Most Visited Websites In The World (August 2025)
This is a detailed list of the most visited websites globally.
All traffic data comes from August 2025 estimates from Semrush. Please be aware that we also removed explicit websites from our rankings.
What Is The #1 Most Visited Website?
As of August, the most visited website in the world is Google. The next most popular websites are YouTube, Facebook, Wikipedia, and Instagram.
It's worth noting that the total number of website visits differs from the number of unique visitors. In a world with over 8 billion people, 101.35 billion monthly visits can be recorded because certain people visit the site multiple times daily.
The only other site that comes close to Google in total visits worldwide is YouTube, at 47.12 billion. Notably, both websites are owned and operated by Alphabet Inc., highlighting their dominance in the space.
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Top 100 Most Visited Websites Globally
The number of websites on the internet is always growing, and currently stands at over 1.1 billion. But traffic is certainly not distributed evenly.
As you can see from this list, many of the most popular websites globally are huge brands like Google, YouTube, Amazon, and Facebook. People spend most of their time online on social media platforms, search engines, and news or media websites.
These brands are not necessarily new. In fact, many have been around for decades and have built up significant website authority. So we decided to see which top websites are experiencing an upward trend right now.
1. Canva
5-year search growth: 1,011%
Search growth status: Exploding
Monthly traffic (Global): 913.38 million
Description: Canva is a graphic design platform with drag-and-drop capabilities that empower non-designers. The platform has pre-made templates for resumes, logos, banners, social media posts, and much more, so users can create designs faster. Canva has experienced explosive growth, serving over 170 million customers today.
2. Figma
5-year search growth: 669%
Search growth status: Exploding
Monthly traffic (Global): 118.86 million
Description: Figma is a collaborative interface design application with millions of users. This easy-to-use drag-and-drop design tool bridges the gap between product and design teams. In July 2024, it was reported that Figma would reach $1 billion in ARR this year after raising an undisclosed funding round at a valuation of $12.5 billion.
Based on Semrush data estimates, Figma currently has 24.8 million unique visitors each month.
3. ChatGPT
5-year search growth: 99x+
Search growth status: Exploding
Monthly traffic (Global): 5.24 billion
Description: ChatGPT is an AI-powered chatbot developed by OpenAI that can understand and generate human-like text, helping users with tasks like writing, coding, learning, and more. It's based on advanced language models, including GPT-4, which can understand context and respond conversationally.
As of early 2025, ChatGPT has over 400 million weekly active users.
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4. Discord
5-year search growth: 41%
Search growth status: Exploding
Monthly traffic (Global): 828.38 million
Description: Discord is a communication platform that enables users to engage in voice, video, and text conversations within virtual communities known as servers. Initially popular among gamers, it has since expanded its appeal to various interest groups, including music artists and general social communities.
As of early 2025, Discord boasts over 200 million monthly active users globally.
5. Telegram
5-year search growth: 241%
Search growth status: Exploding
Monthly traffic (Global): 491.33 million
Description: Telegram is a cloud-based instant messaging app that allows users to send messages and share media with individuals and groups. It boasts over 950 million monthly active users and has grown because of its advanced end-to-end encryption and focus on user privacy.
Today, Telegram is one of the fastest-growing social media message apps, adding over 485,000 monthly active users per day from April to July 2024.
6. Booking.com
5-year search growth: 1%
Search growth status: Regular
Monthly traffic (Global): 463.86 million
Description: Booking.com is one of the world’s largest online travel agencies, offering over 28 million accommodation listings in 220+ countries through a platform available in 43 languages. The website sees around half a billion monthly visits according to the latest data.
7. WhatsApp
5-year search growth: 41%
Search growth status: Exploding
Monthly traffic (Global): 3.02 billion
Description: WhatsApp is a free instant messaging app with VoIP support for users. The app is owned by Meta and ranks as one of the most popular messaging and social media apps in the world.
8. Bilibili
5-year search growth: 625%
Search growth status: Exploding
Monthly traffic (Global): 687.89 million
Description: Bilibili is an online entertainment platform and, according to some, the Chinese YouTube alternative. The platform primarily offers video sharing for users, including live streaming, on-demand content, and online gaming. Currently, the platform serves over 341.5 million users each month.
9. Temu
5-year search growth: 99x+
Search growth status: Exploding
Monthly traffic (Global): 2.31 billion
Description: Temu is an online e-commerce and shopping platform that gives United States-based buyers direct access to Chinese products. In 2023, Temu surpassed $30 billion in global revenue and 100 million active users in the United States alone. Meanwhile, Semrush estimates that the Temu website sees 529.5 million unique monthly visitors.
10. Shein
5-year search growth: 35%
Search growth status: Regular
Monthly traffic (Global): 244.48 million
Description: Shein is a fast fashion e-commerce retailer known for trendy clothing and affordable prices. The Chinese fashion giant continues to grow at a record pace, surpassing $32.2 billion in sales in 2023.
Key Takeaways
That caps off our in-depth list of the 100 most visited websites worldwide.
A prevalent pattern among the most popular websites is their relation to search engines (Google, DuckDuckGo, Bing), social media (Facebook, Instagram, TikTok), and news or media (CNN, Fox News, IMDB).
With a simple traffic analysis tool, you can quickly spot which sites are gaining traction and better understand where user attention is shifting.
Keep checking back here each month to find updated traffic data and new trending websites.
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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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Written By
Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more