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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Collagen matcha
1.6K
Volume
+114%
Growth
A blend of matcha green tea and collagen peptides designed to promote skin health and overall wellness. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen. Collagen matcha is primarily targeted at individuals seeking to enhance their skin health and benefit from the combined effects of matcha and collagen.
regular
Vitamin D toxicity
18.1K
Volume
+113%
Growth
Condition resulting from excessive intake of vitamin D supplements, leading to symptoms such as nausea, vomiting, and weakness. Severe cases can cause hypercalcemia and soft tissue calcification, requiring blood tests for diagnosis and cessation of supplements for treatment. Primarily affects individuals who consume high doses of vitamin D without medical supervision.
exploding
Bodily
18.1K
Volume
+113%
Growth
Company that offers research-backed information and expert-designed products for pregnancy, pregnancy loss, birth recovery, postpartum, and breastfeeding. Bodily differentiates itself by providing scientifically supported resources and products that address the physical and emotional needs of women during these critical life stages. The primary target demographic includes pregnant women, new mothers, and those experiencing pregnancy loss or postpartum recovery.
exploding
Mental coach
105.3K
Volume
+113%
Growth
A professional who assists individuals in developing skills to overcome obstacles and manage emotions effectively. They provide a fresh perspective to reframe thinking patterns and help clients identify their personal strengths, enhancing overall mental well-being. Mental coaches are particularly beneficial for individuals seeking to improve their mental resilience, performance, and emotional management.
regular
Leg sleeve
33.1K
Volume
+113%
Growth
A type of compression garment worn on the leg to reduce swelling and provide support. It is beneficial for conditions such as shin splints, muscle cramps, and tendinitis, helping to alleviate discomfort without curing the underlying injury. Leg sleeves are commonly used by athletes and individuals recovering from leg injuries or experiencing chronic leg pain.
exploding
CLEAN CAUSE
2.4K
Volume
+113%
Growth
Premium beverage company based in Austin, Texas, known for producing organic yerba mate drinks, including both sparkling and non-carbonated varieties. The company differentiates itself through its strong social mission, dedicating 50% of net profits (or 5% of net revenues) to support addiction recovery initiatives through their 'CLEAN Kickstarts' program. CLEAN CAUSE primarily targets health-conscious consumers and individuals interested in supporting social causes related to addiction recovery.
exploding
Mushroom liquid
1.3K
Volume
+113%
Growth
Mushroom liquid is a form of mushroom extract available in liquid form, often used for its potential health benefits. It is believed to help manage stress, reduce symptoms of anxiety and depression, improve immune function, and address conditions like seasonal allergies, insomnia, cancer, colds, and inflammation. This product is typically targeted at individuals seeking natural remedies for various health issues and those interested in alternative medicine.
regular
Irene Forte
3.6K
Volume
+112%
Growth
Founder and driving force behind Irene Forte Skincare, a brand known for its commitment to natural and scientific skincare solutions. The brand emphasizes the use of natural ingredients sourced from an organic farm in Sicily and sustainable practices, differentiating itself through its blend of nature and science. Irene Forte Skincare primarily targets individuals seeking high-quality, eco-friendly skincare products.
peaked
ododos
6.6K
Volume
+112%
Growth
Brand specializing in women's activewear and sports accessories, offering a range of products designed for fitness and everyday wear. Known for its high-quality materials and functional designs, the brand aims to provide comfort and style for active lifestyles. The primary target demographic includes women who are fitness enthusiasts or those seeking comfortable and stylish activewear for various activities.
regular
Real mushrooms
6.6K
Volume
+112%
Growth
Company that produces and sells a variety of mushroom extract products for both human and pet use. Emphasizing authenticity, Real Mushrooms ensures their products are made solely from high-quality, organic mushrooms, distinguishing themselves from competitors who may not use actual mushrooms. Their products are targeted at health-conscious individuals and pet owners seeking natural, organic supplements to support overall well-being.
exploding
True bugs
9.9K
Volume
+111%
Growth
Insects belonging to the order Hemiptera, characterized by their piercing-sucking mouthparts and hemelytra. True bugs undergo incomplete metamorphosis and inhabit various environments, serving roles as herbivores, predators, or parasites. They are of interest to entomologists and ecologists due to their diverse ecological roles and impact on agriculture.
regular
Splits59
18.1K
Volume
+111%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
exploding
Growth Supplements
201K
Volume
+111%
Growth
Growth supplements are dietary products designed to support and enhance physical growth, particularly in height. These supplements often contain a mix of vitamins, minerals, and other nutrients that are believed to support bone health and overall growth. They are primarily targeted at children and teenagers who are in their growth phases and may benefit from additional nutritional support.
regular
Neosensory
1.3K
Volume
+111%
Growth
Company that develops non-invasive brain-machine interfaces to create new senses. Their primary product is a wristband that provides hearing solutions by listening to the environment and transmitting information to the brain through vibration patterns on the skin, based on extensive neuroscience research. This technology primarily benefits individuals with hearing impairments or those seeking to enhance their sensory capabilities.
regular
Skin therapy wand
260
Volume
+110%
Growth
A home device used for various skin treatments, including eliminating toxins and acne-causing bacteria. It offers benefits such as shrinking enlarged pores, increasing collagen and elastin production, reducing the appearance of fine lines, wrinkles, and cellulite, and fading dark eye circles. The skin therapy wand is primarily targeted at individuals seeking non-invasive, at-home solutions for improving skin health and appearance.
regular
Active listening
74K
Volume
+110%
Growth
Communication technique that involves fully concentrating, understanding, responding, and remembering what is being said. Active listening includes paying attention, showing that you're listening, providing feedback, deferring judgment, and responding appropriately, which helps in building trust and resolving conflicts. This technique is essential for individuals looking to improve their interpersonal relationships and communication skills.
exploding
Alignment Health Plan
14.8K
Volume
+110%
Growth
Health care company founded in 2003, focusing on a senior-first approach to health care. It differentiates itself by offering personalized care and advanced technology to improve health outcomes for seniors. The primary target demographic is senior citizens seeking comprehensive and tailored health care solutions.
exploding
Nakima
2.4K
Volume
+110%
Growth
Seasonal flowering plant that belongs to the family of lilies. It typically grows to a height of 1-2 meters and has leaves that resemble those of aspidistra or large cardamom, blooming between September and mid-November. Nakima is primarily appreciated by gardeners and plant enthusiasts who value its unique appearance and seasonal blooms.
regular
Dog probiotics
49.5K
Volume
+110%
Growth
Beneficial bacteria that help maintain a healthy balance of microorganisms in a dog's gut. They aid in digestion, boost the immune system, and improve overall gut health, often used to treat digestive issues such as diarrhea and irritable bowel syndrome. Dog probiotics are particularly beneficial for dogs experiencing digestive problems or those on antibiotics, and should be chosen based on the specific needs of the dog with veterinary consultation.
regular
Scalp brush
27.1K
Volume
+110%
Growth
A handheld tool designed to exfoliate the scalp, loosen dandruff, and increase blood circulation to hair follicles. It functions similarly to a regular hair comb or brush but is specifically designed to promote hair growth, improve scalp health, reduce dandruff, and provide a relaxing massage experience. The scalp brush is particularly beneficial for individuals looking to enhance their scalp care routine and those experiencing issues like dandruff or hair thinning.
regular
Ipaas
22.2K
Volume
+110%
Growth
Integration Platform as a Service (iPaaS) is a cloud-based service that provides automated tools to integrate software applications deployed in different environments. It facilitates seamless communication and data flow between various applications and data sources, offering features like automated workflows, real-time data synchronization, scalability, and ease of use. iPaaS is particularly beneficial for businesses seeking to improve operational efficiency, data accuracy, and overall integration processes.
regular
Hair gummies
27.1K
Volume
+110%
Growth
Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.
regular
Mood supplement
2.9K
Volume
+110%
Growth
Mood supplements are dietary products designed to support emotional well-being and reduce stress. They often contain ingredients such as vitamins, amino acids, and natural extracts that aim to enhance mood and provide anti-stress benefits. These supplements are primarily targeted at adults seeking natural ways to manage stress and improve their overall mood.
regular
Thc lemonade
100
Volume
+110%
Growth
A beverage that contains 100mg of hemp-derived Delta 9 THC, designed to provide a smooth and enjoyable psychoactive experience. THC lemonade offers a convenient and flavorful way to consume THC, differentiating itself from other edibles and beverages by its unique formulation and taste. This product is primarily targeted at adults seeking a recreational or therapeutic psychoactive experience in a beverage format.
regular
At home blood test
6.6K
Volume
+110%
Growth
At-home blood tests provide a convenient method for individuals to monitor their health by collecting blood samples at home and sending them to a lab for analysis. These tests offer a range of health insights, such as cholesterol levels, vitamin deficiencies, and hormone imbalances, without requiring a visit to a healthcare provider. They are particularly beneficial for individuals seeking to manage their health proactively and those with limited access to traditional healthcare facilities.
regular
Collagen water
6.6K
Volume
+109%
Growth
Beverage that combines collagen peptides with water, aimed at promoting skin and joint health. Collagen water is known for its potential benefits in smoothing wrinkles, enhancing skin elasticity, relieving joint pain, and providing hydration, differentiating it from other functional beverages by its specific focus on collagen supplementation. This product is primarily targeted at individuals seeking to improve their skin appearance and joint health, often appealing to health-conscious consumers and those interested in beauty and wellness.
exploding
amab
33.1K
Volume
+109%
Growth
The term stands for 'Assigned Male At Birth.' It is used in discussions about gender identity to describe someone who was designated as male when they were born, based on their physical anatomy. This term is often used in contrast to 'AFAB' (Assigned Female At Birth) and is relevant to individuals exploring or identifying their gender beyond the binary classification.
exploding
Egocentric bias
2.2K
Volume
+109%
Growth
Cognitive bias where individuals rely heavily on their own perspective and experience, leading to an overestimation of the importance of their own opinions, beliefs, and contributions. This bias can result in a skewed perception of reality, where one's own viewpoint is seen as more central and significant than it actually is, often neglecting or undervaluing the perspectives and contributions of others. Egocentric bias primarily affects individuals in social and professional settings, influencing decision-making, communication, and interpersonal relationships.
regular
Snus
260K
Volume
+109%
Growth
Moist, smokeless powdered tobacco product that is available either as a loose powder or pre-packaged in small sachets. It contains ground tobacco, salt, and may include food-grade smoke aroma flavorings such as citrus, bergamot, juniper, herb, or floral flavors, and is typically placed under the upper lip for extended periods to allow nicotine absorption through the gums. Snus is primarily used by individuals seeking an alternative to smoking, particularly in regions where it is culturally prevalent, such as Sweden and Norway.
exploding
Ghost Protein
49.5K
Volume
+109%
Growth
Protein supplement that combines whey isolate, concentrate, and hydrolysate to deliver 25 grams of protein per serving. Ghost Protein is formulated to serve as post-workout nutrition with minimal carbohydrates, distinguishing it from other protein supplements that may contain higher carb content. It is primarily targeted at fitness enthusiasts and athletes seeking to support muscle recovery and growth without additional carbohydrate intake.
regular
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