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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Nicotinamide
135K
Volume
+127%
Growth
Nicotinamide, also known as niacinamide, is a form of vitamin B3 that is essential for various biological processes. It serves as a precursor to nicotinamide adenine dinucleotide (NAD+), a coenzyme crucial for energy production and cellular metabolism, and is commonly used in skincare products for its anti-inflammatory properties and ability to improve the skin barrier. Nicotinamide is beneficial for individuals seeking to enhance skin health, support neuroprotection, and potentially slow down aging processes.
exploding
Cervical pillow
90.5K
Volume
+127%
Growth
Specially designed pillows that support the neck and head to maintain the natural cervical curve of the spine. They are often used to alleviate neck pain, improve sleep quality, and provide better spinal alignment, differentiating themselves by their unique shapes such as contoured, roll-shaped, or with a central depression to cradle the head. Cervical pillows are particularly beneficial for individuals suffering from neck pain, poor sleep posture, or those seeking enhanced spinal alignment during sleep.
exploding
Foldable Stool
60.5K
Volume
+127%
Growth
Portable seating solutions that can be easily collapsed for storage and transport. They are commonly used for camping, fishing, picnics, and other outdoor activities, as well as in small living spaces where space-saving furniture is essential. Foldable stools are ideal for individuals who need convenient and compact seating options for various activities.
exploding
Hmb supplement
40.5K
Volume
+127%
Growth
Dietary supplement derived from the amino acid leucine, aimed at supporting muscle health, growth, and performance. HMB is available in two forms, HMB-FA and HMB-Ca, and can be administered orally or via a nasogastric route, distinguishing itself by its potential to reduce muscle breakdown and enhance muscle mass. This supplement is primarily targeted at athletes, bodybuilders, and individuals seeking to improve muscle recovery and performance.
exploding
Growth Supplements
201K
Volume
+126%
Growth
Growth supplements are dietary products designed to support and enhance physical growth, particularly in height. These supplements often contain a mix of vitamins, minerals, and other nutrients that are believed to support bone health and overall growth. They are primarily targeted at children and teenagers who are in their growth phases and may benefit from additional nutritional support.
exploding
Kamut flour
9.9K
Volume
+126%
Growth
Kamut flour is made from Khorasan wheat, an ancient grain believed to have originated in the Middle East. It is known for its rich, nutty flavor and higher nutritional value, including more protein and certain minerals compared to modern wheat. Kamut flour is often used in baking and cooking as a substitute for regular wheat flour, appealing to those interested in ancient grains or alternative flours.
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Makeup cleansing balm
2.9K
Volume
+126%
Growth
Skincare products designed to remove makeup, dirt, and impurities from the skin. Typically formulated with oils and emollients, they dissolve makeup, including waterproof and long-wearing formulas, making it easier to wipe away. Suitable for all skin types, including sensitive skin, they are popular among individuals seeking effective yet gentle makeup removal solutions.
exploding
Calming bites
1.3K
Volume
+126%
Growth
Dietary supplements designed to reduce stress and anxiety in dogs. These treats aim to soothe a dog's fight, flight, or freeze response by targeting different parts of the dog's system, often containing ingredients like chamomile, valerian root, and L-theanine. Calming bites are primarily targeted at dog owners looking to alleviate their pets' anxiety and promote a sense of calm during stressful situations.
exploding
Hexylresorcinol
18.1K
Volume
+126%
Growth
Hexylresorcinol is an organic compound commonly used as an antiseptic and anesthetic. It is frequently included in throat lozenges and skincare products due to its antibacterial and antifungal properties, and it is also known for its skin-lightening effects in cosmetic formulations. The primary users of hexylresorcinol are individuals seeking relief from throat discomfort, as well as those looking for skincare solutions with antibacterial and skin-brightening benefits.
exploding
Decision intelligence
1.6K
Volume
+126%
Growth
Interdisciplinary field that combines data science, social science, and managerial science to help organizations make better decisions. It involves the use of data, machine learning, and artificial intelligence to inform and improve decision-making processes, providing a structured approach by integrating various types of data and analytical techniques to predict outcomes and optimize decisions. Decision Intelligence primarily benefits organizations and businesses seeking to enhance their decision-making capabilities through data-driven insights.
exploding
Hexylresorcinol
18.1K
Volume
+126%
Growth
Hexylresorcinol is an organic compound used primarily as an antiseptic and anesthetic. It is commonly found in throat lozenges and skincare products due to its antibacterial and antifungal properties, and it is also used in treating minor skin infections and as a preservative in some cosmetic formulations. Hexylresorcinol is particularly beneficial for individuals seeking relief from sore throats or looking for effective skincare solutions.
exploding
Proov
4.4K
Volume
+126%
Growth
Company that offers at-home fertility screening tests designed to detect various hormones related to fertility. Proov provides medical-quality diagnostic testing and support to help increase the chances of pregnancy, distinguishing itself with a 99% accuracy rate in hormone detection. The primary target demographic includes individuals and couples seeking to monitor and improve their fertility health from the comfort of their home.
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Solar buddies
27.1K
Volume
+125%
Growth
Award-winning, child-friendly sunscreen applicator designed to make applying suncream easy, mess-free, and convenient. It is refillable, has an anti-bacterial coating, and is BPA-free, ensuring safety for children and babies. The product is particularly useful in schools and other settings where children need to apply sunscreen themselves.
peaked
Oil pulling
165K
Volume
+125%
Growth
Ancient Ayurvedic dental technique that involves swishing oil in the mouth to improve oral health and remove toxins. Typically using oils like coconut, sesame, or sunflower, this practice is believed to reduce harmful bacteria, improve gum health, and whiten teeth. It is primarily targeted at individuals seeking natural and holistic approaches to oral hygiene.
exploding
Gut health products
1.3K
Volume
+125%
Growth
Products designed to support and improve the balance of beneficial bacteria in the digestive system. These include probiotics, prebiotics, synbiotics, digestive enzymes, fermented foods, fiber supplements, and herbal supplements, which collectively aid in digestion and promote overall gut health. Gut health products are primarily targeted at individuals seeking to enhance their digestive health and maintain a balanced gut microbiome.
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Optum
450K
Volume
+124%
Growth
Healthcare company that offers technology services, pharmacy care services, and direct healthcare services. Optum differentiates itself by integrating data and analytics to improve healthcare delivery and outcomes, providing a comprehensive suite of services that include a pharmacy benefit manager and various healthcare solutions. The primary beneficiaries of Optum's services are healthcare providers, payers, and patients seeking efficient and effective healthcare management.
regular
Bare Biology
5.4K
Volume
+124%
Growth
Company founded in 2012 that specializes in producing high-quality Omega-3 fish oil supplements, algae oils, marine collagen, and vitamin D. The company is well-regarded by nutritional therapists, health experts, and customers for the effectiveness of its products, which have become cult favorites in the health and wellness community. Bare Biology primarily targets health-conscious individuals seeking premium nutritional supplements to support their overall well-being.
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Cleansing balm
90.5K
Volume
+124%
Growth
Oil-based facial cleansers with a rich texture that effectively remove makeup, dirt, and impurities while hydrating and soothing the skin. They are suitable for various skin types and are often used as the first step in a double cleansing routine, with modern formulations including additional beneficial ingredients to enhance their skincare benefits. Cleansing balms are particularly popular among individuals seeking a thorough yet gentle cleansing method that also provides hydration and nourishment to the skin.
regular
Healthcare data interoperability
210
Volume
+124%
Growth
Healthcare data interoperability is the ability of different systems to exchange and use health information. The goal of interoperability is to improve health outcomes by allowing clinicians to access a patient's most important health information.
regular
Dermaplaner
368K
Volume
+124%
Growth
Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.
exploding
Urinary care cat food
4.4K
Volume
+124%
Growth
Specialized pet food formulated to support urinary tract health in cats. These products often contain controlled levels of minerals like magnesium and phosphorus to prevent the formation of urinary crystals and stones, thereby promoting overall urinary health. Urinary care cat food is primarily targeted at cats with a history of urinary tract issues or those at risk of developing such conditions, and is often recommended by veterinarians.
exploding
Liquid collagen
49.5K
Volume
+124%
Growth
Liquid collagen is a dietary supplement that aims to improve skin elasticity and texture, as well as support joint, bone, and cardiovascular health. It is distinguished by its liquid form, which is believed to offer better absorption compared to other forms of collagen supplements. This product is primarily targeted at individuals seeking to enhance their skin health and overall well-being, particularly those concerned with aging and joint health.
regular
We are hiring
49.5K
Volume
+124%
Growth
The phrase 'We are hiring' is commonly used by companies to announce that they have job openings and are seeking candidates to fill these positions. This announcement is typically made through various channels such as company websites, job boards, and social media to attract potential employees. The target demographic for this phrase includes job seekers who are actively looking for employment opportunities in the relevant industry or field.
exploding
Calisthenics Park
165K
Volume
+123%
Growth
Outdoor fitness areas equipped with various apparatuses for bodyweight exercises, such as pull-up bars and parallel bars. These parks are popular for street workouts and provide accessible fitness options to the public, promoting physical health and community engagement. Calisthenics parks are particularly beneficial for fitness enthusiasts, athletes, and individuals seeking a cost-effective and versatile workout environment.
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Robot-assisted surgery
40.5K
Volume
+123%
Growth
Surgical technique that involves performing procedures through small, keyhole-sized incisions using robotic systems. This method allows surgeons to control robotic arms equipped with a tiny camera and surgical instruments, providing greater precision, flexibility, and control. Robot-assisted surgery is beneficial for patients seeking minimally invasive procedures with reduced pain, less blood loss, and quicker recovery times.
regular
Derma Rollers
6.6K
Volume
+123%
Growth
Skincare tools featuring a handle and a roller covered in tiny needles. They are used in a process called microneedling, which involves rolling the device over the skin to create tiny punctures that stimulate the skin's natural healing processes, including collagen and elastin production. Derma rollers are primarily targeted at individuals looking to improve the appearance of scars, fine lines, wrinkles, and overall skin texture.
regular
Every Mother
80
Volume
+123%
Growth
Community and knowledge circle dedicated to achieving health and fitness for motherhood. The program is clinically proven to resolve diastasis recti and includes OB-endorsed Early Postpartum and Surgical Recovery paths that are safe to begin as early as 24 hours after birth, incorporating proven core and pelvic floor therapeutic exercises as well as full-body workouts. Every Mother primarily benefits mothers seeking a holistic approach to rebuilding strength and fitness postpartum.
regular
Organ complex
480
Volume
+122%
Growth
Specific, naturally arranged protein chains found in nutritional supplements that support the renewal of life processes in glands, organs, and tissues. These complexes are often derived from animal sources and are believed to provide targeted nutritional benefits to corresponding human organs. They are primarily used by individuals seeking to improve the health and function of specific organs or systems within the body.
regular
Zero app
5.4K
Volume
+122%
Growth
Mobile application designed to assist users in forming new habits and achieving weight-loss and health-gain goals. It offers real-time tips, personalized statistics, and features like Fat-Burning Mode to help shift metabolism towards burning more fat, differentiating itself with its focus on habit formation and metabolic health. The Zero app is primarily targeted at individuals seeking to improve their health and fitness through structured habit-building and personalized guidance.
exploding
Glutathione cream
46K
Volume
+122%
Growth
Skincare product that leverages the powerful antioxidant properties of glutathione to improve skin health and appearance. It helps neutralize free radicals, combat oxidative stress, eliminate toxins, slow down the aging process, and fade dark spots, making it beneficial for reducing the effects of UV exposure and environmental toxins. Glutathione cream is particularly targeted at individuals looking to enhance their skin's radiance and reduce signs of aging and hyperpigmentation.
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