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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Retinol eye cream
49.5K
Volume
+68%
Growth
Skincare product formulated for the delicate skin around the eyes, utilizing retinol, a derivative of Vitamin A, known for its anti-aging properties. It helps reduce the appearance of fine lines, wrinkles, and dark circles by promoting cell turnover and collagen production, while being gentle enough for the sensitive eye area. This product is primarily targeted at individuals seeking to address signs of aging and improve the overall appearance of the skin around their eyes.
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Soybean protein
49.5K
Volume
+68%
Growth
Plant-based protein derived from soybeans, known for its high protein content and nutritional benefits. It is considered a complete protein, containing all nine essential amino acids, and is often used as an alternative to animal-based proteins in various food products and supplements. Soybean protein is popular among vegetarians and vegans, and is available in forms such as soy protein isolate, soy protein concentrate, and textured soy protein.
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Vertical Companies
480
Volume
+68%
Growth
Businesses that cater their offerings specifically towards a particular industry. Vertical companies focus on providing specialized products or services tailored to the unique needs and requirements of a specific market segment, differentiating themselves by their deep industry expertise and targeted solutions. These companies primarily benefit businesses and organizations within the targeted industry, offering them more relevant and effective solutions compared to general market providers.
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Joint supplement for dogs
40.5K
Volume
+68%
Growth
Joint supplements for dogs are dietary products designed to support joint health and alleviate symptoms of joint-related conditions. These supplements typically contain ingredients like glucosamine, chondroitin, and green-lipped mussel, which work together to reduce inflammation, improve joint function, and slow the progression of arthritis. They are particularly beneficial for older dogs or those suffering from arthritis and other joint issues, aiming to enhance their mobility and overall quality of life.
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Sand ginger
5.4K
Volume
+68%
Growth
A monocotyledonous plant in the ginger family (Zingiberaceae), known as Kaempferia galanga, kencur, aromatic ginger, or cutcherry. It has been used in Asian cuisine and traditional medicine for centuries, valued for its aromatic properties and potential health benefits. Sand ginger primarily benefits individuals interested in traditional Asian cooking and natural remedies.
regular
Wellness retreat
40.5K
Volume
+67%
Growth
A purposeful getaway designed to focus on an individual's well-being. It serves as a break from daily life, allowing participants to prioritize their psychological, physical, and spiritual health through various activities. Wellness retreats are ideal for individuals seeking relaxation, self-care, and overall wellness improvement.
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Psyllium
1M
Volume
+67%
Growth
A form of fiber derived from the husks of the Plantago ovata plant's seeds, commonly used as a dietary supplement. It is valued for its ability to absorb water and form a viscous compound, aiding in the treatment of constipation, diarrhea, and irritable bowel syndrome (IBS), as well as helping to lower cholesterol and manage blood sugar levels. Psyllium is particularly beneficial for individuals seeking to improve digestive health and manage certain metabolic conditions.
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Forager Project
1.6K
Volume
+67%
Growth
A family-owned organic food company that has been producing plant-based foods since 2013. The company focuses on improving human and planetary health by creating dairy-free, organic plant-based products, differentiating itself with a commitment to sustainability and high-quality ingredients. Forager Project primarily targets health-conscious consumers and those seeking dairy-free and organic food options.
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bha
165K
Volume
+67%
Growth
Beta Hydroxy Acid (BHA) is a type of hydroxy acid commonly used in skincare products for its exfoliating and acne-treating properties. It penetrates deep into the pores to remove dead skin cells and excess oil, making it effective for treating acne and improving skin texture. BHA is particularly beneficial for individuals with oily or acne-prone skin seeking to achieve a clearer and smoother complexion.
regular
Bee pollen
246K
Volume
+67%
Growth
A natural substance collected by bees, consisting of flower pollen, nectar, enzymes, honey, wax, and bee secretions. It is often marketed as a health supplement due to its potential nutritional benefits, including vitamins, minerals, proteins, lipids, and fatty acids, and is believed to have antioxidant, anti-inflammatory, and immune-boosting properties. Bee pollen is primarily targeted at health-conscious individuals seeking natural supplements to enhance their diet and overall well-being.
exploding
Circular ring
9.9K
Volume
+67%
Growth
A circular ring, also known as an annulus, is a two-dimensional geometric figure formed by two concentric circles of different diameters. The annulus is the region between these two circles, often used in various engineering and architectural applications. It is particularly relevant for professionals in fields such as mathematics, engineering, and design, where precise geometric calculations are necessary.
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Rice scrub
1.6K
Volume
+67%
Growth
Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.
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Pheromones oil
6.6K
Volume
+67%
Growth
Fragrance product infused with pheromones, chemicals that can influence social and sexual behavior in humans and animals. These oils are marketed as perfumes or colognes and are claimed to enhance attractiveness and social interactions, though scientific evidence supporting these claims is limited. Pheromones oil is targeted at individuals looking to boost their confidence and improve social interactions.
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Numbing spray
18.1K
Volume
+67%
Growth
Topical anesthetics used to temporarily relieve pain or discomfort in specific areas of the body. They work by blocking nerve signals in the area where they are applied, reducing the sensation of pain, and are commonly used for minor medical procedures, tattooing, piercing, and minor skin irritations or injuries. Numbing sprays are particularly beneficial for individuals undergoing minor procedures or experiencing temporary pain and discomfort.
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Protein S
9.9K
Volume
+66%
Growth
Vitamin K-dependent plasma glycoprotein that plays a crucial role in the regulation of blood coagulation. It acts as a cofactor to activated protein C in the degradation of clotting factors Va and VIIIa, helping to prevent excessive clot formation. Protein S is essential for individuals with a risk of developing blood clots, and its deficiency can lead to conditions such as deep vein thrombosis and pulmonary embolism.
exploding
cgm
301K
Volume
+66%
Growth
Continuous Glucose Monitoring (CGM) is a method used to track glucose levels in real-time throughout the day and night. It provides continuous data on glucose levels, helping individuals with diabetes manage their blood sugar more effectively by identifying trends and patterns. CGM systems are primarily used by people with diabetes who need to closely monitor their glucose levels to maintain optimal health.
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Reishi Mushroom
110K
Volume
+66%
Growth
A type of fungus known as Ganoderma lucidum, used in traditional Chinese medicine for thousands of years. It is reputed for its potential health benefits, including immune system support, stress reduction, improved sleep, and possible anti-cancer properties. Reishi Mushroom is typically consumed through extracts, teas, or supplements, appealing to individuals seeking natural health remedies.
exploding
Histamine
246K
Volume
+66%
Growth
Organic nitrogenous compound involved in local immune responses, regulating physiological functions in the gut, and acting as a neurotransmitter. It is produced by basophils and mast cells found in nearby connective tissues and plays a central role in the inflammatory response and as a mediator of itching. Histamine is particularly relevant for individuals dealing with allergies, gastrointestinal issues, and certain neurological conditions.
exploding
Magnesium flakes
27.1K
Volume
+66%
Growth
Magnesium flakes are a form of magnesium chloride that are commonly used for their health benefits, including improving sleep, lowering blood pressure, and reducing anxiety. These flakes are often dissolved in bathwater for transdermal absorption, which allows the body to absorb magnesium through the skin, promoting relaxation and overall well-being. They are particularly beneficial for individuals seeking natural remedies for stress relief, muscle relaxation, and enhanced sleep quality.
regular
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150
Volume
+66%
Growth
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exploding
Mullein oil
6.6K
Volume
+66%
Growth
Derived from the Mullein plant, this oil has been utilized in traditional medicine, especially in regions like Pakistan and Turkey. It contains compounds that may have antimicrobial properties, making it a popular choice for treating respiratory conditions such as asthma, bronchitis, and colds, despite limited scientific evidence supporting these uses. Mullein oil is primarily sought after by individuals looking for natural remedies for respiratory ailments and infections.
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Ergonomic foot rest
2.4K
Volume
+65%
Growth
A device designed to enhance comfort for individuals who spend extended periods seated at a desk or workstation. It helps reduce back strain and allows users to change positions by shifting their weight, thereby aligning posture and reducing fatigue. Ergonomic foot rests are particularly beneficial for office workers, gamers, and anyone who experiences discomfort in the feet, ankles, knees, or thighs due to prolonged sitting.
regular
Transformation economy
210
Volume
+65%
Growth
Economic concept where consumers seek authentic and meaningful experiences that lead to personal transformation. It involves creating deep, personal connections that result in genuine change for the individual, differentiating it from traditional transactional or service-based economies. The Transformation Economy primarily targets individuals looking for personal growth and meaningful life changes through immersive and impactful experiences.
regular
Sleep pods
40.5K
Volume
+65%
Growth
Specialized structures or chairs designed to allow people to take private sleep breaks. These pods often incorporate technology and ambient features to enhance the napping experience, providing a quiet and comfortable environment for a refreshing nap, especially in busy work settings. Sleep pods are primarily targeted at employees in high-stress or high-demand work environments, as well as travelers in airports seeking rest during layovers.
exploding
vaginismus
301K
Volume
+65%
Growth
A medical condition characterized by involuntary muscle spasms in the pelvic floor muscles, making penetration painful or impossible. Vaginismus can be associated with anxiety or fear of penetration, but it can also occur without any clear psychological cause, and it is often treated through a combination of education, counseling, and physical therapy. This condition primarily affects women who experience pain during sexual intercourse, gynecological exams, or tampon insertion.
regular
Pyridoxine
165K
Volume
+65%
Growth
A water-soluble vitamin that is part of the B vitamin family, playing a crucial role in amino acid metabolism, neurotransmitter synthesis, and hemoglobin production. Found in foods like poultry, fish, potatoes, chickpeas, bananas, and fortified cereals, it is also available as a dietary supplement. Beneficial for individuals seeking to support brain health, immune function, and maintain normal homocysteine levels.
exploding
Wrist rest
12.1K
Volume
+65%
Growth
Ergonomic accessory designed to provide support and comfort to the wrists while typing or using a mouse. Wrist rests help prevent strain and reduce the risk of repetitive strain injuries (RSIs) such as carpal tunnel syndrome by maintaining proper wrist alignment. They are particularly beneficial for individuals who spend extended periods working on computers, including office workers and gamers.
regular
Cherifer
40.5K
Volume
+65%
Growth
A well-known brand of multivitamins and dietary supplements, particularly popular in the Philippines. It is marketed for its potential benefits in promoting growth and development, especially in children and adolescents, and includes various formulations such as syrups and capsules containing a combination of vitamins, minerals, and other nutrients. The target demographic primarily includes children and adolescents seeking nutritional support for growth and overall health.
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Hpmc
22.2K
Volume
+65%
Growth
Hydroxypropyl methylcellulose (HPMC), also known as hypromellose, is a type of soluble methylcellulose ether used in various industries. It serves as a thickening agent, binder, film former, and hydrophilic matrix material, with applications in pharmaceuticals, food, and construction materials. HPMC is particularly beneficial for manufacturers and formulators seeking versatile and effective ingredients for product development.
exploding
biometric data
8.1K
Volume
+65%
Growth
Unique physical or behavioral characteristics of individuals used for identification and authentication purposes. Common types include fingerprints, facial recognition, iris scans, voice recognition, and DNA, which are often utilized in security systems for unlocking devices, accessing secure facilities, or verifying identities. Biometric data is particularly valuable for enhancing security measures but also raises privacy concerns due to the sensitive nature of the information.
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