Beauty Trends

Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

Lip liner stain is a cosmetic product designed to define the lips and provide long-lasting color. It combines the precision of a lip liner with the enduring effect of a stain, ensuring that the color stays in place for an extended period without smudging or fading. Lip liner stain is ideal for individuals seeking a durable lip makeup solution that maintains a sharp, defined look throughout the day.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

Skincare company that focuses on using high-quality natural ingredients sourced from the Korean Peninsula. Inspired by the natural beauty and resources of Korea, the company aims to create skincare products that bring vibrancy and purity to the skin, differentiating itself through its commitment to natural and effective formulations. Round Lab primarily targets individuals seeking natural and effective skincare solutions, particularly those interested in Korean beauty products.

Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.

Brand specializing in haircare and natural beauty products, inspired by a six-generation beekeeping heritage. Gisou differentiates itself by using sustainably sourced ingredients from the Mirsalehi Bee Garden, incorporating honey and other bee-derived elements into its formulations to enhance hair health and beauty. The brand primarily targets individuals seeking high-quality, natural haircare solutions with a focus on sustainability and heritage.

A type of headwear typically made from materials like silk or satin, designed to be worn while sleeping. It helps protect hair from friction and breakage, retains moisture, and preserves hairstyles, making it particularly beneficial for individuals with curly, natural, or textured hair. Sleep bonnets are popular among those looking to maintain hair health and style overnight.

This therapy involves the use of low-level red light wavelengths to aid in healing, reduce inflammation, and enhance skin conditions. It is commonly utilized in dermatology and sports medicine due to its non-invasive nature and potential therapeutic benefits. The treatment is generally targeted at individuals seeking to improve skin health, reduce pain, or accelerate recovery from injuries.

The Caffeine wash process involves steaming coffee beans to open their pores and then washing them for about ten hours with Ethyl Acetate, a compound naturally found in fruit. This method allows the caffeine to adhere to the Ethyl Acetate, which is then separated from the beans, effectively decaffeinating them. The process is primarily used by coffee producers aiming to offer decaffeinated coffee options to consumers who prefer or require lower caffeine intake.

Characterized by its deep, rich, and sweet scent, caramel perfume features warm, buttery tones that are often used as a base note in various fragrances. This type of perfume provides a lingering sensual heat, making it a popular choice for those seeking a warm and inviting aroma. Caramel perfume is typically favored by individuals who appreciate gourmand scents and desire a fragrance that evokes comfort and indulgence.

Skincare product containing glycolic acid, an alpha hydroxy acid (AHA) derived from sugar cane. It is primarily used for its exfoliating properties, helping to remove dead skin cells, improve skin texture, and promote a brighter complexion, making it effective for treating acne, hyperpigmentation, and signs of aging like fine lines and wrinkles. Glycolic acid serums are particularly beneficial for individuals seeking to enhance their skin's radiance and address specific skin concerns such as uneven texture and pigmentation.

Hair care product that contains pigments designed to brighten, tone, or enhance your current hair color. In addition to these color benefits, it also hydrates and softens the hair, similar to regular conditioners, making it a multifunctional product. Color depositing conditioners are particularly popular among individuals looking to maintain or refresh their hair color between salon visits.

A collagen hair mask is a deep conditioning treatment formulated to strengthen and repair hair by infusing it with collagen, a protein that helps maintain hair's structure and elasticity. This mask works to nourish and revitalize damaged or brittle hair, promoting smoother, shinier, and healthier-looking strands. It is particularly beneficial for individuals with dry, damaged, or aging hair who are seeking intensive restoration and enhanced hair resilience.

A type of cleanser designed to effectively remove makeup, SPF, and impurities from the skin. Melting balms are formulated to transform from a solid or semi-solid state into an oil upon contact with the skin, providing deep cleansing while also helping to strengthen the skin barrier. This product is particularly beneficial for individuals who wear heavy makeup or sunscreen and seek a thorough yet gentle cleansing solution.

Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.

A skin tint is a lightweight, sheer coverage makeup product that combines the properties of a foundation and a moisturizer. It provides a subtle, natural-looking coverage that evens out the skin tone while often including hydrating and protective ingredients like hyaluronic acid, SPF, and antioxidants. Skin tints are ideal for individuals seeking a minimal, dewy finish with a 'no-makeup' makeup look, making them especially popular among those with dry to normal skin who prefer a more natural appearance

Skincare product formulated with ceramides, which are lipid molecules essential for maintaining the skin's barrier function and moisture retention. Ceramide serum helps to increase skin hydration, reduce redness and irritation, and ease inflammation, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with dry, sensitive, or acne-prone skin seeking to improve their skin's overall health and appearance.

Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

Niche fragrances are a category of perfumes produced by specialized, often smaller, perfume houses. These fragrances are characterized by their unique, high-quality ingredients and distinctive scents, emphasizing artistry and creativity over mass-market appeal. Niche fragrances are typically marketed towards fragrance enthusiasts seeking exclusive and unique scents not commonly found in mainstream perfumes.

Skincare product formulated to plump, hydrate, and stimulate radiant skin. It is designed to enhance the benefits of the HD Red Light Face Mask by providing additional hydration and promoting a glowing complexion. The HigherDOSE Glow Serum is targeted at individuals seeking to improve their skin's appearance and maximize the effects of their skincare routine.

Skincare product designed to hydrate and repair the skin's health by supplementing the skin's natural ceramide production. Ceramides are lipids that help form the skin's barrier and retain moisture, making the skin soft, smooth, and healthy. This toner is particularly beneficial for individuals looking to improve their skin barrier function and maintain overall skin hydration.

Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.

Onion shampoo is a hair care product formulated with onion extract, known for its potential to support hair growth and improve scalp health. The sulfur content in onion extract helps to nourish hair follicles, reduce hair thinning, and promote stronger, healthier hair. It is especially targeted at individuals experiencing hair fall, thinning hair, or those seeking to enhance their hair's overall strength and shine.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.

The skin microbiome refers to the community of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin. These microorganisms play a crucial role in maintaining skin health by protecting against pathogens, modulating the immune system, and contributing to the skin's barrier function. The skin microbiome is particularly important for individuals seeking to maintain healthy skin and prevent dermatological issues.