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Beauty Trends

Key Insights

In December, several emerging trends have taken off in the beauty space. Leading the charge is Scalp massager, the top trending topic, with a search volume of 201K and an impressive +85% growth rate. Other notable rising trends include Eczema soothing cream (260, +272%) and Vanilla lotion, which has seen a +355% increase in interest.

beauty Trends Overview

There are over undefined trends in the beauty category. With top trends seeing an average +281.87% growth rate and ranging between 160368K searches per month.