TikTok-First Products
Background & Analysis

TikTok has become a massive force in digital marketing — especially for DTC brands.

In fact, many DTC brands are starting to create products specifically designed to go viral on TikTok.

Amazon’s “internet famous” section is currently largely made up of products that are trending or have gone viral on TikTok.

And the “TikTok made me buy it” hashtag currently has over 11 billion views on the platform.

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