPs) or ChatGPT.</p>\n<p>And because so many people want to see information provided by Reddit users, it&rsquo;s becoming increasingly important for brands to actively work on their Reddit marketing strategy. By doing so, you can both ensure your company comes up in &ldquo;Reddit&rdquo;-modified search results <em>and</em> potentially nab multiple spots in a SERP: your website and a related subreddit.</p>\n<p>[cal:comp_keywords]</p>\n<h3>Reddit Keyword Research Tools vs. Regular SEO Tools</h3>\n<p>Because Reddit is a predominantly text-driven platform, you&lsquo;ll want to approach Reddit <a href=\"https://explodingtopics.com/blog/future-of-seo\">search engine optimization</a> (SEO) from a keyword-based perspective. For your efforts to work, you&rsquo;ll need to know:</p>\n<ul>\n<li>What terms people are searching for and adding &ldquo;Reddit&rdquo; to</li>\n<li>What subreddits see the most activity related to your brand or its customers</li>\n<li>The topics and trends that are popular on Reddit right now</li>\n</ul>\n<p>While you can use a standard keyword research tool like Semrush and some manual digging to find all of this information out, there are a growing number of Reddit SEO tools that&lsquo;ll make your work easier.</p>\n<h3>What Should a Reddit Keyword Research Tool Include?</h3>\n<p>A good <a href=\"https://explodingtopics.com/blog/reddit-seo-tool\">Reddit SEO tool</a> should include:</p>\n<ul>\n<li>Data scraped from Reddit to show you trending topics and terms</li>\n<li>An estimate of how Reddit users&rsquo; interest in a topic might change over time</li>\n<li>Search volume across Reddit and the web</li>\n<li>What keywords typically return Reddit results in Google SERPs</li>\n</ul>\n<div class=\"callout-box\">\n<p><strong>Tip: </strong>Combining a Reddit SEO tool and a trend spotting platform can give you the best results.</p>\n</div>\n<h3>7 Reddit Keyword Research Tools to Try</h3>\n<table class=\"tableVariant1\">\n<tbody>\n<tr>\n<td><strong>Tool</strong></td>\n<td><strong>Best For</strong></td>\n<td><strong>Price</strong></td>\n</tr>\n<tr>\n<td>Free Exploding Topics Reddit tool</td>\n<td>Top-level Reddit keyword analysis and subreddit discovery</td>\n<td>Free</td>\n</tr>\n<tr>\n<td>Exploding Topics Pro</td>\n<td>Understanding which trends are most popular on Reddit &mdash; and how topics connect to each other</td>\n<td>$39 per month and up</td>\n</tr>\n<tr>\n<td>Semrush One</td>\n<td>Complete all-in-one, AI-powered SEO tool for keyword discovery, intent clustering, and more</td>\n<td>$165.17 and up per month when billed annually</td>\n</tr>\n<tr>\n<td>Keywordly</td>\n<td>Finding Reddit and Quora conversations related to a particular topic</td>\n<td>$14 per month and up</td>\n</tr>\n<tr>\n<td>Keyworditt</td>\n<td>Identifying topics and keywords associated with a given subreddit</td>\n<td>Free</td>\n</tr>\n<tr>\n<td>Mangools</td>\n<td>Finding Reddit conversations and estimating potential traffic</td>\n<td>Free</td>\n</tr>\n<tr>\n<td>Sprout Social</td>\n<td>Social listening to analyze sentiment associated with a brand or topic</td>\n<td>$199 per user, per month and up when billed annually</td>\n</tr>\n</tbody>\n</table>\n<h4><strong>1. Exploding Topics: Best Free Reddit SEO Tool</strong></h4>\n<p>Our new&nbsp;<a href=\"https://explodingtopics.com/tools/reddit-opportunity-report\">Reddit SEO tool</a> is completely free and gives you a helpful overview of:</p>\n<ul>\n<li>Which search terms related to your website typically return Reddit results in the SERP</li>\n<li>How many people search for related terms every month and see Reddit results, not your website</li>\n<li>How many potential subscribers or customers you could get based on users in Reddit communities that are related to your brand</li>\n<li>How many non-Reddit users typically find Reddit results through organic search</li>\n</ul>\n<p><img alt=\"The Exploding Topics Reddit SEO report displays total search volume and market details\" src=\"https://cdn.buttercms.com/MeKzJA0fQFeWQORD9qg6\"></p>\n<p>My favorite thing about the Reddit tool, though, is how it shows you multiple subreddits that you could leverage for your brand.</p>\n<p><img alt=\"The Exploding Topics Reddit SEO report displays target communites\" src=\"https://cdn.buttercms.com/21SEZHTrRDSgn5KAQwKb\"></p>\n<p>This information makes it easy to plan exactly how you could start using Reddit to provide support to your customers, showcase new product features, and drive organic traffic to your website.</p>\n<p>Our Reddit SEO tool even tells you the best times to post on Reddit <em>and</em> provides sample comments you could use to start a conversation around your brand.</p>\n<p><img alt=\"The Suggested Comments report displays sample text and an orange-and-white graphic of Reddit on a phone\" src=\"https://cdn.buttercms.com/U9VDMVnZR22OJTUZGeE8\"></p>\n<p><strong>2. Exploding Topics Pro: Best Paid Reddit SEO Tool</strong></p>\n<p><a href=\"https://www.explodingtopics.com/\">Exploding Topics</a> is also incredibly valuable when used for Reddit SEO.</p>\n<p><img alt=\"The Exploding Topics trends database displays topically related trend graphs in rows.\" src=\"https://cdn.buttercms.com/2yea5223QCCMgqtgJg5r\"></p>\n<p>If you subscribe to Exploding Topics Pro, you can use our social listening data to:</p>\n<ul>\n<li>Spot trends that are growing in popularity on Reddit</li>\n<li>Research related topics to give you the most complete picture of what people are talking about online</li>\n<li>View forecasts that clue you in to how a trend might perform in the future</li>\n<li>Find more data about the products and companies people are talking about on subreddits related to your industry</li>\n</ul>\n<p><img alt=\"The Exploding Topics trend detail page shows line charts and bar graphs to illustrate trend popularity.\" src=\"https://cdn.buttercms.com/3hf60wjgTwazva3oynhz\"></p>\n<p>Exploding Topics&rsquo; data is extremely important, because it lets you determine if a trending topic is <em>actually </em>popular on Reddit or not. Without this information, you might waste your time trying to generate conversations on Reddit about topics that are only popular on Instagram or LinkedIn.</p>\n<p>This <a href=\"https://explodingtopics.com/feature/channel-breakdowns\" rel=\"follow\">channel breakdown feature</a> is one of many that makes <a href=\"https://explodingtopics.com/solutions/seos-and-agencies\" rel=\"follow\">Exploding Topics Pro a standout for SEOs and agencies</a>.</p>\n<h4><strong>3. Semrush One: Best Complete SEO Tool</strong></h4>\n<p>If you need Reddit data, Google SERP information, paid advertising tools, and more, then you&rsquo;ll want an all-in-one research and keyword tracking tool like<a href=\"https://www.semrush.com/\"> Semrush One</a>.</p>\n<p><img alt=\"The purple and orange Semrush homepage details solutions to win search\" src=\"https://cdn.buttercms.com/M83kWoWuRS6RLXDyMcTX\"></p>\n<p>With a Semrush account, you can:</p>\n<ul>\n<li>View detailed keyword insights including user intent</li>\n<li>Find content gaps</li>\n<li>Work on keyword clustering for your website and Reddit SEO content strategy</li>\n<li>Conduct an in-depth competitor analysis</li>\n<li>Assess the semantic relevance of specific terms</li>\n<li>Use artificial intelligence (AI) tools to help you monitor and improve your business profiles and content</li>\n<li>Create content briefs with the<a href=\"https://www.semrush.com/content/briefs/create/?fid=9348287\"> SEO Brief Generator</a> tool</li>\n<li>Connect data from your Google Search Console and Google Analytics accounts</li>\n<li>Find keywords that are trending across traditional search and in AI searches</li>\n</ul>\n<p><img alt=\"The Semrush Keyword Overview page displays multicolored charts and graphs related to search volume, difficulty, and more.\" src=\"https://cdn.buttercms.com/ptsR2YI8QWGJPzuKtqA9\"></p>\n<p>You can use a free Semrush account to do a limited amount of keyword discovery and competitor research, but I recommend upgrading to a paid plan if you&rsquo;re serious about improving your Reddit SEO. I use Semrush every day for different tasks related to my marketing work &mdash; it&rsquo;s an incredibly versatile and useful platform.</p>\n<div class=\"callout-box\">\n<p><strong>Tip:</strong> Exploding Topics Pro is actually an app that works inside of Semrush, so you can get the best of both worlds all in one spot &mdash; just sign up for a Semrush account and then add on an Exploding Topics free trial to see how the two tools work together.</p>\n</div>\n<p>[cta:keywords]</p>\n<h4><strong>4. Keywordly: Best Multi-Forum Research Tool</strong></h4>\n<p><a href=\"https://keywordly.ai/features/reddit-and-quora-keyword-research\">Keywordly</a> is an AI-powered content creation tool for organic marketing. It includes a feature that analyzes topics and conversations across both Quora and Reddit, making it a great choice for anyone who wants to get ideas from &mdash; or optimize for &mdash; multiple forums at once.</p>\n<p><img alt=\"The red and white Keywordly homepage explains its Reddit and Quora research tools.\" src=\"https://cdn.buttercms.com/T5vEIdRLWtLNqJxu2m5A\"></p>\n<p>With Keywordly, you can:</p>\n<ul>\n<li>See how different Reddit and Quora conversations relate to a keyword in a tree-style graph</li>\n<li>Identify subreddits and Quora spaces related to specific topics</li>\n<li>Download conversation data including direct links and answer snippets</li>\n</ul>\n<p>While Keywordly does offer users a variety of free tools, the Reddit and Quora keyword research tool is not one of them &mdash; you&rsquo;ll need to subscribe to a paid plan for access to this feature.</p>\n<div class=\"callout-box\">\n<p><strong>Important:</strong> Keywordly will show you how different conversations relate back to your keyword of choice. If you want to see how other <em>keywords</em>, in the form of trends, connect to each other, then you&rsquo;ll want to use something like the Exploding Topics Meta Trends reports. Personally, I&rsquo;d start my research with Exploding Topics, identify connected trends, then use Keywordly to search for conversations about those topics.</p>\n</div>\n<h4><strong>5. Keyworddit: Best For Community-Specific Analysis</strong></h4>\n<p>Higher Visibility's&nbsp;<a href=\"https://www.highervisibility.com/seo/tools/keyworddit/\">Keyworddit</a> tool lets you see specific topics and terms associated with a single subreddit.</p>\n<p><img alt=\"Highervisibility's Reddit Keyword Tool homepage\" src=\"https://cdn.buttercms.com/qlb8MPAMSkG0lATkSHP9\"></p>\n<p>For example, if I search r/3dprinting using Keyworddit, I can see that the users of this subreddit frequently talk about:</p>\n<ul>\n<li>Cell phone cases</li>\n<li>Recommendations for free design software</li>\n<li>Large format printers</li>\n<li>Metal shelf brackets</li>\n<li>Plastic storage boxes</li>\n<li>Color matching paint</li>\n<li>Custom bike parts</li>\n</ul>\n<p>Each result includes monthly search volume related to the term and a link to a Google search page for that topic and subreddit.</p>\n<p>Keyworddit is free to use and can be a useful step in your research process, especially after you&rsquo;ve used our Reddit SEO tool to identify specific subreddits that are related to your brand.</p>\n<p>It&rsquo;s important to note, though, that not all subreddits are available for analysis <em>and</em> not-safe-for-work (NSFW) topics are included in the lists of suggested subreddits. However, if a subreddit you&rsquo;re interested in is part of Keyworddit results, the tool is very useful.</p>\n<p>[cal:traffic]</p>\n<h4><strong>6. Mangools: Best For Reddit-Native Insights</strong></h4>\n<p>This free<a href=\"https://mangools.com/reddit-threads-finder\"> Mangools</a> Reddit thread suggestions tool works similarly to Keywordly, but is only focused on Reddit &mdash; not Quora.</p>\n<p><img alt=\"The Mangools Reddit Threads Finder landing page includes a search box to start research for free.\" src=\"https://cdn.buttercms.com/N6hrHMKTwoA50hPGrBNg\"></p>\n<p>Mangools gives you some additional data that Keywordly doesn&rsquo;t, too, including:</p>\n<ul>\n<li>Search volume</li>\n<li>The number of comments in a conversation thread</li>\n<li>Where the conversation ranks in the related SERP</li>\n<li>How many visitors click on the Reddit result in a SERP</li>\n<li>A link to the relevant Reddit page</li>\n</ul>\n<p>Because Mangools offers this tool for free, it&rsquo;s a great option to use when you&rsquo;re first starting out &mdash; and it&rsquo;s worth checking <a href=\"https://explodingtopics.com/blog/mangools-vs-ahrefs\">Mangools&rsquo; results</a> in addition to the data you get from a paid tool like Keywordly, too.</p>\n<h4><strong>7. Sprout Social: Best Reddit Sentiment Analysis Tool</strong></h4>\n<p><a href=\"https://sproutsocial.com/features/social-media-listening/\">Sprout Social</a> offers social listening tools that you can use to monitor and analyze the sentiment behind various Reddit conversations.&nbsp;This tool is useful if you are tackling a massive Reddit optimization campaign for a large brand &mdash; the sort of operation that would require days if not weeks of your time to collect and analyze data manually.</p>\n<p><img alt=\"Sprout Social Reddit tool homepage\" src=\"https://cdn.buttercms.com/plNYLKPWRI6hyfG73Tsz\"></p>\n<p>When using Sprout Social to analyze trending discussions, you can see information that includes:</p>\n<ul>\n<li>Sentiment about your brand or a competitor</li>\n<li>Conversations related to a particular event</li>\n<li>An overview of top categories, people, and places in Reddit discussions right now</li>\n</ul>\n<p>You can also use the tool to identify influencers who may be able to further amplify your brand and boost user engagement online.</p>\n<p>Sprout Social isn't a free tool, though, and its other features could wind up duplicating functionality that you already pay for through <a href=\"https://explodingtopics.com/blog/sprout-social-alternatives\">another social media management tool</a>. Be sure to consider carefully whether you&rsquo;ll benefit more from Sprout Social or an all-in-one platform like Semrush One (and yes, you can do social media management through Semrush).</p>\n<h3>Ace Your Reddit SEO in 3 Steps</h3>\n<p>I regularly consider Reddit in my SEO and <a href=\"https://www.semrush.com/ai-seo/overview/\">generative engine optimization</a> (GEO) work, as it&rsquo;s an important part of targeting both people and AI search tools. Here&rsquo;s the exact tech stack and process I recommend for mastering your Reddit SEO this year:</p>\n<ol>\n<li><strong><a href=\"https://explodingtopics.com/tools/reddit-opportunity-report\">Start with the free Exploding Topics Reddit tool</a></strong> to get a better understanding of what subreddits are associated with your brand (or a competitor) and start engaging on Reddit using the tool&rsquo;s recommendations.</li>\n<li><strong>Sign up for Exploding Topics Pro</strong> and use the Meta Trends reports and Trend Analysis tool to find additional topics that are related to your target subreddits. Focus on topics that are currently exploding and have a strong future forecast.</li>\n<li><strong>Create a Semrush One</strong> account to find and track longtail keywords related to your target subreddits and trends. While this data will be related to Google search results, not on-platform Reddit searches, it&rsquo;ll give you an important view as to how search interest changes &hellip; and where you begin to outrank Reddit results. (I like using the<a href=\"https://www.semrush.com/swa/\"> SEO Writing Assistant</a> tool to get a better semantic understanding of how keywords connect to a topic, too.)</li>\n</ol>\n<p>You can try all of these steps right now for free. Just grab your <a href=\"https://explodingtopics.com/blog/semrush-coupon\">14-day extended free Semrush trial</a>, then add on a <a href=\"https://www.semrush.com/lp/exploding-topics-pricing\">7-day free trial of Exploding Topics Pro</a>. I&rsquo;m confident that you&rsquo;ll be impressed by both the data accuracy and breadth available to you &mdash; and will be relieved to see just how easy mastering Reddit optimization really is.</p>","summary":"If you’re like me, when you want to find out what real people are saying about a product or app, you go to Google search and type in your question … then add “Reddit” to the end. People all around the world modify their searches like this every day, as ...","seo_title":"7 Reddit Keyword Research Tools for 2026","meta_description":"Leveraging Reddit content and conversations is important for SEO and GEO in 2026. Learn how to plan your strategy using specific tools and four simple steps.","featured_image_alt":"Reddit SEO Tools Blog Post Image","url":"https://explodingtopics.com/blog/reddit-seo-tools","featured_image":"https://cdn.buttercms.com/output=f:webp/cktk4NM2Qb1rovRo8SQx","author":{"bio":"Emily is a freelance content writer at Exploding Topics. \r\n\r\nA former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. \r\n\r\nEmily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.","slug":"emily-gertenbach","email":"emily@egcreativecontent.com","title":"Writer","last_name":"Gertenbach","first_name":"Emily","facebook_url":"","linkedin_url":"https://www.linkedin.com/in/egertenbach/","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/phlwhfleSRa39eLcrrHf","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-12-02T15:42:16.909063Z","updated":"2026-02-13T09:52:08.673383Z","published":"2025-10-23T15:41:00Z","scheduled":null,"title":"The Smart Marketer’s Guide to Reddit SEO","slug":"reddit-seo-tool","body":"<p>Reddit is a powerful resource for SEO and LLM optimization for two special reasons.</p>\n<p>First, it offers real insights into your audience and their interests.</p>\n<p>And second, it&rsquo;s a prominent platform for amplifying your brand and increasing your off-site exposure.</p>\n<p>Our free Reddit SEO analysis tool identifies these opportunities for your brand by finding niche-relevant keywords where Reddit is ranking on the first page of Google SERPs.</p>\n<p><img alt=\"eddit ranking keywords relevant to a niche surfaced by Exploding Topics free Reddit SEO report\" src=\"https://cdn.buttercms.com/OGjBWdZQcyT0JTr8wGmu\"></p>\n<p>These insights allow you to tap into existing search traffic patterns where Reddit is dominating and guide your participation strategy on Reddit communities, along with owned content on your site.</p>\n<p>Let&rsquo;s explore both aspects of this platform: Reddit as an SEO research tool and Reddit as a distribution channel for your off-page efforts, one by one.</p>\n<h3>Reddit for SEO Research</h3>\n<p>You can find discussions on pretty much every topic under the sun on Reddit.</p>\n<p>Plus, it&rsquo;s the place where both your existing customers and future ones hang out.</p>\n<p>Observe their conversations, and you&rsquo;ll have a better understanding of what your customers actually want.</p>\n<p>The easy way to find relevant discussions on a given topic is by using a &ldquo;site:reddit.com [keyword]&rdquo; search on Google.</p>\n<p>For example, a fitness website should have a strong understanding of what beginners need to know when starting their weight training journey.</p>\n<p>Running a Reddit-focused Google search would be a great place to start. Run a search like &ldquo;site.reddit.com advice for a beginner weight lifter&rdquo; and see what comes up.</p>\n<p><img alt=\"Google search results for a common query showing Reddit threads\" src=\"https://cdn.buttercms.com/t2zIuhEnSmEprC8AOo14\"></p>\n<p>Read through relevant discussion threads and take special note of the language used, the problems shared, and the solutions/advice provided.</p>\n<p>This is a good tactic for <a href=\"https://explodingtopics.com/tools/keyword-research\">finding interesting keywords</a> with SEO potential as well.</p>\n<p>For example, I quickly noticed &ldquo;weightlifting form&rdquo; (or some variation of the concept) appears frequently in fitness discussions.</p>\n<p>Let&rsquo;s run a quick check using the Semrush Keyword Magic Tool to see if this can be a viable keyword to target for a fitness website.</p>\n<p>And sure enough, there are a bunch of very interesting keyword ideas related to &ldquo;weightlifting form&rdquo; with low keyword difficulty (KD%).</p>\n<p><img alt=\"Keyword ideas related to a seed keyword picked from Reddit discussions\" src=\"https://cdn.buttercms.com/6C6HRA8FTbeC2H3kzmqN\"></p>\n<p>So your chances of ranking for these with well-written content would be pretty high.</p>\n<p>As you read through Reddit threads, you&rsquo;ll discover ideas for complete content pieces you might not have thought of before.</p>\n<p>Such as &ldquo;delayed onset muscle soreness&rdquo; for your fitness advice blog.</p>\n<p><img alt=\"Reddit comments as inspiration for keyword and topic ideas\" src=\"https://cdn.buttercms.com/KQ2t4JpHTO6vuffgy44e\"></p>\n<p>You can also use Reddit Answers to summarize discussions from a bunch of threads. Reddit Answers is Reddit&rsquo;s AI, trained on a vast knowledge base of Reddit discussions.</p>\n<p>It&rsquo;s not a replacement for actually reading through the threads yourself.</p>\n<p>But I find Reddit Answers quite handy for discovering threads and comments that sometimes don&rsquo;t surface with a classic Reddit or Google search.</p>\n<p><img alt=\"Reddit Answers AI summarizing themes from Reddit discussions on an example topic\" src=\"https://cdn.buttercms.com/BoB5Zb4fTxSjoJXkza1A\"></p>\n<p>The good thing is that the answer contains plenty of links to specific comments and threads that you can read yourself.</p>\n<p>I recommend doing this so you can better understand the context of the discussion and other comments in the thread.</p>\n<p>Because without the context, you can&rsquo;t address search intent to solve the queries of your audience satisfactorily.</p>\n<p>Besides, you&rsquo;ll discover relevant subreddits that you can keep an eye on for identifying new topics in the future.</p>\n<h4><strong>Uncover Audience Pain Points</strong></h4>\n<p>Identifying pain points is part of topic research.</p>\n<p>But knowing pain points also helps you refine your existing content so that it&rsquo;s focused on addressing real problems your audience needs solving.</p>\n<p>Once again, Reddit Answers can help you identify the prominent pain points that are troubling your audience.</p>\n<p>You can specifically ask for a summary of pain points related to your topic in your prompt to get a nice overview.</p>\n<p><img alt=\"Reddit Answers with pain point analysis based on user comments\" src=\"https://cdn.buttercms.com/Msx3Y9ZtTmaa0xI9JCra\"></p>\n<p>On top of that, you can dig deeper by asking follow-up questions in addition to scanning cited threads yourself to identify specific frustrations affecting your target audience.</p>\n<p>This combination of AI intelligence and manual analysis gives you the advantage of speed and reasonable thoroughness that&rsquo;s necessary for successful content strategies.</p>\n<p>I also recommend tools like PainPointy for a more comprehensive overview of pain points and complaints based on a large collection of Reddit discussions.</p>\n<p>It&rsquo;s a very handy tool for generating content ideas based on real user complaints and problems.</p>\n<p>(I'll cover more tools in the rest of this article. But you can also check out our handy guide to <a href=\"https://explodingtopics.com/blog/reddit-seo-tools\" rel=\"follow\">7 key Reddit SEO tools</a>.)</p>\n<h4><strong>Track Competitor Presence in Reddit</strong></h4>\n<p>SEO is never complete without <a href=\"https://explodingtopics.com/tools/competitor-analysis\">competitor analysis</a>.</p>\n<p>And this isn&rsquo;t limited to just reviewing your competitor&rsquo;s on-page content and backlink profile. Their presence on Reddit is an equally important point of consideration.</p>\n<p>Run a Google search by typing your competitor&rsquo;s brand name in the &ldquo;site:reddit.com&rdquo; query and go through the top results.</p>\n<p>Pay attention to the sentiments people are sharing about a brand. Is it positive? Are people recommending a brand and their products/services with enthusiasm?</p>\n<p>Or are you feeling strong dissatisfaction piercing through their comments?</p>\n<p>As you research competitors on Reddit, you should start getting a sense of their strengths and weaknesses as perceived by real users.</p>\n<p>You can use a prompt focused on a competitor in Reddit Answers to find popular sentiments about the brand and where it&rsquo;s lacking.</p>\n<p><img alt=\"Reddit Answers AI summarizing Mailchimp customer sentiments\" src=\"https://cdn.buttercms.com/QagFDhkSqytCmfE1K9iX\"></p>\n<p>This overview can give you ideas for things you can do better for your own brand, both in terms of improving your features and marketing them better.</p>\n<p>In fact, Reddit Answers also recommends popular alternatives in its answers to branded queries.</p>\n<p>If you aren&rsquo;t listed here, you&rsquo;ve got work to do. That&rsquo;s because there&rsquo;s a good chance your presence is lacking in Reddit, or sentiments around your brand are unfavorable.</p>\n<p><img alt=\"A list of alternatives for an example brand suggested by Reddit Answers\" src=\"https://cdn.buttercms.com/BKU1xtjeQ5uOOw3jIBla\"></p>\n<p>To address this problem, you&rsquo;ll need to take an active part in Reddit communities strategically, as I&rsquo;ll discuss in the latter half of this guide.</p>\n<p>You also need to keep an eye on new Reddit discussions and mentions about your competitors. I recommend using a Reddit monitoring tool like F5bot.com.</p>\n<p>This tool tracks keywords you&rsquo;re interested in and sends you an email whenever your tracked keywords appear in a Reddit thread.</p>\n<p><img alt=\"An example of brand monitoring on Reddit using F5bot\" src=\"https://cdn.buttercms.com/1fSPzSW6Tk6QleCSNOqL\"></p>\n<p>You&rsquo;ll always be in the know about what people are saying about your competitors.</p>\n<h4>Monitoring Your Reddit Presence and Reputation</h4>\n<p>Reddit is great for getting a pulse on your <a href=\"https://explodingtopics.com/blog/track-brand-reputation\" rel=\"follow\">brand reputation</a> online and how you&rsquo;re portrayed by users.</p>\n<p>You don&rsquo;t need to do anything extra to monitor your Reddit performance. Just repeat the same steps as above:</p>\n<ul>\n<li>Scan through Reddit threads that show up on Google with a Reddit site search focused on your brand name or products</li>\n<li>Ask Reddit Answers to summarize perceptions about your brand</li>\n<li>Use F5bot to receive an email alert every time you&rsquo;re mentioned on Reddit</li>\n</ul>\n<p>Additionally, it helps to review quick stats about how well Reddit is working out for your domain and the range of available opportunities with the free Reddit SEO analysis tool.</p>\n<p><img alt=\"Exploding Topics free Reddit analysis dashboard showing a breakdown of Reddit opportunities and domain stats\" src=\"https://cdn.buttercms.com/xzocSANRT1KLuSONHsx9\"></p>\n<p>This will also show you keywords relevant to your industry where Reddit is ranking at the top.</p>\n<p>Knowing top-performing Reddit keywords means you know exactly which keywords should be on your</p>\n<p>radar when looking for threads to participate in for maximum visibility.</p>\n<h3>Reddit for Off-Page Validation</h3>\n<p>Reddit has considerable marketing value for brands savvy with the platform.</p>\n<p>Engage in discussions like a regular Reddit user. That means sharing your honest thoughts, opinions, problems, and advice.</p>\n<p>Occasionally, when it makes sense, you can take advantage of opportunities to plug your brand or link to relevant owned content. But take care not to make this a pattern.</p>\n<p>This user&rsquo;s profile is a great example:</p>\n<p><img alt=\"Reddit user profile page of an example user\" src=\"https://cdn.buttercms.com/eWApfxwJRnS3K9nMe1iV\"></p>\n<p>They frequently write comprehensive posts on investment portfolio management. The advice is sound and free from any promotional angle.</p>\n<p>They could be just another investor sharing their experience and knowledge. Or they could be a professional broker.</p>\n<p>But no one can tell from their Reddit activity.</p>\n<p>That&rsquo;s how your profile should look like too, if you want to gel in with the crowd in communities relevant to your niche.</p>\n<p>It sounds counterintuitive, but marketing success on Reddit depends on not sounding like a marketer. That means:</p>\n<ul>\n<li>Avoiding promotional language</li>\n<li>Keeping a natural Reddit profile by mixing your activity with personal and professional discussions</li>\n<li>Honoring &ldquo;reddiquette&rdquo; and community rules, and staying far away from spam</li>\n</ul>\n<div class=\"callout-box\">\n<p><strong>Tip: </strong>Don&rsquo;t try to win people over on Reddit. Redditors don&rsquo;t shy away from downvoting comments they don&rsquo;t love. Not everyone will agree with you, but that&rsquo;s okay.</p>\n<p>This is a natural part of Reddit participation and you shouldn&rsquo;t worry about it as long as most of your comments have a net positive vote count.</p>\n</div>\n<h4><strong>Spark Conversations to Educate Users and LLMs Alike</strong></h4>\n<p>Reddit plays an important role in the decision-making of many users seeking solutions or product recommendations.</p>\n<p>There are two facts that make this abundantly clear:</p>\n<ul>\n<li>Reddit is one of the most active online forums on the web where users go to find opinions of real people</li>\n<li>Due to high visibility on Google SERPs, prevailing opinions on Reddit influence consumer decisions and sentiments around a brand.</li>\n</ul>\n<p><img alt=\"Google search results page for best fitness tracker with multiple Reddit threads ranking\" src=\"https://cdn.buttercms.com/KQJhbZkJQK2AXo7EK63h\"></p>\n<div class=\"callout-box\">\n<p><strong>Tip:</strong> You can see how interest levels for a trending topic compare across Reddit and other major social platforms using the <a href=\"https://explodingtopics.com/feature/channel-breakdowns\" rel=\"follow\">channel breakdown charts in Exploding Topics</a>.</p>\n<p><img alt=\"topic-channels-and-key-indicators-min.webp\" src=\"https://cdn.buttercms.com/lZPbSESOilcVKTnhAwxg\"></p>\n</div>\n<p>To add to that, <a href=\"http://explodingtopics.com/blog/seo-strategy-ai-search\">LLM platforms like ChatGPT and Google AI Mode</a> frequently cite Reddit in their responses as well. Or at the very least, their perceptions are shaped by training data that often includes Reddit content.</p>\n<p>That&rsquo;s another important reason why you need to track your brand on Reddit so you can shape LLM answers in your favor.</p>\n<p>You just need to be aware of the key themes driving both positive and negative sentiment about your brand in AI chats.</p>\n<p>The <a href=\"https://www.semrush.com/ai-seo/overview/\">Semrush AI Visibility Toolkit</a> offers a handy overview of your strengths and weaknesses from the point of view of different AI models.</p>\n<p><img alt=\"Semrush AI Visibility Toolkit showing key sentiment drivers for an example domain\" src=\"https://cdn.buttercms.com/hQ81M2OPSOyHK97Rrfix\"></p>\n<p>With this intel, you know which themes you can focus on when opportunities for mentioning your brand arise in Reddit discussions.</p>\n<p>As enough discussions with positive sentiments take place, AI models will pick up more goodwill about your brand and speak favorably of you.</p>\n<p>Essentially, you can kill two birds with one stone with strong Reddit marketing: improve your visibility and reputation among the Reddit crowd and earn positive recommendations in LLM answers.</p>\n<div class=\"callout-box\">\n<p><strong>Further reading:</strong> See this guide on <a href=\"https://explodingtopics.com/blog/ai-visibility-toolkit-tutorial\">uncovering actionable LLM optimization insights</a> with the Semrush AI Visibility Toolkit.</p>\n</div>\n<h4><strong>Navigate Subreddit Cultures and Unwritten Rules</strong></h4>\n<p>Every subreddit is a unique world of its own with distinct personalities, preferences, and unspoken expectations beyond the official rules.</p>\n<p>What works in r/entrepreneur might get you downvoted to oblivion in r/personalfinance.</p>\n<p>Before jumping into any subreddit, spend time lurking and observing. Look at:</p>\n<ul>\n<li><strong>Top posts from the past month</strong>: What type of content gets the most engagement?</li>\n<li><strong>Comment patterns:</strong> Are responses typically long and detailed or short and punchy?</li>\n<li><strong>Community tone:</strong> Is it formal, casual, humorous, or technical?</li>\n<li><strong>Hot-button topics:</strong> What subjects tend to spark heated debates? Sort by &ldquo;controversial&rdquo; to discover topics people feel strongly about and likely to generate solid engagement.</li>\n</ul>\n<p>Take r/investing as an example.</p>\n<p>The community values analytical discussions and tends to be skeptical of get-rich-quick schemes.</p>\n<p><img alt=\"Example of detailed discussions in a subreddit\" src=\"https://cdn.buttercms.com/kjyLQXjQTZunoDaC9EEv\"></p>\n<p>Without this understanding, your comments are likely to be misaligned with a subreddit&rsquo;s prevailing culture.</p>\n<p>This is why it&rsquo;s a good idea to avoid creating new threads from the outset. Instead, take your time to understand the culture, and interact under comments first.</p>\n<p>Once you demonstrate genuine understanding of and respect for a community's culture, you'll find doors opening for meaningful participation and, eventually, appropriate brand mentions.</p>\n<h3>Let Reddit Speak For Your Brand</h3>\n<p>Brands that use Reddit successfully understand this one key concept: you can only thrive on Reddit on its own terms, not yours.</p>\n<p>If you can honor the culture, learn the language, and deliver value without expecting anything, communities will love you.</p>\n<p>But show up with a sales pitch and a promotional agenda, and they can smell you from a mile away.</p>\n<p>This is why you need to put your best put forward on a platform as tricky as Reddit for the best chance of success.</p>\n<p>And the way to do that is by using tools like the free Reddit SEO analyzer that digs out SEO opportunities you can cash in on if you can demonstrate the patience to play by Reddit&rsquo;s rules.</p>","summary":"Reddit is a powerful resource for SEO and LLM optimization for two special reasons. First, it offers real insights into your audience and their interests. And second, it’s a prominent platform for amplifying your brand and increasing your off-site exposure. Our free Reddit SEO analysis tool identifies these opportunities for ...","seo_title":"The Smart Marketer’s Guide to Reddit SEO","meta_description":"Reddit brings unique insights for SEO and serves as a powerful promoter of off-page visibility. Here's how to use it smartly with a free tool.","featured_image_alt":"Reddit SEO Tool Blog Post Image","url":"https://explodingtopics.com/blog/reddit-seo-tool","featured_image":"https://cdn.buttercms.com/output=f:webp/HDMi4o7BTj26ishaVRoq","author":{"bio":"Osama is an experienced writer and SEO strategist at Exploding Topics. He brings over 8 years of digital marketing experience, specializing in search optimized, long-form content. He also works as a freelance SEO, content, and email marketing consultant for small businesses. Osama also has bylines in tech blogs including HackerNoon, Infosecurity Magazine, BetaNews, MalwareBytes, and more.","slug":"osama-tahir","email":"obtahir92@gmail.com","title":"Content & SEO Specialist","last_name":"Tahir","first_name":"Osama","facebook_url":"","linkedin_url":"http://www.linkedin.com/in/obtahir","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/aIgziQHATla6kd1GWpgi","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-09-08T14:14:45.604905Z","updated":"2026-03-23T16:47:05.723678Z","published":"2025-09-08T11:14:00Z","scheduled":null,"title":"Exploding Topics Pro vs. Free Plans: Which Is Right For You?","slug":"exploding-topics-pro-vs-free","body":"<p>Whether you're a marketer, business leader, investor, researcher, or someone who's always coming up with new product ideas, it's helpful to know what your audience wants. A trend analysis tool can help with this.</p>\n<p>Exploding Topics offers the most useful library of trends that I've ever encountered &mdash; and there's a lot you can do with the platform's free data sets. Let's take a closer look at what Exploding Topics is, how you can use it, and when you might want to upgrade from the free plan to a paid subscription.</p>\n<h3>What is Exploding Topics?</h3>\n<p>Exploding Topics is a <a href=\"https://explodingtopics.com/blog/how-to-spot-trends\">trend spotting</a> platform that shows you what people are talking about online right now &mdash; and what they&rsquo;re going to be talking about a year from now.</p>\n<p><img alt=\"The Discover Current Trendspage shows trend graphs and filters like time and category\" src=\"https://cdn.buttercms.com/LrCeGIyDRSiftChbT2mA\"></p>\n<p>The platform leverages an incredible amount of data to uncover <a href=\"https://explodingtopics.com/blog/find-trending-products\">trending products</a> and topics. You can even see where online conversations about a particular topic are concentrated.</p>\n<p>This makes Exploding Topics a really useful tool for both <a href=\"https://explodingtopics.com/blog/market-research-tools\">market research</a> and marketing. But there are lots of other ways to use the app, too.</p>\n<ul>\n<li><strong>Digital marketing pros</strong> can get a better feel for what their audience is going to be interested in next season and plan content creation or multichannel campaigns around this information</li>\n<li><strong>Business owners</strong> can get an idea of what their competitors are charging for viral products on Amazon</li>\n<li><strong>Buyers</strong> can research startups and products for potential acquisition</li>\n<li><strong>Investors</strong> can pinpoint which markets are going to explode in value over the next year</li>\n<li><strong>Analysts</strong> can evaluate how interests in companies and products has changed over a 15-year span</li>\n</ul>\n<p>The amount of data you can get out of Exploding Topics varies based on the type of plan you have. There are four plan tiers available:</p>\n<ol>\n<li>Free</li>\n<li>Entrepreneur ($39 per month, billed annually)</li>\n<li>Investor ($99 per month, billed annually)</li>\n<li>Business ($249 per month, billed annually)</li>\n</ol>\n<p>[cta:trends]</p>\n<h3>What Does Exploding Topics Give You For Free?</h3>\n<p>Unlike some other trend spotting tools that hide all of their data behind a paywall, Exploding Topics offers up a lot of information for free. You don&rsquo;t even need to log in to the Exploding Topics website to take advantage of their free trend library and other tools.</p>\n<p>I used Exploding Topics&rsquo; free version for over a year before <a href=\"https://www.semrush.com/lp/exploding-topics-pricing/en/\">signing up for the Pro version</a>. (And yes, I used Exploding Topics Pro before joining the team here!)</p>\n<p>I found that the free version was great for conducting search trends research, getting a top-level overview of an industry, and looking for emerging competitors.</p>\n<p>And in the years since I first used Exploding Topics&rsquo; free tier, the team has added even more free tools and features for its users.</p>\n<h3>Three Things You Can Do With Exploding Topics For Free</h3>\n<p>You&rsquo;ll find all kinds of tools on the Exploding Topics website &mdash; from trend graphs to search engine optimization (SEO) keyword data. These are the three things I recommend all free users do right away while exploring the app:</p>\n<h4><strong>1. Research and Spot Trends</strong></h4>\n<p>The <a href=\"https://explodingtopics.com/topic\">current trends</a> page shows you what&rsquo;s most popular right now in 23 different industries, and each graph includes historical data from the past 15 years, too.</p>\n<p>This makes it easy to see if a trend has been growing over time, like interest in smart litter boxes:</p>\n<p><img alt=\"A blue line graph shows upward trending interest in a trend over the past years\" src=\"https://cdn.buttercms.com/4yKLaNKDS4SugevmTeWF\"></p>\n<p>Or if it&rsquo;s something that regularly experiences peaks and dips in interest, like flea and tick collars for pets:</p>\n<p><img alt=\"A jagged blue line graph shows recurring spikes and dips in interests for flea collars\" src=\"https://cdn.buttercms.com/LQnJOqsQUyNykcraLYOT\"></p>\n<p>You can also see when products or companies are declining in popularity, as is the case with the Bird Buddy:</p>\n<p><img alt=\"A jagged blue line graph shows dip in interest on a topic\" src=\"https://cdn.buttercms.com/T7xh7YkYRbmtsWL8bfHD\"></p>\n<p>Every trend graph includes three key pieces of information:</p>\n<ol>\n<li>Current monthly search volume (you can see past search volumes by hovering over the peaks and valleys on the graph with your mouse)</li>\n<li>Change in growth over the time period you select</li>\n<li>Whether interest in the topic is at a regular level, is exploding, or has peaked</li>\n</ol>\n<h4><strong>2. Read Trend Breakdown Reports</strong></h4>\n<p>The Exploding Topics team regularly publishes comprehensive guides that explain changing trends in a particular industry. These reports are useful whenever you want to:</p>\n<ul>\n<li>Learn more about a new industry, like AI SaaS tools</li>\n<li>Compare alternatives to a paid tool you&rsquo;re considering buying</li>\n<li>Understand how interest in products and services have changed over time</li>\n<li>Get a quick rundown of what your target audience might be most interested in</li>\n</ul>\n<div class=\"callout-box\">\n<p><strong>Tip:</strong> Sign up for the <a href=\"https://explodingtopics.com/newsletter\">free Exploding Topics newsletter</a> to get additional trend charts and explanations in your inbox. It&rsquo;s one of the easiest ways I&rsquo;ve found to stay abreast of what&rsquo;s happening across a variety of industries.</p>\n</div>\n<h4><strong>3. Use Free Tools For Market Analysis and Keyword Research</strong></h4>\n<p>Exploding Topics now offers a variety of <a href=\"https://explodingtopics.com/tools\">free SEO and research tools</a> that can help you discover SEO keywords, measure a competitor&rsquo;s website traffic, see where you rank in search engine results pages (SERPs), and more.</p>\n<p>Using just the free version, you have access to a soup-to-nuts solution.</p>\n<p>Start with the&nbsp;<a href=\"https://explodingtopics.com/tools/keyword-generator\" rel=\"follow\">keyword generator</a> to get some ideas, then <a href=\"https://explodingtopics.com/tools/keyword-difficulty-checker\" rel=\"follow\">check the difficulty</a>, and <a href=\"https://explodingtopics.com/tools/keyword-research\" rel=\"follow\">conduct keyword research</a>. The Ecommerce Keyword Tool will help you find keywords with buyer intent, and you can even find opportunities for Reddit SEO opportunities.&nbsp;&nbsp;</p>\n<p>Next, you can complete a <a href=\"https://explodingtopics.com/tools/competitor-analysis\" rel=\"follow\">competitor analysis</a>. The free tools will allow you to track traffic to any website, and generate a <a href=\"https://explodingtopics.com/tools/competitive-analysis\" rel=\"follow\">competitive analysis report</a> for a more comprehensive view. Other useful features here include SEO and Google Ads competitor analyses.&nbsp;</p>\n<p>The <a href=\"https://explodingtopics.com/tools/website-authority\" rel=\"follow\">Website Authority</a> and <a href=\"https://explodingtopics.com/tools/backlink-checker\" rel=\"follow\">Backlink Checker</a> tools are great for helping you maintain a healthy link profile.&nbsp;</p>\n<p>Finally, you can monitor your progress with a range of tools that allow you to check keyword, Google, SERP, and website ranks. Conduct an <a href=\"https://explodingtopics.com/tools/seo-checker\" rel=\"follow\">instant SEO audit</a> to get actionable fixes, and use the <a href=\"https://explodingtopics.com/tools/ai-visibility-checker\" rel=\"follow\">AI Visibility Checker</a> to find out if AI is recommending you (or your competitors).&nbsp;</p>\n<p>You can complete that whole process for free with Exploding Topics.&nbsp;</p>\n<p>These free tools have quickly become one of the top things I recommend to business owners and marketers on a tight budget.</p>\n<p><img alt=\"Exploding Topics' free keyword report shows search difficulty and top competitors in the SERP\" src=\"https://cdn.buttercms.com/lgGH94nxRoaI4CTn8blL\"></p>\n<p>And because Exploding Topics' <a href=\"https://tools.explodingtopics.com/\" rel=\"follow\">free marketing tools</a> pull their SEO data from <a href=\"https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/\">Semrush</a>, you can trust that the results are reliable.</p>\n<p>[cal:rank_time]</p>\n<h3>How Does Exploding Topics Pro Differ From The Free Version?</h3>\n<p>While you can get a lot of information out of Exploding Topics for free, there are benefits to getting a paid Exploding Topics Pro subscription.</p>\n<p>The Pro plans let you see more data, get access to additional reports, and allow you to search for specific trends that you're interested in.</p>\n<p>For example, when I look at a topic for free, I see the graph and top-level information including search volume data:</p>\n<p><img alt=\"A sharp spike in a line graph shows emerging interest in AI-powered pet cameras\" src=\"https://cdn.buttercms.com/QSVeW5SXRlGcaHNt9TqS\"></p>\n<p>But when I look at the same emerging trend as a paid user, I can:</p>\n<ul>\n<li>Adjust the chart to show me just the past few months of fluctuations</li>\n<li>View a <a href=\"https://explodingtopics.com/blog/trend-forecasting\">trend forecast</a> about future popularity spikes and dips</li>\n<li>Evaluate which marketing channels are seeing the most chatter about this topic</li>\n</ul>\n<p><img alt=\"Interest in AI-powered pet cameras\" src=\"https://cdn.buttercms.com/Uf1Vkij8QuabmfX0UJ3p\"></p>\n<p>And while I can find company or startup data mixed in with trending topics and products in the free version, Exploding Topics Pro gives me access to dedicated reports about popular companies and products, complete with funding and pricing information:</p>\n<p><img alt=\"The Exploding Topics Trending Startups report lists company name, growth rate, total funding, latest funding round, number of employees, and categories\" src=\"https://cdn.buttercms.com/kPxvDrKT22MTGwhNqUZn\"></p>\n<p>This information is incredibly helpful if you need to conduct in-depth <a href=\"https://explodingtopics.com/blog/competitor-analysis-tools\">competitor analysis</a> or refine your marketing strategy to compete with a particular company.</p>\n<p>Some Exploding Topics Pro plans also include meta trends reports that help you discover new trends by seeing how they connect to a topic you're researching. (The ability to find and analyze meta trends is one of my favorite Pro features!)</p>\n<p>This table shows you how the free and paid plans compare depending on how you&rsquo;re interested in using Exploding Topics:</p>\n<table class=\"tableVariant1\">\n<tbody>\n<tr>\n<td><strong>Your Role</strong></td>\n<td><strong>Free Features You'll Like</strong></td>\n<td><strong>Useful Paid Features</strong></td>\n<td><strong>Best Paid Plan for You</strong></td>\n</tr>\n<tr>\n<td>Content Marketing Specialist</td>\n<td>Trend graphs, free SEO tools</td>\n<td>Channel breakdowns, meta trends reports</td>\n<td>Entrepreneur plan</td>\n</tr>\n<tr>\n<td>Social Media Marketer</td>\n<td>Trend graphs</td>\n<td>Channel breakdowns, trend forecasting</td>\n<td>Investor plan</td>\n</tr>\n<tr>\n<td>Business Leader</td>\n<td>Trend graphs, trend breakdown reports</td>\n<td>Trending startups list, trend reports</td>\n<td>Business plan</td>\n</tr>\n<tr>\n<td>Startup Founder</td>\n<td>Trend graphs, trend breakdown reports</td>\n<td>Trending startups list, trending products list, trend reports</td>\n<td>Business plan</td>\n</tr>\n<tr>\n<td>Investor</td>\n<td>Trend graphs, trend breakdown reports</td>\n<td>Trending startups list, trending products list, meta trends analysis</td>\n<td>Investor plan</td>\n</tr>\n<tr>\n<td>Researcher</td>\n<td>Trend graphs, trend breakdown reports</td>\n<td>Meta trends analysis, full trend database</td>\n<td>Entrepreneur plan</td>\n</tr>\n<tr>\n<td>E-Commerce Dropshipper</td>\n<td>Trend graphs, free SEO tools</td>\n<td>Trending products list, trend forecasting</td>\n<td>Investor plan</td>\n</tr>\n<tr>\n<td>Inventor</td>\n<td>Trend graphs</td>\n<td>Trending products list</td>\n<td>Entrepreneur plan</td>\n</tr>\n</tbody>\n</table>\n<p>[cta:market]</p>\n<h3>How to decide if you need Exploding Topics Pro</h3>\n<p>If trend forecasts, channel breakdowns, product data, or startup funding info is important to you, then you're going to want to subscribe to Exploding Topics Pro right away.</p>\n<p>If you aren't sure how you'll use trend data in your work, though, <a href=\"https://www.semrush.com/lp/exploding-topics-pricing/en/\">start by exploring what Exploding Topics has to offer for free</a>. Then, if you find yourself limited in how much data you can gather &mdash; or if you've realized that a paid feature like channel breakdowns would be useful &mdash; upgrade to an Exploding Topics Pro plan.</p>\n<p>You'll get a free seven day trial to explore the plan of your choice and see what it has to offer.</p>\n<div class=\"callout-box\">\n<p>My pro tip? <a href=\"https://www.semrush.com/semrush-free-trial/\">Sign up for a free Semrush trial</a> at the same time. If you're enjoying Exploding Topics' free SEO tools &mdash;&nbsp;or want to go deeper into any market &mdash; a Semrush subscription will give you access to loads of additional data.</p>\n<p>Plus, Exploding Topics Pro is a Semrush App Center add-on, so you can work with both tools in one spot.</p>\n</div>\n<p>Start a Semrush trial alongside your Exploding Topics Pro trial and see how access to each platform helps you level up your marketing efforts, business research, and more.</p>","summary":"Whether you're a marketer, business leader, investor, researcher, or someone who's always coming up with new product ideas, it's helpful to know what your audience wants. A trend analysis tool can help with this. Exploding Topics offers the most useful library of trends that I've ever encountered — and there's ...","seo_title":"Exploding Topics Pro vs. Free Plans: Which Is Right For You?","meta_description":"Exploding Topics gives you access to lots of great trend data for free — but Pro plans unlock even more metrics. See how Exploding Topics plans differ in this complete analysis.","featured_image_alt":"Exploding Topics Pro vs. Free Blog Post Image","url":"https://explodingtopics.com/blog/exploding-topics-pro-vs-free","featured_image":"https://cdn.buttercms.com/output=f:webp/HV8KLB1jRsmGIZ1BCyBV","author":{"bio":"Emily is a freelance content writer at Exploding Topics. \r\n\r\nA former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. \r\n\r\nEmily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.","slug":"emily-gertenbach","email":"emily@egcreativecontent.com","title":"Writer","last_name":"Gertenbach","first_name":"Emily","facebook_url":"","linkedin_url":"https://www.linkedin.com/in/egertenbach/","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/phlwhfleSRa39eLcrrHf","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2022-10-28T09:20:15.316554Z","updated":"2026-01-23T00:33:51.200115Z","published":"2025-09-01T03:19:00Z","scheduled":null,"title":"Top 100 Google Searches (January 2026)","slug":"top-google-searches","body":"<p>This is our comprehensive list of the most popular Google searches in&nbsp;<strong>January 2026</strong>.</p>\n<p><a href=\"https://analytics.explodingtopics.com/website/google.com\" rel=\"follow\">Google receives over 100 billion visits per month</a>, and we've analyzed the top searches.&nbsp;</p>\n<p>Specifically, we're going to list:</p>\n<ul>\n<li>The top 100 keywords in the US</li>\n<li>The top 100 keywords globally</li>\n<li>Selection of popular keywords that are also trending</li>\n</ul>\n<p>The data for the lists below was largely derived from <a href=\"https://www.semrush.com/\" rel=\"follow\">Semrush</a>, a keyword research and digital marketing platform.</p>\n<p>[cta:custom type=\"form\" heading=\"Here's What People Are &lt;span&gt;Really Searching&lt;/span&gt;\" body=\"See how often people search for any term, and what companies are paying to put their ads in front of you. Try it for free.\" placeholder=\"Enter search term (ex: ai tools)\" cta_label=\"Analyze\" url=\"https://tools.explodingtopics.com/keyword?q={value}\"]</p>\n<p>Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.</p>\n<h3 style=\"text-align: center; margin-bottom: 40px;\">Top 100 Google Searches In the US</h3>\n<table class=\"tableVariant1\" style=\"width: 95.8604%; height: 3494.19px;\">\n<tbody>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">#</td>\n<td style=\"width: 26.4769%;\">Search</td>\n<td style=\"width: 28.6613%;\">Search Volume</td>\n<td style=\"width: 31.9761%;\">Search Intent</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">1</td>\n<td style=\"width: 26.4769%;\">YouTube</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=youtube&amp;db=us\" rel=\"follow\">185 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">2</td>\n<td style=\"width: 26.4769%;\">Amazon</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=amazon\" rel=\"follow\">124 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">3</td>\n<td style=\"width: 26.4769%;\">Facebook</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=facebook&amp;db=us\" rel=\"follow\">101 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">4</td>\n<td style=\"width: 26.4769%;\">Google</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google&amp;db=us\" rel=\"follow\">83.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">5</td>\n<td style=\"width: 26.4769%;\">Gmail</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=gmail&amp;db=us\" rel=\"follow\">55.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">5</td>\n<td style=\"width: 26.4769%;\">Wordle</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=wordle&amp;db=us\" rel=\"follow\">55.6 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">7</td>\n<td style=\"width: 26.4769%;\">ChatGPT</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=chatgpt&amp;db=us\" rel=\"follow\">45.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">7</td>\n<td style=\"width: 26.4769%;\">Google Translate</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+translate&amp;db=us\" rel=\"follow\">45.5 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">7</td>\n<td style=\"width: 26.4769%;\">Walmart</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=walmart&amp;db=us\" rel=\"follow\">45.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">10</td>\n<td style=\"width: 26.4769%;\">Weather</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=weather&amp;db=us\" rel=\"follow\">37.2 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">10</td>\n<td style=\"width: 26.4769%;\">News</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=news&amp;db=us\" rel=\"follow\">37.2 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">Translate</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=translate&amp;db=us\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">Food Near Me</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=food+near+me&amp;db=us\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">Chat GPT</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=chat+gpt\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">Home Depot</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=home+depot&amp;db=us\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">Yahoo</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=yahoo&amp;db=us\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">Yahoo Mail</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=yahoo+mail&amp;db=us\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">12</td>\n<td style=\"width: 26.4769%;\">NFL</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=nfl&amp;db=us\" rel=\"follow\">30.4 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">19</td>\n<td style=\"width: 26.4769%;\">NBA</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=nba&amp;db=us\" rel=\"follow\">24.9 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">19</td>\n<td style=\"width: 26.4769%;\">Ebay</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=ebay&amp;db=us\" rel=\"follow\">24.9 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">19</td>\n<td style=\"width: 26.4769%;\">Target</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=target&amp;db=us\" rel=\"follow\">24.9 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">19</td>\n<td style=\"width: 26.4769%;\">Amazon Prime</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=amazon+prime&amp;db=us\" rel=\"follow\">24.9 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">19</td>\n<td style=\"width: 26.4769%;\">Calculator</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=calculator&amp;db=us\" rel=\"follow\">24.9 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">19</td>\n<td style=\"width: 26.4769%;\">Eight Sleep</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=eight+sleep&amp;db=us\" rel=\"follow\">24.9 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Instagram</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=instagram&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">ESPN</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=espn&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Fox News</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=fox+news&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">CNN</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=cnn&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Twitter</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=twitter&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Google Flights</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+flights&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Costco</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=costco&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Election Results</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=election+results&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Commerical</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">25</td>\n<td style=\"width: 26.4769%;\">Canva</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=canva&amp;db=us\" rel=\"follow\">20.4 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">34</td>\n<td style=\"width: 26.4769%;\">Lowes</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=lowes&amp;db=us\" rel=\"follow\">16.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">34</td>\n<td style=\"width: 26.4769%;\">Zillow</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=zillow&amp;db=us\" rel=\"follow\">16.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">34</td>\n<td style=\"width: 26.4769%;\">NFL Scores</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=nfl+scores&amp;db=us\" rel=\"follow\">16.6 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">34</td>\n<td style=\"width: 26.4769%;\">USPS Tracking</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=usps+tracking&amp;db=us\" rel=\"follow\">16.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">34</td>\n<td style=\"width: 26.4769%;\">Blooket</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=blooket&amp;db=us\" rel=\"follow\">16.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Restaurants Near Me</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=restaurants+near+me&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Google Maps</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+maps&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Indeed</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=indeed&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">StreamEast</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=streameast&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Netflix</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=netflix&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Walgreens</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=walgreens&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Connections</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=connections&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Best Buy</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=best+buy&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">X</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=X&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">USPS</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=usps&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">39</td>\n<td style=\"width: 26.4769%;\">Spotify</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=spotify&amp;db=us\" rel=\"follow\">13.6 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">Roblox</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=roblox&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">Traductor</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=traductor&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">CVS</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=cvs&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">Dow Jones</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=dow+jones&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">Wells Fargo</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=wells+fargo&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">English to Spanish</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=english+to+spanish&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">Spanish to English</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=spanish+to+english&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">50</td>\n<td style=\"width: 26.4769%;\">Solitaire</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=solitaire&amp;db=us\" rel=\"follow\">11.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Shein</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=shein&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Google Docs</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+docs&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Capital One</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=capital+one&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Craigslist</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=craigslist&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Etsy</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=etsy&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Facebook Marketplace</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=facebook+marketplace&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">MSN</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=msn&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Bank of America</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=bank+of+america&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">MLB</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=mlb&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Speed Test</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=speed+test&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Pinterest</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=pinterest&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">American Airlines</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=american+airlines&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">Airbnb</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=airbnb&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">TikTok</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=tiktok&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">58</td>\n<td style=\"width: 26.4769%;\">FedEx Tracking</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=fedex+tracking&amp;db=us\" rel=\"follow\">9.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Kahoot</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=kahoot&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">LinkedIn</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=linkedin&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Dominos</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=dominos&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Donald Trump</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=donald+trump&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">AOL Mail</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=aol+mail&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Real Madrid</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=real+madrid\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.8125px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Gmail Login</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=gmail+login\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">AutoZone</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=autozone&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Harbor Freight</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=harbor+freight&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">73</td>\n<td style=\"width: 26.4769%;\">Old Navy</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=old+navy&amp;db=us\" rel=\"follow\">7.5 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Outlook</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=outlook&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Premier League</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=premier+league&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Dollar Tree</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=dollar+tree&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Ikea</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=ikea&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">McDonald's</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=mcdonald%27s&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Pizza Hut</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=pizza+hut&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Starbucks</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=starbucks&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Taco Bell</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=taco+bell&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">PayPal</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=paypal&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Twitch</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=twitch&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Poki</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=poki\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Nvidia Stock</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=nvidia+stock&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">83</td>\n<td style=\"width: 26.4769%;\">Cool Math Games</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=cool+math+games&amp;db=us\" rel=\"follow\">6.1 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">96</td>\n<td style=\"width: 26.4769%;\">Google Drive</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+drive&amp;db=us\" rel=\"follow\">5.0 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">96</td>\n<td style=\"width: 26.4769%;\">DuckDuckGo</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=duckduckgo&amp;db=us\" rel=\"follow\">5.0 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">96</td>\n<td style=\"width: 26.4769%;\">Daily Mail</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=daily+mail&amp;db=us\" rel=\"follow\">5.0 million</a></td>\n<td style=\"width: 31.9761%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">96</td>\n<td style=\"width: 26.4769%;\">Temu</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=temu&amp;db=us\" rel=\"follow\">5.0 million</a></td>\n<td style=\"width: 31.9761%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 12.8857%;\">96</td>\n<td style=\"width: 26.4769%;\">Taylor Swift</td>\n<td style=\"width: 28.6613%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=taylor+swift\" rel=\"follow\">5.0 million</a></td>\n<td style=\"width: 31.9761%;\">Informational</td>\n</tr>\n</tbody>\n</table>\n<p>The Search Intent column tells us the likely purpose of the search. This data is taken from the <a href=\"https://www.semrush.com/analytics/keywordmagic/start\" rel=\"follow\">Semrush Keyword Magic Tool</a>.</p>\n<p>The four types of search intent in Semrush are:</p>\n<ul>\n<li><strong>Navigational</strong>: The searcher wants to find a specific website or web page.</li>\n<li><strong>Informational</strong>: The searcher would like to learn more about something.</li>\n<li><strong>Commercial</strong>: Indicates that the searcher is researching a product, service, or brand.</li>\n<li><strong>Transactional</strong>: Indicates that the searcher is ready to make a purchase.</li>\n</ul>\n<p>It's notable that many of the top searches on Google are \"<a href=\"https://www.semrush.com/blog/branded-search/\" rel=\"follow\">branded searches</a>\": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are&nbsp;<strong>navigational</strong> or <strong>informational</strong>.</p>\n<p>These kinds of keywords attract millions of searches per month.</p>\n<p>But ranking for the top Google searches is impossible for most brands. There is simply too much competition.</p>\n<p>Semrush calculates competition using a <a href=\"https://www.semrush.com/kb/1158-what-is-kd\" rel=\"follow\">Keyword Difficulty score</a>. It&rsquo;s a 0-100 metric showing how tough it is to rank in Google&rsquo;s top 10 for any keyword, based on factors like backlinks and domain authority.&nbsp;</p>\n<p>The 6 levels of keyword difficulty in Semrush are:</p>\n<ul>\n<li><strong>0-14 = Very easy. </strong>It&rsquo;s possible to rank new pages quickly with minimal effort.&nbsp;</li>\n<li><strong>15-29 = Easy. </strong>Some competition, but ranking is possible with quality, intent-focused content.&nbsp;</li>\n<li><strong>30-49 = Possible. </strong>More competitive and requires quality, highly optimized, and well-structured content to rank.</li>\n<li><strong>50-69 = Difficult. </strong>Strong content and quality backlinks are essential to rank and see traffic.</li>\n<li><strong>70-84 = Hard. </strong>Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank.&nbsp;</li>\n<li><strong>85-100 = Very hard. </strong>Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and the NFL fall into this difficulty level.&nbsp;</li>\n</ul>\n<p>That's why marketers look for&nbsp;<a href=\"https://explodingtopics.com/blog/low-competition-keywords\" rel=\"follow\">low-competition keywords</a> that are easier to rank for.</p>\n<div style=\"width: 100%; aspect-ratio: 16 / 9;\"><iframe width=\"100%\" height=\"100%\" frameborder=\"0\" src=\"https://www.youtube.com/embed/a6_FFry1gVw\" allowfullscreen=\"allowfullscreen\"></iframe></div>\n<h3 style=\"text-align: center;\">What are the top searches on Google?</h3>\n<p>As of January 2026, the most searched thing on Google is YouTube.&nbsp;</p>\n<p>The next most popular searches are Amazon, Facebook, Google, Gmail, and Wordle.</p>\n<p>Before moving on to our list of top global searches below, it&rsquo;s worth quickly explaining what &ldquo;search volume&rdquo; means.&nbsp;</p>\n<p><a href=\"https://www.semrush.com/blog/keyword-search-volume/\" rel=\"follow\">Search volume</a> is the average number of people who search for a term in a given month. For example, a search volume of \"500\" means that a specific keyword is searched for around 500 times each month.</p>\n<p>[cta:trends]</p>\n<p>Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.</p>\n<p>This helps even out seasonal spikes for terms (like \"<a href=\"https://tools.explodingtopics.com/keyword?q=halloween+costume&amp;db=us\" rel=\"follow\">Halloween costume</a>\"), which may get 90% of its search volume in October.&nbsp;</p>\n<p>To get access to more Google search data, <a href=\"https://www.semrush.com/pricing/\" rel=\"follow\">sign up for Semrush today</a>.&nbsp;</p>\n<p>With that, let&rsquo;s dive into the most popular Google searches worldwide.</p>\n<h3 style=\"text-align: center; margin-bottom: 40px;\">Top 100 Google Searches Globally</h3>\n<p>Our search volume statistics are based on January 2026 data from <a href=\"https://semrush.com\" rel=\"follow\">Semrush</a>.</p>\n<table class=\"tableVariant1\" style=\"width: 92.3701%; height: 3468.25px;\">\n<tbody>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">#</td>\n<td style=\"width: 24.9986%;\">Search</td>\n<td style=\"width: 29.1652%;\">Search Volume</td>\n<td style=\"width: 32.827%;\">Search Intent</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">1</td>\n<td style=\"width: 24.9986%;\">YouTube</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=youtube&amp;db=us\" rel=\"follow\">1.3 billion</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">2</td>\n<td style=\"width: 24.9986%;\">Facebook</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=facebook&amp;db=us\" rel=\"follow\">589.6 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">3</td>\n<td style=\"width: 24.9986%;\">WhatsApp Web</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=whatsapp+web\" rel=\"follow\">476.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">4</td>\n<td style=\"width: 24.9986%;\">Instagram</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=instagram&amp;db=us\" rel=\"follow\">411.8 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">5</td>\n<td style=\"width: 24.9986%;\">Translate</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=translate&amp;db=us\" rel=\"follow\">383.6 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">6</td>\n<td style=\"width: 24.9986%;\">Gmail</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=gmail&amp;db=us\" rel=\"follow\">364.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">7</td>\n<td style=\"width: 24.9986%;\">Google</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google&amp;db=us\" rel=\"follow\">359.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">8</td>\n<td style=\"width: 24.9986%;\">Amazon</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=amazon\" rel=\"follow\">345.8 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">9</td>\n<td style=\"width: 24.9986%;\">Google Translate</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+translate&amp;db=us\" rel=\"follow\">298.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 36.3906px;\">\n<td style=\"width: 13.0092%;\">10</td>\n<td style=\"width: 24.9986%;\">Weather</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=weather&amp;db=us\" rel=\"follow\">290.5 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">11</td>\n<td style=\"width: 24.9986%;\">Cricbuzz</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=cricbuzz\" rel=\"follow\">257.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">11</td>\n<td style=\"width: 24.9986%;\">Clima</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=clima\" rel=\"follow\">257.7 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">13</td>\n<td style=\"width: 24.9986%;\">IG</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=IG\" rel=\"follow\">251.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">15</td>\n<td style=\"width: 24.9986%;\">ChatGPT</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=chatgpt&amp;db=us\" rel=\"follow\">213.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 36.4062px;\">\n<td style=\"width: 13.0092%;\">16</td>\n<td style=\"width: 24.9986%;\">Traductor</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=traductor&amp;db=us\" rel=\"follow\">204.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">17</td>\n<td style=\"width: 24.9986%;\">Canva</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=canva&amp;db=us\" rel=\"follow\">163.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">18</td>\n<td style=\"width: 24.9986%;\">Satta King</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=satta+king\" rel=\"follow\">151.4 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">19</td>\n<td style=\"width: 24.9986%;\">Chat GPT</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=chat+gpt\" rel=\"follow\">150.8 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">20</td>\n<td style=\"width: 24.9986%;\">Google Maps</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+maps&amp;db=us\" rel=\"follow\">128.3 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">21</td>\n<td style=\"width: 24.9986%;\">Twitter</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=twitter&amp;db=us\" rel=\"follow\">116.3 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">22</td>\n<td style=\"width: 24.9986%;\">Pinterest</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=pinterest&amp;db=us\" rel=\"follow\">105.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">23</td>\n<td style=\"width: 24.9986%;\">Yahoo</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=yahoo&amp;db=us\" rel=\"follow\">104.8 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">24</td>\n<td style=\"width: 24.9986%;\">FB</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=chat+gpt\" rel=\"follow\">103.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">25</td>\n<td style=\"width: 24.9986%;\">TikTok</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=tiktok&amp;db=us\" rel=\"follow\">101.3 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">26</td>\n<td style=\"width: 24.9986%;\">Sarkari Result</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=sarkari+result\" rel=\"follow\">101.2 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">27</td>\n<td style=\"width: 24.9986%;\">погода</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=%D0%BF%D0%BE%D0%B3%D0%BE%D0%B4%D0%B0\" rel=\"follow\">96.5 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">28</td>\n<td style=\"width: 24.9986%;\">Poki</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=poki\" rel=\"follow\">96 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">29</td>\n<td style=\"width: 24.9986%;\">Weather Tomorrow</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=weather+tomorrow\" rel=\"follow\">95.4 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">30</td>\n<td style=\"width: 24.9986%;\">Yahoo Mail</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=yahoo+mail&amp;db=us\" rel=\"follow\">95.2 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">31</td>\n<td style=\"width: 24.9986%;\">Wordle</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=wordle&amp;db=us\" rel=\"follow\">94.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">31</td>\n<td style=\"width: 24.9986%;\">Restaurants</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=restaurants\" rel=\"follow\">94.3 million</a></td>\n<td style=\"width: 32.827%;\">Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">33</td>\n<td style=\"width: 24.9986%;\">X</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=X&amp;db=us\" rel=\"follow\">94 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">34</td>\n<td style=\"width: 24.9986%;\">Netflix</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=netflix&amp;db=us\" rel=\"follow\">93 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">35</td>\n<td style=\"width: 24.9986%;\">NBA</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=nba&amp;db=us\" rel=\"follow\">88.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">36</td>\n<td style=\"width: 24.9986%;\">Hotmail</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=hotmail&amp;db=us\" rel=\"follow\">85.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">37</td>\n<td style=\"width: 24.9986%;\">переводчик</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=%D0%BF%D0%B5%D1%80%D0%B5%D0%B2%D0%BE%D0%B4%D1%87%D0%B8%D0%BA\" rel=\"follow\">82.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">38</td>\n<td style=\"width: 24.9986%;\">IPL</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=IPL\" rel=\"follow\">81.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">39</td>\n<td style=\"width: 24.9986%;\">Roblox</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=roblox&amp;db=us\" rel=\"follow\">81.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">40</td>\n<td style=\"width: 24.9986%;\">Real Madrid</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=real+madrid\" rel=\"follow\">81.6 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">41</td>\n<td style=\"width: 24.9986%;\">Speed Test</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=speed+test&amp;db=us\" rel=\"follow\">81.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 39.8594px;\">\n<td style=\"width: 13.0092%;\">42</td>\n<td style=\"width: 24.9986%;\">Instagram Login</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=instagram+login\" rel=\"follow\">79.6 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">43</td>\n<td style=\"width: 24.9986%;\">Speedtest</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=speedtest\" rel=\"follow\">71.4 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">44</td>\n<td style=\"width: 24.9986%;\">News</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=news&amp;db=us\" rel=\"follow\">70.1 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">44</td>\n<td style=\"width: 24.9986%;\">Proxy</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=proxy\" rel=\"follow\">70.1 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">46</td>\n<td style=\"width: 24.9986%;\">Flipkart</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=flipkart\" rel=\"follow\">69.3 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">47</td>\n<td style=\"width: 24.9986%;\">Tradutor</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=tradutor\" rel=\"follow\">68.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">48</td>\n<td style=\"width: 24.9986%;\">Xổ Số Miền Nam</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=X%E1%BB%95+S%E1%BB%91+Mi%E1%BB%81n+Nam\" rel=\"follow\">68.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">49</td>\n<td style=\"width: 24.9986%;\">Lottery Sambad</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=lottery+sambad\" rel=\"follow\">68.2 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">50</td>\n<td style=\"width: 24.9986%;\">BBC News</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=bbc+news\" rel=\"follow\">65.2 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Commercial</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">51</td>\n<td style=\"width: 24.9986%;\">Restaurants Near Me</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=restaurants+near+me&amp;db=us\" rel=\"follow\">64.3 million</a></td>\n<td style=\"width: 32.827%;\">Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">52</td>\n<td style=\"width: 24.9986%;\">Premier League</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=premier+league&amp;db=us\" rel=\"follow\">63.7 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">53</td>\n<td style=\"width: 24.9986%;\">Tiempo</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=tiempo\" rel=\"follow\">63.2 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">54</td>\n<td style=\"width: 24.9986%;\">Yandex</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=yandex\" rel=\"follow\">63 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">55</td>\n<td style=\"width: 24.9986%;\">Map</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=map\" rel=\"follow\">62.2 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">56</td>\n<td style=\"width: 24.9986%;\">&ccedil;eviri</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=%C3%A7eviri\" rel=\"follow\">61 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">57</td>\n<td style=\"width: 24.9986%;\">Ebay</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=ebay&amp;db=us\" rel=\"follow\">60.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">58</td>\n<td style=\"width: 24.9986%;\">Spotify</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=spotify&amp;db=us\" rel=\"follow\">59.8 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">59</td>\n<td style=\"width: 24.9986%;\">Betano</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=betano\" rel=\"follow\">56.6 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">60</td>\n<td style=\"width: 24.9986%;\">Outlook</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=outlook&amp;db=us\" rel=\"follow\">56.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">60</td>\n<td style=\"width: 24.9986%;\">Walmart</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=walmart&amp;db=us\" rel=\"follow\">56.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">62</td>\n<td style=\"width: 24.9986%;\">ютуб</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=%D1%8E%D1%82%D1%83%D0%B1\" rel=\"follow\">56.4 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">63</td>\n<td style=\"width: 24.9986%;\">Dpboss</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=dpboss\" rel=\"follow\">56.2 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">64</td>\n<td style=\"width: 24.9986%;\">Calculator</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=calculator&amp;db=us\" rel=\"follow\">53.1 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">64</td>\n<td style=\"width: 24.9986%;\">Facebook Login</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=facebook+login\" rel=\"follow\">53.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">66</td>\n<td style=\"width: 24.9986%;\">Hotels</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=hotels\" rel=\"follow\">52.7 million</a></td>\n<td style=\"width: 32.827%;\">Transactional</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">67</td>\n<td style=\"width: 24.9986%;\">LinkedIn</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=linkedin&amp;db=us\" rel=\"follow\">51.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">68</td>\n<td style=\"width: 24.9986%;\">Live Score</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=live+score\" rel=\"follow\">50.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">69</td>\n<td style=\"width: 24.9986%;\">Serie A</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=serie+a&amp;db=us\" rel=\"follow\">49.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">70</td>\n<td style=\"width: 24.9986%;\">DuckDuckGo</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=duckduckgo&amp;db=us\" rel=\"follow\">49.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">70</td>\n<td style=\"width: 24.9986%;\">Meteo</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=meteo\" rel=\"follow\">49.1 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">72</td>\n<td style=\"width: 24.9986%;\">Ikea</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=ikea&amp;db=us\" rel=\"follow\">48.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">73</td>\n<td style=\"width: 24.9986%;\">Hava Durumu</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=hava+durumu\" rel=\"follow\">47.8 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">74</td>\n<td style=\"width: 24.9986%;\">Google Traduction</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=google+traduction\" rel=\"follow\">47.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">75</td>\n<td style=\"width: 24.9986%;\">E Devlet</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=e+devlet\" rel=\"follow\">45.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">75</td>\n<td style=\"width: 24.9986%;\">Futbol Libre</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=futbol+libre\" rel=\"follow\">45.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">75</td>\n<td style=\"width: 24.9986%;\">NFL</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=nfl&amp;db=us\" rel=\"follow\">45.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">78</td>\n<td style=\"width: 24.9986%;\">ترجمة</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=%D8%AA%D8%B1%D8%AC%D9%85%D8%A9\" rel=\"follow\">44.4 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">79</td>\n<td style=\"width: 24.9986%;\">Shein</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=shein\" rel=\"follow\">43.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">80</td>\n<td style=\"width: 24.9986%;\">Google Flights</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=google+flights&amp;db=us\" rel=\"follow\">43.3 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">81</td>\n<td style=\"width: 24.9986%;\">Champions League</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=champions+league\" rel=\"follow\">43.1 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">82</td>\n<td style=\"width: 24.9986%;\">Airbnb</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=airbnb&amp;db=us\" rel=\"follow\">41.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">83</td>\n<td style=\"width: 24.9986%;\">Twitch</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=twitch&amp;db=us\" rel=\"follow\">40.1 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">84</td>\n<td style=\"width: 24.9986%;\">Temu</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=temu&amp;db=us\" rel=\"follow\">39.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">85</td>\n<td style=\"width: 24.9986%;\">Amazon Prime</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=amazon+prime&amp;db=us\" rel=\"follow\">39.4 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">86</td>\n<td style=\"width: 24.9986%;\">Indeed</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=indeed&amp;db=us\" rel=\"follow\">38.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">87</td>\n<td style=\"width: 24.9986%;\">Ibomma</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=ibomma\" rel=\"follow\">38.4 million</a></td>\n<td style=\"width: 32.827%;\">Informational, Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">88</td>\n<td style=\"width: 24.9986%;\">Telegram</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=telegram\" rel=\"follow\">38.2 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">89</td>\n<td style=\"width: 24.9986%;\">Google Scholar</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=google+scholar\" rel=\"follow\">37.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">90</td>\n<td style=\"width: 24.9986%;\">Food Near Me</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=food+near+me&amp;db=us\" rel=\"follow\">36.7 million</a></td>\n<td style=\"width: 32.827%;\">Transactional</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">91</td>\n<td style=\"width: 24.9986%;\">Cricket</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=cricket\" rel=\"follow\">36.5 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">92</td>\n<td style=\"width: 24.9986%;\">Home Depot</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=home+depot&amp;db=us\" rel=\"follow\">36.4 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Commercial</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">93</td>\n<td style=\"width: 24.9986%;\">Gmail Login</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=gmail+login\" rel=\"follow\">34.5 million</a></td>\n<td style=\"width: 32.827%;\">Navigational, Transactional</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">94</td>\n<td style=\"width: 24.9986%;\">Flashscore</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=flashscore\" rel=\"follow\">34 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">95</td>\n<td style=\"width: 24.9986%;\">WP</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=WP\" rel=\"follow\">33.9 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">96</td>\n<td style=\"width: 24.9986%;\">Flamengo</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?db=us&amp;q=flamengo\" rel=\"follow\">32.2 million</a></td>\n<td style=\"width: 32.827%;\">Informational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">97</td>\n<td style=\"width: 24.9986%;\">Discord</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=discord&amp;db=us\" rel=\"follow\">31.9 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr style=\"height: 34.5938px;\">\n<td style=\"width: 13.0092%;\">98</td>\n<td style=\"width: 24.9986%;\">Costco</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=costco&amp;db=us\" rel=\"follow\">30.3 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">99</td>\n<td style=\"width: 24.9986%;\">CNN</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=cnn&amp;db=us\" rel=\"follow\">28.7 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n<tr>\n<td style=\"width: 13.0092%;\">100</td>\n<td style=\"width: 24.9986%;\">Eight Sleep</td>\n<td style=\"width: 29.1652%;\"><a href=\"https://www.semrush.com/analytics/keywordoverview/?q=eight+sleep&amp;db=us\" rel=\"follow\">26.6 million</a></td>\n<td style=\"width: 32.827%;\">Navigational</td>\n</tr>\n</tbody>\n</table>\n<p>Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they&rsquo;re not really trending upward anymore.</p>\n<p>This is why we thought we&rsquo;d highlight a few <a href=\"https://explodingtopics.com/blog/trending-topics\" rel=\"follow\">trending topics</a> from the top 100 list.</p>\n<h3>1. Discord</h3>\n<p><img src=\"https://cdn.buttercms.com/QroKoBdKThitiOscffPc\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 18%</p>\n<p><strong>Search growth status</strong>: Exploding</p>\n<p><strong>Search Volume (US)</strong>: 5<span data-sheets-userformat=\"{&quot;2&quot;:2627,&quot;3&quot;:{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0&quot;,&quot;3&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:255},&quot;9&quot;:2,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215}}\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9100000}\">&nbsp;million</span></p>\n<p><strong>Search Volume (Global)</strong>: 31.9 million</p>\n<p><strong>Description</strong>: <a href=\"https://discord.com/\">Discord</a> is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called &ldquo;servers&rdquo;), which are similar to subreddits in that they&rsquo;re designed for people seeking to discuss specific topics.</p>\n<p>Search intent data suggests that \"Discord\" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.</p>\n<p><a href=\"https://explodingtopics.com/blog/related-keywords\" rel=\"follow\">Related keywords</a> with significant volume in the US:</p>\n<ul>\n<li>Discord login (1,830,000)</li>\n<li>Discord download (1,000,000)</li>\n<li>Discord servers (450,000)</li>\n<li>Is Discord down (110,000)</li>\n</ul>\n<h3>2. TikTok</h3>\n<p><img src=\"https://cdn.buttercms.com/1aGGajgYT2iAAJC9CjTu\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 85%</p>\n<p><strong>Search growth status</strong>: Regular</p>\n<p><strong>Search Volume (US)</strong>: <span data-sheets-userformat=\"{&quot;2&quot;:2627,&quot;3&quot;:{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0&quot;,&quot;3&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:255},&quot;9&quot;:2,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215}}\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9100000}\">9.1 million</span></p>\n<p><strong>Search Volume (Global)</strong>: 101.3 million</p>\n<p><strong>Description</strong>: <a href=\"https://www.tiktok.com/en/\">TikTok</a> is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over <a href=\"https://explodingtopics.com/blog/tiktok-trends\" rel=\"follow\">1.6 billion users</a>.</p>\n<p>[cta:trafficanalytics]</p>\n<p>In January 2025, <a href=\"https://explodingtopics.com/blog/rednote-surge\" rel=\"follow\">TikTok users flocked to the Chinese social media app RedNote</a> ahead of a proposed US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, although it has jumped to&nbsp;<a href=\"https://tools.explodingtopics.com/keyword?q=rednote&amp;db=us\" rel=\"follow\">165,000 monthly searches in the US</a>.</p>\n<h3>3. Facebook Marketplace</h3>\n<p><img src=\"https://cdn.buttercms.com/URb2e2OeR4O1Boe7golT\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 28%</p>\n<p><strong>Search growth status</strong>: Regular</p>\n<p><strong>Search Volume (US)</strong>: <span data-sheets-userformat=\"{&quot;2&quot;:2627,&quot;3&quot;:{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0&quot;,&quot;3&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:255},&quot;9&quot;:2,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215}}\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7500000}\">9.1 million</span></p>\n<p><strong>Search Volume (Global)</strong>: 14 million</p>\n<p><strong>Description</strong>: <a href=\"https://www.facebook.com/\">Facebook Marketplace</a> is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around <a href=\"https://datareportal.com/essential-facebook-stats\">3 billion monthly active users</a>, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.</p>\n<p>eBay still leads the way in the US in terms of search volume, but Facebook Marketplace now receives equivalent monthly searches to Craigslist and Etsy. That's despite the fact that many users will access Marketplace through Facebook, rather than a direct search.&nbsp;</p>\n<h3>4. Canva</h3>\n<p><img src=\"https://cdn.buttercms.com/tei4ztq2S7G5yqBVJEFw\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 555%</p>\n<p><strong>Search growth status</strong>: Exploding</p>\n<p><strong>Search Volume (US)</strong>: <span data-sheets-userformat=\"{&quot;2&quot;:2627,&quot;3&quot;:{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0&quot;,&quot;3&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:255},&quot;9&quot;:2,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215}}\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9100000}\">20.4 million</span></p>\n<p><strong>Search Volume (Global)</strong>: 163.7 million</p>\n<p><strong>Description</strong>: <a href=\"https://www.canva.com/\">Canva</a> is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over <a href=\"https://www.techlearning.com/how-to/what-is-canva-and-how-does-it-work-for-education\">250,000 pre-made templates</a>&nbsp;and has embraced <a href=\"https://explodingtopics.com/blog/most-popular-ai-tools\" rel=\"follow\">AI tools</a> to democratize the design process.</p>\n<h3>5. Telegram</h3>\n<p><img src=\"https://cdn.buttercms.com/KYabAfUSSB0scprmqnyu\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 121%</p>\n<p><strong>Search growth status</strong>: Regular</p>\n<p><strong>Search Volume (US)</strong>: 1.0 million</p>\n<p><strong>Search Volume (Global)</strong>: 38.2 million</p>\n<p><strong>Description</strong>: <a href=\"https://telegram.org/\" rel=\"follow\">Telegram</a> is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over&nbsp;<a href=\"https://www.businessinsider.com/pavel-durov-telegram-billionaire-russia-instagram-wealth-founder-dubai-lifestyle-2022-3\" rel=\"follow\">1 billion users</a> as of the latest reported figures in March 2025.&nbsp;</p>\n<p>[list=topic number=5 category=lifestyle]&nbsp;</p>\n<h3>6. WhatsApp</h3>\n<p><img src=\"https://cdn.buttercms.com/04HuEUgSBuOlfhfRQIBA\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 8%</p>\n<p><strong>Search growth status</strong>: Regular</p>\n<p><strong>Search Volume (US)</strong>: 2.2 million</p>\n<p><strong>Search Volume (Global)</strong>: 141.3 million</p>\n<p><strong>Description</strong>: <a href=\"https://www.whatsapp.com/\">WhatsApp</a> is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over <a href=\"https://www.businessofapps.com/data/whatsapp-statistics/\">2.5 billion users</a> who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates&nbsp;<a href=\"https://www.semrush.com/website/whatsapp.com/overview/?utm_source=explodingtopics.com&amp;utm_medium=referral&amp;utm_campaign=top-google-searches\" rel=\"follow\">over 2.8 billion visits per month</a>.</p>\n<p>And while \"WhatsApp\" receives more than 100 million global monthly searches, WhatsApp Web is receiving close to 500 million.&nbsp;</p>\n<h3>7. ChatGPT</h3>\n<p><img src=\"https://cdn.buttercms.com/kLnGf9fSpWZXueoDDzKh\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 7,600%</p>\n<p><strong>Search growth status</strong>: Regular</p>\n<p><strong>Search Volume (US)</strong>: 45.5 million</p>\n<p><strong>Search Volume (Global)</strong>: 213.1 million</p>\n<p><strong>Description</strong>: <a href=\"https://chatgpt.com/\" rel=\"follow\">ChatGPT</a> is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up <a href=\"https://explodingtopics.com/blog/chatgpt-users\" rel=\"follow\">1 million users in just 5 days</a>.</p>\n<p>Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the&nbsp;<a href=\"https://explodingtopics.com/blog/new-chatgpt-release-date\" rel=\"follow\">release of GPT-5</a>.</p>\n<p>The search volume for ChatGPT massively exceeds <a href=\"https://tools.explodingtopics.com/keyword?q=openai&amp;db=us\" rel=\"follow\">the number of monthly searches for its parent company, OpenAI</a>.</p>\n<h3>8. Shein</h3>\n<p><img src=\"https://cdn.buttercms.com/Tis8PwSVOvDdBC5MzlNQ\" alt=\"undefined\"></p>\n<p><strong>5-year search growth</strong>: 7%</p>\n<p><strong>Search growth status</strong>: Peaked</p>\n<p><strong>Search Volume (US)</strong>: 9.1 million</p>\n<p><strong>Search Volume (Global)</strong>: 43.9 million</p>\n<p><strong>Description</strong>: <a href=\"https://us.shein.com/\" rel=\"follow\">Shein</a> is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shein does over <a href=\"https://www.cnbc.com/2024/01/08/sheins-revenue-is-a-lot-more-than-30-billion-annually-exec.html\" rel=\"follow\">$30 billion in annual sales</a>.&nbsp;</p>\n<p>Shein is just one Chinese retailer in the top 100 globally. It's joined by <a href=\"https://tools.explodingtopics.com/keyword?q=temu&amp;db=us\" rel=\"follow\">Temu (37.9 million monthly searches)</a>.</p>\n<h3>Key Takeaways</h3>\n<p>This concludes our list of the top 100 keywords searched globally and in the US.</p>\n<p>There's a common theme among many of the most popular Google searches: most tend to be fairly <a href=\"https://explodingtopics.com/blog/technology-trends\" rel=\"follow\">tech-related</a> (YouTube, Twitch, Netflix, etc.).&nbsp;</p>\n<p>Additionally, most are so-called &ldquo;navigational&rdquo; searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).</p>\n<p>This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.</p>","summary":"This is our comprehensive list of the most searched keywords in Google. The search data for the lists below were derived from Semrush, a keyword research and digital marketing platform. Before continuing, please note that we cleaned up the list to remove all keywords that were inappropriate ...","seo_title":"Top 100 Google Searches (January 2026)","meta_description":"Our regularly-updated list of popular and trending Google search terms.","featured_image_alt":"Top Google Searches Blog Post Image","url":"https://explodingtopics.com/blog/top-google-searches","featured_image":"https://cdn.buttercms.com/output=f:webp/QBXrP0rDSKSaqVLlhIkM","author":{"bio":"Brian is the co-founder of Exploding Topics. He is an internationally recognized SEO expert and also the founder of Backlinko. Brian made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business.","slug":"brian-dean","email":"brian@explodingtopics.com","title":"Founder","last_name":"Dean","first_name":"Brian","facebook_url":"","linkedin_url":"","instagram_url":"","pinterest_url":"","profile_image":"https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/83641215-384d-454a-a4a4-d9c4782cec66","twitter_handle":"@BrianEDean"},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-08-20T11:15:36.875934Z","updated":"2025-12-18T12:38:19.939687Z","published":"2025-08-19T17:14:00Z","scheduled":null,"title":"Using SEO MCP Servers: Complete Guide for Marketers","slug":"seo-mcp-servers","body":"<p>SEO MCP servers offer a new way to understand your content performance data. Instead of trying to sort tables and charts to make sense of your metrics, you can just ask AI for insights.</p>\n<p>Data is the backbone of a solid SEO strategy. I&rsquo;ve spent a lot of time building reports and sifting through spreadsheets to understand content performance trends so I can make better marketing decisions.</p>\n<p>But even with custom reports I built, I&rsquo;ve often found myself squinting at my screen, trying to see the bigger picture.</p>\n<p>Model Context Protocol (MCP) enables LLMs like Claude and ChatGPT to securely access and analyze your SEO data, then communicate the findings to you in simple, accessible language.</p>\n<p>You can use the <a href=\"https://developer.semrush.com/api/\">Semrush API</a> and official MCP server to bring its massive database of SEO data on domains, keywords, and more right into your AI conversations.</p>\n<p>The Semrush MCP server is also available as an official access connector in ChatGPT. You can use it today if you have ChatGPT Enterprise, Edu, Business, Pro, or Plus.</p>\n<p>Incorporating MCP into your tech stack could revolutionize your SEO data analysis workflow. I&rsquo;m here to walk you through the basics of understanding MCP and how to prompt for the content insights you need.</p>\n<h3>What Is an MCP Server?</h3>\n<p>Put simply, an MCP server is a program that allows LLMs (like Claude or ChatGPT) and other AI applications to connect to third-party data sources.</p>\n<p>For the technologically curious, here&rsquo;s a more detailed breakdown.</p>\n<p>Model Context Protocol (MCP) defines the standards and rules for communication between LLMs and other applications. It facilitates AI integrations by:</p>\n<ul>\n<li>Securing connections between AI applications and third-party tools</li>\n<li>Translating information from data sources into a standardized format AI models can understand</li>\n</ul>\n<p>An MCP server is the program that connects to the third-party data source you want to integrate with your preferred LLM. It handles retrieving the data for the AI model, often through an API.</p>\n<p>Put it all together and an MCP server SEO workflow looks something like this:</p>\n<p><img src=\"https://cdn.buttercms.com/Z6JvNqBiT1KqNBi3OU6e\" alt=\"MCP server diagram\"></p>\n<p>Another way to think of it is to imagine you&rsquo;re eating at a restaurant, but you and the kitchen staff don&rsquo;t speak the same language.</p>\n<p>You know what&rsquo;s on the menu, but to place your order, you have to give it to a waiter who speaks your language and the language of the kitchen staff.</p>\n<p>The waiter takes your order to the kitchen and tells them what you want, then the kitchen staff fetches the ingredients for your meal and combines them on your plate. The waiter then brings the plate to you.</p>\n<p>In this analogy, you represent the LLM. The waiter is Model Context Protocol, the kitchen staff is the MCP server, and the ingredients are the SEO data you want to analyze.</p>\n<h3>What Are the Benefits of MCP Servers for SEO?</h3>\n<p>MCP servers can be a huge efficiency booster for SEO data analysis. Even seasoned content marketers have to spend a lot of time combing through analytics reports to <a href=\"https://explodingtopics.com/blog/find-trending-keywords\">spot trends</a>.</p>\n<p>LLMs can help with this without an MCP server through <a href=\"https://explodingtopics.com/blog/context-engineering-marketing\">context engineering</a>, but this requires you to download your data and upload it to the LLM. Depending on the context window of the model you&rsquo;re using, you might have to upload your data in multiple batches to process it all.</p>\n<p>Integrating your preferred LLM with Semrush or other SEO data sources using MCP lets you prompt for real-time SEO data analysis whenever you like, without extra steps.</p>\n<p><img src=\"https://cdn.buttercms.com/RT4AwOBkSEKlOEUQyzLt\" alt=\"Getting keyword volume in Claude using the Semrush MCP server\"></p>\n<p>MCP also lets you interact with your SEO data using conversational language. This gives you the chance to ask follow up questions to discover new insights and easily assess complex data relationships.</p>\n<p>[cta:keywords]</p>\n<h3>What Are the Drawbacks of MCP Servers for SEO?</h3>\n<p>The biggest potential pitfall of using MCP for SEO is the same problem that comes with using AI for anything &mdash; <a href=\"https://explodingtopics.com/blog/chatgpt-accuracy\">hallucination</a>.</p>\n<p><strong>You can&rsquo;t take everything an LLM tells you at face value, even when it has access to your SEO data.</strong> Verifying the LLM has access to the data it says it does is one sanity check that can help prevent mistakes.</p>\n<p>For example, if you&rsquo;ve connected Claude to Semrush and prompted for audience demographics you&rsquo;ll know that any information Claude returns is hallucinated, because Semrush doesn&rsquo;t provide audience demographics.</p>\n<p><strong>One other thing to keep in mind is that in most cases, your MCP server is accessing your SEO data using API calls.</strong></p>\n<p>Depending on the platform you&rsquo;re connecting to, there may be costs associated with those API calls, and/or limits to API usage. Check the terms for your SEO tools before connecting to them with MCP to avoid unexpected expenses.</p>\n<p><strong>Finally, it&rsquo;s best to be aware that using MCP carries the risk of <a href=\"https://devblogs.microsoft.com/blog/protecting-against-indirect-injection-attacks-mcp\">prompt injection</a>, a cybersecurity attack that uses malicious prompts to cause unintended responses in LLMs.</strong></p>\n<p>Following cybersecurity best practices and using tools like <a href=\"https://learn.microsoft.com/en-us/azure/ai-services/content-safety/concepts/jailbreak-detection\">Microsoft&rsquo;s Prompt Shields</a> help mitigate this risk.</p>\n<h3>How to Set Up MCP for SEO (No Coding Required)</h3>\n<p>MCP servers can be local (installed on your personal computer) or remote (hosted by a third party and accessed over the internet). There are tons of local MCP servers available on marketplaces like <a href=\"http://MCP.so\">MCP.so</a> that you can explore.</p>\n<p>Local MCP servers offer a lot of flexibility, but they require some technical know-how. It&rsquo;s helpful to have some basic coding skills and experience with the command line. Otherwise, the installation process will feel pretty tedious.</p>\n<p>Remote MCP servers like the one offered by Semrush make it super easy to connect your SEO tools with AI and start prompting for insights. Here&rsquo;s how to connect the <a href=\"https://developer.semrush.com/api/basics/semrush-mcp/\">Semrush MCP server</a> with Claude or ChatGPT.</p>\n<h4><strong>Connect the Semrush MCP Server With Claude</strong></h4>\n<p>The official Semrush MCP server is compatible with <a href=\"https://claude.ai/download\">Claude Desktop</a> or the web version. In order to use this setup, you&rsquo;ll need:</p>\n<ul>\n<li>A Claude Pro account</li>\n<li><a href=\"https://www.semrush.com/pricing/\">The Semrush SEO Business Plan</a></li>\n<li><a href=\"https://developer.semrush.com/api/\">Semrush Standard API credits</a></li>\n</ul>\n<p>In addition to using the Standard API to analyze search metrics, you can also use MCP and the <a href=\"https://www.semrush.com/analytics/traffic/trends-api\">Semrush Trends API</a> to do market research using AI.</p>\n<p>Semrush&rsquo;s MCP server is very beginner friendly. To connect it to Claude, log in to your account and click on your profile icon to open your <strong>Settings</strong>.</p>\n<p><img src=\"https://cdn.buttercms.com/JeeZa2xS5C86zYuJ03aJ\" alt=\"Claude settings menu\"></p>\n<p>Next, click <strong>Connectors.</strong> Below the list of default connectors, click on the <strong>Add custom connector</strong> button.</p>\n<p><img src=\"https://cdn.buttercms.com/hPZQYj2TRxWJNAKZ1k78\" alt=\"Claude &ndash; Add custom connectors\"></p>\n<p>This will open a window where you can add a name for your connection, like &ldquo;Semrush MCP Server.&rdquo;</p>\n<p><img src=\"https://cdn.buttercms.com/Ep8IcaBQeClQFMYtASrp\" alt=\"Adding a custom connector in Claude\"></p>\n<p>In the second field, add the URL for Semrush&rsquo;s remote MCP server:</p>\n<pre class=\"prettyprint\">&lt;pre&gt;https://mcp.semrush.com/v1/mcp&lt;/pre&gt;\n</pre>\n<p>Then click the <strong>Add</strong> button.</p>\n<p>On your Connectors page, you&rsquo;ll now see your custom connection. Click on <strong>Connect</strong> beside it.</p>\n<p><img src=\"https://cdn.buttercms.com/fSvJaqVSBKSz8OzZSq6w\" alt=\"Connecting the Semrush MCP server to Claude\"></p>\n<p>This will take you to Semrush, where you&rsquo;ll need to authenticate the connection by clicking the <strong>Approve</strong> button.</p>\n<p><img src=\"https://cdn.buttercms.com/NpxNudxnSTKcpvJkth99\" alt=\"Approving Claude's access to Semrush with Oauth\"></p>\n<p>That&rsquo;s all it takes to get the connection set up&mdash;no coding required!</p>\n<p>Once you start prompting, you&rsquo;ll notice that Claude asks for your permission to proceed each time it tries to retrieve information from Semrush.</p>\n<p><img src=\"https://cdn.buttercms.com/yhClXOxfQMuN1pdSTOs7\" alt=\"Allowing Claude to use the Semrush API\"></p>\n<p>You can choose whether you want to approve each query indiviudually, or if you want to <strong>Allow All </strong>and stop seeing these messages.</p>\n<p>Personally, I feel that individually allowing each query helps with keeping track of my usage. Since the Semrush MCP server uses API credits, you might want to use these messages to help monitor how many credits you&rsquo;re using.</p>\n<p>If you decide to allow all queries and change your mind later, you can adjust these settings by going back to the <strong>Connectors</strong> page. Click on the <strong>Configure</strong> button next to the Semrush MCP server connection.</p>\n<p><img src=\"https://cdn.buttercms.com/Mf2TVpJnTQSFvUV8eeAQ\" alt=\"Claude connectors configuration settings\"></p>\n<p>Using the <strong>Read-Only Tools</strong> setting, you can choose whether Claude needs approval to use Semrush&rsquo;s MCP tools, or if it&rsquo;s always allowed to use them.</p>\n<p><img src=\"https://cdn.buttercms.com/H8djnpefS9y53YHgpcUc\" alt=\"Claude connector read-only tools settings\"></p>\n<h4><strong>Connect the Semrush MCP Server With ChatGPT</strong></h4>\n<p>If you prefer ChatGPT as your AI chatbot, setting up the Semrush MCP server takes just a few clicks. You&rsquo;ll need:</p>\n<ul>\n<li>A ChatGPT Plus account or higher</li>\n<li><a href=\"https://www.semrush.com/pricing/\">The Semrush SEO Business Plan</a></li>\n<li><a href=\"https://developer.semrush.com/api/\">Semrush Standard API credits</a></li>\n</ul>\n<p>If you&rsquo;re an admin for a Business, Enterprise, or Edu account, you&rsquo;ll need to toggle on the Semrush connector in your Workspace settings and instruct your team to enable and sync the connector in their individual accounts as well.</p>\n<p>For Plus and Pro users, setup takes just a few clicks.</p>\n<p>Open your account settings, then select <strong>Apps &amp; Connectors</strong>. Under <strong>Browse apps</strong>, click on <strong>Semrush</strong>.</p>\n<p><img src=\"https://cdn.buttercms.com/Mvac4g6QXeED2li3W7y5\" alt=\"Connecting the Semrush app in ChatGPT\"></p>\n<p>Then click on the <strong>Connect </strong>button.</p>\n<p><img src=\"https://cdn.buttercms.com/Ww9UzskmR2i2uR5rYPU9\" alt=\"Connecting Semrush to ChatGPT\"></p>\n<p>In the next window that pops up, click <strong>Continue</strong>.</p>\n<p><img src=\"https://cdn.buttercms.com/FpWP4Z3ZR3qrwebYN9xr\" alt=\"Enabling the Semrush Connector in ChatGPT\"></p>\n<p>ChatGPT will then redirect you to Semrush to authenticate your account. Click on the <strong>Approve</strong> button.</p>\n<p><img src=\"https://cdn.buttercms.com/7ukYIkLzQqK1hYZIVre8\" alt=\"Approving ChatGPT's access to Semrush\"></p>\n<p>Now you&rsquo;re ready to start using ChatGPT with Semrush as part of your SEO workflow. Start a new chat and click on the plus (+) button, then select <strong>More</strong> and click on <strong>Semrush</strong>.</p>\n<p><img src=\"https://cdn.buttercms.com/iU5gKducSK2nvzZ2mJzB\" alt=\"Adding Semrush Connector to chat\"></p>\n<p>When the MCP server is live, you&rsquo;ll see Semrush listed below the input field.</p>\n<p><img src=\"https://cdn.buttercms.com/ee97K1HnSRG4KtwUu8Ib\" alt=\"Prompting ChatGPT with the Semrush MCP server connection enabled\"></p>\n<p>As long as you see your custom connector here, you can access Semrush data via ChatGPT:</p>\n<p><img src=\"https://cdn.buttercms.com/OdLSGZQ8ifW6OdImr2Gg\" alt=\"ChatGPT response with the Semrush Connector enabled\"></p>\n<h3>How to Use MCP for SEO (Real-Life Use Cases with Prompts)</h3>\n<p>We&rsquo;ve talked about a lot of theoretical concepts in this article. I&rsquo;m a hands-on learner, so I want to show you some actual ways you can use MCP for SEO with a few concrete examples.</p>\n<p>There are tons of different SEO-related prompts you can use with an MCP server. These are some examples of prompts I&rsquo;ve tested for analyzing data from Semrush.</p>\n<p>I personally prefer Claude over ChatGPT, so that&rsquo;s the tool I&rsquo;ve shown below. However, these prompts work with either LLM.</p>\n<h4><strong>Find Low-Competition Keywords</strong></h4>\n<p>Choosing the right keywords is the first step to creating content that ranks. I like looking for terms that have a nice balance of search volume and keyword difficulty.</p>\n<p><a href=\"https://explodingtopics.com/blog/low-competition-keywords\">Low-competition keywords</a> are easier to rank for, meaning if you publish quality content, you&rsquo;re more likely to end up on page one than if you go after a high-competition keyword.</p>\n<p>Here&rsquo;s the prompt I used to ask Claude for a list of keywords that balances difficulty and search volume:</p>\n<div class=\"callout-box\">\n<p><em>Search for keywords related to SEO tools. Find the ten most promising keywords with a keyword difficulty score under 30 and a keyword volume over 100.</em></p>\n</div>\n<p>Note that I went with a pretty general keyword to start. If your topic is much more niche, you might need to adjust the numbers in the prompt to turn up enough options for consideration.</p>\n<p>Claude returned a list of ten keywords just as I asked, along with their Semrush data: search volume, keyword difficulty, and cost per click. It also provided a summary, highlighting some of the top keywords it recommends:</p>\n<p><img src=\"https://cdn.buttercms.com/qf5dlXl1RHC2xLJIV3jr\" alt=\"Keyword volume SEO MCP prompt response in Claude\"></p>\n<h4><strong>Analyze Your Domain Against Competitors</strong></h4>\n<p>Knowing how your content stacks up against competitors helps you identify opportunities to pull ahead and stand out to potential customers. Semrush is a great tool for competitor analysis, and with MCP, you have a leg up.</p>\n<p>Here&rsquo;s the prompt:</p>\n<div class=\"callout-box\">\n<p><em>Find the top three competitors for explodingtopics.com. In a table, provide a full comparison across all four domains. Then provide your analysis of areas for improvement for explodingtopics.com.</em></p>\n</div>\n<p>This lets you easily see all the relevant data for your top competitors side by side in seconds, saving you valuable time.</p>\n<p>Claude&rsquo;s detailed response lets me see everything I need to know about how Exploding Topics performs compared to similar sites without having to manually look up those domains in Semrush.</p>\n<p><img src=\"https://cdn.buttercms.com/pIP6aj7wTbiwM5B9oMgH\" alt=\"Semrush MCP competitor analysis response in Claude\"></p>\n<p>It also gave me some actionable steps to improve performance, like targeting more <a href=\"https://explodingtopics.com/blog/keyword-intent\">commercial intent keywords</a>, building high-value keyword clusters, and improving backlinking strategy.</p>\n<p>If you prefer using Claude, you can also take advantage of its artifacts feature to visualize SEO analysis across competitors better with this prompt.</p>\n<p>For instance, you can perform a side-by-side comparison of top traffic-driving keywords for two or more competitor domains.</p>\n<p>Normally, you'd have to open the keyword position reports for each competitor separately.</p>\n<p>But with MCP, you can combine tons of information from different areas of Semrush so you can find everything you need in a single chat.</p>\n<p>[cta:market]</p>\n<h4><strong>Find Secondary Keywords</strong></h4>\n<p>Keyword clustering enables you to target multiple queries in a single piece of content. It&rsquo;s a foundational SEO technique, and there are <a href=\"https://explodingtopics.com/blog/keyword-clustering-tools\">plenty of tools</a> out there to help you with it.</p>\n<p>But with an MCP server, you can use AI to build keyword clusters around your existing content to expand the reach of posts that are already performing well.</p>\n<p>Here&rsquo;s the prompt I used to generate secondary keywords for top content:</p>\n<div class=\"callout-box\">\n<p><em>Identify the top three highest performing posts on explodingtopics.com in terms of traffic. Analyze the keywords they're currently ranking for, then suggest additional keywords to optimize the content for.</em></p>\n</div>\n<p>For each of the top three posts it identified, Claude recommended primary and long-tail keywords, and also highlighted content gaps and other related terms I might want to optimize for.</p>\n<p><img src=\"https://cdn.buttercms.com/hPd2msoQ7ywAbSy5fINz\" alt=\"SEO MCP prompt response to find secondary keywords in Claude\"></p>\n<h4><strong>Identify Keyword Query Trends and AI Overview Opportunities</strong></h4>\n<p>Finding trends in the queries driving traffic to your site is useful for making decisions about <a href=\"https://explodingtopics.com/blog/find-trending-topics\">future topics to pursue</a>.</p>\n<p>Knowing how users are finding your site can help you build out topic clusters around those queries. On the other hand, understanding which keywords are declining can help you identify topics to steer away from, or content you might need to re-optimize for search or clicks.</p>\n<p>Here&rsquo;s the prompt I wrote to identify keyword trends:</p>\n<div class=\"callout-box\">\n<p><em>Analyze queries driving traffic to explodingtopics.com over the past 12 months. What trends can you identify in queries that are increasing in traffic? What trends can you identify in queries that are decreasing in traffic?</em></p>\n</div>\n<p>Claude provided exactly what I asked for, highlighting queries that have gained or lost traffic in the past year.</p>\n<p><img src=\"https://cdn.buttercms.com/fArn7KpiQO6z6LQhclgo\" alt=\"Semrush MCP query trends response in Claude\"></p>\n<p>I then followed up with this prompt:</p>\n<div class=\"callout-box\">\n<p><em>Based on your query trend analysis, use Semrush to find keywords with AI Overviews related to the topics with the most traffic potential for my site.</em></p>\n</div>\n<p><img src=\"https://cdn.buttercms.com/KnsCEbdQDnmeoKM36mBw\" alt=\"Keywords with AI Overviews for trending queries from the Semrush MCP server\"></p>\n<p>Claude returned several keywords for my consideration, including primary and long-tail variations.</p>\n<p>I like this prompt because it really tailors the keyword ideas to your audience and what they&rsquo;re interested in right now. There&rsquo;s no guesswork, just data-backed decision making.</p>\n<h4><strong>Compare Page Performance Over Time</strong></h4>\n<p>The last example prompt I&rsquo;ll share with you is a simple but important one for keeping track of your top performing content&rsquo;s SEO health.</p>\n<p>Seeing how a specific page&rsquo;s performance has changed over a certain period can help you determine if it&rsquo;s time to update and re-optimize it.</p>\n<p>For instance, if a previously top-performing blog post has a sudden decline in rankings and impressions, you may need to do some <a href=\"https://explodingtopics.com/blog/seo-maintenance\">SEO housekeeping</a> and re-optimize for your target keywords.</p>\n<p>Likewise, a drop in traffic and clicks might indicate that competitors&rsquo; articles are more attractive to searchers. You might want to try a new title to grab potential readers&rsquo; attention and stand out from the other search results.</p>\n<p>Here&rsquo;s the prompt I used to compare blog post search performance over time using metrics from Semrush:</p>\n<div class=\"callout-box\">\n<p><em>Compare the search performance of the page at https://explodingtopics.com/blog/keywords-with-high-search-volume between January 2025 and July 2025. Include changes in rankings, SERP features held, backlinks, traffic sources, impressions, and clicks.</em></p>\n</div>\n<p>The response was a highly detailed analysis that includes:</p>\n<ul>\n<li>Growth metrics for organic keywords and traffic from January to July 2025</li>\n<li>SERP feature analysis</li>\n<li>Top performing queries for this blog post, as well as new queries surfacing in July</li>\n<li>Traffic sources and keyword search volume increases</li>\n<li>Recommendations for continued growth, such as optimizing for related queries and building topical authority</li>\n</ul>\n<p><img src=\"https://cdn.buttercms.com/lFRfco1NToCaBB2FD6OD\" alt=\"Semrush MCP page performance comparison response in Claude\"></p>\n<p>[cal:freshness]</p>\n<h3>Build Automated SEO Workflows With MCP and the OpenAI Agent Builder</h3>\n<p>Using AI to chat with your SEO data is helpful when you want to better understand your content&rsquo;s performance and make key decisions. But what about the tasks you have to complete that don&rsquo;t require so much oversight?</p>\n<p>With MCP, you can build AI agents to handle your more mundane marketing tasks, like generating <a href=\"https://explodingtopics.com/blog/seo-reporting-tools\">SEO reports</a>.</p>\n<p>You can also use agents to alert you when certain metrics dip, giving you an early warning so you can adjust your strategy accordingly.</p>\n<p>OpenAI&rsquo;s Agent Builder is a no-code visual tool for creating automated workflows. It&rsquo;s compatible with the Semrush MCP server, so you can create your very own SEO AI agent even if you&rsquo;re not a developer.</p>\n<p>You&rsquo;ll need a Platform OpenAI account with sufficient funds to run your agent.</p>\n<p>Once you&rsquo;ve funded your account, go to <a href=\"/post/platform.openai.com/agent-builder\">platform.openai.com/agent-builder</a> and click <strong>+ Create</strong>.</p>\n<p><img src=\"https://cdn.buttercms.com/D5Y0zKo1TFy3hizs6mcD\" alt=\"OpenAI Agent Builder\"></p>\n<p>OpenAI has several agent templates you can use, or you can create your own workflows from scratch using the visual builder.</p>\n<p>To integrate the Semrush MCP server into your workflow, select an Agent node. In the options panel for the node, click on the plus (+) sign next to Tools.</p>\n<p><img src=\"https://cdn.buttercms.com/1c0iqcOlSourNEwwLtYw\" alt=\"Opening the Tools options for a node in the OpenAI Agent Builder\"></p>\n<p>From the menu that displays, select MCP Server.</p>\n<p><img src=\"https://cdn.buttercms.com/Iuu2W7XLSPKD49gURDX5\" alt=\"Connecting an MCP server to a node in the OpenAI Agent Builder\"></p>\n<p>In the window that pops up, click + Server in the top right corner.</p>\n<p><img src=\"https://cdn.buttercms.com/ArhdcMZRcfMy8xHCS3Hg\" alt=\"Adding a new MCP server to the OpenAI Agent Builder\"></p>\n<p>Then you can enter your MCP server details. Just like connecting to ChatGPT, you&rsquo;ll need to add the Semrush MCP URL:</p>\n<pre class=\"prettyprint\">&lt;pre&gt;https://mcp.semrush.com/v1/mcp&lt;/pre&gt;\n</pre>\n<p><img src=\"https://cdn.buttercms.com/OB1z69dmR76H9LuBHbBy\" alt=\"Adding Semrush MCP details in the OpenAI Agent Builder\"></p>\n<p>You&rsquo;ll also need to add a label for the server and your Semrush API key. You can find your API key in your Semrush account by going to your profile and clicking Subscription info &raquo; API Units.</p>\n<p><img src=\"https://cdn.buttercms.com/jEx8tsIlSGOUmrBmnoCk\" alt=\"Locating your Semrush API key\"></p>\n<p>Once you&rsquo;ve added all your MCP details in the Agent Builder, click Connect. You&rsquo;ll then be able to include references to Semrush data in the instructions for this node.</p>\n<p>Alternatively, you can use the MCP node from the menu to incorporate MCP into your workflow. Adding this node opens the same window with MCP connection details as shown above when adding an MCP server to the Agent node.</p>\n<h3>Enhance Your SEO Workflow With AI-Powered Insights</h3>\n<p>Using the Semrush MCP server, I&rsquo;m able to pinpoint content weaknesses, enhance my content strategy, and better understand my audience &mdash; all with a few simple prompts.</p>\n<p>Using an MCP server makes SEO data analysis fast and simple. It saved me time combing through tables and charts and also quickly showed me connections between separate data types.</p>\n<p>If you want to start digging into your Semrush data or even automate some of your marketing workflows, the first step is to sign up for a Semrush Business plan and purchase some API credits. Then see for yourself how MCP can revolutionize your SEO processes!</p>","summary":"SEO MCP servers offer a new way of doing things. Instead of trying to sort tables and charts to make sense of your content’s performance metrics, you can just ask. Data is the backbone of a solid SEO strategy. I’ve spent a lot of time building reports and sorting through ...","seo_title":"Using SEO MCP Servers: Complete Guide for Marketers","meta_description":"MCP servers have the potential to completely overhaul your SEO workflow. Learn how to uncover key insights in your SEO data through Claude AI prompts.","featured_image_alt":"SEO MCP Servers Blog Post Image","url":"https://explodingtopics.com/blog/seo-mcp-servers","featured_image":"https://cdn.buttercms.com/output=f:webp/eVsvxaeRREmLEp9QOFnj","author":{"bio":"Molly is a technical content writer with a passion for making technology easy for anyone to understand. She specializes in content strategy and implementing data-driven workflows that improve user experience. Molly holds an MFA in Creative Nonfiction from Northwestern University, and loves blending her creative writing background with her technical writing experience to craft narratives that inform and engage readers. In her spare time, she enjoys reading and spending time with her family, including their many, many pets.","slug":"molly-tyler","email":"molly.tyler496@gmail.com","title":"Writer","last_name":"Tyler","first_name":"Molly","facebook_url":"","linkedin_url":"https://www.linkedin.com/in/molly-tyler-writer/","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/oCdUgSWR3e8Fwq2zeMdX","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-08-11T12:08:47.315062Z","updated":"2025-09-09T17:18:36.050979Z","published":"2025-08-11T05:07:00Z","scheduled":null,"title":"Fresh Content for SEO | Predict Your Freshness Impact","slug":"freshness-impact-calculator","body":"<p>[cal:freshness]</p>\n<p>Content has a short lifecycle on the web. Searchers prefer consuming the freshest content because it&rsquo;s more likely to be up-to-date and relevant in the present.</p>\n<p>Search engines like Google also understand this human preference for freshness, which is why updating a page often leads to a ranking boost.</p>\n<p>The opposite is also true: outdated pages can drop in rankings, even if they once occupied top positions on Google. This is especially true in AI Overviews, which are biased towards fresh content.</p>\n<p>As such, you need frequent updates to ensure your pages remain alive and continue to drive traffic and value for your website.</p>\n<p>This freshness impact calculator helps you estimate the traffic boost you can get by updating decaying content.</p>\n<p>Use it to plan and prioritize your content updates based on the impact they&rsquo;re likely to have on your traffic.</p>\n<h3>Is Freshness an SEO Ranking Factor?</h3>\n<p>The first official confirmation that Google favors serving fresh results came in 2011 in a <a href=\"https://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html\" rel=\"follow\">blog post announcement by Google</a>.&nbsp;</p>\n<p>And it makes complete sense. Google would be a lousy search engine if it served outdated results.</p>\n<p>Since then, SEOs have stressed the importance of freshness as a ranking signal. It's also clearly referenced in the updated <a href=\"https://developers.google.com/search/docs/appearance/ranking-systems-guide#freshness\" rel=\"follow\">Google Search Central documentation.</a></p>\n<p>The expectation also matches common experience. You'll usually find the first page of Google search dominated by recently published or updated content.</p>\n<p><img src=\"https://cdn.buttercms.com/XyJCMcIqSq27sMbgAFM9\" alt=\"Google results serving fresh content for a query\"></p>\n<p>More recently, we learned about the presence of sophisticated freshness algorithms in the <a href=\"https://ipullrank.com/google-algo-leak\" rel=\"follow\">Google API document leak</a>.</p>\n<p>It's another confirmation that freshness isn't something you can ignore, especially for queries where the search intent can only be satisfied by recent information.</p>\n<p>Specifically, the leak contained explicit references to a re-ranking algorithm called <strong>FreshnessTwiddler</strong>.</p>\n<p>A good educated guess from most experts consider this algorithm responsible for analyzing content freshness.</p>\n<p>It also looks like Google employs multiple distinct signals for evaluating freshness. The leaked documents reveals <a href=\"https://searchengineland.com/google-search-document-leak-ranking-442617\" rel=\"follow\">three types of date indicators</a>:</p>\n<ul>\n<li><strong>bylineDate: </strong>It looks at the date explicitly referenced in the article. Try to display your last updated date here so Google can easily notice it.</li>\n<li><strong>syntacticDate: </strong>The date extracted from URLs and other syntax elements like your page title. It's often beneficial to mention the current year or month in title to signal freshness.</li>\n<li><strong>semanticDate: </strong>This is a more advanced analysis that uses natural language processing to understand recency and freshness of the content beyond explicit references to the date.</li>\n</ul>\n<p>These facts strongly suggest that freshness is an SEO factor influencing your search rankings. That said, Google's algorithm considers thousands of other factors, and we don't know the weightage that freshness holds over other factors.&nbsp;</p>\n<h3>How to Effectively Refresh Content for Maximum SEO Results</h3>\n<h4><strong>Step 1: Identify Pages That Need Updates</strong></h4>\n<p>To combat content decay, you first need a list of pages that you haven&rsquo;t updated in a while.</p>\n<p>The good thing is that you can easily find pages with their last modified dates in your sitemap.</p>\n<p>You can access your sitemap by typing &ldquo;<strong>/sitemap.xml</strong>&rdquo; next to your root domain.</p>\n<p>It will look something like this:</p>\n<p><img src=\"https://cdn.buttercms.com/SonzgLHxQtaC1pGzE1IF\" alt=\"An example XML sitemap\"></p>\n<p>Next, you&rsquo;ll need to export these URLs from your sitemap into a spreadsheet. There are lots of XML to CSV converters that you can find with a simple Google search.</p>\n<p>Use a converter to obtain a spreadsheet containing two columns: <strong>URL</strong> and<strong> last modified date</strong>.</p>\n<p><img src=\"https://cdn.buttercms.com/P6QmH5hfRnOlXpxNpaOT\" alt=\"An example of sitemap data exported into a spreadsheet\"></p>\n<p>Sort the date column by older dates first, and you can find the pages that haven&rsquo;t been updated in a while.</p>\n<div class=\"callout-box\">\n<p><strong>Remember: </strong>Not all types of content decay at the same rate.</p>\n</div>\n<p>The smart approach is to focus on pages with a shorter lifespan, so they&rsquo;re likely to be losing more traffic due to decay.</p>\n<p>For example, news or trending topics decay very quickly. Tutorials and some guides might also become outdated if they&rsquo;re on topics that change and develop rapidly over time.</p>\n<p>In contrast, evergreen and reference content, such as glossary, FAQs, and certain blog post topics can stay fresh for a long time.</p>\n<p>Evergreen content should be your lowest priority for content updates. Unless your existing evergreen content has substantial content gaps and quality issues.</p>\n<p>So you can categorize your list of URLs in order to find the best candidates for updates.</p>\n<p>This might be a tedious process to do manually. Instead, I recommend using ChatGPT to help categorize your URLs.</p>\n<p>Take care not to overwhelm ChatGPT by giving it a massive list.</p>\n<p>You&rsquo;ll have a better result if you provide URLs in smaller batches.</p>\n<p><a href=\"https://explodingtopics.com/blog/chatgpt-for-seo\">Prompt ChatGPT</a> to categorize these into evergreen, news, tutorial, and other types of content that you can use to make decisions about your content refresh plan.</p>\n<p><img src=\"https://cdn.buttercms.com/aGPr64XPTjGFUicD9QCy\" alt=\"ChatGPT's response for categorizing a bunch of URLs into content type for freshness estimates\"></p>\n<p>At this point, you should have a refined list of potential URLs that need updating.</p>\n<p>But there&rsquo;s still one final step to perform. You need real traffic data to determine which of your older posts are suffering the greatest decline.</p>\n<p>That piece of information will be your chief criterion for prioritizing pages to update.</p>\n<p>You can create a simple exploration report in GA4 to identify pages with declining traffic.</p>\n<p>For the simplest version of this report, you can use the following dimensions and metrics:</p>\n<ul>\n<li><strong>Dimensions:</strong> Landing page</li>\n<li><strong>Metrics:</strong> Views, Key events</li>\n</ul>\n<p>Drag and drop the &ldquo;<strong>Landing page</strong>&rdquo; metric to a Row. The &ldquo;<strong>Views</strong>&rdquo; and &ldquo;<strong>Key event</strong>s&rdquo; metrics go into the &ldquo;<strong>Values</strong>&rdquo; section.</p>\n<p><img src=\"https://cdn.buttercms.com/XBAttFmQneBBQcosoUEi\" alt=\"GA4 exploration setup\"></p>\n<p>Now, in order to narrow down your list to the URLs you finalized above, you can use the regex expression in the filter.</p>\n<p>Select &ldquo;Landing Page&rdquo; as the filter variable and then choose the &ldquo;matches regex&rdquo; condition.</p>\n<p>The regex contains all the URLs you want to filter, separated by the<strong> pipe ( | ) </strong>symbol. Make sure to remove the domain name part of the URL so you&rsquo;re only left with the part after the first forward slash.</p>\n<p>For example, if you want to include the following URLs:</p>\n<ul>\n<li>yourdomain.com/page-1</li>\n<li>yourdomain.com/page-2</li>\n<li>yourdomain.com/page-3</li>\n</ul>\n<p>You&rsquo;ll need to use this regex: /<strong>page-1|/page-2|/page-3</strong></p>\n<p><img src=\"https://cdn.buttercms.com/UDawb7CrRDKRWY8wkMW4\" alt=\"A GA4 exploration for checking past performance of selected URLs\"></p>\n<p>Once again, feel free to ask ChatGPT or any other AI tool to construct the regex for you from the raw URLs. This can save you a lot of time.</p>\n<p>With the filters activated, use the date picker to compare the traffic and conversion stats in the last 3&ndash;6 months and an equal preceding period.</p>\n<p>Note the pages with the biggest traffic losses.</p>\n<p>These are the decaying pages that can improve your SEO performance most impactfully with an update.</p>\n<p>You can plug these traffic numbers into the freshness impact calculator.</p>\n<p>That will give you a rough estimate for the traffic gains you can make with a strong update, replacing outdated content with fresh info.</p>\n<h4><strong>Step 2: Audit Content for Relevance and Freshness</strong></h4>\n<p>With your list of URLs to update ready, you can begin your <a href=\"https://explodingtopics.com/blog/content-audit\">content audit</a> and take notes about the flaws in existing content.</p>\n<p>There are several reasons why your page might be underperforming. Here are a few things to check:</p>\n<ul>\n<li><strong>Intent match: </strong>Take this opportunity to reassess how closely your page aligns with the search intent it&rsquo;s targeting. Are you providing an in-depth tutorial where the dominant intent is to download an easy checklist? Don&rsquo;t just guess the intent. Review the top-ranking results on SERPs to get a better idea of the intent Google is trying to serve.</li>\n<li><strong>Outdated details: </strong>Your content should reflect the latest developments in your business, product, or services. For product-related content, make sure the pricing, features, and screenshots are fresh.</li>\n<li><strong>Fact-check stats and sources: </strong>Information grows stale fast.<strong> </strong>Double-check statistics and references. Cite the freshest sources (peer-reviewed, official, industry-leading). If the latest data contradicts your existing topic or illuminates a new angle, enrich your content to align.</li>\n<li><strong>Benchmark against competitors:</strong> Review ranking competitors for the latest content for gaps or fresher data you can one-up.</li>\n</ul>\n<p>As you run your audit, you can add notes to a spreadsheet to highlight main problem areas and opportunities for updates next to each page.</p>\n<h4><strong>Step 3: Execute Freshness Updates with On-Page Optimizations </strong></h4>\n<p>Content updates for freshness give you a great opportunity to go a few steps further into content optimization as well.</p>\n<p>In my experience, the maximum impact from a content refresh comes when the changes clearly signal that the page has been updated.</p>\n<p>Here&rsquo;s how you can make your changes more visible to search engines and your readers:</p>\n<ul>\n<li><strong>Refresh title, modified date, and metadata: </strong>The strongest way to highlight your update is by adding a new title, meta description, and changing your last modified date to reflect recency. If your title mentions the year or month, make sure it&rsquo;s current and aligns with other mentions of dates on your page.</li>\n<li><strong>Add practical examples and demonstrate EEAT:</strong> Enrich your content with data from case studies, share expertise, and provide examples to build trust and experience, and improve the <a href=\"https://explodingtopics.com/blog/information-gain\">information gain score</a> of your page.</li>\n<li><strong>Enhance with visuals:</strong> Update images, infographics, and embed videos and GIFs for higher engagement.</li>\n<li><strong>Structure for users and bots:</strong> Use clear subheadings, bullet points, and schema markup where possible. Consider adding data tables and charts to help skim-readers. Implement a table of contents for more complex pages to assist navigation.</li>\n<li><strong>Optimize internal links:</strong> Add links to related, authoritative new content you&rsquo;ve published. Review existing links to check they&rsquo;re still valid, relevant, and use descriptive anchor text.</li>\n</ul>\n<p>I prefer using a combination of manual analysis and automated scans to discover on-page optimization opportunities.</p>\n<p>When you have lots of pages to analyze, I recommend using the <a href=\"https://www.semrush.com/on-page-seo-checker/\">Semrush On Page SEO Checker</a> to find improvement ideas faster.</p>\n<p><img src=\"https://cdn.buttercms.com/X9aNTUT0Qz6nHlgteClD\" alt=\"Improvement suggestions from Semrush On Page SEO Checker\"></p>\n<p>This tool often surfaces useful issues that I might have missed otherwise. But I still recommend putting a critical eye on each page as you&rsquo;re updating to improve your content in uniquely helpful ways.</p>\n<p>[cta:siteaudit]</p>\n<h4><strong>Step 4: Track and Iterate Periodically</strong></h4>\n<p>Successful SEO is usually a result of smart content update cycles that focus on periodically updating your high-value pages.</p>\n<p>It&rsquo;s the only way to truly combat content decay.</p>\n<p>And when it comes to tracking, you need to rely on a tool. There are a few options you can use depending on your technical skills:</p>\n<p><strong>Looker Studio</strong></p>\n<p>Looker Studio is one of the most <a href=\"https://explodingtopics.com/blog/seo-reporting-tool\">flexible SEO reporting tools</a> that you can connect with data sources such as GA4, Google Search Console, as well as third-party SEO tools like Semrush.</p>\n<p>And the best part is that it&rsquo;s free.</p>\n<p><img src=\"https://cdn.buttercms.com/VcoCLbrXQOGfgnp4DWeC\" alt=\"An example Looker Studio report\"></p>\n<p>The only catch is that setting up a Looker Studio can be a tedious process. Especially if you have multiple data sources that need to be blended.</p>\n<p>Nonetheless, it&rsquo;s my preferred tool for monitoring pages for content decay due to its ability to show you all kinds of data in a single place.</p>\n<p>If you&rsquo;re familiar with Looker Studio or willing to learn it, that&rsquo;s perfect. But if it&rsquo;s too challenging for you, then the most user-friendly option is to use Semrush.</p>\n<p><strong>Semrush Reports</strong></p>\n<p>Semrush is a powerful tool for monitoring SEO performance. You can use its built-in tracking features, like <a href=\"https://www.semrush.com/tracking/overview\">Position </a>Tracking, to analyze trends and keyword movements on Google.</p>\n<p>I particularly love that it gives you the flexibility to track your performance at the keyword level as well as at the page level:</p>\n<p><img src=\"https://cdn.buttercms.com/DD6gvtetSEm2DRb1vzGf\" alt=\"Semrush Position Tracking for an example domain\"></p>\n<p>For the pages report, you can sort the data by changes in estimated traffic or average position to find your biggest losses.</p>\n<p><img src=\"https://cdn.buttercms.com/8EIb0JIQwOdPVMnMMCmD\" alt=\"Pages report in Semrush Position Tracking\"></p>\n<div class=\"callout-box\">\n<p><strong>Note:</strong> You&rsquo;ll need to cross-reference the URLs here with your spreadsheet to discover candidates for outdated content sorted by date. This is because Semrush, like Looker, can&rsquo;t find last modified dates without an external reference.</p>\n</div>\n<p>Semrush also offers <a href=\"https://www.semrush.com/my_reports/\">custom reports</a> that you can build on your own by connecting various sources, including GA4 and Google Search Console.</p>\n<p><img src=\"https://cdn.buttercms.com/1igfNvpIQvmxVTZk8M7V\" alt=\"Available data sources for custom Semrush reports\"></p>\n<p>Compared to Looker Studio, this is a significantly easier solution for beginners if you want to create a monitoring report you can reference for future content updates.</p>\n<p><strong>What metrics should I track to spot content decay?</strong></p>\n<p>Content marketers usually detect content decay when a page displays a downward traffic trend.</p>\n<p>While tracking traffic is an effective way to identify content daily, it&rsquo;s important to note that organic traffic is undergoing a general thinning out all across the web.</p>\n<p>That means that some traffic decline is to be expected, even for your high-quality pages.</p>\n<p>So instead of focusing exclusively on traffic, I recommend tracking the following metrics as well.</p>\n<p>With these metrics, you&rsquo;ll have a clearer picture of the value your content is driving beyond just raw traffic metrics:</p>\n<ul>\n<li><strong>Key events: </strong>Traffic and key events are often connected but it&rsquo;s not always true. Some channels like AI search engines deliver higher conversion rates. That means you can have high key events even at lower traffic levels. But if you see key events dropping, it&rsquo;s a sign you need to improve your page with an update.</li>\n<li><strong>Engagement: </strong>Track engagement rate and session duration to determine if people are consistently interested in your content. Declining engagement can indicate issues with content presentation or room for a better intent match.</li>\n</ul>\n<h3>Reach Your Full Potential with Fresh Content</h3>\n<p>Maintaining fresh content with regular updates is a key strategy for long-term SEO growth and prevent decay from creeping up.</p>\n<p>Gather your URLs and their performance data and sort them by date to find the most likely candidates for outdated content.</p>\n<p>Then, use the freshness impact calculator to predict the traffic gains you can get by refreshing struggling pages.</p>\n<p>This analysis is much easier if you have the <a href=\"https://www.semrush.com/semrush-free-trial/\">Semrush free trial</a> to discover underperforming content and find suggestions for deeper updates that complement a content refresh for a stronger ranking impact.</p>","summary":"[cal:freshness] Content has a short lifecycle on the web. Searchers prefer consuming the freshest content because it’s more likely to be up-to-date and relevant in the present. Search engines like Google also understand this human preference for freshness, which is why updating a page often leads to a ranking boost. ...","seo_title":"Fresh Content for SEO | Predict Your Freshness Impact","meta_description":"Content freshness increases your ranking potential compared to outdated pages on SERPs. Use this calculator to estimate the impact of a freshness update.","featured_image_alt":"Freshness Impact Calculator Blog Post image","url":"https://explodingtopics.com/blog/freshness-impact-calculator","featured_image":"https://cdn.buttercms.com/output=f:webp/lBYA8waYQjaWkltvT2vt","author":{"bio":"Osama is an experienced writer and SEO strategist at Exploding Topics. He brings over 8 years of digital marketing experience, specializing in search optimized, long-form content. He also works as a freelance SEO, content, and email marketing consultant for small businesses. Osama also has bylines in tech blogs including HackerNoon, Infosecurity Magazine, BetaNews, MalwareBytes, and more.","slug":"osama-tahir","email":"obtahir92@gmail.com","title":"Content & SEO Specialist","last_name":"Tahir","first_name":"Osama","facebook_url":"","linkedin_url":"http://www.linkedin.com/in/obtahir","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/aIgziQHATla6kd1GWpgi","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-09-29T13:40:27.849470Z","updated":"2025-10-01T15:43:16.212876Z","published":"2025-08-10T10:39:00Z","scheduled":null,"title":"SEO for Nonprofits: How to Get Visibility for Your Cause","slug":"seo-for-nonprofits","body":"<p>Your nonprofit can harness SEO to meet and exceed fundraising goals.</p>\n<p>And SEO is important for nonprofits for the following reasons:</p>\n<ul>\n<li><strong>Largest traffic referrer</strong>: Google is still <a href=\"https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/\">the largest traffic referrer</a>, responsible for <strong>63.41%</strong> of all web traffic. That means the majority of your supporters will find you via Google.</li>\n<li><strong>Conversions and revenue</strong>: Because of Google&rsquo;s continued dominance, nonprofits need SEO to capture mindshare and maximize growth.</li>\n</ul>\n<p>Many of my recommendations for optimizing content for AI search engines (like ChatGPT) overlap with good SEO.</p>\n<p>The strategies I use allow nonprofits to be an authoritative source that AI systems reference and recommend.</p>\n<p>With over 10 years of experience serving nonprofits in Washington, D.C., I&rsquo;ve seen firsthand how a smart SEO strategy can send qualified traffic and engagement soaring.</p>\n<p>Higher rankings and good EEAT<strong> </strong>lead to citations on other websites. This can increase awareness among potential supporters and can influence how Google and AI perceive the trustworthiness of your cause.</p>\n<p>[cta:keywords]</p>\n<h3>1. Find Relevant Keywords to Target</h3>\n<p>First, decide which keywords you want your nonprofit to rank for in Google.</p>\n<p>Think about your organization&rsquo;s goals and programs. Jot down a rough list of topics that might be interesting to donors and supporters.</p>\n<p>If you&rsquo;re stuck, you can <a href=\"https://explodingtopics.com/blog/chatgpt-for-seo\">use ChatGPT to help generate keyword ideas</a>.</p>\n<p><img src=\"https://cdn.buttercms.com/5cFlmbSkC48TZNjJc2AQ\" alt=\"Generating seed keyword ideas with ChatGPT\"></p>\n<p>Next, use SEO software to obtain insights that will aid your <a href=\"https://explodingtopics.com/blog/keyword-research\">keyword research</a>.</p>\n<p>My platform of choice is Semrush, which I&rsquo;ve been using for years. You can take advantage of the <a href=\"https://www.semrush.com/semrush-free-trial/\">free 7-day trial</a> to follow along.</p>\n<div class=\"callout-box\">\n<p>If you prefer to use free software, you can replicate most of these examples with our <a href=\"https://explodingtopics.com/tools\">free growth tools</a>.</p>\n<p><img src=\"https://cdn.buttercms.com/Qyw2FGeTwmM4UYgIOZ3v\" alt=\"Free growth tools for nonprofits\"></p>\n</div>\n<h4><strong>Target Keywords That Are Easy to Rank For</strong></h4>\n<p>With SEO software, you can identify keywords that are easy to rank for.</p>\n<p>Let&rsquo;s say your client is launching a new nonprofit promoting Benjamin Franklin&rsquo;s life and works. The client would like to rank #1 in Google for searches for &ldquo;benjamin franklin.&rdquo;</p>\n<p>However, using the <a href=\"https://www.semrush.com/features/keyword-research/\">Semrush Keyword Overview tool</a>, we see that the keyword &ldquo;benjamin franklin&rdquo; is &ldquo;Hard&rdquo; to rank for.</p>\n<p><img src=\"https://cdn.buttercms.com/TOAJsJDTW0mAveSDzSVw\" alt=\"Semrush keyword overview\"></p>\n<p>So, in the left-hand menu of Semrush, click the <a href=\"https://www.semrush.com/features/keyword-magic-tool/\">Keyword Magic Tool</a>.</p>\n<p>This reveals over 40,000 <em>related</em> keywords.</p>\n<p><img src=\"https://cdn.buttercms.com/GvSWMQAR3yiTMWRfy5Yp\" alt=\"Semrush keyword magic tool\"></p>\n<p>Next, filter the list by Keyword Difficulty, choosing &ldquo;Very easy&rdquo; or &ldquo;Easy&rdquo;.</p>\n<p>In this example, I set a custom range of 0-29% so I can see both groups at the same time.</p>\n<p><img src=\"https://cdn.buttercms.com/0LQsV9hYSCSOwXCm1dB0\" alt=\"Semrush keyword difficulty filter\"></p>\n<p>The result after filtering: 1,000+ easy keywords, including:</p>\n<ul>\n<li>benjamin franklin 13 virtues</li>\n<li>benjamin franklin books</li>\n<li>benjamin franklin scholars</li>\n</ul>\n<p>These long-tail keywords have less search volume than &ldquo;benjamin franklin&rdquo; but combined, the traffic adds up.</p>\n<p>Additionally, ranking for a batch of long-tail keywords will put you in good stead to tackle the next Keyword Difficulty level: &ldquo;Possible.&rdquo;</p>\n<p>You can track your progress using our free <a href=\"https://explodingtopics.com/tools/website-rank-tracker\" rel=\"follow\">Website Rank Tracker</a>.&nbsp;</p>\n<div class=\"callout-box\">\n<p>Don&rsquo;t have Semrush yet? Try our <a href=\"https://explodingtopics.com/tools/keyword-research\">free Keyword Research Tool</a>. It&rsquo;s powered by Semrush data.</p>\n<p><img src=\"https://cdn.buttercms.com/Mfb7rn3FSVqXmwTye13Y\" alt=\"Exploding Topics Free Keyword Research Tool\"></p>\n</div>\n<h3>2. Target Seasonal Keywords</h3>\n<p>Consider whether there are seasonal keywords that are relevant to your nonprofit&rsquo;s cause or fundraising events.</p>\n<p><img src=\"https://cdn.buttercms.com/5Hs3gMD7QEu00ibasiqw\" alt=\"Macmillan Cancer research Go Sober for October event\"></p>\n<p>If you run seasonal programs to recruit volunteers, raise funds, or increase donations, it&rsquo;s worth looking for matching keywords that will increase visibility.</p>\n<p><br>Seasonal keywords are often easy to rank for. Examples of easy seasonal keywords I found with a quick search:</p>\n<ul>\n<li>Volunteer opportunities on Thanksgiving day</li>\n<li>Where to donate winter coats</li>\n<li>Where can I donate toys to for christmas</li>\n</ul>\n<p><img src=\"https://cdn.buttercms.com/pb5LwE1hTpG9aJyOeKBO\" alt=\"Example of an easy seasonal nonprofit keyword\"></p>\n<p>Create content that addresses these keywords and provides helpful information. This will help to bring in valuable seasonal traffic.</p>\n<p>[cta:market]</p>\n<h3>3. Produce Content Driven By Expertise</h3>\n<p>As your nonprofit becomes a trusted source, it&rsquo;ll become more authoritative. This can help you to be ranked well in Google and cited in AI search.</p>\n<p>Producing and publishing original content is a great way to boost EEAT and <a href=\"https://explodingtopics.com/blog/information-gain\">information gain</a>.</p>\n<p><img src=\"https://cdn.buttercms.com/C7v8peRQaT6ncBrWr3Ig\" alt=\"Nonprofit pet care advice\"></p>\n<p>For content ideas, consider:</p>\n<ul>\n<li>Advice and signposting content</li>\n<li>Supporter or project case studies</li>\n<li>Trends in the news or on social media</li>\n<li>Thought leadership articles from senior team members</li>\n<li>Original research, like supporter or visitor surveys</li>\n</ul>\n<h4><strong>Examples of Nonprofits Using Original Research</strong></h4>\n<p><strong>The Dog&rsquo;s Trust</strong> is an example of a charity that conducts its own research and has a <a href=\"https://www.dogstrust.org.uk/about-us/what-we-do/research\">section on its website dedicated to its findings</a>.</p>\n<p>It recently conducted the UK&rsquo;s largest survey on dog ownership. It produced a report on its website that includes some fun, citable statistics.</p>\n<p><img src=\"https://cdn.buttercms.com/lVDhk2ZmSDOp0q681csl\" alt=\"Nonprofit pet ownership survey\"></p>\n<p>After 2 weeks, the survey ranks for 400 keywords and has many high-quality, dofollow backlinks from regional news websites.</p>\n<p><img src=\"https://cdn.buttercms.com/rmOfJPewShKBxHuW7qbK\" alt=\"Backlink data for nonprofit survey\"></p>\n<p>For digital PR, The Dog&rsquo;s Trust also has a dedicated section for journalists on its website, making news and reports easy for the media to find:</p>\n<p><img src=\"https://cdn.buttercms.com/4tIdI7JoRuCDbJsWPIGN\" alt=\"Dog's Trust media centre for digital PR\"></p>\n<p>Also, see <strong>Transparency International</strong>&rsquo;s Corruption Perceptions Index, which is a global reference point. Their 2024 report garnered over 76,000 backlinks.</p>\n<p><img src=\"https://cdn.buttercms.com/u96kDSyQDnYkbWi1gA0Q\" alt=\"Semrush backlink analytics\"></p>\n<div class=\"callout-box\">\n<p><strong>Keep in mind</strong>: Your nonprofit doesn&rsquo;t need to be big or well-known to get research or survey results published on major news sites. I&rsquo;ve seen tiny teams accomplish this.</p>\n</div>\n<p>[cta:backlinks]</p>\n<h3>4. Request Inclusion on Nonprofit List Posts</h3>\n<p>Popular listsicles about nonprofits can drive traffic, which then converts into donations.</p>\n<p>Identify relevant content with high traffic and request inclusion and a &ldquo;dofollow&rdquo; link.</p>\n<p>Start by looking for keywords that include &ldquo;best charities&rdquo; or &ldquo;top charities&rdquo;. Then filter by using the Semrush Keyword Magic Tool.</p>\n<p><img src=\"https://cdn.buttercms.com/SzoP4IcRm2YE1VSCWEP1\" alt=\"Semrush keyword magic tool\"></p>\n<p>Adding a niche keyword helps because you&rsquo;ll find lists that are easier to garner inclusion in.</p>\n<p>Also, try our <a href=\"https://explodingtopics.com/tools/serp-checker\">free SERP Rank Checker</a>. Simply add your keyword to see an overview of the top ranking results.</p>\n<p><img src=\"https://cdn.buttercms.com/hmdWu3UFQuO9KcLYr8Tu\" alt=\"free serp rank checker\"></p>\n<p>Once you find lists that are relevant to your nonprofit, reach out to the site owner and ask if they&rsquo;ll consider including you.</p>\n<p>Focus on the sites ranking for high-volume keywords since those could send the most visitors.</p>\n<h3>5. Optimize Your Website for Action</h3>\n<p>Is your nonprofit site designed to make it easy for users to take action to support causes they feel passionate about?</p>\n<p>Depending on the nonprofit&rsquo;s programs and the visitors&rsquo; varied intents, they may be looking for:</p>\n<ul>\n<li>Community involvement or volunteer opportunities</li>\n<li>An introduction to the organization&rsquo;s work or ideas</li>\n<li>A chance to explore the cause in-depth</li>\n<li>In-person or online events</li>\n<li>Newsletter signup</li>\n<li>Information on donating</li>\n</ul>\n<p>A simple site structure with clear CTAs is crucial.</p>\n<p>Here&rsquo;s an example from M&eacute;decins Sans Fronti&egrave;res (Doctors Without Borders): clear CTAs on the homepage allow for quick donations.</p>\n<p><img src=\"https://cdn.buttercms.com/8caOTpxQRD6yyZDfWKX0\" alt=\"M&eacute;decins Sans Fronti&egrave;res homepage\"></p>\n<p>The website for the British Red Cross clearly lays out all donation, volunteering, and fundraising options on a single page:</p>\n<p><img src=\"https://cdn.buttercms.com/ZxbUBb9SseZTK6oUL9HA\" alt=\"Get Involved page on British Red Cross website\"></p>\n<p>Work with a website developer to make important actions easy for your visitors. This will reduce friction and help you to get more support.</p>\n<h3>7. Use Social Media Strategically</h3>\n<p>Social referral traffic is often a core part of SEO strategy. And social media can be a powerful way to find and attract supporters.</p>\n<p>One option is TikTok, which allows supporters to see what your nonprofit is working on via short videos and livestreams.</p>\n<p>You can take inspiration from <a href=\"https://www.tiktok.com/@antidote_live\">Antidote Live</a>, who publish videos on causes and crowdfunders:</p>\n<p><img src=\"https://cdn.buttercms.com/FT9NhH9hTqa0kOVW0akC\" alt=\"Antidote Live on TikTok\"></p>\n<p>Their short videos encourage viewers to get involved with specific causes in their local area.</p>\n<p><img src=\"https://cdn.buttercms.com/41tdvKP8T1SKILukDCEX\" alt=\"Antidote Live on TikTok\"></p>\n<p>Platforms like Facebook have SEO baked in and are ideal for sharing the impact of your nonprofit and fostering community through photos and videos of related activities.</p>\n<p>Facebook Groups are perfect for grassroots organizations that want to build a strong, engaged community.</p>\n<p><img src=\"https://cdn.buttercms.com/eV4fUhSCQYeRQ0zcSBsq\" alt=\"Facebook Group for Rotary International\"></p>\n<div class=\"callout-box\">\n<p>Did you know? You can opt in to the <a href=\"https://www.semrush.com/social-media/\">Semrush Social Media Toolkit</a>. This provides posting scheduling, automations, analytics, and more in a single dashboard.</p>\n</div>\n<h3>8. Work on Local SEO</h3>\n<p>If your client&rsquo;s nonprofit is local or has local branches, then be sure to set up an <strong>optimized Google Business Profile</strong>. This can boost the nonprofit&rsquo;s visibility in search results and in Google Maps.</p>\n<p>It&rsquo;s not necessary to have a physical location. As long as you are active locally, you can create a profile for your nonprofit.</p>\n<p>To optimize your profile:</p>\n<ul>\n<li>Make sure it&rsquo;s categorized correctly as a nonprofit organization.</li>\n<li>Fill out all relevant fields in the sign-up form.</li>\n</ul>\n<p>Then add appealing photos. These could be of staff, events, volunteers, and your location.</p>\n<p>The more complete your profile is, the better.</p>\n<p>The Asheville Humane Society&rsquo;s profile includes countless images of adorable pets as well as owners with their new adoptions.</p>\n<p><img src=\"https://cdn.buttercms.com/yXG5bNlbRsODrVQhsKxg\" alt=\"asheville humane society photos\"></p>\n<p>After creating your profile, your nonprofit will be automatically listed on <strong>Google Maps</strong>.</p>\n<p>To <a href=\"https://support.google.com/business/answer/7091?hl=en\">boost your local ranking</a>, request <strong>Google Reviews</strong>. For instance, you can program automated emails to be sent to donors, volunteers, and event attendees.</p>\n<p>Each profile, like the one below for the Asheville Humane Society, includes highlights of Google Reviews, as well as the number of reviews and the average star rating.</p>\n<p><img src=\"https://cdn.buttercms.com/kbR6de1CT06WTvfKEtgp\" alt=\"google reviews example\"></p>\n<p>Be sure to keep your contact information (and hours, if you list them) up to date.</p>\n<p>Making regular posts can also help. Posts can be as simple as a new photo, a quote, a holiday message, or an event announcement.</p>\n<p>If you&rsquo;re already using Semrush, it makes sense to take advantage of the <strong>Semrush Local</strong> dashboard.</p>\n<p>This provides a single interface to optimize your profile, manage reviews, and list your nonprofit in online directories.</p>\n<p>Additionally, you&rsquo;ll receive analytics to track progress for your clients.</p>\n<p><img src=\"https://cdn.buttercms.com/2ztAAddfSOGR5SwEVCgp\" alt=\"Semrush local analytics\"></p>\n<h3>9. Check Technical SEO</h3>\n<p>Don't overlook basic technical SEO checks for your nonprofit.</p>\n<p>You can perform a technical audit using either Google Search Console or the Semrush Site Audit tool.</p>\n<p>To use the Semrush Site Audit, simply add the domain you want to analyze.</p>\n<p>You&rsquo;ll get a clickable overview of Site Health and issues.</p>\n<p><img src=\"https://cdn.buttercms.com/kjaifEO7SJWu6C1aaH7x\" alt=\"Semrush site audit\"></p>\n<p>Be sure to look for any site indexing or crawlability issues.</p>\n<p>I find the Top Issues panel helpful. You can use it to prioritize actions. For each issue listed, there&rsquo;s a clickable &ldquo;Why and how to fix it&rdquo; link.</p>\n<p><img src=\"https://cdn.buttercms.com/o6EM7wBdR96W8pz1jIau\" alt=\"Semrush site audit top issues panel\"></p>\n<p>Next, use Google PageSpeed Insights to check the loading speed of main pages and browse the recommended improvements.</p>\n<p>Many top-ranking articles on nonprofit SEO emphasize site loading speed, but this is somewhat outdated.</p>\n<p>It&rsquo;s not that site loading speed isn&rsquo;t important, but a lot of progress has been made since Google put a premium on speed years ago. Now, Google has pared back this emphasis.</p>\n<p>The nuance with site loading speed is that it&rsquo;s relative to your competitors and the quality of your content. Regarding ranking impact, quality will nearly always trump speed, unless your site has serious performance issues.</p>\n<p><br>That said, it&rsquo;s common to find easy speed wins by:</p>\n<ul>\n<li>Hosting fonts locally</li>\n<li>Reducing huge image file sizes</li>\n<li>Minifying JavaScript and CSS</li>\n</ul>\n<h3>Moving Forward With Nonprofit SEO</h3>\n<p>SEO is an affordable way for nonprofits and charities to expand their reach and reach their goals.</p>\n<p>To kickstart your SEO project, I recommend that you grab a <a href=\"https://www.semrush.com/semrush-free-trial/\">free trial of Semrush</a> and make the most of the entire platform for zero cost.</p>\n<p>You can also use our <a href=\"https://explodingtopics.com/tools\">free growth tools</a> for nonprofit SEO planning any time you need a recap.</p>","summary":"Your nonprofit can harness SEO to meet and exceed fundraising goals. And SEO is important for nonprofits for the following reasons: Largest traffic referrer : Google is still the largest traffic referrer , responsible for 63.41% of all web traffic. That means the majority of your supporters will find you ...","seo_title":"SEO for Nonprofits: How to Get Visibility for Your Cause","meta_description":"Boost your nonprofit’s visibility with smart SEO. Learn strategies to attract supporters, increase donations, and grow your impact online.","featured_image_alt":"SEO for Nonprofits Blog Post Image","url":"https://explodingtopics.com/blog/seo-for-nonprofits","featured_image":"https://cdn.buttercms.com/output=f:webp/vI0I4MhTTRiSNEXCuQ0V","author":{"bio":"Sherrie Gossett has a knack for uncovering hidden trends and opportunities that others overlook, drawing on her extensive experience analyzing digital properties. She uses these insights to help small businesses solve marketing problems and obtain working capital. Her unique ability to synthesize complex data into actionable insights has made her a trusted advisor to U.S. businesses and emerging startups.","slug":"sherrie-gossett","email":"sherrie.g5@gmail.com","title":"Small Business Consultant","last_name":"Gossett","first_name":"Sherrie","facebook_url":"","linkedin_url":"","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/IZoOa0SSQxWSRD0Z4oeo","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-08-08T11:23:33.633382Z","updated":"2025-08-13T16:03:22.688151Z","published":"2025-08-08T08:22:00Z","scheduled":null,"title":"How Long to Rank on Google? Calculate Your Ranking Timeline","slug":"time-to-rank-estimator","body":"<p>[cal:rank_time]</p>\n<p>Curious how long it&rsquo;ll take to rank on page 1 of Google?</p>\n<p>This calculator helps you estimate how long a keyword might take to break into the top 10 search results.</p>\n<p>Many high-performing keywords spend months outside the first page before gaining traction.</p>\n<p>This tool shows whether your chosen keyword is a quick win or a longer-term play, so you can set realistic expectations and prioritize smarter.</p>\n<h3>Key Factors Impacting SEO Ranking Time</h3>\n<p>Four factors play a dominant role in your ability to rank quickly in the top 10:</p>\n<ul>\n<li><strong>Topical Authority: </strong>Build deep, interconnected content on related subtopics to become a trusted source in your niche and rank faster.</li>\n<li><strong>Referring Domains: </strong>Acquire backlinks from diverse domains through original, quotable content and consistent outreach to boost rankings and authority.</li>\n<li><strong>Keyword Difficulty: </strong>Target low-difficulty, long-tail keywords for quick ranking success, especially if your domain authority is still growing.</li>\n<li><strong>Content Freshness: </strong>Keep content updated regularly to maintain relevance, satisfy intent, and outperform outdated competitor pages.</li>\n</ul>\n<p>Let&rsquo;s break these down.</p>\n<h4>Topical Authority</h4>\n<p><strong>It's relatively easy to achieve higher rankings for content within your areas of topical authority.</strong></p>\n<p>A website with a strong cluster of related pages covering a broader topic has an advantage over a site that only covers the same topic superficially.</p>\n<p>This is why picking a niche is so important.</p>\n<p>As you create high-quality content on a series of related topics, Google will begin to consider you an authoritative source on the topic.</p>\n<p><img src=\"https://cdn.buttercms.com/BedUDFtS9v5ZXe1ijDxg\" alt=\"An illustration of content structure that facilitates topical depth\"></p>\n<p>Plus, you&rsquo;ll be able to build a consistent audience by focusing on highly relevant topics in your niche.</p>\n<p>To take our example, Exploding Topics ranks well on Google for most of our trend-related posts.</p>\n<p>And this makes perfect sense for us. We&rsquo;re a <a href=\"https://explodingtopics.com/topic\">trend discovery tool</a> after all.</p>\n<p>This makes trend-focused topics the right choice for our content.</p>\n<p>So when we do a deep dive on a certain trend and combine it with original insights from data sourced by our own product, Google takes it seriously.</p>\n<p><strong>How to build topical authority</strong></p>\n<p>The first step is to pick broad topics connected to your business, product, or services.</p>\n<p>Usually, your main topic will be composed of many smaller subtopics.</p>\n<p>For example, if you&rsquo;re creating a guide about stargazing, you won&rsquo;t just discuss looking up at the night sky.</p>\n<p>A helpful guide will also discuss:</p>\n<ul>\n<li>Astronomy equipment and gear selection</li>\n<li>Observation techniques and methods</li>\n<li>Best locations for stargazing</li>\n<li>Ideal seasons for viewing specific celestial objects</li>\n<li>Light pollution considerations</li>\n<li>Beginner vs. advanced stargazing strategies</li>\n</ul>\n<p>Each of these represents a substantial subtopic that warrants its own dedicated page.</p>\n<p>Explore these areas in depth, and you can strengthen your topical authority bit by bit.</p>\n<p>You can apply your judgment to create a logical structure connecting main topics with relevant subtopics.</p>\n<p>You can refine your decision-making by using <a href=\"https://www.semrush.com/analytics/keywordmanager\">Keyword Strategy Builder</a> to find related pillar and subpages.</p>\n<p>It&rsquo;s helpful to have real keyword suggestions for each page so you can optimize your entire cluster for Google rankings.</p>\n<p><img src=\"https://cdn.buttercms.com/iSODy5wPTqujnUQXvaTV\" alt=\"A group of topic ideas organized in a pillar + subtopic structure\"></p>\n<p>Repeat this process across related subtopics, and you&rsquo;ll build a comprehensive cluster of interconnected content that demonstrates expertise across certain aspects of stargazing.</p>\n<p>I recommend checking our guide on <a href=\"https://explodingtopics.com/blog/topical-authority\">building topical authority</a> for more tips and examples.</p>\n<h4>Referring Domains</h4>\n<p><strong>Many SEO studies show a meaningful correlation between rankings and referring domains of a website. </strong></p>\n<p>A Semrush study also found that websites earn higher rankings and maintain them longer when they <a href=\"https://www.semrush.com/blog/how-long-does-it-take-to-rank/\">regularly acquire backlinks from new referring domains</a>.</p>\n<p><img src=\"https://cdn.buttercms.com/bHwbsfuQ62FSbFxwwYGQ\" alt=\"A chart depicting ranking improvements as a function of referring domain increase\"></p>\n<p>These correlational studies imply that referring domains play a part in influencing how soon your content can rank.</p>\n<p>Referring domains are one of the strongest factors impacting your domain authority. And the Semrush study also found that sites that grow in domain authority tend to acquire and hold top positions for longer.</p>\n<p>If your competition is acquiring backlinks from quality domains faster than you, it might be harder for you to rank quickly enough.</p>\n<p><strong>How to generate more referring domains<br></strong></p>\n<p>Focus on creating original content with insights, expertise, data, or statistics that media and other relevant sites can quote.</p>\n<p>This way, you can earn links naturally as other writers and journalists come to your page to source information from.</p>\n<p>But you&rsquo;ll need to supplement your original content with an outreach campaign to ensure you&rsquo;re able to acquire backlinks consistently without stagnating.</p>\n<p>This guide offers <a href=\"https://explodingtopics.com/blog/how-to-get-backlinks\">actionable tips for building backlinks</a> so you can rank faster on important keywords.</p>\n<p>[cta:backlinks]</p>\n<h4>Keyword Difficulty</h4>\n<p><strong>Difficult keywords can take longer to rank, especially if your domain authority is low. </strong></p>\n<p>For faster results, it&rsquo;s better to target low difficulty keywords.</p>\n<p>In most cases, easy keywords are also lower in volume. But these can drive better quality of traffic if the topical scope of the keyword is narrow and highly specific.</p>\n<p>For example, &ldquo;hiit workout&rdquo; is a 20k+ volume keyword with a keyword difficulty score of 80%.</p>\n<p><img src=\"https://cdn.buttercms.com/KA2eA1qOSW6o5GXtDGik\" alt=\"Keyword data for an example term in Semrush\"></p>\n<p>The astronomical difficulty is understandable. &ldquo;hiit workout&rdquo; is a very broad topic.</p>\n<p>And the broader a topic, the more competitive it is because thousands of websites want to rank for it.</p>\n<p>But if you <a href=\"https://explodingtopics.com/blog/long-tail-keyword-tools\">pick a long tail variation</a> of the same topic, you can cut down the competition level. That&rsquo;s because more specific topics have lower search interest so fewer websites focus on these.</p>\n<p>Here are some long tail variations for &ldquo;hiit workout&rdquo;.</p>\n<p><img src=\"https://cdn.buttercms.com/B29l3CUyQbauZXXi7SnF\" alt=\"Easy keyword ideas related to a seed keyword\"></p>\n<p>To find these relatively easy keyword opportunities, you can use the KD filter in the <a href=\"https://www.semrush.com/analytics/keywordmagic/start\">Keyword Magic Tool</a> and set its custom range to 0-30 and hit &ldquo;<strong>Apply</strong>&rdquo;.</p>\n<p><img src=\"https://cdn.buttercms.com/LJpWs3QvQNyV4CjYYAMZ\" alt=\"Setting a KD% filter to find low hanging keyword opportunities\"></p>\n<h4>Content Freshness</h4>\n<p><strong>Google&rsquo;s search algorithm favors fresh content because it&rsquo;s more likely to provide updated information and satisfy the search intent. </strong></p>\n<p>That&rsquo;s one reason why top rankings are usually a result of continuous effort with regular content updates.</p>\n<p>With every update, you also have an opportunity to cover any gaps and weaknesses that you could improve.</p>\n<p><img src=\"https://cdn.buttercms.com/Ys83nLyQeaWqePFpgUfZ\" alt=\"Illustration of a content update cycle process\"></p>\n<p>The combined effect of refreshing information and optimizing content for stronger relevance and intent satisfaction can help you beat competitors with outdated pages.</p>\n<p>For this reason, it&rsquo;s critical to keep your important pages on a regular update cycle. <a href=\"https://explodingtopics.com/blog/freshness-impact-calculator\" rel=\"follow\">You can see the potential impact of a content fresness update using our calculator</a>.</p>\n<h3>What Data Says About Average Ranking Timelines</h3>\n<p><strong>The <a href=\"https://www.semrush.com/blog/how-long-does-it-take-to-rank/\">Semrush study on top-performing domains</a> reveals that ranking at the top and maintaining it is never an accident. It&rsquo;s a result of strategic planning and consistent SEO efforts. </strong></p>\n<p>Here are some important insights from the study:</p>\n<p><strong>Ranking Volatility Is a Big Challenge</strong></p>\n<p>The vast majority of content experiences ranking instability.</p>\n<p>The Semrush study found that only 27% of the websites that made it to the top 10 held their first average positions on the first page throughout 13-month length of the study.</p>\n<p><img src=\"https://cdn.buttercms.com/7BhHeZKvT52JKmrULYrk\" alt=\"Pie chart depicting websites frequently struggle to keep rankings\"></p>\n<p>That means 73% of the websites failed to stay on the first page after 13 months.</p>\n<p>Unless you&rsquo;re actively maintaining your content with strong strategic alignment, you&rsquo;re unlikely to rank well.</p>\n<p><strong>SEO Results Compound In the Long-Term</strong></p>\n<p>Businesses should budget for continuous SEO investment rather than treating it as a one-time project.</p>\n<p>The finding that only 7.65% of domains maintain consistent rankings highlights the importance of respecting SEO as a long-term strategy that demands iteration.</p>\n<p><img src=\"https://cdn.buttercms.com/4ETlmYBDS4CufRBQK6qw\" alt=\"Chart illustrating a common growth trajectory of SEO investment over time\"></p>\n<p>It&rsquo;s rare for any piece of content to rank at the top as soon as it&rsquo;s published. Most content goes through many rounds of updates along with other optimization efforts before it claims top 10 rankings.</p>\n<p>Competitive keywords continue to require frequent maintenance to keep the top positions.</p>\n<p>[cta:trafficanalytics]</p>\n<p><strong>Ranking Plateau Phenomenon</strong></p>\n<p>The study reveals a ranking plateau phase that most sites go through. It&rsquo;s marked by ranking gain followed by losses, creating a frustrating cycle.</p>\n<p>In my experience, this usually happens when websites only focus on producing new content. In the process, they forget their existing pages, never reviewing their progress or returning to make updates.</p>\n<p><img src=\"https://cdn.buttercms.com/FlSvitYXShqibfv8cPGg\" alt=\"An image depicting a balancing act between new and existing content optimization\"></p>\n<p>The only way out of this trap is to actively make space for your published pages and plan updates based on SEO performance tracking.</p>\n<p>It&rsquo;s important that your ranking gains outweigh your losses to keep growing your organic traffic and other valuable metrics driving your business through SEO.</p>\n<h3>Get Ahead Faster With Smarter Keyword Priorities</h3>\n<p>SEO results have a compounding effect. You have to start with low-hanging opportunities first, where you can rank fast in a quarter or less.</p>\n<p>This will give you the platform to build on your success and allow you to rank for more competitive keywords faster as well.</p>\n<p>The ranking time calculator can help you set priorities for your keywords. Feel free to use it along with the <a href=\"https://semrush.com/signup/\">Semrush free account</a> to find your best ranking opportunities.</p>","summary":"[cal: rank_time] Curious how long it’ll take to rank on page 1 of Google? This calculator helps you estimate how long a keyword might take to break into the top 10 search results. Many high-performing keywords spend months outside the first page before gaining traction. This tool shows whether your ...","seo_title":"How Long to Rank on Google? Calculate Your Ranking Timeline","meta_description":"Estimate how soon you can rank on Google with this timeline calculator. Set smarter keyword priorities and drive faster growth.","featured_image_alt":"Time To Rank Estimator Blog Post Image","url":"https://explodingtopics.com/blog/time-to-rank-estimator","featured_image":"https://cdn.buttercms.com/output=f:webp/oezgoYNzTV6qDpZFAki1","author":{"bio":"Osama is an experienced writer and SEO strategist at Exploding Topics. He brings over 8 years of digital marketing experience, specializing in search optimized, long-form content. He also works as a freelance SEO, content, and email marketing consultant for small businesses. Osama also has bylines in tech blogs including HackerNoon, Infosecurity Magazine, BetaNews, MalwareBytes, and more.","slug":"osama-tahir","email":"obtahir92@gmail.com","title":"Content & SEO Specialist","last_name":"Tahir","first_name":"Osama","facebook_url":"","linkedin_url":"http://www.linkedin.com/in/obtahir","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/aIgziQHATla6kd1GWpgi","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]},{"status":"published","created":"2025-09-24T12:14:57.655434Z","updated":"2026-03-19T17:46:04.813034Z","published":"2025-08-05T10:13:00Z","scheduled":null,"title":"Semrush Free vs. Pro: How Do They Compare?","slug":"semrush-free-vs-pro","body":"<p>As a longtime SEO consultant, I'm often asked &ldquo;what SEO tool is best?&rdquo;</p>\n<p>My answer is &ldquo;Semrush&rdquo; &mdash; but with multiple plans to choose from, knowing <em>which</em> Semrush tier to sign up for can be tricky. In this guide, I&rsquo;ll break down the benefits of a free Semrush account vs. the paid Pro tier so you can feel more confident about your decision.</p>\n<h3>Can You Use Semrush For Free?</h3>\n<p>First off, know that yes, you can <a href=\"https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/\">use Semrush for free</a>! I find that Semrush has one of the best and most generous free plans on the market today &mdash; many other <a href=\"https://explodingtopics.com/blog/seo-tools\">SEO tools</a> tend to keep every feature behind a paywall or limit your use so much that there&rsquo;s nothing you can do with a free plan.</p>\n<p>The Semrush free plan does come with some usage limits, but many of them reset every day. You can, for example, research 10 different keywords every day and never run up against the limits of your free plan.</p>\n<p>[cta:keywords]</p>\n<h3>How Much Does Semrush Pro Cost?</h3>\n<p><a href=\"https://www.semrush.com/pricing/\">Semrush Pro pricing</a> starts at $117.33 per month when billed annually. You can also opt for month-to-month billing at a rate of $139.95.</p>\n<h3>What Semrush Tools Do You Get Access to For Free?</h3>\n<p>Semrush offers their <a href=\"https://www.semrush.com/seo/\">SEO Toolkit</a> to everyone, including free users. This user-friendly toolkit is ideal for:</p>\n<ul>\n<li><strong>On-page SEO,</strong> including analyzing search intent, tracking keyword rankings, and planning SEO content creation</li>\n<li><strong>Off-page SEO,</strong> including backlink analysis and improving the quality of referring domains</li>\n<li><strong>Technical SEO,</strong> from full site audits to setting SEO targets and benchmarks</li>\n</ul>\n<p>Some of the SEO toolkit&rsquo;s features are restricted to paid users, though, and there are usage limits on the free tools. This chart shows you how your access and usage levels will differ when on a free vs. a Pro plan:</p>\n<table class=\"tableVariant1\">\n<tbody>\n<tr>\n<td></td>\n<td><strong>Free Plan</strong></td>\n<td><strong>Pro Plan</strong></td>\n</tr>\n<tr>\n<td>Project Creation</td>\n<td>No</td>\n<td>Yes, up to five</td>\n</tr>\n<tr>\n<td>Keyword Research</td>\n<td>Yes, 10 searches per day</td>\n<td>Yes</td>\n</tr>\n<tr>\n<td>Competitor Analysis</td>\n<td>Yes, 10 searches per day</td>\n<td>Yes</td>\n</tr>\n<tr>\n<td>Search Engine Position Tracking</td>\n<td>Yes, up to 10 keywords</td>\n<td>Yes, up to 500 keywords</td>\n</tr>\n<tr>\n<td>Backlink Analysis</td>\n<td>Yes, up to 10 searches per day</td>\n<td>Yes</td>\n</tr>\n<tr>\n<td>SEO Audits (Crawl Pages)</td>\n<td>Yes, up to 100 pages per month</td>\n<td>Yes, up to 100,000 per month</td>\n</tr>\n<tr>\n<td>AI SEO Audits</td>\n<td>No</td>\n<td>Yes</td>\n</tr>\n<tr>\n<td>SEO Ideas</td>\n<td>Limited</td>\n<td>Yes, 500 per month</td>\n</tr>\n<tr>\n<td>Report Creation</td>\n<td>No</td>\n<td>Yes, up to three</td>\n</tr>\n<tr>\n<td>Topic Research</td>\n<td>No</td>\n<td>No</td>\n</tr>\n</tbody>\n</table>\n<p>Whether you use the Semrush Free or Pro plan, you&rsquo;ll be able to see essential search metrics like:</p>\n<ul>\n<li>Target keyword difficulty</li>\n<li>Organic traffic volume (monthly searches)</li>\n<li>Related keywords</li>\n<li>Top domains in the SERP for a specific keywords</li>\n</ul>\n<h3>Who Should Use Semrush For Free?</h3>\n<p>I frequently recommend the free version of Semrush to:</p>\n<ul>\n<li>Brand-new small business owners and SEO beginners who have never conducted keyword research or used a site audit tool before</li>\n<li>People with hobby websites who want to optimize their rank for a handful of keywords</li>\n<li>Digital marketing students working on school or personal projects</li>\n<li>Anyone who&rsquo;s never used the Semrush platform before and is considering migrating over from another SEO tool (in that case, I also suggest doing a <a href=\"https://explodingtopics.com/blog/semrush-free-trial\">free trial</a> of Semrush One!)</li>\n</ul>\n<p>If you identify with two or more of the statements below, a free Semrush plan might be a good place for you to start, too:</p>\n<ul>\n<li>I&rsquo;ve never used an SEO tool before</li>\n<li>I have a very small website and am going to do SEO myself</li>\n<li>I have a list of keywords I want to research but I don&rsquo;t need to review them all at once</li>\n<li>I want to find additional keyword opportunities based on search volume</li>\n<li>I&rsquo;m pretty sure I know who my competitors are and there are only a handful of them</li>\n<li>I&rsquo;m interested in starting a link building campaign for my new website and want to get an idea of how trustworthy different sites are</li>\n<li>I&rsquo;m not interested in optimizing for local search results, managing a Google Business Profile, running ads, or generating content with the help of AI</li>\n<li>I already have another tool I like and use for social media management</li>\n</ul>\n<div class=\"callout-box\">\n<p><strong>Tip:</strong> You can maximize your keyword research capabilities by pairing a free Semrush account with Exploding Topics&rsquo; own <a href=\"https://explodingtopics.com/tools/keyword-research\">free keyword research tool</a>. We get our data from Semrush, too, so you&rsquo;ll see similar metrics to what&rsquo;s in your free account &mdash; and doing this will let you research a few more keywords every day!</p>\n</div>\n<p>[cal:comp_keywords]</p>\n<h3>When Should You Subscribe to the Semrush Pro Plan?</h3>\n<p>The free Semrush plan isn&rsquo;t right for everyone, though. You&rsquo;ll probably find the free tier limiting if you:</p>\n<ul>\n<li>Run a marketing consultancy or agency</li>\n<li>Are a freelancer working on multiple SEO or content projects at once</li>\n<li>Regularly need to review large lists of suggested or related keywords</li>\n<li>Want to do deep research and outreach related to backlinks</li>\n<li>Have a large website with more than 100 pages</li>\n<li>Are unsure as to who your competitors are or where you fall in SERPs</li>\n<li>Want to use AI tools for generating and optimizing content</li>\n<li>Are interested in an all-in-one solution for SEO, generative engine optimization (GEO), local listing management, and more</li>\n</ul>\n<p>If any of these statements sound like you, then you&rsquo;ll want to go right to the Semrush Pro plan. You can start with a free trial to make sure it&rsquo;s the right plan for you &mdash; and if you need even higher usage limits or more features, it&rsquo;s very easy to upgrade your Semrush account to the <a href=\"https://www.semrush.com/blog/semrush-pro-vs-semrush-guru/\">Guru</a> or Business tier at any time.</p>\n<p>And if you find you want more options for tracking and monitoring your brand's presence when it comes to AI results, Semrush One might be the better plan for you. It's a bundle plan that combines the SEO Toolkit with the AI Visibility Toolkit. A 7-day <a href=\"https://www.semrush.com/semrush-free-trial/?utm_source=explodingtopics.com&amp;utm_medium=referral&amp;utm_campaign=semrush-free-trial\" rel=\"follow\">free trial</a> is available, as well.&nbsp;</p>\n<p>[cta:keywords]</p>\n<h3>Frequently Asked Questions</h3>\n<h4><strong>Can I Use a Free Semrush Account for PPC Research?</strong></h4>\n<p>Yes, you can use a free Semrush account for basic pay-per-click (PPC) research. The standard keyword research results pages will show you:</p>\n<ul>\n<li>Cost per click (CPC)</li>\n<li>Competitive density</li>\n<li>Ad copy in the SERP</li>\n<li>Keyword ad history</li>\n</ul>\n<p><img alt=\"The Semrush Keyword Overview tool shows organic and  paid search metrics\" src=\"https://cdn.buttercms.com/uBJb6r3QwO0VpGlcP9Ba\"></p>\n<p>If you want to go deeper, though &mdash; including tracking your competitors&rsquo; ads and optimizing your own ad copy, you&rsquo;ll want to subscribe to a Pro plan and add on the <a href=\"https://www.semrush.com/advertising/\">Advertising Toolkit</a>.</p>\n<div class=\"callout-box\">\n<p><strong>Tip: </strong>You can also use our <a href=\"https://explodingtopics.com/tools/adwords-competitor-analysis\">free AdWords competitor analysis tool</a> to find out what your competitors' PPC strategies are!</p>\n</div>\n<p>[cta:backlinks]</p>\n<h4><strong>Does the Semrush Pro Plan Have Usage Limits?</strong></h4>\n<p>Semrush Pro plans limit the number of rows in each report, and there&rsquo;s a cap on how many webpages you can audit every month. But I&rsquo;m a heavy Semrush user and have never run up against my limits on any paid plan.</p>\n<h4><strong>Can I See Historical Keyword Data With a Free Semrush Account?</strong></h4>\n<p>No, free Semrush accounts don&rsquo;t show you how a website's keyword rankings have changed over a long period of time. If you need to see this information, you&rsquo;ll actually want to skip over the Pro plan and sign up for <strong>Guru</strong> instead &mdash; historical data access starts at that tier.</p>\n<p>The lack of historical data on free and Pro plans is actually what drove me to upgrade my account to Guru; now I can see data going back to 2012.</p>\n<p><img alt=\"Semrush Organic Research traffic report\" src=\"https://cdn.buttercms.com/ktHBtgJKTfaCX0t4Hiag\"></p>\n<h4><strong>What Semrush Plans Include Tools For Local SEO and Content Marketing?</strong></h4>\n<p>Semrush has separate toolkits for things like content marketing, AI visibility, social media, local SEO, and more. You can <a href=\"https://www.semrush.com/toolkits/\" rel=\"follow\">add any of these toolkits</a> to your Pro plan for an additional monthly fee. This is another time where you might want to consider Semrush One bundles.&nbsp;</p>\n<h4><strong>Which Semrush Plan Should I Get if I&rsquo;m Working on Content Strategy?</strong></h4>\n<p>If content strategy and planning is a big part of your marketing efforts, I&rsquo;d skip the free plan and immediately sign up for either Semrush Pro or Guru.</p>\n<p>A Pro plan will give you access to useful tools like the <a href=\"https://www.semrush.com/analytics/keywordmanager/lists\">Keyword Strategy Builder</a>, which turns your lists of keywords and content ideas into ready-to-use clusters. This one tool alone has saved me hours of time.</p>\n<p><img alt=\"The Keyword Strategy Builder groups related topics into content clusters displayed as blue and purple circles\" src=\"https://cdn.buttercms.com/H8jlipRDeqcIGntqj8iA\"></p>\n<p>If you want to take your content optimization even further, though, a Guru plan will let you use Semrush&rsquo;s <a href=\"https://www.semrush.com/swa/\">SEO Writing Assistant</a> and <a href=\"https://www.semrush.com/topic-research/\">Topic Research</a> tools. These are useful for both planning and editing your content.</p>\n<h4><strong>Are There Other Benefits to a Semrush Account?</strong></h4>\n<p>One of the things that makes Semrush really unique (and useful!) is its <a href=\"https://www.semrush.com/apps/\">App Center</a>. In addition to complete toolkits, you can expand the functionality of your Semrush account by adding on other marketing tools that help with everything from creating social media marketing content to tracking mobile app usage.</p>\n<p>The App Center is also where you can find Exploding Topics Pro. An Exploding Topics Pro subscription gives you information beyond what you&rsquo;re able to see for free on our website right now. With a paid account, you can see expanded metrics, trend forecasts, startup data, and more.</p>\n<p>I find that this expanded trend data is particularly useful when planning new product lines, marketing campaigns, and social media content.</p>\n<div class=\"callout-box\">\n<p><strong>My #1 Tip:</strong> Try the free versions of Semrush and Exploding Topics side by side, then sign up for a free trial of Semrush Pro and Exploding Topics Pro. See how each tool&rsquo;s paid features influence your workflow &mdash; I think you&rsquo;ll find that for serious marketing work, the paid versions help you work faster, and get better campaign results, than before.</p>\n</div>","summary":"As a longtime SEO consultant, I'm often asked “what SEO tool is best?” My answer is “Semrush” — but with multiple plans to choose from, knowing which Semrush tier to sign up for can be tricky. In this guide, I’ll break down the benefits of a free Semrush account vs. ...","seo_title":"Semrush Free vs. Pro: How Do They Compare?","meta_description":"You can do a lot of great SEO work with a free Semrush plan … but sometimes, paid features are necessary. Learn how Semrush free and Pro plans differ.","featured_image_alt":"Semrush Free vs. Pro Blog Post Image","url":"https://explodingtopics.com/blog/semrush-free-vs-pro","featured_image":"https://cdn.buttercms.com/output=f:webp/NMyXgUhbQEIqm6yNqsSg","author":{"bio":"Emily is a freelance content writer at Exploding Topics. \r\n\r\nA former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. \r\n\r\nEmily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.","slug":"emily-gertenbach","email":"emily@egcreativecontent.com","title":"Writer","last_name":"Gertenbach","first_name":"Emily","facebook_url":"","linkedin_url":"https://www.linkedin.com/in/egertenbach/","instagram_url":"","pinterest_url":"","profile_image":"https://cdn.buttercms.com/phlwhfleSRa39eLcrrHf","twitter_handle":""},"tags":[{"name":"semrush","slug":"semrush"}],"categories":[{"name":"seo","slug":"seo"}]}]}