Beauty Trends

Skincare products designed to remove dead skin cells, improving skin texture and appearance. These serums often contain ingredients like AHAs, BHAs, or enzymes, which help address issues such as acne and hyperpigmentation, and are recommended to be used with sunscreen. Exfoliating serums are primarily targeted at individuals seeking to enhance their skin's smoothness and clarity, particularly those dealing with uneven skin tone or blemishes.

Hair care product designed to minimize damage caused by heat styling tools such as blow dryers, curling irons, and straighteners. It typically comes in the form of a spray, cream, or serum that is applied to damp or dry hair before styling, offering a protective barrier against high temperatures. Heat protectant spray is particularly beneficial for individuals who frequently use heat styling tools and wish to maintain the health and integrity of their hair.

Company dedicated to eliminating single-use items by creating reusable, sustainable, and lovable alternatives. Lastobject aims to address the climate crisis by reducing marine pollution and CO2 emissions associated with single-use products, offering a range of revolutionary, refillable, and reusable home essentials. The target demographic includes environmentally conscious consumers seeking sustainable and eco-friendly alternatives to everyday single-use items.

A plant with a dark blue or black rhizome, known for its potent anti-inflammatory properties due to high levels of curcuminoids, particularly ar-curcumin. This makes it a natural pain reliever, potentially beneficial for conditions like arthritis, muscle aches, and headaches, and it also has antioxidant properties that help protect the body from oxidative stress and free radical damage. Black turmeric is primarily used in traditional medicine and can be found in various forms such as powders, extracts, and supplements.

A heatless hair styling tool designed to create curls or waves without using heat. It is made from soft materials and works by wrapping damp hair around the headband and leaving it to set for several hours or overnight, reducing heat damage and providing a convenient method for achieving curls. This product is particularly beneficial for individuals looking to avoid heat damage while styling their hair and is available from various retailers at different price points.

Skincare product known for its ability to increase skin cell production, unclog pores, exfoliate the skin, and boost collagen production. These effects can reduce the appearance of fine lines and wrinkles, giving the skin a fresher and more plump appearance, making it a popular choice for anti-aging treatments. Retinol oil is primarily targeted at individuals looking to improve skin texture and reduce signs of aging.

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.

Skincare product formulated to alleviate itching and discomfort from minor skin irritations, rashes, and post-procedure treatments. It typically includes soothing ingredients such as aloe vera, chamomile, or oatmeal to help reduce redness and inflammation, offering temporary relief. Calming cream is primarily targeted at individuals with sensitive skin or those experiencing temporary skin irritations seeking soothing and calming effects.

Sea salt hair spray is a styling product designed to create a textured, beachy look by adding volume and enhancing natural waves in the hair. It typically contains sea salt, which helps to absorb oil and moisture, giving hair a matte finish and a tousled, effortless appearance. This spray is popular among individuals seeking a casual, beach-inspired hairstyle, particularly those with fine or naturally wavy hair looking for lightweight, non-sticky texture and volume.

A face tightener is a skincare product or device designed to firm and tighten the skin, reducing the appearance of sagging and fine lines. It often contains ingredients like peptides, collagen, or utilizes technologies such as radiofrequency or microcurrents to stimulate skin elasticity and collagen production. Face tighteners are targeted at individuals looking to achieve a more youthful and lifted appearance without invasive procedures.

Company specializing in producing organic and non-GMO vitamins and supplements. They offer a variety of products, including liquid multivitamins, probiotics, and other health supplements, emphasizing the use of high-quality, organic ingredients. The target demographic includes health-conscious consumers seeking accessible and effective organic health products.

A skincare product designed to soften and moisturize the cuticles, reducing the risk of painful cracking and peeling. Cuticle balm nourishes the cuticles, keeping them healthy and vibrant, and often contains ingredients like essential oils and vitamins to enhance its effectiveness. This product is particularly beneficial for individuals who experience dry or damaged cuticles and seek to maintain healthy nail beds.

A brand specializing in DIY lash extensions, enabling users to apply professional-quality lash extensions at home. Lashify offers a range of products, including the popular Lashify Control Kit and various styles of lashes, which are designed for easy application and provide a natural look. The brand primarily targets individuals seeking convenient, high-quality lash extensions without the need for salon visits.

Skincare brand known for its clean, affordable, and effective products. Versed emphasizes transparency, sustainability, and the use of safe ingredients, offering a wide range of products to address various skin concerns, and all products are cruelty-free and vegan. The brand primarily targets consumers who are looking for ethical, budget-friendly skincare solutions without compromising on quality.

Skincare product that typically contains vitamin C as a key ingredient, known for its antioxidant properties. It is used to brighten the skin, reduce the appearance of fine lines and wrinkles, and improve overall skin tone and texture, often boosting collagen production and protecting against sun damage. These creams are popular among individuals seeking to reduce hyperpigmentation and enhance skin radiance.

Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.

Skincare brand offering targeted solutions for anti-aging, acne, and general skincare. Geologie differentiates itself by providing personalized skincare regimens based on individual skin types and concerns, utilizing active ingredients like retinol and salicylic acid. The brand primarily targets individuals seeking customized skincare solutions to address specific skin issues and improve overall skin health.

Eye gloss powder is a type of eye makeup that combines the shimmer of a gloss with the lightweight texture of a powder, providing a radiant, dewy finish on the eyelids. This product is typically formulated to offer a long-lasting, glossy effect without the stickiness of traditional eye glosses, adding dimension and brightness to eye makeup looks. Eye gloss powder is popular among makeup enthusiasts seeking a luminous, wet-look effect on the eyes, often for glamorous or high-fashion makeup styles.

Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.

Reusable eye masks are designed to be used multiple times, offering a sustainable and cost-effective alternative to single-use eye masks. They are typically made from materials like silicone or fabric and can be used for various purposes, such as reducing puffiness, dark circles, and providing relaxation. These masks are often used in conjunction with serums or creams to enhance their effectiveness, making them popular among individuals seeking eco-friendly and effective eye care solutions.

Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.

Skincare product derived from sea moss, a type of red algae, known for its rich nutrient profile. Sea moss serum hydrates the skin, improves elasticity, reduces fine lines and wrinkles, and has anti-inflammatory and antioxidant properties that protect the skin from damage and soothe irritation. It is particularly beneficial for individuals seeking to enhance their skin health and address issues like dryness, aging, and inflammation.

Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.

Skincare brand specializing in products aimed at improving skin tone, reducing hyperpigmentation, and brightening the skin. Gleamin differentiates itself with popular items like the Vitamin C Clay Mask and the 15% Vitamin C Superactive Daily Serum, which are designed to fade dark spots and provide deep cleansing. The brand primarily targets individuals seeking effective solutions for hyperpigmentation and uneven skin texture.

A skincare product formulated to address dark spots and uneven skin tone using key ingredients like melatonin, niacinamide, and kojic acid. This serum aims to reduce hyperpigmentation and improve skin clarity, with users generally observing results within three weeks to a month. It is primarily targeted at individuals seeking to diminish dark spots and achieve a more even complexion.

A species of red algae that grows abundantly along the rocky parts of the Atlantic coasts of Europe and North America. It is used in various applications, including as a food additive for its thickening properties (carrageenan) and for its nutritional benefits, being low in calories and fat, and containing small amounts of sodium and carbohydrates. Irish sea moss is particularly beneficial for individuals seeking natural food additives and those looking to enhance their diet with nutrient-rich, low-calorie options.

Beauty product supplier based in Mumbai, India, specializing in wax and skincare products. Richelon is particularly known for their body wax, which differentiates them in the market by offering high-quality, effective waxing solutions. The primary target demographic for Richelon includes beauty salons, spas, and individuals seeking professional-grade waxing and skincare products.

A negative ion brush is a hair care tool designed to reduce frizz and enhance shine by emitting negatively charged ions that neutralize the positively charged ions often found in dry, damaged hair. This brush works by sealing the hair cuticle, which helps to retain moisture, reduce static, and promote a smoother appearance. It is primarily targeted at individuals with frizzy, dry, or static-prone hair seeking to improve hair texture and manageability.

A skincare product formulated with Vitamin C, known for its antioxidant properties. It boosts collagen production, reduces hyperpigmentation, protects against sun damage, improves skin texture, and reduces fine lines and wrinkles, offering comprehensive skin benefits. This lotion is suitable for most skin types, particularly those looking to enhance skin firmness, even out skin tone, and protect against environmental damage.