Brand tracking

Method used by companies to measure the health and performance of their brand over time by regularly collecting data on metrics such as brand awareness, brand perception, customer satisfaction, and brand loyalty. This approach helps companies understand market perception, identify trends, and make informed decisions to improve their brand strategy, differentiating it from competitors by providing actionable insights. Brand tracking is particularly valuable for marketing teams and brand managers aiming to enhance brand equity and customer engagement.

Brand tracking was discovered on September 8th 2022 and it currently has a search volume of 4.4K with a growth of +1150%.