Scalp Detoxing

Background & Analysis

The global haircare market is worth approximately $97 billion. By 2026, this is set to reach $104.6 billion.

Fueled largely to TikTok, interest in products for detoxing the scalp are on the rise.

Searches for “scalp detox” have increased by 368% over the last five years.

While, videos mentioning scalp detox have over 2 billion views on TikTok.

Scalp Detoxing Topics

Beauty and wellness manufacturer that offers personal-care products including face washes, face masks, scrubs, conditioners, and lotions.

Haircare product used to exfoliate the scalp by removing dirt, excess oil, and dead skin cells.

Hair product manufacturer that sells cleansing shampoos which purify and revive the hair.

Skincare product containing essential oils. Used to nourish the scalp.

Massaging and scrubbing of the scalp using an exfoliating brush.

Exfoliation brush used to remove chemical elements, excess skin cells, oil, and dandruff.

Object used to gently rub the head. Designed to relieve tension.

Haircare product used to stimulate and exfoliate the scalp during the application of shampoo.

Skincare product used to treat dry and flaky scalps. Comparable to a face mask.

Haircare tool designed to be used while applying shampoo. Bristles massage the head, helping remove product build-up and dead skin.

Anti-dandruff shampoo brand. Products are engineered differently for male and female scalps.

Creamy substance designed to be massaged onto the head. It is meant to improve circulation and fight dry skin.