Beauty Trends

Clearya is a browser extension and mobile app that alerts users to potentially harmful ingredients in personal care and household products as they shop online. By scanning product labels in real time, Clearya flags chemicals associated with health risks, making it easier for consumers to make safer and more informed purchasing decisions. Clearya is primarily intended for health-conscious shoppers who prioritize safety and transparency in product ingredients.

This cosmetic product offers a temporary lip color by applying a gel that dries and is then peeled off, leaving a long-lasting stain on the lips. It differentiates itself by providing a more enduring color compared to traditional lipsticks, with the added novelty of a peel-off application process. The product is primarily targeted at individuals seeking long-lasting lip color with minimal reapplication throughout the day.

Toothpaste formulated with a purple hue to neutralize yellow stains on teeth based on color theory. The product provides a temporary cosmetic effect, creating an optical illusion of whiter teeth rather than offering a long-term solution for oral health. It is primarily targeted at individuals seeking an immediate, albeit short-lived, improvement in the appearance of their teeth.

Blur tinted moisturizer is a skincare product that combines lightweight hydration with a sheer tint and blurring technology to even out skin tone and minimize the appearance of imperfections. It typically includes ingredients that provide a natural finish while offering subtle coverage and skincare benefits, such as sun protection or moisture retention. Blur tinted moisturizer is aimed at individuals seeking a low-maintenance, natural-looking complexion enhancement, often appealing to those who prefer minimal makeup routines.

The theory suggests that painting nails in deep dark colors, like black, can enhance the wearer's confidence, elegance, and boldness. It contrasts with the red nail theory, which focuses on attraction, by emphasizing personal empowerment and a sophisticated appearance. This concept primarily appeals to individuals seeking to express a strong, confident identity through their personal style choices.

A triangle powder puff is a makeup applicator tool designed in a triangular shape to help apply and blend powder products on the face. Its unique shape allows for precise application, especially in hard-to-reach areas like the corners of the eyes and around the nose, providing a smooth and even finish. This product is particularly useful for makeup enthusiasts and professionals seeking to achieve a flawless complexion.

Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.

Fashion trend from the 2020s characterized by a mix of sweet, romantic, and playful elements. It emphasizes femininity through the use of clothes with lace, flounces, and other delicate details, often incorporating accessories like fans and ballet flats to create a charming and coquettish style. This aesthetic primarily appeals to individuals who appreciate a whimsical and romantic approach to fashion.

Brand specializing in sun care products, including sunscreens, tanning oils, and after-sun lotions. Carroten focuses on using natural ingredients and advanced formulations to provide effective sun protection and skin nourishment, differentiating itself with a commitment to high-quality, skin-friendly products. The brand primarily targets individuals seeking reliable and natural sun care solutions for various skin types and needs.

A silicone-based primer is a cosmetic product used to create a smooth base for makeup application. It helps makeup last longer, diminishes the appearance of pores, and balances redness while providing hydration and a quick fix for wrinkles and fine lines. This product is particularly beneficial for individuals looking to enhance the longevity and appearance of their makeup, especially those with uneven skin texture or redness.

The trend involves using makeup techniques to dramatically alter one's appearance, making them look significantly different from their usual self. It is popular for its transformative effects and is often showcased on social media platforms, highlighting the artistry and creativity involved in makeup application. This trend primarily appeals to makeup enthusiasts and social media influencers who enjoy experimenting with bold and innovative looks.

A whimsical yet minimalist makeup look characterized by a smooth, dewy complexion, rosy cheeks, pops of color, and all-over shimmery highlights. This makeup style aims to create a romantic and dreamy appearance, often using light and natural tones to enhance the wearer's features subtly. Ethereal makeup is popular among individuals seeking a soft, enchanting look for special occasions or everyday wear.

This beauty product is used to contour the face by lifting sagging skin and creating a more defined jawline. It offers a non-surgical method to achieve a slimmer facial appearance, distinguishing itself by its ease of use and immediate results. The product is primarily popular among individuals seeking cosmetic enhancements without undergoing invasive procedures, particularly in Japan.

A lip balm phone case is a multifunctional phone accessory designed to combine phone protection with a built-in compartment for storing lip balm. This product typically features a secure, compact slot or holder integrated into the phone case, making it convenient for users to carry and access lip balm without additional clutter. The lip balm phone case appeals to individuals who prioritize both functionality and portability, particularly those who frequently use lip balm and prefer to keep essentials in one place.

Cosmetic procedure involving Botox injections into the trapezius muscles to achieve a longer neck and slimmer shoulders, resembling a Barbie doll's proportions. This procedure aims to provide a more elongated and aesthetically pleasing neck and shoulder line, differentiating itself from traditional Botox applications by targeting muscle relaxation for cosmetic enhancement. It primarily appeals to individuals seeking to alter their physical appearance to align with certain beauty standards, often influenced by media and cultural trends.

Painless tattoo technology involves the use of microneedles to imprint designs on the skin without causing pain or drawing blood. This technology differentiates itself by allowing for self-administration and is currently utilized primarily for medical purposes, such as drug delivery and vaccination. The target demographic includes individuals seeking a less painful tattooing experience and medical professionals looking for innovative methods of drug administration.

A natural ingredient derived from snail secretion, commonly used in skincare products for its purported benefits. It is believed to offer anti-aging, antimicrobial, and anti-inflammatory properties, aiding in skin hydration, treating breakouts, and protecting the skin from damage. Snail mucin is primarily targeted at individuals seeking natural skincare solutions for improving skin texture and appearance.

Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.

A face tightener is a skincare product or device designed to firm and tighten the skin, reducing the appearance of sagging and fine lines. It often contains ingredients like peptides, collagen, or utilizes technologies such as radiofrequency or microcurrents to stimulate skin elasticity and collagen production. Face tighteners are targeted at individuals looking to achieve a more youthful and lifted appearance without invasive procedures.

A cosmetic product designed to provide a tanned appearance without the need for sun exposure. Tanning gels often include features such as being vegan, cruelty-free, or containing natural ingredients, and they come in various formulations to suit different skin types and preferences. These products are primarily targeted at individuals seeking a sun-kissed look while avoiding the harmful effects of UV radiation.

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

Skincare product that utilizes snail mucin, known for its anti-aging, anti-inflammatory, antibacterial, hydrating, and wound healing properties. This toner aims to improve skin texture, reduce wrinkles, and provide hydration, differentiating itself with the unique benefits of snail mucin. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce signs of aging, and improve overall skin health.

Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.

Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.

Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.

An organization involved in the identification and tracking of livestock, focusing on ensuring accurate and reliable livestock identification systems. The International Livestock Identification Association (ILIA) provides resources, standards, and support to enhance the traceability and management of livestock, which is crucial for disease control, theft prevention, and market access. ILIA primarily serves livestock producers, regulatory agencies, and industry stakeholders who require effective livestock identification and tracking solutions.

Lip care product formulated with hyaluronic acid to deliver intense hydration and plumping effects to the lips. Hyaluronic acid lip balms help to retain moisture, improve lip texture, and provide a fuller appearance, distinguishing them from regular lip balms. These products are particularly beneficial for individuals with dry, chapped, or aging lips seeking enhanced hydration and a smoother, more voluminous look.

Bath accessories crafted from silicone, designed for exfoliating and cleansing the skin. These loofahs offer advantages over traditional ones by being more hygienic, durable, and easier to clean, thus providing a longer-lasting and more sanitary option for personal care. Silicone loofahs are ideal for individuals seeking a more sustainable and hygienic alternative to conventional loofahs, appealing to those who prioritize skin health and cleanliness.

Fragrance product formulated with synthetic animal musk and chemicals intended to stimulate the olfactory senses. Pheromone perfume aims to enhance the wearer's attractiveness by mimicking natural pheromones, although scientific evidence on its effectiveness in humans is inconclusive. This product is primarily marketed towards individuals seeking to boost their appeal in social or romantic contexts.

Skincare brand that emphasizes real, unretouched skin and avoids promoting unrealistic skin goals. Known for creating gentle yet effective formulas using high-quality, clean, vegan, and cruelty-free ingredients, Glow Recipe differentiates itself by focusing on natural beauty and transparency. The brand primarily targets individuals seeking ethical and effective skincare solutions, available through various retailers including Sephora and Jet.com.