A company providing services that allow companies and businesses to clarify their overall message and improve marketing.

Person with a large social media following, making them a desirable marketing partner for brands.

The practice of using social media influencers to help to market products and services to their audience.

An emerging specialism whereby digital copy is designed to best streamline the user experience.

Search engine optimization performed to improve rankings and organic traffic for software companies.

Text that goes underneath and image to describe it or to add context. Popular on the social media platform, Instagram.

A company and software that acts as a go-between vendor for buyers and sellers of software products.

Merging online and offline marketing strategies together.

Piece of video content that gets large distribution on social media websites like YouTube.

Feature found in Google Ads that uses machine learning technology to automatically find the best ad copy, placement and bidding.

Product review site that crowsources reviews on a variety of products, from blenders to backpacks.

The practice of optimizing a business's website and Google My Business profile in order to rank higher in Google and Bing's local search results.

SaaS tool for building landing pages and funnels.

The term used to define the paid advertisements which appear on the Snapchat app.

Software designed for sharing audio files, like podcast excerpts, on social media.

Profession that involves optimizing advertising accounts on Facebook in order to maximize ROI.

Software that helps teams collaborate on the video editing process.