Social Trends

Emoticon depicting a cute face. Often stylized as "uwu" or "UwU".

Online community builder. Individuals and brands can set up free or paid platforms, within which they can host events and run courses.

Risk assessment based on the analysis, probability, and responses to the impacts of climate change.

Social platform based around live video streaming. Geared at teenagers and young adults.

Filtering of content by those in charge of dissemination. As a theory, it has evolved as the internet has enabled far more content sources. Also a popular Reddit thread, highlighting individuals who try to personally dictate eligibility criteria for certain communities.

Video content posted to Instagram. As well as traditional formats like posts and stories, videos can be shared in dedicated IGTV or Reels form.

The term used to define the generation of people who were born between the years of 1995 and 2015.

Wiki that focuses on pop culture topics, like comic books, video game and superhero movie franchises.

Traditional Chinese clothing style. Characterized by shirts coupled with long, pleated skirts.

Production of written material for a client, with a focus on ranking well in SERPs.

The ability to express oneself without fear of repercussions. This allows people to take risks, challenge assumptions, make mistakes, and learn. According to a two-year study by Google, the highest-performing teams have a high degree of psychological safety.

Content organization tool that allows users to curate and share content from different social networking platforms and other websites.

Mocking or criticizing someone for their physical appearance.

Conveying the meaning of source material without using the exact words. Used in education to cement understanding of concepts.