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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Trauma counselling
4.4K
Volume
+62%
Growth
Specialized form of therapy aimed at helping individuals who have experienced traumatic events, focusing on their emotional, psychological, and physical well-being. Trauma counseling employs various therapeutic techniques such as Cognitive Behavioral Therapy (CBT), Eye Movement Desensitization and Reprocessing (EMDR), and somatic therapies to help clients process and integrate their traumatic experiences. It is particularly beneficial for individuals who have suffered from abuse, accidents, natural disasters, or witnessed violence, aiming to empower them and build resilience.
exploding
Hismile
301K
Volume
+62%
Growth
Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.
peaked
Trypsin
49.5K
Volume
+62%
Growth
Protease enzyme that plays a crucial role in the digestive system. It is produced in the pancreas in an inactive form called trypsinogen, which is then activated in the small intestine to help break down proteins into smaller peptides. Trypsin is essential for individuals requiring efficient protein digestion and nutrient absorption.
regular
Mannings
165K
Volume
+62%
Growth
Hong Kong's largest health and beauty chain store with over 320 outlets in Hong Kong & Macau, and over 120 outlets in China. Mannings offers a wide range of health, beauty, and personal care products, distinguishing itself through its extensive network and comprehensive product selection. The primary target demographic includes health-conscious consumers and individuals seeking beauty and personal care products in Hong Kong, Macau, and China.
regular
esr
673K
Volume
+62%
Growth
Medical test that measures the rate at which red blood cells settle at the bottom of a test tube over a specified period. The erythrocyte sedimentation rate (ESR) is used to detect inflammation in the body, as higher rates can indicate the presence of inflammatory conditions. This test is commonly utilized by healthcare providers to monitor and diagnose conditions such as infections, autoimmune diseases, and cancers.
exploding
Tofu skin
27.1K
Volume
+62%
Growth
A versatile food product made from the skin that forms on the surface of boiling soy milk. It offers a silky, soft, and chewy texture with a high protein content, and can be used in various culinary applications such as soups, noodle substitutes, wrappers for dim sum, and meat substitutes. This product is particularly popular among vegetarians, vegans, and those seeking high-protein, plant-based food options.
regular
Sleep Earbuds
33.1K
Volume
+62%
Growth
Sleep earbuds are specialized wireless earbuds designed to help users sleep by providing noise cancellation, soothing sounds, or white noise to block out external disturbances. They are typically lightweight, comfortable, and designed to fit snugly in the ear for extended use throughout the night without causing discomfort. Sleep earbuds are primarily targeted at individuals who struggle with sleep issues, such as light sleepers, frequent travelers, or those living in noisy environments.
regular
Candida supplement
2.4K
Volume
+62%
Growth
A candida supplement is a dietary product formulated to support the body's natural defenses against an overgrowth of *Candida*, a type of yeast that can cause infections in various parts of the body. These supplements often contain probiotics, antifungal herbs, and enzymes that aim to restore the balance of gut flora and promote a healthy immune response. They are primarily targeted at individuals experiencing symptoms of candida overgrowth or those seeking to maintain balanced digestive and immune health.
exploding
Electrolytes test
27.1K
Volume
+62%
Growth
A blood test that measures the levels of electrolytes in the body, which are essential minerals carrying an electric charge. This test evaluates the balance of sodium, potassium, chloride, and bicarbonate, crucial for maintaining fluid balance, muscle function, and pH levels. It is commonly used to monitor conditions like kidney disease, heart disease, and high blood pressure, or to assess the impact of medications on electrolyte levels.
exploding
Agent Nateur
9.9K
Volume
+62%
Growth
Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address skin concerns such as hyperpigmentation, enlarged pores, and wrinkles, providing a natural alternative to conventional skincare products. Agent Nateur primarily targets individuals seeking high-quality, organic skincare solutions that promote overall skin health and wellness.
regular
Caffeine bar
2.4K
Volume
+62%
Growth
Nutrition bar designed to provide a caffeine boost equivalent to an espresso, sourced from organic green tea. It offers sustained energy without causing jitters, making it a convenient alternative to traditional caffeinated beverages. The Caffeine bar is targeted at individuals seeking a quick and portable energy source, such as busy professionals, students, and athletes.
exploding
Grace Health
9.9K
Volume
+62%
Growth
Company offering home health care services in Round Rock, Texas, and a period tracker app providing sexual and reproductive health information. The home health care services focus on personalized care for patients in their homes, while the period tracker app aids users in managing fertility, conception, and contraception. The home health care services target individuals needing medical assistance at home, and the app is designed for users seeking to monitor and manage their reproductive health.
exploding
Ph suppositories
880
Volume
+62%
Growth
Vaginal health products designed to maintain or restore the natural pH balance of the vagina, often containing ingredients like boric acid. These suppositories are used to address issues such as vaginal odor and discomfort, providing a non-invasive method to support vaginal health. They are primarily targeted at individuals experiencing vaginal pH imbalances, but should not be used by those who are pregnant or nursing.
regular
Beard pen
6.6K
Volume
+61%
Growth
Grooming tool designed to fill in and shape beards, providing a fuller and more defined look. Beard pens often feature temporary color solutions and waterproof properties, differentiating them from other beard grooming products by offering precision and durability. They are primarily targeted at individuals seeking to enhance the appearance of their beards, particularly those with patchy or uneven facial hair.
regular
Thermal camera
90.5K
Volume
+61%
Growth
A device that captures and creates images by detecting infrared radiation emitted from objects, known as thermal imaging. This technology provides a visual representation of temperature distribution, making it valuable for identifying heat patterns and anomalies. Thermal cameras are widely used in fields such as firefighting, building inspections, medical diagnostics, and industrial maintenance.
regular
Koia
14.8K
Volume
+61%
Growth
Company that produces plant-based protein smoothies designed to be low in sugar, vegan, non-GMO, and free from gluten, dairy, and soy. Koia differentiates itself by offering nutritious and great-tasting protein shakes without the use of animal products or common allergens, catering to health-conscious consumers. The target demographic includes individuals seeking plant-based, allergen-free protein options for their dietary needs.
regular
Tinted lip balm
49.5K
Volume
+61%
Growth
Cosmetic product that combines the moisturizing benefits of a lip balm with a hint of color, providing both hydration and a subtle tint to the lips. It is often used for a natural, everyday look and can come in various shades and formulations. Some tinted lip balms also include additional benefits such as SPF protection, natural ingredients, or added flavors, making them suitable for individuals seeking both lip care and a touch of color.
regular
Biotin spray
1.9K
Volume
+61%
Growth
Hair care product formulated to promote hair growth and strengthen hair strands by incorporating biotin, a B-vitamin known for its role in hair health. Biotin spray often includes additional ingredients like collagen and panthenol to enhance its effectiveness in improving overall hair condition and appearance. This product is particularly beneficial for individuals experiencing hair thinning or looking to improve the strength and health of their hair.
exploding
Earable
880
Volume
+61%
Growth
Company specializing in EEG and ECG biosensors to provide insightful biometric data analysis. Earable differentiates itself with products like the FRENZ Brainband, which uses personalized audio therapy through bone conduction speakers to improve sleep quality. The target demographic includes individuals seeking advanced wearable technology for health monitoring and sleep improvement.
regular
EaaS
301K
Volume
+60%
Growth
Comprehensive cloud computing model that encompasses a wide range of services delivered over the internet. This model allows businesses to access various services on a subscription basis, eliminating the need for significant upfront investments in IT infrastructure, and includes services such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). EaaS primarily benefits businesses seeking scalable, flexible, and cost-efficient IT solutions.
regular
changeri
5.4K
Volume
+60%
Growth
Low-growing herbaceous plant known as Oxalis corniculata or creeping woodsorrel, commonly found in various regions. It is utilized in traditional medicine for treating conditions such as irritable bowel syndrome due to its medicinal properties. The plant is primarily of interest to herbalists and individuals seeking natural remedies for gastrointestinal issues.
regular
Bulking
165K
Volume
+60%
Growth
A phase in bodybuilding and fitness aimed at gaining muscle mass through a caloric surplus. This phase involves consuming more calories than needed for maintenance, with a focus on protein intake and heavy weightlifting to stimulate muscle growth. Bulking is primarily targeted at bodybuilders and fitness enthusiasts looking to increase muscle size and strength.
regular
Vegan magnesium
1.6K
Volume
+60%
Growth
Magnesium derived from plant-based sources, suitable for individuals following a vegan diet. This essential mineral supports various bodily functions, including muscle and nerve function, blood sugar control, and blood pressure regulation, and is commonly found in foods like avocados, nuts, seeds, leafy greens, legumes, whole grains, and certain fruits. Vegan magnesium is particularly beneficial for vegans and vegetarians seeking to maintain adequate magnesium levels through their diet.
regular
Forest bathing
33.1K
Volume
+60%
Growth
Practice involving immersion in a forest environment to enhance health and well-being. Originating in Japan, it has been shown to reduce stress, improve mood, boost immune function, lower blood pressure, and increase mental clarity through mindfulness and sensory engagement with nature. Forest bathing is beneficial for individuals seeking mental and physical health improvements through natural and mindful experiences.
exploding
C-reactive protein
823K
Volume
+60%
Growth
A substance produced by the liver in response to inflammation, C-reactive protein (CRP) is an acute-phase protein that increases in concentration in the blood during inflammatory processes. Measuring CRP levels can help diagnose and monitor conditions that cause inflammation, such as infections, autoimmune diseases, and chronic inflammatory conditions, and high-sensitivity CRP (hs-CRP) tests are also used to assess cardiovascular disease risk. This test is particularly useful for healthcare providers in identifying and managing inflammatory conditions and assessing cardiovascular risk in patients.
regular
Loading dose
18.1K
Volume
+60%
Growth
An initial higher dose of a drug administered at the beginning of treatment to rapidly achieve a therapeutic level in the bloodstream. This approach is particularly important for medications with a long half-life or conditions requiring swift therapeutic action, ensuring the drug reaches effective concentrations quickly. Loading doses are typically used in clinical settings where immediate drug efficacy is critical for patient outcomes.
exploding
Microbiome
165K
Volume
+60%
Growth
The microbiome refers to the collection of all microorganisms, including bacteria, fungi, viruses, and their genes, that inhabit a particular environment. In humans, the microbiome is often discussed in the context of the gut, where it plays a crucial role in digestion, immune function, and overall health. This complex and dynamic ecosystem can be influenced by diet, lifestyle, and other factors, benefiting individuals seeking to improve their health and well-being.
regular
Indoor Air Quality Monitor
8.1K
Volume
+60%
Growth
An indoor air quality monitor is a device designed to measure and track pollutants and environmental factors such as carbon dioxide, volatile organic compounds (VOCs), particulate matter, humidity, and temperature inside homes or buildings. It provides real-time data and alerts, helping users maintain healthier indoor environments by identifying poor air quality conditions. This product is targeted at homeowners, businesses, and individuals concerned with respiratory health or indoor environmental conditions, especially those managing allergies or asthma.
regular
Baby soap
40.5K
Volume
+60%
Growth
A cleansing product specifically formulated to be gentle on a baby's delicate skin. It typically contains natural ingredients and is free from harsh chemicals to avoid causing any harmful side effects, helping to moisturize the skin and keep it soft and supple. Baby soap is primarily used by parents and caregivers to ensure the safe and effective cleaning of infants and young children.
regular
Solar buddies
27.1K
Volume
+60%
Growth
Award-winning, child-friendly sunscreen applicator designed to make applying suncream easy, mess-free, and convenient. It is refillable, has an anti-bacterial coating, and is BPA-free, ensuring safety for children and babies. The product is particularly useful in schools and other settings where children need to apply sunscreen themselves.
peaked
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