DTC Self-Care Products
Background & Analysis

90% of US consumers practice some kind of self-care routine. And a third of Americans have increased their self-care practices in the last year.

The broad self-care market is now worth an estimated $450 billion. DTC brands have found particular traction in this space.

In fact, it's estimated that e-commerce is now accounts for 23% of all beauty and personal care sales.

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