Hey,

 

Here’s this week’s list of rapidly trending topics, insights and analysis.

 

A micro frontend is frontend app development broken up into independent chunks.

 

For example, an ecommerce website can be split into development silos for landing page, search, product pages, and checkout. Each part can then be updated, tested and improved with independent tech stacks.

 

Micro frontends can help to efficiently scale up feature rollouts. As a result, searches for “micro frontend” have shot up 3x in the last 24 months. And numerous companies have jumped on this new practice including Fiverr, HelloFresh, Spotify and Skyscanner.

 

In a recent survey, 80% of web developers believe that this new approach will still be around in 3 years. Which is a significant period of time in the software space.

What's next:
Micro frontend software architecture is part of the “Micro Everything” software trend.

 

This meta trend has already seen entire application backends broken up in favor of microservices powered by serverless technology. For example, Netflix serves 250 million hours of video content daily powered by 700+ loosely connected microservices.

 

Reusable Qtips are reusable cotton swabs for cleaning one’s ears.

 

Searches for this product have grown by 4100% over the last 5 years.

 

LastSwab is the current leader in this emerging category. The company ran a Kickstarter campaign with a $14k goal. They raised $772k. And the company recently launched a number of reusable products, including a line of reusable tissues and makeup pads.

What's next:
Reusable Qtips are part of the “Reusable Product” meta trend. 87% of US-based consumers state that they aim to reduce their daily plastic use. Other examples of this trend include Stasher bags, silicone straws, reusable kitchen towels, and bamboo cutlery.

 

In this week’s Exploding Topics Pro report we shared a skyrocketing SaaS tool in the custom email space.

 

In this week’s report we also shared a:

1. “Lululemon for men” startup that’s tripled its sales this year.

 

2. Edtech company with +114% search growth.

 

3. New neuroscience consumer product (in a market expected to 6X in 5 years).

 

4. AI-based video call optimization software with 3X search growth in the last 12 months.

 

5. Exploding no-code tool that has quickly bootstrapped to $105k per month.

 

Lots more.

 

 

A customer data platform is software that combines customer data from a variety of sources in one place.

 

According to Chief Martech, data analytics is one of the fastest-growing martech categories. And the Customer Data Platform market is expected to grow from $2.4B today to $10.3B by 2025 (CAGR of 34%).

 

Emerging players in this space include CaliberMind, Segment and Optimove.

What's next:
Customer Data Platforms are one of many SaaS products attempting to unify customer data. A recent survey from Oxford Research found that 29% of business executives state that they struggle to “derive insights from captured information”. And 70% state that they want to get insights from customer data using analytics. Other examples of this trend include creative management platforms, audience intelligence, and attribution software.

 

Goli Gummies are a brand of gummies that contain apple cider vinegar.

 

The challenge for many AVC brands has been taste.

 

While many ACV products have attempted to mask the taste with flavored drinks, AVG gummy brands are taking a different approach. They’re infusing gummies with ACV. And, based on the spiking demand for ACV gummies, they seem to be succeeding.

 

Other growing brands in the ACV gummy space include Webber Naturals, Gummiology and Suku Vitamins.

What's next:
Goli gummies are part of the Gummification meta trend. CBD gummies started the trend. And we’re seeing more and more compounds delivered in gummy form. Other examples of this trend include hair gummies, sleep gummies, and elderberry gummies.

We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

 

Talk Soon,
Brian, Josh and Kyle

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