The global haircare industry has growth year-over-year since 2012. In fact, the market has grown by around 30% in the space of the last decade ($75 billion in 2012 to $97.38 billion in 2022). By 2025, this valuation is set to reach $105.14 billion.
Within the industry, the hair wellness space is expected to grow by a CAGR of 5.6% through 2028.
An increase in demand for products designed for a particular hair types (curly, wavy, etc.) is set to be the primary driver of this growth.