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Influencer marketing

This form of marketing strategy leverages the reach and influence of individuals or organizations with high social standing or expertise in their respective fields. It is primarily used on social media platforms, where these influencers endorse or place products, thereby promoting the brands' offerings. This strategy has become increasingly popular due to the rise of social media and the trust that followers place in their favorite influencers.
90.5K
Volume
-11%
Growth
regular