Top Trending Topics (May 2023)
This is a list of the top 100 trending topics in the US right now.
The data from this list was generated using our proprietary algorithm and trend curation process.
Note that the topics in this list aren’t fads (like new movies or video games).
Instead, these are long-term trends that are likely to see upward growth throughout 2023.
Top Trending Topics In The US Right Now
| # | Topic | Search Growth |
| 1 | TikTok ads | 8,200% |
| 2 | ChatGPT | 99x+ |
| 3 | Prime Gaming | 6,800% |
| 4 | Bokksu | 376% |
| 5 | Padel racket | 1,328% |
| 6 | Brightwheel | 264% |
| 7 | Discoloration serum | 1,566% |
| 8 | Drunk Elephant | 355% |
| 9 | Frontend mentor | 7,300% |
| 10 | Gumroad | 405% |
| 11 | Air fryer | 700% |
| 12 | Psychological safety | 240% |
| 13 | Digital twin | 276% |
| 14 | Cash app | 566% |
| 15 | Side hustle | 563% |
| 16 | Booktok | 9,800% |
| 17 | Fasting tea | 86% |
| 18 | Preply | 1,466% |
| 19 | Gacha game | 1,900% |
| 20 | Edtech | 175% |
| 21 | ESG data | 1,183% |
| 22 | Postbiotics | 850% |
| 23 | Zero trust | 700% |
| 24 | Tofu Cat Litter | 4,300% |
| 25 | Sezane | 127% |
| 26 | Cat toothpaste | 240% |
| 27 | Vitamin C serum | 350% |
| 28 | Homelab | 164% |
| 29 | Regenerative agriculture | 672% |
| 30 | Gitops | 1,575% |
| 31 | Freeze dried dog food | 126% |
| 32 | Gaslighting | 340% |
| 33 | Evtol | 392% |
| 34 | Depstech | 42% |
| 35 | Goblincore | 99x+ |
| 36 | Avelo | 4,900% |
| 37 | Gaming earbuds | 493% |
| 38 | Portable power station | 825% |
| 39 | Japandi | 8,800% |
| 40 | Creator marketplace | 9,100% |
| 41 | Artgrid | 7,500% |
| 42 | THC-P | 2,000% |
| 43 | Vital proteins | 121% |
| 44 | Ninja foodie | 2,900% |
| 45 | Cybersecurity bootcamp | 2,100% |
| 46 | Banana ketchup | 60% |
| 47 | Lab grown diamonds | 492% |
| 48 | Ceramic coating | 61% |
| 49 | Mushroom lamp | 654% |
| 50 | Eco laundry detergent | 766% |
| 51 | Shopify developer | 158% |
| 52 | Massage gun | 3,800% |
| 53 | Blinkit | 99x+ |
| 54 | Niacinamide moisturizer | 1,900% |
| 55 | Owlet Dream | 3,800% |
| 56 | Wordtune | 99x+ |
| 57 | Surfer SEO | 3,000% |
| 58 | Fluted panels | 700% |
| 59 | Rytr | 7,400% |
| 60 | Talkiatry | 3,400% |
| 61 | Whatnot | 1,316% |
| 62 | Momcozy | 8,500% |
| 63 | Buzzcast | 7,500% |
| 64 | HHC edibles | 3,500% |
| 65 | Quillbot | 9,100% |
| 66 | Web3 social | 1,500% |
| 67 | HHC vape | 99x+ |
| 68 | Zoroto | 99x+ |
| 69 | Bamboo pajamas | 1,433% |
| 70 | AG1 | 1,533% |
| 71 | Brightline | 108% |
| 72 | Wordhippo | 627% |
| 73 | Vevor | 4,900% |
| 74 | Moss agate | 300% |
| 75 | Splashlearn | 7,600% |
| 76 | Pair eyewear | 7,800% |
| 77 | Carbon credits | 337% |
| 78 | Golo diet | 5,800% |
| 79 | Y2k outfits | 9,600% |
| 80 | Fashion influencer | 194% |
| 81 | Padel | 151% |
| 82 | sssTik | 99x+ |
| 83 | OTT movies | 8,900% |
| 84 | Permanent jewelery | 700% |
| 85 | Web3 Social | 1,500% |
| 86 | Lofi music | 1,900% |
| 87 | Summarizing tool | 3,750% |
| 88 | Crochet plushies | 800% |
| 89 | Tinted serum | 1,566% |
| 90 | Clipboard health | 6,100% |
| 91 | Psychological safety | 240% |
| 92 | Maelys cosmetics | 6,100% |
| 93 | FinOps | 1,328% |
| 94 | TikTok SEO | 5,400% |
| 95 | Freshservice | 200% |
| 96 | Scent beads | 554% |
| 97 | Heatless curler | 6,800% |
| 98 | Swoop | 242% |
| 99 | Airport sleeping pods | 455% |
| 100 | Mushroom chocolate | 385% |
With that, here is a collection of trending topics worth keeping an eye on:
1. Tiktok Ads
5-year search growth: 8,200%
Search growth status: Exploding
Description: TikTok ads appear on a user’s For You page (although they're currently testing search-based ads). While there are various TikTok ad formats, including images, spark, pangle, and carousel, the most common form is video. Video ads last 5 to 60 seconds and typically include a display image, brand or app name, and text about the promoted product or service.
2. Digital Twin
5-year search growth: 276%
Search growth status: Exploding
Description: Digital Twins are virtual, 3D duplicates of real-world assets that can be tracked and manipulated through software. Interest in digital twins is growing mainly because they are seeing new applications in several different industries (manufacturing, construction, supply chain, etc.).
3. Side Hustle
5-year search growth: 618%
Search growth status: Exploding
Description: A side hustle is a small business that someone does "on the side" (aka not full-time). Side hustles are generally designed to be relatively small businesses that support an individual's lifestyle vs. becoming a large enterprise. However, many people have turned their side hustles into substantial businesses.
4. Prime Gaming
5-year search growth: 5,100%
Search growth status: Exploding
Description: Prime Gaming is an Amazon program run through Twitch that’s included with Amazon Prime and Prime Video memberships. Prime Gaming contains free downloadable games, added exclusive in-game content, and a free monthly channel subscription to Twitch.
5. Cat Toothpaste
5-year search growth: 240%
Search growth status: Exploding
Description: Cat toothpaste is a dental hygiene product designed for cats. In addition to unique formulations for cats’ teeth, they also tend to have flavors (like chicken) that make cats less likely to resist having their teeth brushed.
6. Brightwheel
5-year search growth: 264%
Search growth status: Exploding
Description: Brightwheel is an online communication platform built to connect schools and teachers with families. Brightwheel allows parents to track their children’s progression by providing channels for communication with teachers and displaying the student curriculum for the year. On the administrative side, Brightwheel automates managerial operations for teachers and enables supervisors to manage classrooms more efficiently.
7. Vitamin C Serum
5-year search growth: 350%
Search growth status: Exploding
Description: Vitamin C serum is a skincare product designed to reduce redness, hydrate the skin and help mitigate damage caused by UV rays. Other trending skin serum products include mucin serum and retinol serum.
8. Drunk Elephant
5-year search growth: 288%
Search growth status: Exploding
Description: Drunk Elephant is a skincare product manufacturer known for using natural ingredients. The company analyzes the pH levels of its ingredients and only includes those that are easily absorbed by the skin. Drunk Elephant has gained popularity recently due to their experimental nature, commonly mixing different serums and creams to develop new products.
9. Regenerative Agriculture
5-year search growth: 672%
Search growth status: Exploding
Description: Regenerative agriculture is an approach that aims not just to limit damage from agriculture, but actually use it to improve the environment. Implementing regenerative agriculture on 190,000 acres of farmland can remove around 173,000 metric tons of carbon dioxide yearly (the equivalent of yearly emissions from over 37,000 cars). Plus, early data suggests that regenerative agriculture can be profitable over the long term.
10. Banana Ketchup
5-year search growth: 60%
Search growth status: Regular
Description: Sweet twist in traditional ketchup. Popular in The Philippines, banana ketchup uses the same base ingredients (tomatoes, vinegar, etc.) as regular ketchup, but also contains pureed banana.
Conclusion
That wraps up our list of current trending topics worth keeping an eye on.
There are a few “big picture” patterns in this list. For example, many of the trends (fasting tea, vegan bone broth, etc.) are related to natural health. And many others (web3 and video doorbells) are tech-focused.
We plan on keeping this list updated on a regular basis. So check back soon for updated data and trends.