Beauty Trends

Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.

Concentrated, alcohol-free fragrances that are hydrating to the skin and have a longer-lasting scent. Perfume oils tend to wear more closely to the skin with less sillage and throw compared to alcohol-based perfumes, making them a more intimate fragrance option. They are particularly appealing to individuals seeking a more natural and long-lasting fragrance experience without the drying effects of alcohol.

Eczema soothing cream is a topical treatment formulated to alleviate the symptoms of eczema, such as itching, redness, and inflammation. It typically contains ingredients like hydrocortisone, ceramides, or natural oils that help to moisturize and repair the skin barrier. This cream is especially beneficial for individuals suffering from eczema or other forms of dermatitis, providing relief and improving skin health.

A glycolic body scrub is an exfoliating skincare product that uses glycolic acid, an alpha hydroxy acid (AHA), to remove dead skin cells and promote cell turnover. This scrub not only smooths and brightens the skin's surface but also helps to reduce the appearance of rough patches, discoloration, and clogged pores. Glycolic body scrubs are primarily targeted at individuals seeking to improve skin texture and tone, especially those with concerns about dryness, dullness, or uneven skin.

A stable form of Vitamin C often used in skincare products. Created by combining ascorbic acid with glucose, it helps to stabilize Vitamin C, making it more effective in formulations and known for its antioxidant properties. It is beneficial for individuals looking to brighten their skin, reduce fine lines and wrinkles, and protect against environmental damage.

Cells that are essential in the formation of connective tissue in the body. They play a crucial role in wound healing by producing the extracellular matrix and collagen, which provide structural support to tissues. Fibroblasts are vital for tissue repair and maintenance, benefiting individuals undergoing healing processes.

Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.

Versatile products used for hair and skin care, available in various formulations to suit different needs. Typically vegan, sulfate-free, and paraben-free, cleansing powders can refresh hair, cleanse the scalp, or exfoliate and cleanse the face, offering a gentle yet effective alternative to traditional cleansers. These products are particularly beneficial for individuals seeking eco-friendly and gentle cleansing solutions for their hair and skin care routines.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

Skincare product that incorporates honey or honey-derived ingredients to offer various skin benefits. Honey serum is known for its hydrating, anti-aging, and soothing properties, making it a popular choice for enhancing skin moisture and texture. This product is particularly beneficial for individuals with dry, sensitive, or aging skin who seek natural and effective skincare solutions.

Topical products designed to prevent body odor by controlling the growth of bacteria on the skin. They often contain active ingredients such as baking soda, arrowroot, tea tree oil, or zinc oxide, which have antimicrobial properties, offering a natural alternative to traditional stick or spray deodorants. Deodorant creams are particularly suitable for individuals seeking a more natural or sensitive-skin-friendly option for odor control.

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions, appealing to a broad audience seeking healthier skin. The brand primarily targets individuals interested in natural and effective skincare products, but it is closing as its co-founders pursue new career paths.

A personal care product that incorporates Shea butter as a key ingredient to provide moisturizing benefits while controlling sweat and odor. Shea butter deodorant helps keep the skin under the arms soft and hydrated, often including additional beneficial ingredients like hyaluronic acid to even out skin tone. It is suitable for individuals seeking a natural, gentle deodorant option with a light and refreshing scent for daily use.

Skincare brand known for its Hydro-Stars, which are hydrocolloid pimple patches designed to absorb fluid and reduce redness. These star-shaped patches are visually appealing and emphasize being vegan and cruelty-free, making them stand out in the skincare market. Starface products are suitable for all skin types and are particularly popular among individuals seeking effective and aesthetically pleasing acne treatment solutions.

Hair care product formulated to stimulate hair growth and improve hair health. Hair growth shampoos often contain ingredients such as caffeine, peppermint, green tea, and biotin, which are known to promote faster and healthier hair growth by nourishing the scalp and hair follicles. These shampoos are primarily targeted at individuals experiencing hair thinning or hair loss, as well as those looking to enhance the overall health and appearance of their hair.

A silent hair dryer is a low-noise hair styling tool designed to dry hair efficiently while minimizing sound output. It typically features advanced motor technology, such as brushless or low-decibel motors, along with noise-reduction designs to provide a quieter drying experience without compromising performance. Silent hair dryers are primarily targeted at individuals who prefer a peaceful styling routine, parents with young children, and professionals working in shared or noise-sensitive environments.

ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.

Semi-permanent cosmetic tattooing technique that enhances the natural color and shape of the lips by depositing pigments into the lips, creating a subtle tint that can last for several years. This technique provides a natural-looking enhancement, offering a fuller and more defined appearance without the need for daily makeup application. It is particularly appealing to individuals seeking a long-lasting lip color solution and those who want to enhance their lip shape and color subtly.

Makeup product designed to add warmth and dimension to the face, providing a sun-kissed glow. Bronzer sticks are easy to apply and blend, making them a convenient choice for achieving a natural bronzed look, and they often come in a variety of shades to suit different skin tones. They are particularly popular among individuals seeking a quick and effortless way to enhance their complexion with a healthy, radiant appearance.

Cherry perfumes are fragrances that have evolved from simple, sweet scents to more complex and sophisticated compositions. These perfumes now often incorporate darker, boozier, and smokier notes, reflecting contemporary trends and consumer preferences for more nuanced and mature fragrances. Cherry perfumes are typically favored by individuals seeking a unique and modern scent profile that combines sweetness with depth and complexity.

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that is essential for various biological processes. It serves as a precursor to nicotinamide adenine dinucleotide (NAD+), a coenzyme crucial for energy production and cellular metabolism, and is commonly used in skincare products for its anti-inflammatory properties and ability to improve the skin barrier. Nicotinamide is beneficial for individuals seeking to enhance skin health, support neuroprotection, and potentially slow down aging processes.

Refers to products that are mindfully created and produced without any proven or suspected toxic ingredients. These products emphasize natural, organic, and non-toxic ingredients, avoiding harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances, thereby promoting health and environmental sustainability. Clean beauty primarily appeals to health-conscious consumers and those concerned with environmental impact.

Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

Brand specializing in natural, DEET-free mosquito repellent products. Cliganic offers items such as mosquito repellent bracelets and stickers infused with essential oils, providing a safe and effective alternative to traditional chemical repellents. These products are suitable for both kids and adults, appealing to those seeking natural and convenient mosquito protection.

Hair care product formulated with biotin, a B-vitamin known for its role in promoting hair health. Biotin shampoo is believed to enhance hair's shine and volume, strengthen hair follicles, and potentially prevent hair loss, making it a popular choice for those seeking to improve hair thickness and overall appearance. This product is primarily targeted at individuals experiencing thinning hair or hair loss, as well as those looking to boost the health and vitality of their hair.

A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.

Cosmetic product designed to enhance the appearance of eyelashes by making them look longer. Lengthening mascara typically uses fibers or specialized formulations to extend the length of lashes, providing a more dramatic and defined look. It is primarily targeted at individuals seeking to enhance their eye makeup by achieving longer, more noticeable eyelashes.

A facial spa device is an at-home or professional skincare tool designed to perform treatments typically offered in a spa setting, such as cleansing, exfoliation, steaming, and massage. These devices often utilize technologies like ultrasonic vibrations, LED light therapy, microcurrents, or thermal heating to enhance skin health and appearance by stimulating circulation, encouraging collagen production, and aiding in product absorption. Facial spa devices are targeted at individuals seeking convenient, cost-effective, and regular skincare maintenance or enhancement outside of traditional spa environments.

A lightweight, gel-like moisturizer designed to hydrate the skin without feeling heavy, often containing ingredients like hyaluronic acid and botanical extracts. This type of cream is popular in Korean skincare routines and is particularly suitable for oily or combination skin types, providing hydration without clogging pores. Water cream is primarily targeted at individuals seeking a lightweight moisturizer that offers effective hydration without a greasy residue.