Last modified date: October, 2024

Thank you for visiting ExplodingTopics.com (hereinafter known as “Exploding Topics”, “us” or “we” or “the Site”). We are committed to protecting your privacy and committed to developing technology that gives you the most powerful and secure online experience. This privacy statement (hereinafter “Privacy Policy”) explains how Exploding Topics collects, uses, stores, discloses and otherwise processes the personal data we collect when you use and interact with our website and we provide you with our services (hereinafter, “Services”).

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, you should not use our website and the Services or otherwise provide us with your personal data. By using and/or accessing our website and the Services or otherwise providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy. Your use of our websites and the Services is also governed by our Terms of Service.

This Privacy Policy is effective as of the date first set forth above. We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on this page or another page that links to this page and change the date at the top of this webpage. We encourage you to look for updates and changes to this Privacy Policy by checking this date when you access our website. We will notify you of any modifications to this Privacy Policy that might materially affect the way we use or disclose your personal data prior to the change becoming effective by means of a message on this website, unless another type of notice is required by the applicable law. Your continued use of the website and our Services after we have posted changes to this Privacy Policy or notified you, if applicable, is deemed to be your acceptance of those changes.

Information we collect

During either a Login / Registration or Checkout process, the types of personal information you provide to us may include, but are not limited to, name, address, phone, email address, username and password, billing information, transaction, and credit card information.

When you browse the Site, you do so anonymously. We may log your IP address to give us an idea of which part of our web site you visit and how long you spend there. But we will not link your IP address to any personal information unless you have logged in to the Site. Like many other commercial web sites, we may use a standard technology called a “cookie” to collect information about how you use the site. Please go to “Use of Cookies” below for more information.

When using the Site, you acknowledge our lawful basis – in the form of contractual obligation – for processing your data, as outlined in the Terms of Service.

How we use your information

We may use your personal information for the following purposes:

• To provide the Services and related support, process transactions, manage your user account and respond to your requests. This is necessary to perform the contract we are about to enter into or have entered into with you.
• For marketing and advertising, including sending you updates and information about our new products and services, upcoming events or other promotions or news, including by email or push notification, as permitted by law.
• To the extent permitted by applicable law, and for certain legitimate interests, including:
  • If we have not entered into a contract with you, to operate and administer our websites, to provide you with content you access and request (e.g., to download content from our websites), and to respond to your requests for our Services (including sharing your personal data with our resellers as necessary to respond to your request for the Services in an efficient manner and facilitate the sale of our Services, as described in the ‘How we share your personal data’ section below);
  • To manage our relationship with you, which includes sending administrative information to you, for example, information regarding the website and changes to our terms, conditions, and policies, information on our own products and services that may be of interest to you and responding to your requests or communicating with you;
  • To analyze your preferences, interests and behavior (such as your usage of and interactions with our websites and Services) to identify insights, trends and correlations. This enables us to improve your experience with our Services by providing you with more relevant content and service offerings and helps us improve our Services (including our Service’s functionality, product features, and user-friendliness) and develop new products and services.
  • For other internal business purposes, such as data analysis, benchmarking, audits, conducting research, analysis, studies or surveys and identifying usage trends. To prevent fraud or criminal activities, misuse of our products or services and ensure the security of our IT systems, architecture and networks;
  • To (a) comply with legal obligations and legal process; (b) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (c) enforce our Terms of Service; (d) protect our operations; (e) protect our rights, privacy, safety of property, and/or that of you or others; and (f) allow us to pursue available remedies or limit the damages that we may sustain.
  • If you ask us to delete your data or to be removed from our marketing lists, and we are required to fulfill your request, to keep basic data to identify you and prevent further unwanted processing.

How We Share Your Personal Data

Exploding Topics will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.

• Service Providers. We may engage other companies and people to perform tasks on our behalf - meaning they are helping us provide our Services. In particular, we use third party providers of payment processing, fraud prevention, and risk assessment, hosting and other information technology services, email communication and customer support services, analytics and data providers, marketing, advertising and investor relations. Following our instructions, these parties may process your personal data in the course of providing the relevant services to us.
• Affiliates. We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf.
• Social networking websites. Where permissible according to applicable law or with your consent where required by law, we may use certain limited personal data about you, such as your email address, to hash it and to share it with social network websites, such as Facebook, LinkedIn or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.
• Business Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your personal data and other information may be transferred to a successor or affiliate as part of that transaction.
• Legal Requirements. We may share your personal data so that we can comply with a legal obligation to which we are subject, protect and defend the rights or property of Exploding Topics, act in urgent circumstances to protect your personal safety or that of the public, or protect Exploding Topics against legal liability. For example, where we are obliged to share your personal data with regulatory bodies which govern our work and services; government departments such as law enforcement, courts orders; financial institutions; external auditors; etc.

Links

The Site may contain links to other sites. Please be aware that we are not responsible for the content or privacy of such other sites. We encourage our users to be aware when they leave the Site and to read the privacy statements of any other site that collects personally identifiable information.

Data retention

We retain your personal data for as long as reasonably necessary to provide the Services and fulfil the transactions you have requested, complying with our legal obligations or for other legitimate business purposes, such as maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements. After the applicable retention period has elapsed, your personal data will be anonymized or deleted.

How we protect your personal data

We have implemented physical, technical, and administrative security measures designed to protect the confidentiality of personal data we process. The Internet, however, cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any personal data you provide to us. It is your responsibility to protect the security of your login information.

If you know or suspect that your personal data have been lost, stolen, misappropriated, or otherwise compromised, or in case of any actual or suspected unauthorized use of your account, please immediately contact us by email at[email protected]

International Transfers of Data

If you are accessing our websites and the Services from the EEA, the UK or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management and legal purposes, we may transfer your personal data from the country where you reside to Exploding Topics in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.

Where we transfer your personal data as described above, we will take steps to ensure that your personal data receives adequate security protection where it is processed and your rights continue to be protected pursuant to the applicable data protection law, including through the use of Standard Contractual Clauses approved by the European Commission. In some cases, transfers of your personal data to us is necessary to perform the agreement we have entered into, or are about to enter into, with you. If you would like to receive more information on the safeguards that we implement as described above, please contact us as indicated below.

Privacy rights and choices

• Opt-out of marketing communications. You may opt out of marketing-related emails and other communications by following the opt-out or unsubscribe instructions in the communications you receive from us or by contacting us as provided in the “Contact Information” section below. You may continue to receive Services-related and other non-marketing emails.
• Online tracking opt-out. You can opt out of third-party cookies as described in our Cookie Policy.
• Personal data requests. We offer you choices that affect how we handle the personal data that we control. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal data:
  • Information about how we have collected and used personal data. We have made this information available to you without having to request it by including it in this Privacy Policy.
  • Access to a copy of the personal data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
  • Correction of personal data that is inaccurate or out of date.
  • Deletion of personal data that we no longer need to provide the Services or for other lawful purposes.
  • Opt out of the sharing or processing of your personal data for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.
  • Additional rights, such as to object to and request that we restrict our use of personal data, and where applicable, you may withdraw your consent.

To make a request, please email us or write to us as provided in the “Contact Information” section below. We may ask for specific information from you to help us confirm your identity. Depending on where you reside, you may be entitled to empower an authorized agent to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

You may also access, review, modify and delete your account profile information by going to your account and editing your information.

Limits on your privacy rights and choices. In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact Information” section below. Depending on where you reside, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.

Children

Our Services are not directed to children who are under the age of 16. We do not knowingly collect personal data from children under the age of 16. If you have reason to believe that a child under the age of 16 has provided personal data to us through the Services, please contact us at [email protected] and we will endeavor to delete that information from our databases.

Contact Information

Semrush Inc. is the entity responsible for the processing of your personal data under this Privacy Policy.

If you have any questions or concerns regarding this Privacy Policy or use of personal data, or if you want to exercise your rights regarding your personal data, please contact us by email at our designated request address at [email protected] or by regular mail to:

Semrush Inc. - 800 Boylston St, Suite 2475, Boston, Massachusetts 02199, US