Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

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Chatbot software that can be used on a website or on WhatsApp.

Facebook marketplace

Online peer-to-peer product marketplace integrated within social media site Facebook. Local and shipped items can be listed.

Instagram stories

Medium for temporarily sharing photos and videos on social media site Instagram. Posts remain visible for 24 hours.

Advertising platform that's specific for the popular video mobile app.

Music and SFX licensing platform. A library of tracks for use by film-makers is available on subscription.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

One word caption

Text that summarizes an accompanying image in a single word. Popular on social media sites such as Instagram.

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Virtual influencer

Social media account posting as a fictional persona. The character is designed specifically to grow a following and gain promotion deals.

Micro influencers

Social media influencers with 2,000 - 50,000 followers. (Some define the number range differently, e.g. 1,000 - 1,000,000 followers.)

Large Brazilian retail company. It sells physically and via an online marketplace.

Tool for creating chat bots to use in social media, email or SMS messaging.

WordPress theme designed to provide fast and reliable performance for e-commerce sites. It also offers increased customization options.

Microsoft Dynamics 365

CRM and enterprise planning software suite from Microsoft.

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DNS service allowing for secure and private browsing. It blocks ads and tracking technology, as well as offering custom content filters.

Person with a large social media following, making them a desirable marketing partner for brands.

Automated marketing platform. It specializes in delivering user-specific material via the most appropriate platforms.

Professional-standard video editing app. Films created with the mobile software can be instantly shared to social channels.

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Email marketing service that focuses on slick design for fashion and ecommerce brands.

Robinhood Snacks

Short daily email newsletter published by investment company Robinhood. It rounds up financial news.

Scheduling and analytics tool for visual social media networks Instagram and Pinterest.

Print on demand

Print supply chain model in which products are not printed until an order is received.

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Large database of popular social media accounts for use in influencer marketing campaigns.

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Youtube hashtags

The term used to describe the hashtags used in the titles and descriptions of YouTube videos that are used to optimize search terms.

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