Consumers have more subscriptions (including apps, streaming services, and even physical products) than ever before.

However, industry studies show that churn is a real problem that costs U.S. businesses $136 billion a year. And medium-sized SaaS firms lose an estimated 5% to 7% of revenue as a result of churn each year.

Which is why we’re seeing a growing number of SaaS startups hit the market specifically designed to fight churn.