Volatility, uncertainty, complexity and ambiguity

This concept, often referred to by the acronym VUCA, is widely used in the business world to describe the unpredictable and challenging conditions that organizations frequently encounter. It encapsulates four distinct aspects: the rapid rate of change (volatility), the inability to predict future events with certainty (uncertainty), the multitude and diversity of variables to consider (complexity), and the potential for misinterpretation due to incomplete or contradictory information (ambiguity).