Beauty Trends

Color-changing lip oil is a beauty product that provides hydration and a natural tint to the lips, reacting with the pH or temperature of the skin to create a customized color. It combines nourishing oils with pH-sensitive pigments, ensuring both a glossy finish and a personalized shade that adapts to the wearer. This product is particularly appealing to individuals seeking a multi-functional lip product that enhances natural beauty with a unique, personalized touch.

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

Makeup trend that involves creating bold, artistic, and often intricate designs around the eyes using eyeliner. Unlike traditional eyeliner, which typically focuses on defining the lash line, graphic eyeliner can include a variety of shapes, lines, and patterns that extend beyond the usual boundaries, allowing for a lot of creativity and customization to suit different styles and occasions. This trend primarily appeals to individuals who enjoy experimenting with makeup and expressing their individuality through unique and eye-catching designs.

Hair styling product designed to replicate the texture and volume effects of ocean water on hair. Sea salt spray typically includes ingredients such as water, sea salt, conditioning agents, and essential oils, providing a beachy, tousled look with added texture and a matte finish. It is particularly popular among individuals seeking natural waves and enhanced curls without the use of heat styling tools.

A type of wig that does not require adhesive or glue to stay in place. Glueless wigs use adjustable straps, combs, or elastic bands to secure the wig to the wearer's head, offering convenience, comfort, and ease of use. These wigs are particularly popular among individuals seeking a hassle-free and secure wig-wearing experience without the need for adhesives.

Brand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel moisturizer, designed to address specific concerns related to aging. The target demographic includes women seeking effective, ethical skincare solutions for aging-related issues.

Skincare product designed to hydrate the skin and provide various dermatological benefits. Watermelon soap helps heal and prevent acne and pimples, removes dark spots, and is typically paraben-free and cruelty-free, making it a gentle option for skincare. It is suitable for all skin types, appealing to individuals seeking a natural and effective skincare solution.

A skincare product designed to calm and revitalize the skin, often used to reduce redness and maintain a healthy appearance. Soothing serums typically contain ingredients like aloe vera, chamomile, and green tea, which are known for their anti-inflammatory and soothing properties, setting them apart from other skincare products by focusing on skin comfort and relief. This product is primarily targeted at individuals with sensitive or irritated skin who seek to alleviate discomfort and enhance their skin's overall health and appearance.

Solid forms of hair conditioner designed to moisturize and detangle hair, similar in appearance to a bar of soap. Conditioner bars are often made with natural ingredients and come in eco-friendly, plastic-free packaging, offering a more concentrated formula than liquid conditioners. They are particularly beneficial for environmentally conscious consumers and frequent travelers due to their compact size and lack of liquid restrictions.

K-beauty skincare product designed to exfoliate and hydrate the skin, contributing to a 'glass skin' appearance. It combines exfoliating properties with moisturizing ingredients to enhance skin texture and luminosity, setting it apart from other skincare products by focusing on achieving a smooth, radiant complexion. This product is primarily targeted at individuals seeking to improve their skin's clarity and hydration, often appealing to those interested in Korean beauty trends and skincare routines.

Hair care product designed to enhance, define, and manage curly hair. It provides moisture, reduces frizz, and helps in defining curls, often containing beneficial ingredients like argan oil. Curl cream is particularly popular among individuals with naturally curly or wavy hair who seek to maintain and enhance their curl pattern.

Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.

Characterized by its deep, rich, and sweet scent, caramel perfume features warm, buttery tones that are often used as a base note in various fragrances. This type of perfume provides a lingering sensual heat, making it a popular choice for those seeking a warm and inviting aroma. Caramel perfume is typically favored by individuals who appreciate gourmand scents and desire a fragrance that evokes comfort and indulgence.

A hydrating concealer is a cosmetic product designed to provide coverage while moisturizing the skin. Formulated with ingredients like hyaluronic acid, glycerin, or botanical oils, it helps to reduce the appearance of fine lines, dryness, and uneven texture while delivering a smooth, dewy finish. Hydrating concealers are primarily targeted at individuals with dry or mature skin who seek a concealer that offers both coverage and skincare benefits without settling into creases.

Short chains of amino acids linked by peptide bonds, smaller than proteins. Peptides function as hormones, neurotransmitters, and are involved in the immune response, playing crucial roles in various biological processes. They are valuable in medical and research applications for their diverse functionalities.

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

Company specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual product packages. Beije primarily targets individuals seeking healthier and more personalized menstrual care solutions.

Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.

Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.

Skincare product designed to provide antioxidant protection and improve skin tone while reducing redness. It differentiates itself by defending against free radicals and environmental factors that contribute to skin aging. The target demographic includes individuals seeking to enhance their skincare routine with products that offer comprehensive protection and anti-aging benefits.

A type of cream blush makeup designed to melt into the skin, providing a natural and dewy finish. Blush balms are known for their ease of application and nourishing properties, often receiving high ratings and positive reviews from users. They are particularly popular among individuals seeking a natural, radiant look with minimal effort.

This skincare product features propolis extract, renowned for its hydrating, soothing, antibacterial, and anti-inflammatory properties. It is designed to enhance skin texture, provide moisture, and boost the skin's natural glow, making it a versatile option for various skin types. The ampoule is particularly beneficial for individuals seeking to improve skin hydration and achieve a radiant complexion.

Skincare brand specializing in men's skincare products, including daily moisturizing sunscreen, ultra luminous face serum, and anti-aging moisturizer. Jaxon Lane is known for the texture, fragrance, and effectiveness of its products, setting it apart in the men's skincare market. The brand primarily targets men seeking high-quality, effective skincare solutions.

Dietary supplements designed to promote the growth of a thicker and fuller beard by providing essential vitamins, minerals, and nutrients. These gummies often contain ingredients like biotin, collagen, MSM, keratin, and bamboo extract, and are typically flavored to enhance palatability. They are targeted at individuals looking to improve their beard growth and overall hair health, though effectiveness can vary based on genetics and health factors.

Company specializing in natural anti-aging skincare products, emphasizing the use of organic, cruelty-free, and paraben-free ingredients. Earth's Cure differentiates itself by offering a range of skincare solutions that are both environmentally friendly and effective in promoting youthful skin. The target demographic includes individuals seeking natural and ethical skincare options, particularly those concerned with aging and skin health.

Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.

Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.

A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being

Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.

Dermal fillers used to enhance cheek volume and contour, often made from hyaluronic acid, providing a more youthful appearance. These fillers work by adding volume beneath the skin, which can help to smooth out wrinkles and create a more defined facial structure, with effects lasting several months to a couple of years. Cheek fillers are primarily sought by individuals looking to enhance their facial aesthetics and achieve a more youthful look without undergoing invasive surgery.