Letterboxd is a “social network for film discussion and discovery”.
The platform has quickly grown to over 3M members in 2021, an increase from 1.7M users at the start of 2020.
75% of Letterboxd users access the platform via the mobile app (the Letterboxd app has been downloaded 229K times over the last 30 days).
Cinephiles can create movie diaries, share lists, write reviews, and connect with other members on the platform.
The startup is run by a bootstrapped team of 20 people.
What's next:
Letterboxd is a part of the “niche social networks” meta trend.
User satisfaction with mainstream social networks are on the decline. For example, the ACSI (American Customer Satisfaction Index) for Facebook dropped from 75 in 2015 to 64 last year.
Here are some fast-growing niche social networks:
Hoplr: Social network for neighborhoods. The platform is used by 500K households in Belgium and the Netherlands. 78% of users are active weekly. Participants can meet neighbors, borrow items, and organize community activities. The startup has raised €4.1M in funding to date.
Roadstr: Social network for car enthusiasts. Users can create or discover new car models, find local meetups, and join small groups. The startup raised $769K in equity crowdfunding last year.
Vampr: Social-professional network for musicians. The platform passed 1 million users in September. And is on track to hit 2.8M users by the end of 2022. The startup has raised a total of $2.6M in funding to date.