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Jirai Kei

Fashion subculture that originated in Japan's Kabukicho district and gained popularity in the early 2020s. The style often features elements resembling Lolita or Dark Girly fashion, including frilled skirts, blouses, and prominent platform heels, with a distinctive accessory being the MCM backpack. Jirai Kei primarily appeals to individuals who are drawn to a melancholic and unique aesthetic in their fashion choices.
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Volume
+390%
Growth
exploding
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