Physical Product Long Tail
Background & Analysis

IRI reports that DTC sales of CPG products are set to increase by 2.5x in 2022.

Platforms for manufacturing (Alibaba), logistics (ShipBob), and eCommerce sales (Shopify) have all emerged at the same time. Making it relatively easy to develop, create, sell and ship physical products.

In fact, Shopify recently announced that transactions on their platform have increased by 109% compared to 2021.

Which is causing the long tail phenomenon that transformed the publishing industry to impact the physical product space.

But it’s not just new tech. Shifts in consumer behavior are also driving this trend. 

McKinsey reports that 75% of consumers have changed their shopping behavior over the last year – opening the door for new DTC brands to gain traction. 

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