The global haircare market is worth approximately $97 billion. By 2026, this is set to reach $104.6 billion.
Fueled largely to TikTok, interest in products for detoxing the scalp are on the rise.
Searches for “scalp detox” have increased by 368% over the last five years.
While, videos mentioning scalp detox have over 2 billion views on TikTok.