Pet DNA Kits
Background & Analysis

Pet DNA kits help pet owners understand their pets’ lineage.
This specific interest, combined with an increase in pet adoption rates, is leading to the growing demand for this product category.

Perhaps unsurprisingly, "dog DNA kits" are leading the way with over 12,000 monthly searches. Search demand for these kits has increased by almost 2.5x over the last five years.

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