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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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2 years
fitness
Mini stepper
40.5K
Volume
+14%
Growth
A compact, portable exercise machine designed for cardiovascular workouts and lower body strengthening. It often includes features like hydraulic resistance, LCD displays, and sometimes resistance bands for a full-body workout, differentiating it from larger, more cumbersome exercise equipment. Mini steppers are ideal for individuals seeking a convenient and space-saving solution for home fitness, particularly those with limited space or a preference for low-impact exercise options.
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Sport sunglasses
40.5K
Volume
+14%
Growth
Sport sunglasses are eyewear specifically designed to protect the eyes during physical activities, offering enhanced durability, comfort, and visual clarity. These sunglasses typically feature lightweight, impact-resistant frames and lenses that provide UV protection and reduce glare, improving performance in various outdoor sports. They are targeted at athletes and outdoor enthusiasts who require reliable eye protection and visual enhancement during activities like running, cycling, or hiking.
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Trainerize
40.5K
Volume
+14%
Growth
Digital coaching app developed to assist fitness coaches, studios, and gyms in enhancing member engagement and attracting new members through online training services. Trainerize differentiates itself by offering features such as workout tracking, nutrition planning, and client communication tools, all within a user-friendly interface. The app primarily targets fitness professionals and organizations looking to expand their services and improve client retention through digital solutions.
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Neck hump
60.5K
Volume
+13%
Growth
A neck hump, also known as a 'buffalo hump' or 'dowager's hump,' is a condition characterized by an abnormal curvature or noticeable bump at the base of the neck. This condition can result from various factors, including poor posture, osteoporosis, obesity, or certain medical conditions like Cushing's syndrome, leading to a visible and sometimes painful deformity. Individuals affected by this condition often seek medical advice and treatment to address the underlying causes and improve their posture and overall health.
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Dietician
165K
Volume
+13%
Growth
A healthcare professional specializing in human nutrition and diet regulation. Dietitians provide advice on healthy eating habits, manage dietary needs for specific health conditions, and develop personalized nutrition plans, often working in settings such as hospitals, clinics, and public health organizations. They primarily serve individuals and groups seeking to improve their health through informed food choices and dietary management.
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Infrared sauna
201K
Volume
+13%
Growth
A wellness device that uses infrared heaters to emit infrared light, which is absorbed by the skin as radiant heat. Unlike traditional saunas that heat the air around you, infrared saunas heat your body directly, potentially offering benefits such as improved circulation, detoxification, and relaxation. Infrared saunas are often used by individuals seeking therapeutic benefits, including athletes, people with chronic pain, and those looking to enhance their overall well-being.
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Black maca
33.1K
Volume
+12%
Growth
A type of maca root native to the high Andes of Peru, known for its rich nutrient profile. Black maca contains over 22 fatty acids and a higher lipid content than other root crops, providing healthy levels of linolenic, palmitic, and oleic acids, which help fight inflammation and support brain and heart health. It is particularly beneficial for individuals looking to combat the effects of aging and enhance overall vitality and well-being.
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Vegan protein powder
90.5K
Volume
+12%
Growth
Dietary supplements that provide protein from plant-based sources, commonly used by individuals who follow a vegan diet or prefer plant-based nutrition. These powders often include protein from peas, rice, hemp, soy, and various seeds, and may offer additional nutrients like fiber, vitamins, and minerals. Vegan protein powders are popular among athletes, bodybuilders, and those looking to supplement their diet with additional protein, especially those with lactose intolerance or dairy allergies.
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Caffeine Protein Powder
1.3K
Volume
+11%
Growth
Supplement that combines the benefits of protein powder with the stimulating effects of caffeine. It is designed to boost cognitive function, increase energy levels, and enhance overall alertness, often containing additional nutrients, vitamins, and minerals to support physical and mental performance. This product is primarily targeted at athletes, fitness enthusiasts, and individuals seeking a convenient way to enhance both their physical and cognitive performance.
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Lifting straps
110K
Volume
+11%
Growth
Tools used to assist in heavier lifts such as deadlifts, Olympic lifts, chins, pull-ups, and barbell rows by securing the lifter's grip on the bar. They allow lifters to lift heavier weights without grip strength being the limiting factor, thus enhancing overall lifting performance. Advanced lifters who aim to maximize their lifting potential benefit the most from using lifting straps.
exploding
adidas Essentials
8.1K
Volume
+11%
Growth
The adidas Essentials collection features clothes and shoes designed for comfort and performance. This collection includes sporty and stylish basics that cater to both your look and lifestyle, offering versatile options for everyday wear. The target demographic for adidas Essentials includes individuals seeking functional yet fashionable athletic wear for casual and active use.
exploding
Muscle weakness
27.1K
Volume
+10%
Growth
A common symptom characterized by a lack of muscle strength, which can be either temporary or chronic. Muscle weakness can result from various conditions, including overuse, underuse, muscular dystrophy, myasthenia gravis, or neurological disorders, and may lead to difficulty performing everyday tasks and muscle fatigue. This condition primarily affects individuals with underlying health issues or those experiencing muscle overuse or underuse.
exploding
Vibration Machine
40.5K
Volume
+10%
Growth
A device with a vibrating platform designed for standing, sitting, or lying on. It transmits energy to the body, causing muscles to contract and relax multiple times per second, which can aid in exercise, physical therapy, and fitness. This machine is beneficial for individuals seeking to enhance their physical fitness, improve muscle strength, and support rehabilitation efforts.
exploding
Quinear
880
Volume
+9%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
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Pelvic wand
12.1K
Volume
+8%
Growth
Therapeutic device used for pelvic floor muscle therapy, designed to release trigger points and tender points to alleviate pain and discomfort. The device is available in various versions, including those with temperature therapy and vibration features, providing additional therapeutic benefits. It is primarily targeted at individuals experiencing pelvic pain or discomfort, often recommended by healthcare professionals for pelvic floor rehabilitation.
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Adhd products
590
Volume
+7%
Growth
Products designed to assist individuals with Attention Deficit Hyperactivity Disorder (ADHD) in managing symptoms and improving productivity. These include medications like Atomoxetine (Strattera Generic), physical planners such as the ADHD Daily Planner, and digital planners like the Digital ADHD Planner, each offering unique features to enhance organization and focus. These products are primarily targeted at individuals diagnosed with ADHD, aiming to support their daily functioning and overall well-being.
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Height supplements
12.1K
Volume
+7%
Growth
Height supplements are dietary products designed to support bone health and potentially increase height, particularly in children and teenagers. These supplements often contain a blend of vitamins, minerals, and other nutrients that aim to promote growth and development during the growing years. They are primarily targeted at parents seeking to enhance their children's growth potential and individuals looking to maximize their height during their developmental stages.
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Picsil
27.1K
Volume
+7%
Growth
A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.
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sportneer
4.4K
Volume
+7%
Growth
Company that offers a variety of products aimed at promoting a healthier lifestyle, including categories such as Cycling, Outdoors, and Fitness. Sportneer differentiates itself with products like a deep tissue massage gun, designed to relieve muscle spasms, reduce muscle atrophy, and improve blood circulation. The target demographic includes fitness enthusiasts, athletes, and individuals seeking to enhance their physical well-being.
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Health boxes
3.6K
Volume
+7%
Growth
Containers used to store and organize medical supplies, medications, and first aid materials. These boxes are designed to ensure that essential health-related items are easily accessible and properly stored, often featuring compartments and labeling for efficient use. Health boxes are commonly used by healthcare professionals, emergency responders, and individuals seeking to maintain a well-organized medical supply at home.
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Therabody
74K
Volume
+6%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
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Heart rate
201K
Volume
+6%
Growth
The number of times the heart beats per minute, known as heart rate, is a crucial indicator of cardiovascular health. It varies based on factors such as age, fitness level, and activity, and can be measured manually or with electronic devices. Heart rate monitoring is essential for individuals aiming to maintain or improve their cardiovascular fitness.
exploding
Pelvic health clinic
480
Volume
+5%
Growth
A specialized medical facility that focuses on diagnosing, treating, and managing conditions related to the pelvic region. These clinics often provide services for both men and women, addressing issues such as pelvic pain, incontinence, pelvic organ prolapse, and sexual dysfunction, and typically offer a multidisciplinary approach involving specialists such as gynecologists, urologists, physical therapists, and pain management experts. The target demographic includes individuals experiencing pelvic health issues seeking comprehensive care to improve their quality of life.
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Weighted calisthenics
2.9K
Volume
+3%
Growth
Weighted calisthenics involves performing bodyweight exercises with the addition of extra weights to increase the intensity and resistance of the workout. This can include exercises like pull-ups, dips, push-ups, and squats, where weights such as weighted vests, belts with attached weights, or even holding dumbbells are used to add extra load. This type of training helps in building strength, muscle mass, and endurance more effectively compared to traditional bodyweight exercises.
regular
Oxygen advantage
6.6K
Volume
+3%
Growth
Breathwork training program created by Patrick G. McKeown, focusing on scientifically proven breathing techniques to improve health, fitness, and overall well-being. The program emphasizes the importance of proper breathing to enhance oxygen delivery to the body, thereby improving physical performance and reducing stress. It is particularly beneficial for athletes, individuals with respiratory issues, and those seeking to improve their overall health and fitness.
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Testosterone supplements
110K
Volume
+2%
Growth
Products aimed at increasing testosterone levels in the body, available in natural and synthetic forms. They can offer benefits like increased muscle mass, improved libido, and enhanced energy but also come with risks such as acne, sleep apnea, and potential heart issues. It's important to use these supplements under medical supervision, especially for those diagnosed with low testosterone levels.
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XXL Nutrition
135K
Volume
+1%
Growth
Europe's leading webshop for high-quality sport and nutrition supplements, including products like whey protein, creatine, amino acids, and pre-workout formulas. Known for being Europe's fastest-growing supplements store, it offers competitive internet prices while maintaining the same level of service as a conventional store, emphasizing secure payment, good service, and efficient delivery and return of goods. XXL Nutrition primarily targets athletes, fitness enthusiasts, and individuals seeking reliable and affordable nutritional supplements.
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Splits59
18.1K
Volume
+1%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
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