API-first Software
Background & Analysis

In a survey by Postman, 61.9% of businesses rated themselves as at least moderately API-first. And a 2021 survey revealed that 78.2% of companies plan to increase or maintain investment into APIs within the next 12 months.

With almost three-quarters of businesses (74.3%) using more than 5 APIs per year, there is a big market for startups who can develop useful interfaces. 

The ultimate example is Stripe, which has risen to annual revenue of $7.4B off the back of an API-led model.

And there are a growing number of startups taking an API-first approach.

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