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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Urea cream
110K
Volume
+133%
Growth
Urea cream is a topical skincare product formulated with urea, a compound that helps to hydrate and soften the skin by enhancing its moisture retention and exfoliating dead skin cells. It is often used to treat dry, rough, or thickened skin conditions, such as eczema, psoriasis, or calluses, by improving skin texture and reducing discomfort. Urea cream is particularly beneficial for individuals with extremely dry or damaged skin who need intensive hydration and skin barrier support.
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Grounding
368K
Volume
+133%
Growth
Grounding can refer to several concepts depending on the context, such as electrical grounding, psychological grounding techniques, or grounding in linguistics and philosophy. Electrical grounding is a safety measure used in electrical systems to prevent electric shock by connecting circuits to the ground. Psychological grounding techniques help individuals stay present and manage anxiety, while linguistic and philosophical grounding deals with establishing relevance and context in language or the relationship between fundamental aspects of reality.
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Odyssey Elixir
1.6K
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+133%
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Nootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive benefits, to support mental clarity and overall brain health. The elixir is targeted at individuals seeking to improve their cognitive performance and maintain brain health.
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Fermented vitamins
390
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+133%
Growth
Supplements that have undergone a fermentation process, combining the health benefits of whole foods with the high potency of isolated nutrients. This process enhances bioavailability, making the vitamins easier for the body to absorb and utilize, and generally gentler on the digestive system compared to non-fermented vitamins. Fermented vitamins are particularly beneficial for individuals seeking improved nutrient absorption and those with sensitive digestive systems.
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Hojicha
135K
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+133%
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A type of Japanese green tea that is distinct due to its unique roasting process. The roasting gives it a reddish-brown color and a toasty, slightly caramel-like flavor, with reduced caffeine content, making it suitable for evening consumption. Hojicha is popular among tea enthusiasts who appreciate its warm, nutty flavor and lower caffeine levels.
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Sparkling tea
12.1K
Volume
+133%
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A beverage that combines tea, such as black, herbal, or green tea, with sparkling water or other carbonated drinks. Sparkling tea offers a refreshing alternative to traditional tea by adding effervescence, which enhances the flavor and provides a unique drinking experience. This beverage is popular among health-conscious individuals and those looking for a low-calorie, flavorful drink option.
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Collagen matcha
1.6K
Volume
+133%
Growth
A blend of matcha green tea and collagen peptides designed to promote skin health and overall wellness. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen. Collagen matcha is primarily targeted at individuals seeking to enhance their skin health and benefit from the combined effects of matcha and collagen.
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Absolute Collagen
40.5K
Volume
+132%
Growth
Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.
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Egg freezing
74K
Volume
+132%
Growth
Egg freezing, or oocyte cryopreservation, is a medical procedure where a woman's eggs are extracted, frozen, and stored to preserve reproductive potential. This process involves hormone injections to stimulate the ovaries, monitoring through blood work and ultrasounds, and retrieving the eggs for freezing, with potential side effects including nausea, vomiting, and headaches. It is primarily targeted at women who wish to delay childbearing for personal or medical reasons, providing them with the option to use their eggs in future fertility treatments like in vitro fertilization (IVF).
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Lymphatic massage
90.5K
Volume
+131%
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Lymphatic massage, also known as manual lymphatic drainage, is a gentle massage technique aimed at promoting the natural drainage of lymph, which helps remove waste products from tissues. This type of massage uses light, rhythmic strokes and pumping movements to stimulate lymph flow, potentially reducing swelling and improving circulation. It is particularly beneficial for individuals with lymphedema or those seeking to enhance their immune function and detoxify their body.
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laxi
3.6K
Volume
+131%
Growth
Medication used to treat occasional constipation, likely functioning as a stool softener. It helps to soften stools, making them easier to pass and providing relief from constipation. This medication is typically used by individuals experiencing temporary constipation and seeking a gentle solution to improve bowel movements.
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Human design
246K
Volume
+131%
Growth
System that combines principles from astrology, the I Ching, Kabbalah, and the Chakra system to create a unique blueprint for each individual. Developed by Ra Uru Hu in 1987, Human Design is used for personal development and understanding one's unique characteristics, strengths, and life path. It primarily benefits individuals seeking deeper self-awareness and personal growth.
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Gut Biome
9.9K
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+131%
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The gut biome, or gut microbiome, is a complex community of microorganisms residing in the digestive tract. It plays a crucial role in digestion, immune function, and mental health, with recent research highlighting the importance of microbiome diversity and the impact of diet. The gut biome is particularly significant for individuals interested in digestive health, immune support, and the potential for personalized medicine based on microbiome analysis.
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Scarcity mindset
14.8K
Volume
+131%
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Psychological concept where individuals focus on the lack of resources, such as time, money, or opportunities, leading to stress, anxiety, and poor decision-making. This mindset often results in a narrow focus on immediate needs and short-term solutions, rather than long-term planning and growth. It primarily affects individuals who perceive their resources as limited, impacting their ability to make long-term, strategic decisions.
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Photobiomodulation
18.1K
Volume
+131%
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Light therapy technique that uses non-ionizing light sources such as lasers, LEDs, and broadband light in the visible and near-infrared spectrum. It aims to stimulate, heal, regenerate, and protect tissue by increasing cellular activity and function through the absorption of light by cellular photoreceptors. This therapy is beneficial for individuals with injuries, degenerative conditions, or those at risk of tissue damage, and is applied in fields like dermatology, dentistry, neurology, and orthopedics.
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Pet air purifier
14.8K
Volume
+131%
Growth
A pet air purifier is a device designed to remove pet-related odors, hair, and dander from the air in a home. These purifiers often use HEPA filters and activated carbon to effectively capture and neutralize airborne particles and smells, providing a cleaner and fresher indoor environment. Pet air purifiers are particularly beneficial for pet owners who want to maintain a pleasant living space and reduce allergens for themselves and their pets.
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Lavender salt
720
Volume
+131%
Growth
Product that combines the aromatic and soothing properties of lavender with the mineral benefits of salt. It is used both in culinary applications to add a unique flavor to dishes and in therapeutic settings for relaxation, stress reduction, and relief from insomnia. Lavender salt is particularly beneficial for individuals seeking pain relief, skin hydration, improved circulation, and mood enhancement.
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At home vitamin test
480
Volume
+130%
Growth
At-home vitamin tests are diagnostic tools that allow individuals to assess their vitamin levels and other health markers from the comfort of their home. These tests typically use samples such as hair, blood, or saliva to measure various nutrients and provide insights into potential deficiencies or imbalances, helping users make informed dietary and lifestyle changes. They are particularly beneficial for health-conscious individuals seeking convenient and personalized health assessments without the need for a clinical visit.
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Starkey
33.1K
Volume
+129%
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Starkey Hearing Technologies is a leading American company specializing in the manufacture of hearing aids. The company is known for its innovative hearing solutions that incorporate advanced technology to improve the quality of life for individuals with hearing impairments. Starkey primarily serves individuals with hearing loss, including the elderly and those with auditory challenges, seeking high-quality, reliable hearing aids.
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Shampoo massager
1.9K
Volume
+129%
Growth
A tool designed to help cleanse and exfoliate the scalp while washing hair. It typically features soft silicone bristles that gently massage the scalp, promoting blood circulation and helping to remove dirt, product build-up, and dead skin cells. The benefits of using this tool include improved scalp health, potential stimulation of hair growth, and a more thorough and enjoyable cleansing experience.
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Smelling salts
33.1K
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+129%
Growth
Chemical compounds used to arouse consciousness by irritating the mucous membranes of the nose and lungs, typically containing ammonia. This irritation triggers an inhalation reflex that increases breathing and heart rate, aiding in the revival of someone who has fainted or is feeling lightheaded. Smelling salts are commonly used in first aid kits, sports medicine, and by medical professionals to quickly revive or stimulate individuals.
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Slippery elm bark
14.8K
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+129%
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Slippery elm bark is derived from the inner bark of the slippery elm tree and has been traditionally used in herbal medicine. It is known for its mucilaginous properties, which help soothe irritated mucous membranes in the throat, stomach, and intestines, making it effective for treating conditions like sore throats, coughs, and digestive issues. This natural remedy is primarily sought by individuals looking for alternative treatments for gastrointestinal and respiratory ailments.
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Calming treats
1.6K
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+129%
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Specialized products designed to help pets manage stress and anxiety. They often contain ingredients like L-Theanine, colostrum, Vitamin B1, hemp oil, and melatonin, which work together to promote relaxation and reduce anxiety in pets. These treats are particularly beneficial for pets during stressful events such as thunderstorms, fireworks, travel, or separation from the owner.
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Grass fed beef liver
4.4K
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+129%
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The liver from cattle raised primarily on a grass diet, as opposed to grain. Grass-fed beef liver is often considered more nutritious, offering higher levels of vitamins A, B12, and D, as well as minerals like iron and zinc, and healthy fats including omega-3 fatty acids. It is particularly beneficial for health-conscious consumers seeking nutrient-dense organ meats with potential environmental benefits due to more sustainable farming practices.
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Caffeine hyaluronic acid
30
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+129%
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Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.
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Plant-based Protein
74K
Volume
+128%
Growth
Protein derived from plant sources, such as legumes, nuts, seeds, whole grains, and certain vegetables. These proteins are often considered healthier alternatives to animal proteins due to their lower saturated fat and cholesterol content, as well as their additional nutrients like fiber, vitamins, and minerals. Plant-based proteins are popular among vegetarians, vegans, and individuals looking to reduce meat consumption for health, environmental, or ethical reasons.
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Turkey tail Mushroom
74K
Volume
+128%
Growth
Polypore mushrooms known for their colorful appearance and medicinal properties, including immune support and potential cancer treatments. They contain polysaccharide peptide (PSP) and polysaccharide krestin (PSK), which are believed to contribute to their health benefits. These mushrooms are primarily used by individuals seeking natural supplements for immune system enhancement and complementary cancer therapies.
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Beije
110K
Volume
+128%
Growth
Company specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual product packages. Beije primarily targets individuals seeking healthier and more personalized menstrual care solutions.
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Heparin ointment
2.9K
Volume
+127%
Growth
Heparin ointment is a topical medication used to dissolve blood clots and reduce pain and swelling associated with superficial thrombophlebitis. It also helps in treating and preventing the formation of blood clots in veins and arteries, which can occur due to conditions like anal fissures, skin ulcers, and injuries. This ointment is primarily beneficial for individuals suffering from blood clot-related conditions and those seeking relief from associated pain and swelling.
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gatekeeping
165K
Volume
+127%
Growth
Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.
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