Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

Social media management tool that connects multiple platforms and audiences.

Facebook marketplace

Online peer-to-peer product marketplace integrated within social media site Facebook. Local and shipped items can be listed.

DNS service allowing for secure and private browsing. It blocks ads and tracking technology, as well as offering custom content filters.

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Service that turns audio files into videos for sharing on social media. SaaS startup.

One word caption

Text that summarizes an accompanying image in a single word. Popular on social media sites such as Instagram.

Automated marketing platform. It specializes in delivering user-specific material via the most appropriate platforms.

Large Brazilian retail company. It sells physically and via an online marketplace.

Design software for creating marketing and social graphics.

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Email marketing service that focuses on slick design for fashion and ecommerce brands.

Music and SFX licensing platform. A library of tracks for use by film-makers is available on subscription.

Website providing large library of online images, backgrounds, and vectors.

Open source repository of high-quality illustrations and vectors.

Scheduling and analytics tool for visual social media networks Instagram and Pinterest.

Advertising platform that is specific for the popular video mobile app.

Crowdsourced social media website where users pay to receive content from specific creators.

Person with a large social media following, making them a desirable marketing partner for brands.

Data-driven SEO subscription service making recommendations for improving search rankings based on what is objectively working elsewhere.

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Instagram stories

Medium for temporarily sharing photos and videos on social media site Instagram. Posts remain visible for 24 hours.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

Content in a search engine results page that is not a traditional organic result. Featured snippets, knowledge panels, paid listings etc.

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Deliberately poor-quality social media post, akin to "trolling". Sometimes used by brands as a form of humorous marketing.

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