Beauty Trends

Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like concealers that are non-comedogenic and safe for sensitive skin. The brand primarily targets individuals seeking high-quality, skin-friendly makeup that promotes self-expression and comfort.

Kojie San is a brand of soap produced by Beauty Elements Ventures Inc. (BEVI), a company based in the Philippines. Known for its skin-lightening properties, Kojie San soap contains kojic acid as a key ingredient, which helps to reduce the appearance of dark spots and uneven skin tone. The product is primarily targeted at individuals seeking to achieve a lighter and more even complexion.

A cosmetic product designed to provide a radiant, glowing finish to the skin while often combining moisturizing and priming benefits. Glow primers typically enhance the skin's natural luminosity, creating a smooth base for makeup application and improving the overall appearance of the complexion. These products are targeted at individuals seeking a dewy, illuminated look, often appealing to those with dry or dull skin who desire a more vibrant and hydrated appearance.

A heat protectant is a hair care product formulated to shield hair from damage caused by styling tools such as blow dryers, curling irons, and straighteners. It distinguishes itself by creating a protective barrier that reduces moisture loss, prevents breakage, and minimizes heat-induced frizz, often with added conditioning benefits. Heat protectants are primarily targeted at individuals who frequently use heat styling tools and want to maintain healthy, strong, and smooth hair.

Skincare brand offering affordable, high-quality, and effective skincare products. Their formulations are research-backed, fragrance-free, cruelty-free, vegan, and dermatologist-tested, setting them apart from competitors. The brand targets individuals seeking accessible and effective skincare solutions.

Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.

Skincare product used primarily to lighten dark spots on the skin, a condition known as hyperpigmentation. The active ingredient, kojic acid, is derived from fungi or fermented rice wine and works by inhibiting the enzyme tyrosinase, which is responsible for melanin production. Kojic acid soap is particularly beneficial for individuals looking to reduce the appearance of dark spots, age spots, and other forms of pigmentation.

Skincare brand known for its effective, science-backed formulations featuring active ingredients like niacinamide, salicylic acid, and glycolic acid. The brand offers a range of products including moisturizers and cleansers, and has received positive reviews from users for its efficacy and quality. Facetheory primarily targets individuals seeking high-quality, scientifically formulated skincare solutions to address various skin concerns.

Company specializing in high-quality grooming products for men, with a focus on beard care, tattoo care, and personal hygiene. Derm Dude differentiates itself by emphasizing the importance of tattoos and beards as part of personal identity and storytelling, offering products like beard oils and tattoo balms that are well-received by customers. The target demographic includes men who are invested in maintaining their grooming routines and personal appearance.

A chemical compound commonly used in skincare products for its skin-lightening properties. Derived from various fungi, particularly Aspergillus oryzae, it inhibits melanin production, making it effective in treating hyperpigmentation, dark spots, and melasma. Kojic acid is primarily targeted at individuals seeking to improve skin tone and reduce pigmentation issues.

Company that manufactures and distributes personal care products, especially perfumes and cosmetics. It operates under license agreements with brand owners and is involved in marketing, bottle design, and packaging services, differentiating itself through its comprehensive approach to product development and branding. Interparfums serves a global customer base, including consumers seeking high-quality, branded personal care products.

Skincare company that focuses on using high-quality natural ingredients sourced from the Korean Peninsula. Inspired by the natural beauty and resources of Korea, the company aims to create skincare products that bring vibrancy and purity to the skin, differentiating itself through its commitment to natural and effective formulations. Round Lab primarily targets individuals seeking natural and effective skincare solutions, particularly those interested in Korean beauty products.

Lightweight skincare product formulated with a higher concentration of active ingredients like Hyaluronic Acid, Glycolic Acid, and Vitamin C. It is designed to deliver these active ingredients more effectively to the skin, enhancing hydration, exfoliation, and overall skin health. Skin serums are particularly beneficial for individuals seeking targeted treatments for specific skin concerns such as aging, hyperpigmentation, and dryness.

Skincare products designed to be applied before bed and left on the skin overnight. They are typically more hydrating and nourishing than regular masks, as they have several hours to work on the skin. These masks can target various skin concerns, such as dryness, dullness, or aging, and often contain ingredients like hyaluronic acid, glycerin, or antioxidants to provide intensive treatment while you sleep.

Skincare product formulated for the delicate skin around the eyes, utilizing retinol, a derivative of Vitamin A, known for its anti-aging properties. It helps reduce the appearance of fine lines, wrinkles, and dark circles by promoting cell turnover and collagen production, while being gentle enough for the sensitive eye area. This product is primarily targeted at individuals seeking to address signs of aging and improve the overall appearance of the skin around their eyes.

Cosmetic product that combines the moisturizing benefits of a lip balm with a hint of color, providing both hydration and a subtle tint to the lips. It is often used for a natural, everyday look and can come in various shades and formulations. Some tinted lip balms also include additional benefits such as SPF protection, natural ingredients, or added flavors, making them suitable for individuals seeking both lip care and a touch of color.

A line of DIY false eyelash products designed for easy application and a natural look. These lashes are applied underneath the natural lashes, offering a unique method compared to traditional false eyelashes, and are available at various retailers. Kiss Falscara is targeted at individuals seeking an affordable and convenient way to enhance their eyelashes without professional salon visits.

Cosmetic products designed to give the skin a sun-kissed color and luminosity, mimicking a natural sun tan. Bronzing drops can be used alone or mixed with makeup to enhance the complexion, providing a customizable glow. They are primarily targeted at individuals seeking a radiant, tanned look without exposure to the sun.

Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.

Hair care product designed to minimize knots and tangles, facilitating easier combing or brushing. Detangling spray often includes conditioning agents and may provide additional benefits such as heat protection or frizz control, distinguishing it from other hair care products. It is particularly beneficial for individuals with long, curly, or easily tangled hair, aiming to simplify their hair care routine.

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

Makeup products that use water as their primary ingredient, often listed as 'aqua' or 'eau' on the ingredient list. These foundations are typically lightweight and provide a natural finish, making them suitable for people with oily or combination skin, and are less likely to clog pores compared to oil-based foundations. Water-based foundations are particularly beneficial for individuals with acne-prone skin or those seeking a breathable, everyday foundation.

Hair care product formulated with rosemary extract, known for its antifungal and antibacterial properties that help prevent dandruff and keep hair follicles clear. Rosemary shampoo is also believed to increase blood flow to the scalp, potentially promoting healthy hair growth and improving overall scalp health. This product is particularly beneficial for individuals dealing with dandruff, scalp irritation, or those seeking to enhance hair growth and scalp circulation.

Edible oil extracted from the pulp of avocados, known for its high smoke point and rich content of monounsaturated fats, particularly oleic acid. Avocado oil is valued for its versatility in culinary applications, including high-heat cooking methods like frying and grilling, as well as its moisturizing properties in cosmetics and skincare. It is particularly beneficial for individuals seeking heart-healthy fats and those looking to improve skin health.

A brand that focuses on creating beauty products that are both environmentally friendly and effective. Their range includes shampoos, conditioners, body washes, and lotions that are cruelty-free, vegan, and made with ethically and sustainably-sourced ingredients, setting them apart from competitors. The target demographic includes environmentally conscious consumers who prioritize sustainability and ethical sourcing in their beauty products.

Solid body butter is a concentrated skincare product that comes in a solid form, designed to deeply moisturize and soften the skin. Made from rich ingredients like shea butter, cocoa butter, and natural oils, it melts upon contact with the skin to provide long-lasting hydration and protection. This product is ideal for individuals with dry or sensitive skin, and for those seeking eco-friendly, zero-waste personal care options.

Temporary tattoos designed to last 1-2 weeks, fading naturally as the skin regenerates. These tattoos differ from traditional temporary tattoos by sinking into the skin and reacting with proteins and keratin, darkening over 24-36 hours. They are ideal for individuals seeking a painless, easy-to-apply, and semi-permanent tattoo experience.

Texturizing spray is a hair styling product formulated to add volume, definition, and a tousled appearance by enhancing the natural texture of the hair. It often contains lightweight ingredients that create grip and separation without stiffness, making it useful for building body and achieving a more lived-in or beachy look. Texturizing spray is primarily used by individuals seeking effortless, voluminous hairstyles, particularly those with fine or limp hair looking to add fullness and shape.

A triangle powder puff is a makeup applicator tool designed in a triangular shape to help apply and blend powder products on the face. Its unique shape allows for precise application, especially in hard-to-reach areas like the corners of the eyes and around the nose, providing a smooth and even finish. This product is particularly useful for makeup enthusiasts and professionals seeking to achieve a flawless complexion.

Hair care product formulated with salicylic acid, a beta hydroxy acid known for its exfoliating properties. This shampoo is used to treat scalp conditions such as dandruff, seborrheic dermatitis, and psoriasis by removing dead skin cells, reducing scaling, and alleviating itching. It is particularly beneficial for individuals suffering from these scalp conditions who seek relief and improved scalp health.