Next best action

Strategy used in customer relationship management (CRM) and marketing to determine the most appropriate action to take for a customer at any given moment. This approach leverages data analytics, machine learning, and artificial intelligence to predict and recommend actions that are most likely to lead to a positive outcome, such as a sale, customer satisfaction, or retention. The Next Best Action strategy is particularly beneficial for businesses aiming to enhance customer experience and optimize business outcomes through data-driven decisions.

Next best action was discovered on May 2nd 2023 and it currently has a search volume of 2.4K with a growth of +355%.