Jimmy's Cocktails

Brand of low-calorie, non-alcoholic spirits mixers founded in 2019 by Ankur Bhatia and Nitin Bhardwaj of Radiohead Brands. Created in response to a shift in consumer preferences towards less sugary drinks and the growing popularity of cocktails in India, it offers a healthier alternative to traditional mixers. The target demographic includes health-conscious individuals and cocktail enthusiasts looking for low-calorie beverage options.