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Growing trends that are influencing the travel industry.
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Forest bathing
33.1K
Volume
+2%
Growth
Originating in Japan in the 1980s, this therapeutic relaxation practice involves spending time in a forest or natural environment, focusing on sensory engagement to connect with nature. Known as Shinrin-yoku, it has gained popularity in various regions, particularly in the United States, for its potential health benefits and stress-relieving properties.
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