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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Tummy Tucker
201K
Volume
+10%
Growth
Shapewear products designed to smooth and shape the abdominal area, providing a slimming effect. These products, such as high-waisted shaper shorts and tummy smoothing panties, offer support and compression to create a more streamlined silhouette, differentiating themselves through various levels of control and comfort. Tummy Tucker shapewear is primarily targeted at individuals seeking to enhance their body shape and boost confidence in their appearance, often worn under fitted clothing for special occasions or daily use.
regular
Ceremonia
40.5K
Volume
+9%
Growth
Clean hair care brand founded in 2020, rooted in Latinx heritage. The brand's mission is to empower a confident natural look that feels as good as it looks, differentiating itself with a focus on clean, sustainable ingredients and cultural authenticity. Ceremonia primarily targets individuals seeking natural and sustainable hair care solutions that celebrate and embrace Latinx heritage.
peaked
Farmhouse Fresh
27.1K
Volume
+9%
Growth
Award-winning natural skincare brand that focuses on delivering rapid results to complexions through the use of organic botanical extracts. These extracts are grown sustainably through hydroponics and aquaponics on their Texas farm and are harvested immediately to ensure high nutrition, emphasizing sustainability and the use of fresh, natural ingredients. The brand primarily targets individuals seeking effective, eco-friendly skincare solutions with a focus on natural and organic ingredients.
regular
zenagen
5.4K
Volume
+9%
Growth
Hair care brand offering products such as shampoos and conditioners aimed at addressing hair loss and promoting hair growth. Zenagen's products are marketed as volumizing, anti-hair loss, sulfate-free, paraben-free, and cruelty-free, differentiating them from competitors by focusing on natural and effective ingredients. The brand targets both men and women who are experiencing hair thinning or loss and are seeking high-quality, ethical hair care solutions.
regular
Aliver
5.4K
Volume
+8%
Growth
The ALIVER project, funded by the European Union's Horizon 2020 research and innovation programme, focuses on developing the Dialive™ device. This device aims to treat liver failure by reversing the accumulation of protein-bound toxins and reducing susceptibility to infections, providing an alternative to liver transplantation. The primary beneficiaries of this project are patients suffering from liver failure who require innovative treatment options beyond traditional transplantation.
regular
Foot Deodorant
12.1K
Volume
+8%
Growth
A product designed to reduce or eliminate foot odor, which is often caused by bacteria and sweat. Foot deodorants come in various forms such as sprays, powders, and creams, each offering unique benefits like antibacterial properties, moisture absorption, and skin moisturization. These products are particularly beneficial for individuals seeking to maintain foot hygiene and prevent unpleasant odors.
regular
Concealer palette
22.2K
Volume
+7%
Growth
A makeup product that contains multiple shades of concealer in one compact. These palettes are designed to help users cover imperfections, such as dark circles, blemishes, and redness, by allowing them to mix and match different shades to achieve a perfect match for their skin tone. Concealer palettes are particularly useful for makeup enthusiasts and professionals who need a versatile tool to address various skin concerns.
regular
Caress
165K
Volume
+6%
Growth
Brand offering body wash and beauty bars with exfoliating and long-lasting fragrance qualities, aimed at providing soft and scented skin. Caress differentiates itself by combining luxurious scents with skin-smoothing exfoliants, providing a spa-like experience in everyday use. The products are primarily targeted at individuals seeking affordable yet indulgent personal care solutions that enhance skin softness and fragrance.
regular
Truncal acne
3.6K
Volume
+6%
Growth
A dermatological condition characterized by the presence of acne on the trunk of the body, including the chest, back, and shoulders. Truncal acne can lead to persistent scarring, such as macular atrophic scarring and keloids, and is often caused by hormonal changes, genetics, and lifestyle factors. This condition primarily affects adolescents and young adults, but can also occur in individuals of any age who are prone to acne.
regular
Non-surgical rhinoplasty
18.1K
Volume
+5%
Growth
A cosmetic procedure that uses injectable fillers to alter the shape of the nose without invasive surgery. This method typically employs hyaluronic acid-based fillers to correct minor imperfections such as a dorsal hump, asymmetry, or a drooping nasal tip, offering a less risky and quicker alternative to traditional rhinoplasty. It is primarily targeted at individuals seeking minor aesthetic adjustments without the downtime and expense of surgical options.
regular
Portable fridge
18.1K
Volume
+5%
Growth
Compact refrigeration units designed for mobile use in vehicles, RVs, boats, and other settings. They operate on 12V DC power and sometimes 110-240V AC power, providing convenience and flexibility for on-the-go cooling needs. Portable fridges are ideal for travelers, campers, and outdoor enthusiasts who require reliable refrigeration while away from home.
regular
Hismile
301K
Volume
+5%
Growth
Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.
peaked
Pura
246K
Volume
+2%
Growth
Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.
regular
Heeta
1.3K
Volume
+2%
Growth
Heeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The brand primarily targets individuals seeking effective and convenient personal care solutions.
regular
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