Only 1 in 26 unhappy customers actually complain. The rest churn silently.

And for that small fraction of customers that do complain: 57% of those leave the brand if they feel the negative review went unaddressed.

So it’s no surprise 75% of companies use some kind of customer feedback tool to inform product development. A number set to rise to 92% by 2023.

But for many companies, feedback is conducted via sporadic surveys. And response rates for client surveys are generally less than 10%.

Plus, feedback data has to be parsed, aggregated, and interpreted. Usually in spreadsheet form and across chat apps, emails and support tickets.

Enter: Feedback boards.

Feedback boards are public facing apps that businesses can use to allow users to request and upvote new features.