Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

Person with a large social media following, making them a desirable marketing partner for brands.

Tool for creating chat bots to use in social media, email or SMS messaging.

Micro influencers

Social media influencers with 2,000 - 50,000 followers. (Some define the number range differently, e.g. 1,000 - 1,000,000 followers.)

Instagram stories

Medium for temporarily sharing photos and videos on social media site Instagram. Posts remain visible for 24 hours.

Automated marketing platform. It specializes in delivering user-specific material via the most appropriate platforms.

B2B company that helps to clarify a company's storytelling in an effort to improve their marketing.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

WordPress theme designed to provide fast and reliable performance for e-commerce sites. It also offers increased customization options.

Robinhood Snacks

Short daily email newsletter published by investment company Robinhood. It rounds up financial news.

Content creator monetization platform. It serves as a marketplace for brand sponsorship.

Chatbot software that can be used on a website or on WhatsApp.

Facebook marketplace

Online peer-to-peer product marketplace integrated within social media site Facebook. Local and shipped items can be listed.

Form of copywriting designed to clearly describe key website features.

Virtual influencer

Social media account posting as a fictional persona. The character is designed specifically to grow a following and gain promotion deals.

Content management system for businesses, providing scalable tools for creating, editing and distributing web content.

Service that turns audio files into videos for sharing on social media. SaaS startup.

Professional-standard video editing app. Films created with the mobile software can be instantly shared to social channels.

Product review site that crowsources reviews on a variety of products, from blenders to backpacks.

Text that goes underneath and image to describe it or to add context. Popular on the social media platform, Instagram.

Search engine optimization performed to improve rankings and organic traffic for software companies.

Large Brazilian retail company. It sells physically and via an online marketplace.

Social content outsourcing company. It links brands with approved third party influencers and creators who produce shareable materials.

Large database of popular social media accounts for use in influencer marketing campaigns.

Free podcasting platform acquired by Spotify in 2019. Recording, hosting, distribution and monetization are all provided at no cost.

A company and software that acts as a go-between vendor for buyers and sellers of software products.

Online course creation and management software platform.

Merchandise. Branded products with a promotional purpose, typically to advertise or support an entity of some cultural significance.

App that lets businesses quickly record and share personalized customer success videos and testimonials.

Cloud platform that allows companies to easily integrate VoIP and messaging.

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