Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

Person with a large social media following, making them a desirable marketing partner for brands.

Micro influencers

Social media influencers with 2,000 - 50,000 followers. (Some define the number range differently, e.g. 1,000 - 1,000,000 followers.)

Tool for creating chat bots to use in social media, email or SMS messaging.

Instagram stories

Medium for temporarily sharing photos and videos on social media site Instagram. Posts remain visible for 24 hours.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

B2B company that helps to clarify a company's storytelling in an effort to improve their marketing.

WordPress theme designed to provide fast and reliable performance for e-commerce sites. It also offers increased customization options.

Chatbot software that can be used on a website or on WhatsApp.

Content management system for businesses, providing scalable tools for creating, editing and distributing web content.

Nano influencers

Social media influencers with between 1,000 and 10,000 followers.

Expertise, authoratitiveness and trustworthiness. Stated Google criteria for search engine rankings, particularly for medical or financial advice sites.

Feature found in Google Ads that uses machine learning technology to automatically find the best ad copy, placement and bidding.

Search engine optimization performed to improve rankings and organic traffic for software companies.

Form of copywriting designed to clearly describe key website features.

Chatbot software platform that intergrates with Facebook Messenger and SMS.

Product review site that crowsources reviews on a variety of products, from blenders to backpacks.

Merchandise. Branded products with a promotional purpose, typically to advertise or support an entity of some cultural significance.

Piece of video content that gets large distribution on social media websites like YouTube.

SaaS company that provides a product that helps helping onboard new users to websites, software products and web apps.

SaaS tool for building landing pages and funnels.

Business reporting

Massive open source repository of high-quality illustrations and vectors.

Low-cost SEO SaaS. Includes tools for keyword research and link building.

The practice of optimizing a business's website and Google My Business profile in order to rank higher in Google and Bing's local search results.

Cannabis dispensary

Marijuana vendor licensed to sell the drug by the government, either for medical or recreational purposes.

Linkedin engagement booster for both companies and individuals. Allows users to join "pods" within relevant fields and receive automatic interactions from other members.

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