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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Eltamd
110K
Volume
+90%
Growth
Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.
peaked
Hangry
74K
Volume
+90%
Growth
Multi-brand restaurant company that focuses on serving a variety of foods through food delivery channels. Hangry differentiates itself by offering a diverse range of cuisines under one umbrella, optimizing for delivery efficiency and customer convenience. The target demographic includes busy urban dwellers and food enthusiasts who prefer the convenience of home-delivered meals.
exploding
Augustinus Bader
110K
Volume
+90%
Growth
A renowned biomedical scientist and physician known for his groundbreaking work in stem cell biology and regenerative medicine. His eponymous skincare company offers a range of products including skin, body, haircare, and supplements, all designed to leverage the body's natural regenerative processes, differentiating itself through over 30 years of research and science. The products are primarily targeted at individuals seeking advanced, science-backed skincare solutions for improved skin health and appearance.
exploding
ododos
6.6K
Volume
+90%
Growth
Brand specializing in women's activewear and sports accessories, offering a range of products designed for fitness and everyday wear. Known for its high-quality materials and functional designs, the brand aims to provide comfort and style for active lifestyles. The primary target demographic includes women who are fitness enthusiasts or those seeking comfortable and stylish activewear for various activities.
regular
we eat
3.6K
Volume
+90%
Growth
Documentary by Suzanne Crocker that explores the challenges and benefits of eating only locally-grown food in Dawson City, Yukon, Canada. The film highlights the importance of local food systems and the impact of food choices on community and environment, showcasing the resilience and creativity required to sustain a local diet in a remote area. It is particularly relevant to individuals interested in sustainable living, local food movements, and environmental conservation.
exploding
Hyaluronic acid cream
14.8K
Volume
+90%
Growth
Skincare product formulated to hydrate and improve the elasticity of the skin using hyaluronic acid, a molecule known for its moisture-retaining properties. By attracting and holding water molecules, this cream helps to keep the skin plump, reduce the appearance of fine lines and wrinkles, and enhance overall skin texture. It is particularly beneficial for individuals with dry or aging skin, as well as those seeking to maintain a hydrated and youthful complexion.
regular
Cervical pillow
90.5K
Volume
+90%
Growth
Specially designed pillows that support the neck and head to maintain the natural cervical curve of the spine. They are often used to alleviate neck pain, improve sleep quality, and provide better spinal alignment, differentiating themselves by their unique shapes such as contoured, roll-shaped, or with a central depression to cradle the head. Cervical pillows are particularly beneficial for individuals suffering from neck pain, poor sleep posture, or those seeking enhanced spinal alignment during sleep.
exploding
Cold laser therapy device
2.9K
Volume
+90%
Growth
Cold laser therapy devices are medical tools that use low-intensity lasers or LEDs to stimulate healing, reduce inflammation, and manage pain. These devices come in various forms, including handheld models for personal use and more advanced versions for professional or veterinary applications, offering a non-invasive and generally safe treatment option. The primary users of cold laser therapy devices include individuals seeking pain relief and inflammation reduction, as well as healthcare professionals and veterinarians looking for effective therapeutic tools.
regular
Chickpea protein
40.5K
Volume
+90%
Growth
Derived from chickpeas, this protein is a high-quality plant-based source rich in essential amino acids, fiber, vitamins, and minerals. It is commonly used in various food products such as protein powders, snacks, and meat substitutes due to its nutritional benefits and versatility. Chickpea protein is particularly beneficial for individuals seeking plant-based dietary options and those looking to enhance their protein intake without consuming animal products.
regular
microneedles
1.23K
Volume
+89%
Growth
Microneedles are tiny needles, usually a few hundred microns in diameter and up to 1000 microns long, that are used to deliver medicines through the skin. They are often grouped together in a patch-like arrangement and are similar to transdermal patches more than traditional hypodermic needles. When pressed into the skin, the needles create microscopic pores that allow medicine to enter the body.
exploding
Egocentric bias
2.2K
Volume
+89%
Growth
Cognitive bias where individuals rely heavily on their own perspective and experience, leading to an overestimation of the importance of their own opinions, beliefs, and contributions. This bias can result in a skewed perception of reality, where one's own viewpoint is seen as more central and significant than it actually is, often neglecting or undervaluing the perspectives and contributions of others. Egocentric bias primarily affects individuals in social and professional settings, influencing decision-making, communication, and interpersonal relationships.
regular
Scalp detox
12.1K
Volume
+89%
Growth
A deep cleansing process that removes impurities, hair product build-up, dead skin cells, and dirt from the scalp. This process helps to unclog hair follicles, balance natural oils, and maintain scalp pH levels, promoting a healthier scalp environment. Scalp detox is particularly beneficial for individuals experiencing scalp issues such as dandruff, excess oil, or product build-up, and those looking to improve overall scalp health.
regular
IoMT
3.6K
Volume
+89%
Growth
An interconnected system of medical devices and applications that collect and transmit data to healthcare IT systems through online networks. It aims to improve patient outcomes, enhance healthcare delivery efficiency, and reduce costs by leveraging technologies like sensors, cloud computing, and data analytics. The primary beneficiaries of IoMT are healthcare providers and patients seeking improved medical care and monitoring.
regular
Employee wellbeing
3.6K
Volume
+89%
Growth
Employee wellbeing encompasses the physical, mental, emotional, and financial health of employees within an organization. It includes initiatives such as mental health support, flexible work arrangements, physical health programs, financial planning services, and fostering an inclusive work environment, all aimed at enhancing overall job satisfaction and productivity. This concept primarily benefits employees by improving their quality of life and employers by boosting engagement and performance.
regular
Anti inflammatory tea
12.1K
Volume
+89%
Growth
Anti-inflammatory tea is a herbal beverage formulated with ingredients known for their anti-inflammatory properties, such as turmeric, ginger, green tea, or chamomile. These ingredients work to reduce inflammation in the body, potentially alleviating symptoms related to conditions like arthritis, digestive issues, or chronic pain. Anti-inflammatory tea is popular among individuals looking for natural, plant-based remedies to support overall wellness and manage inflammation-related health concerns.
regular
Cooling blanket
165K
Volume
+89%
Growth
A cooling blanket is designed to help regulate body temperature and keep users cool while they sleep. Typically made from breathable fabrics, these blankets allow air to circulate and prevent heat from getting trapped, often incorporating moisture-wicking properties to pull moisture away from the body. Cooling blankets are particularly beneficial for individuals who experience night sweats or live in warmer climates, providing a more comfortable and restful sleep experience.
regular
Split end trimmer
49.5K
Volume
+89%
Growth
A split end trimmer is a tool designed to remove split ends from hair without affecting the overall length. These devices, such as the Split-Ender Pro 2 and Jiity Barber 2 In1 Women Hair Split Ends Trimmer, are typically cordless, automatic, and easy to use, providing a convenient solution for maintaining healthy hair. Split end trimmers are particularly beneficial for individuals looking to maintain smooth and healthy hair without frequent trips to the salon.
regular
Stress supplements
6.6K
Volume
+89%
Growth
Dietary supplements formulated to help manage stress and promote relaxation. These supplements often contain ingredients such as Ashwagandha, Rhodiola Rosea, L-Theanine, Magnesium, B Vitamins, Valerian Root, and GABA, which are believed to support the body's stress response and improve overall well-being. Stress supplements are typically targeted at individuals experiencing high levels of stress or anxiety, seeking natural ways to enhance their mental and emotional health.
exploding
Hibiscus water
5.4K
Volume
+88%
Growth
A beverage made from the dried petals of the hibiscus flower, known for its vibrant color and tart flavor. Hibiscus water is rich in antioxidants and offers health benefits such as lowering blood pressure, supporting heart health, aiding in weight loss, and possessing anti-inflammatory and antibacterial properties. It is popular among health-conscious individuals and those seeking natural remedies for various health conditions.
regular
At home sleep study
12.1K
Volume
+88%
Growth
A home sleep apnea test (HSAT) is a simplified breathing monitor that tracks breathing patterns, oxygen levels, and breathing effort during sleep. It is primarily used to diagnose sleep apnea and other sleep-related breathing disorders, offering a more convenient and accessible alternative to traditional in-lab sleep studies. This test is particularly beneficial for individuals who suspect they have sleep apnea but prefer the comfort and convenience of conducting the study at home.
exploding
Blue light skincare
320
Volume
+88%
Growth
Blue light skincare involves using blue light therapy to treat skin conditions such as acne and inflammation. This non-invasive, pain-free procedure targets bacteria and other issues on or just under the skin, providing a therapeutic effect. It is particularly beneficial for individuals with acne-prone skin or those seeking a non-invasive treatment for skin inflammation.
regular
District Vision
22.2K
Volume
+88%
Growth
A company that researches and develops sports sunglasses and tools specifically designed for runners. District Vision focuses on creating high-quality products that cater to the unique needs of athletes, differentiating itself through its commitment to performance and innovation. The primary target demographic includes runners and athletes seeking specialized eyewear and accessories to enhance their performance.
regular
Food Protein Powder
320
Volume
+88%
Growth
Food protein powder is a dietary supplement designed to provide a concentrated source of protein, commonly used to support muscle growth, recovery, and overall nutrition. These powders are typically made from various protein sources such as whey, soy, pea, or rice, and can be mixed with liquids or added to foods. Food protein powder is popular among athletes, fitness enthusiasts, and individuals looking to increase their protein intake for health, fitness, or dietary purposes.
exploding
Maca supplement
22.2K
Volume
+88%
Growth
Maca is a root vegetable native to the Andes of Peru, commonly used as a dietary supplement for its potential health benefits. It is known for enhancing sexual desire, improving mood, and increasing energy levels, making it popular among athletes and individuals seeking natural remedies for menopause symptoms. The primary users of Maca supplements are those looking to boost libido, manage anxiety and depression, and improve overall stamina and well-being.
regular
Concert Health
2.4K
Volume
+88%
Growth
Company that focuses on integrating behavioral health care into primary care settings using a collaborative care model. Concert Health differentiates itself by working with medical groups and health systems to incorporate behavioral health services into their practices, aiming to create a more comprehensive and integrated approach to patient care. The primary target demographic includes medical groups, health systems, and primary care providers seeking to enhance their patient care with integrated behavioral health services.
regular
brain health
14.8K
Volume
+87%
Growth
Brain health refers to the overall functioning and well-being of the brain, encompassing cognitive abilities, emotional stability, and the absence of neurological disorders. Maintaining brain health involves a combination of proper nutrition, regular physical activity, mental stimulation, quality sleep, stress management, and avoiding harmful substances. This topic is particularly relevant to individuals seeking to enhance their cognitive function, emotional well-being, and long-term neurological health.
exploding
Biotin gummies
22.2K
Volume
+87%
Growth
Dietary supplements that provide an easy and tasty way to increase biotin intake, a water-soluble vitamin known for supporting metabolic functions and promoting healthy hair, skin, and nails. These gummies are often marketed for their potential to improve hair growth, strengthen nails, and enhance skin health, and they typically come in various flavors designed to be chewed rather than swallowed whole. Biotin gummies are particularly popular among individuals looking for a convenient supplement to support their beauty and wellness routines.
regular
MEDICO MARKETING
390
Volume
+87%
Growth
Marketing practice focused on promoting pharmaceutical products to various target audiences, including physicians, sales professionals, patients, and other consumers such as labs and hospitals. It involves creating and implementing strategies to effectively communicate the benefits and uses of pharmaceutical products to these different groups, often through educational materials, advertising, and direct engagement. Medico marketing primarily benefits pharmaceutical companies looking to increase product awareness and adoption among healthcare professionals and consumers.
regular
Oova
2.4K
Volume
+86%
Growth
Company that offers at-home hormone monitoring kits designed to track fertility-related hormones such as LH, progesterone, and estrogen. These kits are non-invasive and provide precise hormone tracking, making them useful for individuals monitoring their fertility or managing perimenopause. Oova primarily targets individuals seeking to understand and manage their reproductive health more effectively.
regular
Active listening
74K
Volume
+86%
Growth
Communication technique that involves fully concentrating, understanding, responding, and remembering what is being said. Active listening includes paying attention, showing that you're listening, providing feedback, deferring judgment, and responding appropriately, which helps in building trust and resolving conflicts. This technique is essential for individuals looking to improve their interpersonal relationships and communication skills.
exploding
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