Our Methodology

How We Find Trends Before They Take Off

Exploding Topics’ advanced algorithm monitors millions of unstructured data points to spot trends early on.

Our unique approach to trend-spotting involves a combination of data analytics, machine learning, and human analysis. This approach ensures that we’re the first to identify trends in any industry.


Data Collection

Data Collection

Trend Identification

Trend Identification

Human Verification

Human Verification
Sources of Data

Our trend identification process begins with comprehensive data collection from a variety of sources, including:

  • Social media platforms
  • Search engines
  • Online forums and communities
  • News articles and blogs
  • E-commerce websites
  • Podcasts
Machine Learning Models

Our proprietary machine learning models are designed to detect the absolute earliest signs of an emerging trend. These models:

  • Analyze historical data to identify growth patterns
  • Predict future trends based on current data trajectories
  • Detect sudden spikes in interest or activity around specific topics
Expert Analysis

While our algorithms are powerful, human expertise is crucial for contextual understanding. Our team of analysts:

  • Reviews the top-scoring trends identified by our models
  • Validates the authenticity and relevance of these trends
  • Filters out fads (movies, TV shows, celebrity gossip etc.)
  • Provides qualitative insights to complement quantitative data
Continuous Monitoring

We ingest millions of data points from every major geography every single day. This allows us to gather vast amounts of data in real-time, ensuring we never miss the early signs of a new trend.

Good vs bad chart
Trend Categorization
Data Collection
Macro and Micro Categorization

We use AI and human analysis to categorize each of our 1.1M+ trends into macro (business, technology, health) and micro (CPG, AI, fitness) categories. This makes it easy to find trends relevant to you and your business.

Data Collection
Trending Products

Each physical product in our database is enriched with key DTC data, including:

  • Monthly sales
  • Price range
  • Review scores
  • Best-selling SKUs
  • Top brands operating in the space
Data Collection
Trending Startups

One of our specialties is finding emerging startups with early, exponential growth signals.

Each startup that we track is paired with key data about the company, including:

  • Industry
  • Location
  • Employee headcount
  • Latest funding round
  • Website and social media accounts
Trend Clustering

Our unique trend clustering algorithm helps you discover the big picture behind any trend.

Data Collection
Meta Trends

Meta Trends are our proprietary method of identifying connections between micro trends.

That way, you can quickly and easily see the big picture behind each trend.

Trend Insights

Each trend in our extensive database (1.1M+ trends) is enriched with key data and metrics.

Data Collection
Channel Breakdown

This feature allows you to see where important conversations about each trend are happening.

Data Collection
Trend Forecasting

See what next year's trend will look like using cutting edge machine learning trained on millions of data points.

Data Collection
Key Indicators

Get important insights on each trend at a glance, including seasonality, volatility, growth patterns and more.

Try Exploding Topics Pro

If you’d like to learn more or to try out our platform, sign up for a 14-day trial today

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