Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

Social media management tool that connects multiple platforms and audiences.

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Crowdsourced social media website where users pay to receive content from specific creators.

Facebook marketplace

Online peer-to-peer product marketplace integrated within social media site Facebook. Local and shipped items can be listed.

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Live streaming software. With features such as screen sharing and comment functionality, videos can be streamed to major social platforms.

One word caption

Text that summarizes an accompanying image in a single word. Popular on social media sites such as Instagram.

Large Brazilian retail company. It sells physically and via an online marketplace.

YouTube's platform for editing videos, tracking stats and managing a YouTube channel's video library.

Email marketing service that focuses on slick design for fashion and ecommerce brands.

Virtual event platform

Online function-hosting service. Engagement and networking features are designed to emulate physical events as much as possible.

Speech to text software designed to generate smart notes from voice and video meetings.

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Core web vitals

Website user experience criteria created by Google. The metrics track key elements such as loading, interactivity and visual stability.

Deliberately poor-quality social media post, akin to "trolling". Sometimes used by brands as a form of humorous marketing.

Subscription-based stock footage library. Users can access a wide array of high-resolution clips.

All-in-one video platform. Users can create and edit from scratch, or with the help of templates and stock footage. Screen recording and format conversion software provide further options.

E-commerce social platform designed to help retailers increase revenue.

Tiktok marketing

Promoting a brand or product through video-sharing app TikTok. This may take the form of creating content or working with influencers.

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Answer The Public

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Open source repository of high-quality illustrations and vectors.

Youtube hashtags

The term used to describe the hashtags used in the titles and descriptions of YouTube videos that are used to optimize search terms.

Flexible loans company based in Vietnam.

Toluna Influencers

Online survey platform that allows users to complete surveys for monetary rewards.

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