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Jimmy's Cocktails

Brand of low-calorie, non-alcoholic spirits mixers founded in 2019 by Ankur Bhatia and Nitin Bhardwaj of Radiohead Brands. Created in response to a shift in consumer preferences towards less sugary drinks and the growing popularity of cocktails in India, it offers a healthier alternative to traditional mixers. The target demographic includes health-conscious individuals and cocktail enthusiasts looking for low-calorie beverage options.
6.6K
Volume
+4000%
Growth
peaked
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