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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Tinted moisturizer
90.5K
Volume
+20%
Growth
A skincare product that combines the hydrating benefits of a moisturizer with a hint of color to even out the skin tone. It is designed to blend seamlessly with the skin, providing light coverage and a natural look, often containing additional skincare benefits such as SPF, antioxidants, and other nourishing ingredients. Tinted moisturizers are ideal for those looking for a more natural, dewy finish and are suitable for everyday wear.
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zenagen
5.4K
Volume
+20%
Growth
Hair care brand offering products such as shampoos and conditioners aimed at addressing hair loss and promoting hair growth. Zenagen's products are marketed as volumizing, anti-hair loss, sulfate-free, paraben-free, and cruelty-free, differentiating them from competitors by focusing on natural and effective ingredients. The brand targets both men and women who are experiencing hair thinning or loss and are seeking high-quality, ethical hair care solutions.
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Foot Deodorant
12.1K
Volume
+20%
Growth
A product designed to reduce or eliminate foot odor, which is often caused by bacteria and sweat. Foot deodorants come in various forms such as sprays, powders, and creams, each offering unique benefits like antibacterial properties, moisture absorption, and skin moisturization. These products are particularly beneficial for individuals seeking to maintain foot hygiene and prevent unpleasant odors.
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Q+A Skincare
70
Volume
+19%
Growth
A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.
exploding
Sustainable beauty
1K
Volume
+19%
Growth
Sustainable beauty involves making conscious and informed choices regarding beauty products and practices. It emphasizes the use of natural and organic ingredients, free from harmful chemicals, and produced in an environmentally responsible manner, aiming to minimize environmental impact. This approach primarily benefits eco-conscious consumers who prioritize both personal well-being and the health of the planet.
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Haeckels
14.8K
Volume
+19%
Growth
Natural skincare and wild fragrance company based in Margate, founded in 2012. The company differentiates itself by using locally sourced seaweed and other natural ingredients to create sustainable and eco-friendly products, emphasizing environmental responsibility and transparency. Haeckels primarily targets environmentally conscious consumers who are interested in natural and sustainable beauty products.
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Lilac St.
18.1K
Volume
+18%
Growth
Company that offers DIY eyelash extensions and false eyelash kits. Known for providing natural-looking falsies, as well as spikey and volume lashes, Lilac St. differentiates itself by offering a variety of styles that cater to different preferences and occasions. The target demographic includes individuals seeking affordable, customizable eyelash solutions for everyday wear or special events.
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woowoo
33.1K
Volume
+17%
Growth
Term used to describe concepts or practices that are considered mystical, supernatural, or unscientific. Often associated with beliefs or activities that lack empirical evidence and are viewed skeptically by the scientific community. The term is typically used by individuals who prioritize scientific rigor and evidence-based practices.
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Biotin cream
1.3K
Volume
+16%
Growth
Topical product often used to address biotin deficiency, hair loss, and brittle nails. Despite its popularity for these uses, scientific evidence supporting its effectiveness is limited, with some studies suggesting potential benefits like preventing kidney damage in insulin-dependent type 1 diabetes, though more research is needed. Biotin cream is primarily targeted at individuals experiencing hair loss, brittle nails, or those looking to supplement their biotin intake topically.
regular
Pura
246K
Volume
+15%
Growth
Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.
exploding
Rhytidectomy
12.1K
Volume
+15%
Growth
A surgical procedure aimed at reducing the visible signs of aging on the face and neck. This procedure can involve the removal of excess skin, tightening of underlying tissues, and redraping of the skin on the face and neck, often addressing issues such as sagging skin and deep creases. It is primarily sought by individuals looking to achieve a more youthful appearance and is often combined with other cosmetic procedures for comprehensive facial rejuvenation.
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Bevel
74K
Volume
+15%
Growth
Grooming brand offering a range of products focused on shaving, skincare, haircare, and beard care. Founded by African-American entrepreneur Tristan Walker, Bevel differentiates itself by designing products that reduce irritation, moisturize, exfoliate, and provide a polished look. The brand primarily targets men, particularly those with coarse or curly hair, seeking high-quality grooming solutions.
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Male beauty
1.6K
Volume
+15%
Growth
The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.
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Ceramide supplement
1K
Volume
+14%
Growth
A ceramide supplement is a nutritional product designed to support skin health by replenishing ceramides, which are lipids essential for maintaining the skin's moisture barrier. These supplements typically help improve hydration, reduce dryness, and enhance the skin's elasticity and smoothness, potentially benefiting skin appearance and function. Ceramide supplements are often marketed to individuals looking to improve their skin health, particularly those dealing with dry skin, aging, or conditions like eczema.
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coty
110K
Volume
+13%
Growth
Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.
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Regulatory affairs
27.1K
Volume
+13%
Growth
Field that deals with the regulatory requirements and guidelines governing the development, manufacturing, and marketing of products, particularly in industries such as pharmaceuticals, medical devices, biotechnology, and food. Professionals in this field ensure compliance with all relevant regulations and laws, preparing and submitting necessary documentation to regulatory agencies, and acting as liaisons between companies and regulatory bodies. Regulatory affairs primarily benefit companies in highly regulated industries, ensuring their products are safe, effective, and legally compliant.
exploding
Laneige
550K
Volume
+13%
Growth
South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks, emphasizing innovative formulations and effective hydration solutions. The brand primarily targets individuals seeking high-quality skincare products that enhance both inner and outer beauty through superior hydration.
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DENTIFRICE
40.5K
Volume
+12%
Growth
Substance used for cleaning teeth, typically available in paste or powder form. Dentifrice helps remove dental plaque, food particles, and stains from teeth, contributing to oral hygiene and fresh breath. It is commonly used by individuals of all ages as part of their daily oral care routine.
exploding
Tattoo aftercare
110K
Volume
+12%
Growth
Tattoo aftercare is the process of maintaining the cleanliness and health of a new tattoo to ensure proper healing. This involves keeping the tattoo clean, moisturizing it regularly, avoiding sun exposure and soaking, wearing loose clothing, and refraining from picking or scratching the area. Tattoo aftercare is essential for anyone who has recently gotten a tattoo to prevent infections and ensure the tattoo heals correctly and retains its quality.
exploding
Recovery tape
480
Volume
+10%
Growth
Recovery tape, often referred to as kinesiology tape, is used in medical and sports settings to relieve pain, reduce swelling and inflammation, and provide support to joints and muscles. Its elasticity allows for movement, distinguishing it from more rigid rehabilitation tapes or support adhesives that do not stretch. Recovery tape is primarily used by athletes, physical therapists, and individuals recovering from injuries who need flexible support and pain relief.
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Face yoga
110K
Volume
+10%
Growth
Face yoga involves massage and exercises that stimulate the muscles, skin, and lymphatic system of the face. This technique is designed to soften and relax facial muscles to help alleviate tension, stress, and worry, potentially reducing the appearance of facial expressions associated with these feelings. Face yoga is particularly beneficial for individuals seeking non-invasive methods to improve facial tone and reduce signs of aging.
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Verb Products
1.3K
Volume
+8%
Growth
Hair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among professional stylists, focusing on providing high-quality, salon-worthy hair care at an affordable price. The brand primarily targets individuals seeking effective and ethical hair care solutions without compromising on quality or budget.
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Hair toppers
40.5K
Volume
+7%
Growth
Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.
regular
Dr Jart+
110K
Volume
+7%
Growth
Skincare brand founded in Korea in 2004 by architect Leeo (Chin Wook) Lee, known for pioneering the invention of the BB Cream. The brand combines form and function to create effective skincare solutions and is recognized for its innovative approach, offering a wide range of products that address various skin concerns. Dr. Jart+ primarily targets individuals seeking multifunctional and innovative skincare products.
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Cbd shampoo
27.1K
Volume
+6%
Growth
Hair care product infused with cannabidiol (CBD), a compound derived from the cannabis plant, aimed at improving scalp and hair health. CBD shampoo offers benefits such as reducing scalp inflammation, moisturizing the scalp and hair, and potentially strengthening hair due to its rich nutrient content, including vitamins and essential fatty acids. This product is particularly beneficial for individuals with scalp conditions like dandruff or psoriasis, as well as those seeking to enhance hair moisture and strength.
regular
Tummy Tucker
201K
Volume
+6%
Growth
Shapewear products designed to smooth and shape the abdominal area, providing a slimming effect. These products, such as high-waisted shaper shorts and tummy smoothing panties, offer support and compression to create a more streamlined silhouette, differentiating themselves through various levels of control and comfort. Tummy Tucker shapewear is primarily targeted at individuals seeking to enhance their body shape and boost confidence in their appearance, often worn under fitted clothing for special occasions or daily use.
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Caress
165K
Volume
+6%
Growth
Brand offering body wash and beauty bars with exfoliating and long-lasting fragrance qualities, aimed at providing soft and scented skin. Caress differentiates itself by combining luxurious scents with skin-smoothing exfoliants, providing a spa-like experience in everyday use. The products are primarily targeted at individuals seeking affordable yet indulgent personal care solutions that enhance skin softness and fragrance.
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Cosmetic dermatology
18.1K
Volume
+6%
Growth
Branch of dermatology focused on enhancing the appearance of the skin through various treatments. It addresses issues such as aging, discoloration, acne scars, and other skin imperfections using procedures like Botox, fillers, laser therapy, chemical peels, and microdermabrasion. Cosmetic dermatology primarily benefits individuals seeking to improve their skin's aesthetic appearance and boost their confidence.
regular
Caffeine scrub
1.3K
Volume
+5%
Growth
A skincare product that uses finely-ground coffee particles for mechanical exfoliation to remove dead skin cells. The caffeine in the scrub is believed to improve blood flow by dilating blood vessels, which may help reduce the appearance of cellulite. Caffeine scrubs are popular among individuals seeking both exfoliation and the potential skin benefits of caffeine.
regular
me today
3.6K
Volume
+5%
Growth
The phrase 'me today' is often used in personal narratives or social media updates to express one's current state or activities. It can reflect a wide range of emotions, experiences, or tasks that the individual is dealing with on a particular day. The interpretation of 'me today' is subjective and varies based on the context in which it is used.
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