Link-in-Bio Commerce
Background & Analysis

Global retail e-commerce has grown year-over-year from under $1.4 billion in 2014 to over $5.5 billion in 2022. That's an increase of around 4x in eight years. This figure is set to hit $7.391 billion in 2025.

Link-in-bio commerce refers to platforms that allow creators to promote their products and services from a single link.

With a market share of almost 90% and a string of big-name celebrities, Linktree is the undisputed market leader. But several other startups are making headway as link-in-bio-commerce growth accelrates.

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