Practice that combines financial management, operations, and technology to optimize cloud spending and drive financial accountability within organizations. It involves collaboration between finance, engineering, and business teams to ensure that cloud resources are used efficiently and cost-effectively, providing visibility, control, and optimization of cloud costs. FinOps is particularly beneficial for organizations adopting cloud services and seeking to manage their cloud expenditures effectively.

Sleepwear made from bamboo fibers, known for their moisture-wicking properties and breathability. These pajamas help keep the wearer cool and dry by quickly absorbing and evaporating sweat, making them ideal for those who tend to sweat at night. Bamboo pajamas are particularly popular among individuals seeking comfortable, eco-friendly, and hypoallergenic sleepwear options.

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

Automated bid strategies in digital marketing that leverage Google's AI to optimize for conversions or conversion value in real-time auctions. These strategies, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value, aim to enhance ad campaign performance by making data-driven decisions on bid amounts. Smart Bidding is particularly beneficial for advertisers seeking to improve their return on investment through more efficient and effective bidding strategies.

A 20K power bank is a portable charging device with a capacity of 20,000 milliampere-hours (mAh), capable of recharging smartphones, tablets, and other electronic devices multiple times before needing to be recharged itself. This high-capacity power bank typically features multiple USB ports, fast charging capabilities, and sometimes additional features like LED indicators or wireless charging. It is particularly suited for individuals who require reliable, long-lasting power on the go, such as travelers, outdoor enthusiasts, or those who frequently use power-hungry devices.

Electric Vertical Take-Off and Landing (eVTOL) aircraft are a type of VTOL aircraft that utilize electric power for vertical take-off, hovering, and landing. These aircraft are designed to provide efficient and sustainable air mobility solutions, differentiating themselves from traditional VTOLs by their reduced noise levels and lower environmental impact. eVTOLs are primarily targeted at urban air mobility, cargo transport, and emergency services, aiming to revolutionize short-distance air travel and logistics.

Artificially generated data that mimics real-world data, created using algorithms and statistical models to simulate the characteristics and patterns of actual data. It is often used in situations where real data is scarce, expensive to obtain, or contains sensitive information that cannot be shared, providing a cost-effective and scalable alternative. Synthetic data is particularly beneficial for machine learning training, software testing, and research, especially in fields like healthcare, finance, and autonomous driving.

Online platform that connects students with independent tutors via video chat. Founded in 2012 in Ukraine, Preply offers a wide range of subjects and languages, differentiating itself with personalized learning plans and a global network of tutors. The platform primarily targets students and professionals seeking flexible, one-on-one tutoring sessions to enhance their skills and knowledge.

Voice phishing, also known as vishing, is a type of scam where fraudsters use phone calls to deceive individuals into providing personal information. These scammers often pose as legitimate entities, such as banks or government agencies, to gain the trust of their targets and may use techniques like caller ID spoofing to appear credible. This type of scam primarily targets individuals and businesses, with a particular focus on vulnerable demographics such as the elderly.

Utility-first CSS framework that offers a collection of predefined classes, enabling developers to build custom designs directly in their HTML. Known for its flexibility and efficiency, Tailwind CSS allows for the rapid creation of responsive and modern web interfaces by providing a comprehensive set of utility classes. It is particularly beneficial for web developers and designers seeking a streamlined and customizable approach to styling web applications.

Software platform designed for early education providers to manage administrative tasks such as attendance tracking, parent communication, billing, and lesson planning. It aims to streamline operations, allowing educators to spend more time with students and keep parents engaged in their child's development through real-time updates and communication tools. Brightwheel is primarily targeted at early childhood education centers, preschools, and daycare facilities seeking to enhance operational efficiency and parent engagement.

A professional specializing in creating, customizing, and maintaining online stores using the Shopify platform. They build custom themes, ensure smooth operation, and enhance visual appeal, while also integrating third-party apps and optimizing performance. Shopify developers primarily serve e-commerce businesses looking to establish or improve their online presence.

Reusable drinking straws made from glass, offering a non-toxic and BPA-free option for consuming beverages. Glass straws are an eco-friendly alternative to plastic straws, helping to reduce plastic waste and promote sustainable living. They are particularly beneficial for environmentally conscious individuals seeking to minimize their plastic footprint.

A rotating car seat is a type of car seat designed to turn towards the car door, facilitating easier access for parents to secure their child and properly adjust the harness. This feature enhances convenience and ensures the child's safety by allowing parents to verify the fit before rotating the seat back into the driving position. These seats are particularly beneficial for parents and caregivers seeking ease of use and added safety during the process of securing their child in the car.

A set of practices designed to deploy and maintain machine learning models in production environments efficiently and reliably. MLOps combines elements of machine learning, DevOps, and data engineering to streamline the process of taking models from development to production, ensuring scalability, reliability, and maintainability. It primarily benefits data scientists, DevOps engineers, and IT professionals involved in the lifecycle of machine learning models.

Business-to-Business Search Engine Optimization (B2B SEO) involves optimizing a company's online presence to attract and engage other businesses rather than individual consumers. It focuses on industry-specific and technical keywords, detailed and informative content, and high-quality backlinks from reputable industry sources to improve search engine rankings and visibility. B2B SEO primarily benefits companies looking to reach decision-makers within other businesses, enhancing their online visibility and lead generation efforts.

Pet food product created by freezing raw ingredients at peak freshness and then removing moisture through a vacuum process. This method preserves the nutritional value of the food, offering convenience in storage and preparation, along with a longer shelf life compared to fresh or refrigerated dog food. Freeze-dried dog food is particularly beneficial for pet owners seeking high-quality, nutrient-dense options for their dogs, though it may come at a higher cost and require proper rehydration before feeding.

Specialized product designed to maintain oral hygiene in cats by reducing plaque and tartar buildup while freshening breath. Cat toothpaste often comes in flavors appealing to cats, such as poultry or malt, and is formulated to be safe for feline use. It is primarily targeted at cat owners who are concerned about their pets' dental health and want to prevent oral diseases.

An environment where individuals feel safe to take interpersonal risks, such as speaking up, disagreeing, or raising concerns, without fear of negative repercussions or pressure to sugarcoat bad news. Psychological safety is crucial for fostering open communication, innovation, and effective teamwork, as it encourages honest dialogue and the sharing of diverse perspectives. This concept is particularly beneficial for teams and organizations aiming to enhance collaboration, creativity, and overall performance.

A podcast microphone is a specialized device designed to capture clear and high-quality audio for podcasting. These microphones come in various types, such as dynamic and condenser, each offering different levels of sensitivity and sound quality, and they often feature different polar patterns like cardioid, omnidirectional, and bidirectional to suit various recording needs. Podcast microphones are primarily targeted at podcasters, content creators, and broadcasters who require professional-grade audio capture for their recordings.

Smart devices designed to open and close curtains automatically through remote controls, smartphone apps, or voice commands. These devices offer enhanced convenience, accessibility, and energy efficiency, differentiating themselves by integrating seamlessly with smart home ecosystems. Automatic curtain openers are particularly beneficial for individuals seeking to automate their home environment, including those with mobility issues or a preference for smart home technology.

A vertical built structure intentionally covered by vegetation, often referred to as a green wall. It includes a vertically applied growth medium such as soil, substitute substrate, or hydroculture felt, and an integrated hydration and fertigation delivery system, which can vary depending on climatic conditions. Living walls are primarily targeted at urban planners, architects, and environmentally conscious individuals seeking to enhance aesthetic appeal and improve air quality in urban environments.

Online platform that enables individuals and businesses to create and sell online courses and coaching services. It supports various types of digital content, including PDFs, audio clips, and videos, and offers features such as customizable course creation, sales pages, and marketing tools, distinguishing itself with its versatility and comprehensive toolset. Teachable primarily targets educators, entrepreneurs, and businesses looking to monetize their expertise through online education.

The field involves the integration of technology into educational settings to enhance learning experiences and improve educational outcomes. It encompasses a wide range of tools and platforms, including digital classrooms, learning management systems, educational apps, interactive whiteboards, VR and AR, AI-driven tools, and online courses, all aimed at making education more accessible, engaging, and effective. Edtech is utilized across all educational levels, benefiting students, educators, and institutions by providing innovative solutions to traditional educational challenges.

A framework used to evaluate the sustainability and societal impact of an investment in a company or business. It encompasses three main criteria: environmental, social, and governance, which collectively help assess a company's long-term financial performance and risk management. This framework is particularly valuable for socially conscious investors seeking to make responsible investment decisions.

DIY biology, also known as biohacking, is a movement where individuals conduct biological experiments and research outside traditional academic and industrial settings. It leverages the increasing accessibility of scientific tools and knowledge, allowing enthusiasts to explore genetic engineering, synthetic biology, and other forms of biological experimentation in home labs or community labs known as biohacker spaces. This movement primarily attracts hobbyists, citizen scientists, and those interested in democratizing science and innovation.

A crucial component in fiber-optic communication networks, particularly in Passive Optical Networks (PONs). It serves as the endpoint hardware device in a PON system, converting electrical signals into optical signals and vice versa, and managing data traffic between the central office and multiple Optical Network Units (ONUs) or Optical Network Terminals (ONTs) at the customer's premises. This technology is essential for delivering high-speed internet, voice, and video services to end-users in fiber-to-the-home (FTTH) and fiber-to-the-premises (FTTP) deployments.

Enzyme discovered in 2016 that functions as a type of hydrolase. It cleaves 2-hydroxyethyl terephthalic acid, a degradation product of PET (polyethylene terephthalate) by the enzyme PETase, into ethylene glycol and terephthalic acid. This enzyme is particularly relevant for researchers and industries focused on plastic degradation and recycling technologies.

Craft beer company founded by LeAnn and Tara, who transitioned from corporate jobs in tech and media to the beer industry. The company aims to expand the craft beer market with unique brews and offers services like dine-in, takeout, and delivery across multiple locations in New York, including Brooklyn and West Village. TALEA Beer Co. primarily targets craft beer enthusiasts and individuals seeking a unique and creative beer experience.

Software company founded in 2019 that specializes in providing technology solutions for designing and calculating rules-based investment strategies and passive solutions. Merqube differentiates itself by offering a comprehensive platform that enables clients to create, backtest, and implement custom investment indices with high precision and efficiency. The primary target demographic includes financial institutions, asset managers, and investment professionals seeking advanced tools for index creation and management.