OTT stories are essentially "Netflix for stories".

OTT story consumption increased significantly during the COVID-19 pandemic as people seeked additional and alternate forms of entertainment.

In fact, certain OTT storytelling apps saw a 97% year-over-year growth in their weekly active users.

According to our data, this trend is seeing continued growth post-pandemic. "OTT platform" has seen an increase of 336% in Google searches over the last two years.