Social Commerce

The practice involves leveraging social media platforms to facilitate and drive online sales, merging elements of e-commerce and social media. Social Commerce includes features such as shoppable posts, in-app purchasing, user-generated content, influencer marketing, and social media advertising, which enhance the shopping experience and engagement. This approach primarily benefits businesses and marketers aiming to reach and convert social media users into customers.

Social Commerce was discovered on April 7th 2021 and it currently has a search volume of 18.1K with a growth of +18%.