Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

Instagram stories

Medium for temporarily sharing photos and videos on social media site Instagram. Posts remain visible for 24 hours.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

Tool for creating chat bots to use in social media, email or SMS messaging.

Microsoft Dynamics 365

CRM and enterprise planning software suite from Microsoft.

Facebook marketplace

Online peer-to-peer product marketplace integrated within social media site Facebook. Local and shipped items can be listed.

WordPress theme designed to provide fast and reliable performance for e-commerce sites. It also offers increased customization options.

Micro influencers

Social media influencers with 2,000 - 50,000 followers. (Some define the number range differently, e.g. 1,000 - 1,000,000 followers.)

Person with a large social media following, making them a desirable marketing partner for brands.

Professional-standard video editing app. Films created with the mobile software can be instantly shared to social channels.

Advertising platform that's specific for the popular video mobile app.

Automated marketing platform. It specializes in delivering user-specific material via the most appropriate platforms.

Content creator monetization platform. It serves as a marketplace for brand sponsorship.

Large Brazilian retail company. It sells physically and via an online marketplace.

Review website that rates and reviews a variety of products, from blenders to backpacks.

Social content outsourcing company. It links brands with approved third party influencers and creators who produce shareable materials.

Service that turns audio files into videos for sharing on social media. SaaS startup.

Chatbot software that can be used on a website or on WhatsApp.

Content in a search engine results page that is not a traditional organic result. Featured snippets, knowledge panels, paid listings etc.

Email marketing service that focuses on slick design for fashion and ecommerce brands.

SEO plugin for WordPress-based websites.

Merging online and offline marketing strategies together.

Web domain for Honey, a coupons and vouchers company. It operates through a browser extension to find the best deals on products.

B2B company that helps to clarify a company's storytelling in an effort to improve their marketing.

Visual content creation platform. Users can make and animate infographics, presentations etc, and then share them internally or with 3rd parties.

Print on demand

DNS service allowing for secure and private browsing. It blocks ads and tracking technology, as well as offering custom content filters.

Piece of video content that gets large distribution on social media websites like YouTube.

Large database of popular social media accounts for use in influencer marketing campaigns.

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