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The COVID-19 pandemic is typically thought of as a time that was hard on business — and with good reason. Many brick-and-mortar stores struggled to stay afloat during lockdown, and online business owners or service providers had to deal with dramatic drops in sales. Nat Delaney-John, of Melbourne, Australia, found ...

Google is continually refining its search algorithms to improve the relevance of search results. It has changed the way it ranks content to “surface the most helpful information”. And systems like RankBrain are getting better at understanding content. As Google raises the bar for publishers, targeting a single keyword is ...

SEO tools can streamline getting your website to appear higher in search results. There are tools to help with every stage of the process, from competitive analysis to content creation, and much more. Because there are so many to choose from, we organized the available options into five categories: Keyword ...

Businesses of all sizes are adapting their marketing strategies as consumer behavior continues to evolve in 2025. Social media is a hot spot for marketers, but which platforms will be the most useful in the coming years? Where will consumers look for information about new brands? And, how can marketers ...