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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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2 years
fitness
Heart Rate Social
10
Volume
+37%
Growth
Heart Rate Social is a platform designed to help active individuals find healthy relationships. It differentiates itself by encouraging users to tag their posts with #heartratesocial, fostering a community centered around fitness and well-being. The platform primarily targets fitness enthusiasts and health-conscious individuals seeking like-minded partners.
exploding
Pemf therapy
27.1K
Volume
+37%
Growth
Therapeutic technique that uses electromagnetic fields to improve health and wellness. It is particularly effective in treating conditions like knee osteoarthritis by reducing pain and improving function, and is non-invasive, making it a popular complementary treatment. PEMF therapy is beneficial for individuals seeking pain relief and functional improvement, especially those with chronic conditions.
regular
High waisted yoga pants
1.9K
Volume
+36%
Growth
A popular type of athletic wear designed to provide comfort and support during physical activities such as yoga, running, and workouts. These pants typically feature a high-rise waistband that sits above the natural waistline, offering tummy control and a secure fit, and are often made from stretchy, moisture-wicking fabrics to ensure flexibility and comfort. High-waisted yoga pants are particularly favored by fitness enthusiasts and individuals seeking both functionality and style in their workout attire.
exploding
Posture corrector
135K
Volume
+35%
Growth
Devices designed to help improve posture by repositioning the back and aligning the spine. They come in various forms, such as braces, sports bras, or electronic devices that use gyroscopes or magnets, and work by increasing awareness of posture and adjusting the shoulders to promote proper alignment. These devices are beneficial for individuals seeking to correct poor posture, alleviate back pain, or improve overall spinal health.
exploding
Trail running
135K
Volume
+35%
Growth
Trail running is a sport that involves running and hiking over natural trails, often in mountainous or rugged terrain. It differs from road running and track running by taking place on uneven, rocky, and sometimes muddy paths, which can include significant ascents and descents. Trail running is popular among outdoor enthusiasts and athletes who seek a challenging and scenic running experience.
exploding
Iv hydration
49.5K
Volume
+35%
Growth
A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.
regular
Electrolyte Drops
4.4K
Volume
+35%
Growth
Supplemental liquid products designed to replenish fluids and essential minerals such as sodium and potassium lost due to dehydration. Electrolyte drops help maintain normal body functions by preventing or treating dehydration caused by conditions like diarrhea and vomiting. These products are particularly beneficial for individuals experiencing dehydration, athletes, and those with high physical activity levels.
regular
Recovery powder
880
Volume
+35%
Growth
Dietary supplement designed to aid in muscle recovery after exercise. These powders typically contain a blend of ingredients such as amino acids, proteins, and other nutrients that help repair muscle tissue, reduce soreness, and improve overall recovery time. Recovery powders are commonly used by athletes and fitness enthusiasts to enhance their recovery process after intense workouts.
exploding
Hirt
4.4K
Volume
+34%
Growth
Established in 1998, the Hitachi Incident Response Team (HIRT) functions as a Computer Security Incident Response Team (CSIRT) for Hitachi. It is responsible for handling and responding to computer security incidents within the company, ensuring the protection and integrity of Hitachi's information systems. HIRT primarily serves Hitachi's internal stakeholders, including employees and management, by mitigating security threats and maintaining cybersecurity standards.
exploding
Box breathing
60.5K
Volume
+33%
Growth
Box breathing is a relaxation technique that involves a structured pattern of inhaling, holding the breath, exhaling, and holding the breath again, each for a count of four. This method is used to reduce stress, enhance focus, and promote a sense of calm by regulating the breath and activating the body's parasympathetic nervous system. Box breathing is particularly beneficial for individuals experiencing high levels of stress, anxiety, or those seeking to improve their concentration and mental clarity.
exploding
Sprout living
2.4K
Volume
+33%
Growth
A company that provides pure and potent plant-based protein powders and functional foods. Their products are made from raw, vegan, organic, and kosher superfoods sourced globally, differentiating them by their commitment to high-quality, clean ingredients. Sprout Living primarily targets health-conscious individuals seeking nutritious, plant-based dietary supplements.
exploding
Ring watch
40.5K
Volume
+32%
Growth
A ring watch is a wearable device that combines the functionality of a watch with the form factor of a ring. These devices can serve various purposes, such as fitness tracking, religious functions, or fashion statements, depending on the specific model. Ring watches are targeted at individuals seeking a compact and multifunctional accessory that blends seamlessly into their daily attire.
regular
Eleat
2.4K
Volume
+31%
Growth
The Early Life Exposure Assessment Tool (ELEAT) is a self-administered questionnaire designed for parents to report their child's early life environmental exposures. It consists of approximately 260 questions organized into 10 different modules, with some questions being skipped based on responses to gateway questions, aiming to assess the role of environmental exposures during early life windows of susceptibility. ELEAT is primarily targeted at parents, particularly mothers, to help researchers understand the impact of environmental factors on conditions such as autism.
regular
Compression ankle brace
2.4K
Volume
+30%
Growth
Supportive devices designed to provide stability and alleviate pain in the ankle area. Commonly used for conditions such as sprains, arthritis, tendonitis, and plantar fasciitis, these braces work by applying gentle pressure to reduce swelling, improve blood circulation, and support the joint. They are particularly beneficial for athletes and individuals recovering from ankle injuries.
regular
Food Protein Powder
320
Volume
+30%
Growth
Food protein powder is a dietary supplement designed to provide a concentrated source of protein, commonly used to support muscle growth, recovery, and overall nutrition. These powders are typically made from various protein sources such as whey, soy, pea, or rice, and can be mixed with liquids or added to foods. Food protein powder is popular among athletes, fitness enthusiasts, and individuals looking to increase their protein intake for health, fitness, or dietary purposes.
exploding
Biceps curl
301K
Volume
+30%
Growth
Weight training exercise that targets the biceps brachii muscle, involving lifting a weight by bending the elbow and bringing the weight towards the shoulder. Proper form and technique are crucial to avoid injury and maximize effectiveness, with variations including the barbell curl, hammer curl, and concentration curl. This exercise is commonly performed by individuals aiming to build upper arm strength and muscle definition.
exploding
prosourcefit
2.9K
Volume
+30%
Growth
Brand offering fitness and wellness products designed to enhance physical health and relaxation. ProsourceFit differentiates itself by providing a range of items such as acupressure mats and exercise balance pads, which are aimed at improving overall well-being and physical performance. The brand primarily targets fitness enthusiasts, athletes, and individuals seeking to improve their physical health and relaxation routines.
regular
Somatics
110K
Volume
+30%
Growth
Field that focuses on the body as perceived from within, emphasizing internal physical perception and experience. It often involves practices and therapies that aim to improve body awareness, movement, and overall well-being, including methods like Feldenkrais, Alexander Technique, Rolfing, and various forms of bodywork and movement therapy. Somatic practices are beneficial for individuals seeking to enhance their physical awareness, reduce stress, and improve overall health and movement efficiency.
regular
Menopause
673K
Volume
+30%
Growth
Natural biological process marking the end of a woman's menstrual cycles and reproductive years. Typically occurring in women in their late 40s to early 50s, it is diagnosed after 12 months without a menstrual period and can cause symptoms such as hot flashes, night sweats, mood changes, and sleep problems due to hormonal changes. Menopause primarily affects women transitioning out of their reproductive years, and treatments and lifestyle changes can help manage its symptoms.
exploding
Buddyfit
22.2K
Volume
+29%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
exploding
Electrolyte water
60.5K
Volume
+29%
Growth
Water that has been enhanced with essential minerals known as electrolytes, such as sodium, potassium, calcium, and magnesium. These minerals are crucial for regulating nerve and muscle function, maintaining hydration, balancing blood acidity and pressure, and aiding in tissue repair. Electrolyte water is particularly beneficial for athletes and individuals engaging in intense physical activities to help replenish lost electrolytes and maintain optimal hydration levels.
exploding
testosterone therapy
823K
Volume
+29%
Growth
Treatment used to address low testosterone levels in men, often referred to as testosterone replacement therapy (TRT). This therapy can lead to improvements in energy, sex drive, quality of erections, bone density, muscle mass, and insulin sensitivity, with many men also reporting an improvement in mood. Testosterone therapy is primarily targeted at men experiencing symptoms of low testosterone, aiming to enhance their overall quality of life and well-being.
regular
Citrulline
110K
Volume
+29%
Growth
An amino acid commonly found in foods like watermelon and produced naturally by the body. It is often used as a dietary supplement to improve exercise performance, reduce muscle soreness, and enhance cardiovascular health by aiding in the production of nitric oxide. Citrulline is particularly beneficial for athletes and individuals seeking to improve their physical performance and overall cardiovascular function.
exploding
Athleisure
74K
Volume
+28%
Growth
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing. Athleisure is designed to be worn both for athletic activities and casual, everyday wear, offering versatility and convenience. This trend primarily appeals to individuals seeking comfort and style in their daily attire, including fitness enthusiasts and those with active lifestyles.
exploding
Barrel Sauna
33.1K
Volume
+28%
Growth
Cylindrical outdoor saunas constructed from durable woods like Thermowood, Hemlock, and Cedar, designed for efficient heat circulation and energy use. Barrel Saunas offer health benefits such as improved circulation, detoxification, and relaxation, and come in various sizes to accommodate 2 to 6 people. They are primarily targeted at individuals seeking a high-quality, outdoor sauna experience for personal wellness and relaxation.
regular
Lung detox
60.5K
Volume
+27%
Growth
A series of proactive steps aimed at helping the lungs clean themselves and maintain their health. Lung detox involves adopting healthy habits and practices that support lung function and overall respiratory health, rather than relying on herbal concoctions or essential oil-based inhalers. This approach is beneficial for individuals looking to improve their respiratory health and prevent lung-related issues.
regular
Fitnescity
1.3K
Volume
+27%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
peaked
brain health
14.8K
Volume
+27%
Growth
Brain health refers to the overall functioning and well-being of the brain, encompassing cognitive abilities, emotional stability, and the absence of neurological disorders. Maintaining brain health involves a combination of proper nutrition, regular physical activity, mental stimulation, quality sleep, stress management, and avoiding harmful substances. This topic is particularly relevant to individuals seeking to enhance their cognitive function, emotional well-being, and long-term neurological health.
exploding
prehab
6.6K
Volume
+27%
Growth
Proactive approach to health and fitness that involves preparing the body for upcoming physical stress, such as surgery or intense physical activity. It aims to improve strength, flexibility, and overall fitness to reduce injury risk and enhance recovery outcomes, often incorporating strength training, flexibility exercises, cardiovascular conditioning, and functional training. Prehab is particularly beneficial for individuals anticipating surgery, athletes, and those engaging in physically demanding activities.
regular
Pelvic floor therapy
74K
Volume
+27%
Growth
Specialized form of physical therapy aimed at strengthening or relaxing the pelvic floor muscles to treat conditions such as urinary incontinence, fecal incontinence, pelvic organ prolapse, and chronic pelvic pain. Techniques used include exercises, biofeedback, manual therapy, electrical stimulation, and patient education, providing significant improvements in bladder and bowel control, pain reduction, and sexual function. This therapy is particularly beneficial for individuals experiencing pelvic floor dysfunction, including postpartum women, older adults, and those with chronic pelvic pain.
exploding
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