The global oral care is worth $51.95 billion. And the US alone generates $9.62 billion of that total.
DTC Oral Care is forecast to grow at a CAGR of 4.05% over the next four years.
Several sub-sections of the oral care market are on the rise. Including the teeth whitening space, which is set to grow from $6.14 billion in 2020 to $8.21 billion in 2026.