The Latest Perplexity AI Stats (2025)

The generative AI market is booming.

As of 2025, the AI space is valued at approximately $600 billion, with projections to increase by 500% over the next 5 years. 

First launched in August 2022, Perplexity AI is reaping the rewards of this growing industry.

We’ll dive into the numbers behind the AI startup’s success below:

Perplexity AI Stats Top 5 Picks

• Perplexity AI has around 15 million active monthly users.
• In 2025, there are over 100 million requests each week on Perplexity AI
• More than 155 million Perplexity AI visits were recorded in March 2025
• Approximately 1 in 4 Perplexity users are based in Indonesia
• Perplexity AI is currently valued at $18 billion

How Many People Use Perplexity AI?

According to the latest data, Perplexity AI has approximately 15 million active monthly users.

And during the course of 2024, the AI startup served more than 500 million search queries.

In 2025, Perplexity handles more than 100 million queries each week. 

Perplexity currently racks up over 155 million visits per month, giving the website a global rank of 288.

In March 2025, Perplexity AI recorded 159.7 million visits – a 204.77 increase from March 2024 figures (52.4 million).

Over 82% of Perplexity's traffic is direct, while 11.65% comes from organic search.  

Here’s a breakdown of Perplexity’s visits per month:

Month, Year	Visits	Change Over Previous Month	Change Over Previous Month (%)
Dec 2022	2.2 million	-	-
Dec 2023	45 million	-	-
Jan 2024	31.39 million	↓ 13.61 million	↓ 29.11%
Feb 2024	42.33 million	↑ 10.94 million	↑ 34.85%
Mar 2024	52.4 million	↑ 10.07 million	↑ 23.79%
Mar 2025	159.7 million	↑ 107.3 million	↑ 204.77%

Sources: techeconomy, All Tech Magazine, Semrush

Perplexity AI Website Traffic Stats

Almost half of all Perplexity AI users are based in either Indonesia (24.78%) or India (22.16%).

The US currently ranks third on the list with 16.22% of all Perplexity users.

Here’s a breakdown of the top five countries for Perplexity AI users:

Rank	Country	% of Users	All Devices	Desktop	Mobile
1	Indonesia	24.78%	12.98 million	7.47%	92.53%
2	India	22.16%	11.61 million	17.79%	82.21%
3	US	16.22%	8.5 million	59.69%	40.31%
4	Philippines	3.3%	1.73 million	24.1%	75.9%
5	Mexico	2.65%	1.39 million	36.06%	63.94%

The vast majority of Indonesian users (92.53%) access Perplexity AI via a mobile device.

By contrast, around 3 in 5 (59.69%) Americans use the AI search engine on a desktop.

Overall, the split is around 2:1 in favor of mobile devices (mobile - 63.53%, desktop 36.47%).

In March 2025, 133.3 million of Perplexity's website visits were accessed via desktop. Meanwhile, only 26.4 million were accessed via a mobile device.

Here’s a breakdown of devices used to access Perplexity AI over time:

Month, Year	All Devices	Desktop	Mobile
Sep 2023	35.28 million	10.74 million	24.53 million
Oct 2023	40.35 million	12.43 million	27.92 million
Nov 2023	44.17 million	14.53 million	29.64 million
Dec 2023	31.39 million	13.25 million	18.15 million
Jan 2024	42.33 million	16.34 million	25.99 million
Feb 2024	52.4 million	19.11 million	33.29 million
Mar 2025	159.7 million	133.3 million	26.4 million

Source: Semrush

Perplexity AI User Stats

The average Perplexity AI user spends 23 minutes and 10 seconds on the website per visit.

The bounce rate for AI startup is 42.19%. And on average, each user views 4.64 pages per visit.

Here’s how Perplexity compares to some of the internet’s most popular websites:

Website	Total Visits	Bounce Rate	Pages per Visit	Average Visit Duration
Perplexity AI	159.7 million	42.19%	4.64	23 mins 10 secs
Google	84.86 billion	28.23%	8.64	10 mins 37 secs
YouTube	32.42 billion	22.02%	11.28	20 mins 14 secs
Facebook	16.17 billion	31.09%	9.34	10 mins 42 secs
Instagram	6.82 billion	35.59%	11.54	8 mins 22 secs
X	6.09 billion	31.81%	10.72	11 mins 5 secs
Baidu	4.58 billion	23.62%	7.81	4 mins 33 secs
Wikipedia	4.36 billion	59.13%	3.18	3 mins 57 secs
Yahoo	3.44 billion	33.63%	5.59	8 mins 45 secs
Yandex	3.22 billion	25.31%	8.8	9 mins 01 secs
WhatsApp	2.96 billion	40.6%	1.75	20 mins 13 secs
Amazon	2.42 billion	34.59%	9.93	7 mins 03 sec

Figures above are accurate as of May 1, 2025.

Sources: Semrush, Similarweb, Wikipedia

Perplexity AI Fundings Statistics

In January 2024, Perplexity AI was valued at approximately $520 million.

This follows a $73.6 million Series B funding round, adding to the $25.6 million raised in 2023 ($99.2 million raised in total).

At the time of writing, Perplexity is in discussions to raise another funding round that would reportedly increase the startup’s valuation to $1 billion.

Today, the startup is aiming to raise $1.5 billion in new funding at a valuation of $18 billion. 

Sources: datanami, Golden, @Trace_Cohen, Reuters

Perplexity AI Staff Growth

According to Reuters, Perplexity AI has 38 staff, with plans to expand to 60 by the end of 2025.

Perplexity currently has 10 different open roles within their setup. These include:

Mobile

• Senior Android Software Engineer

Product Engineering

• Engineering Manager
• Enterprise Product Manager
• AI Infrastructure Engineer
• Design Engineer (Web)
• AI Research Engineer
• Software Engineer - Full Stack

Growth

• Senior Content Writer (Contract)

Business

• Office Manager
• Operations Program Manager

Sources: Reuters, Perplexity

Conclusion

Interest in the generative market continues to grow.

And as a result, Perplexity AI’s popularity shows no signs of slowing.

If you found these stats interesting, take a look at our other related content: 60 Growing AI Companies & Startups, 33 Booming Generative AI Companies & Startups, and Generative AI Market Size, Trends, & Statistics.