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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Sabi
74K
Volume
+40%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
exploding
Clarity products
320
Volume
+40%
Growth
Skincare solutions that utilize plant-based ingredients to address various skin concerns and deliver transformative results. ClarityRX differentiates itself by focusing on natural, high-quality ingredients and avoiding harsh chemicals, aiming to provide effective and safe skincare options. These products are primarily targeted at individuals seeking natural and effective skincare solutions for a variety of skin issues, including aging, acne, and sensitivity.
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Fenugreek supplement
14.8K
Volume
+40%
Growth
Dietary product derived from the seeds of the fenugreek plant, commonly used for its potential health benefits. Fenugreek supplements are believed to aid in increasing breast milk production, managing blood sugar levels, aiding digestion, reducing inflammation, lowering cholesterol, boosting testosterone and libido, assisting in weight management, and providing antioxidant properties. These supplements are primarily targeted at individuals seeking natural remedies for various health concerns, but consulting a healthcare provider before use is recommended.
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Charm necklace
135K
Volume
+39%
Growth
Customizable pieces of jewelry that allow individuals to select their own charms, offering a personalized touch. Available in various materials and styles, charm necklaces are often well-reviewed and range in price from $8 to around $19, making them accessible and versatile. These necklaces are particularly popular as personalized gifts, appealing to those who appreciate unique and meaningful accessories.
exploding
Chrome Eyeshadow
1.9K
Volume
+38%
Growth
Chrome eyeshadow is a highly pigmented cosmetic product that provides a reflective, metallic finish to the eyelids, creating a bold, eye-catching look. Its unique formula often includes light-reflecting particles that deliver a multidimensional, shiny effect, mimicking the appearance of chrome or metal. This eyeshadow is particularly popular among individuals seeking dramatic, high-impact makeup looks for special occasions or fashion-forward styles.
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Peach & lily
4.4K
Volume
+38%
Growth
Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.
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Haeckels
14.8K
Volume
+38%
Growth
Natural skincare and wild fragrance company based in Margate, founded in 2012. The company differentiates itself by using locally sourced seaweed and other natural ingredients to create sustainable and eco-friendly products, emphasizing environmental responsibility and transparency. Haeckels primarily targets environmentally conscious consumers who are interested in natural and sustainable beauty products.
exploding
Milk essence
1.3K
Volume
+37%
Growth
Milk essence can refer to a concentrated flavoring used in culinary applications to impart a milk-like taste, or a hydrating skincare product rich in lactic acid and essential nutrients that help to exfoliate, brighten, and nourish the skin. In culinary uses, it enhances the flavor profile of various dishes, while in skincare, it provides hydration and promotes a healthier complexion. The target demographic includes chefs and home cooks for the flavoring, and individuals seeking effective skincare solutions for the hydrating product.
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Almond clear
1.6K
Volume
+37%
Growth
Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.
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Skincare tech
320
Volume
+37%
Growth
The use of advanced technology and devices to enhance skincare routines and treatments. This includes gadgets and tools designed to improve skin health, appearance, and overall skincare efficacy, such as face cleansing brushes, facial steamers, LED light therapy devices, microcurrent devices, microneedling pens, at-home laser devices, and smart skincare tools. These technologies are particularly beneficial for individuals seeking more targeted and effective treatments for various skin concerns.
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Boar bristle brush
74K
Volume
+36%
Growth
A grooming tool made from the bristles of boars, designed to distribute natural oils from the scalp throughout the hair. This brush helps to tame frizz, enhance shine, and maintain healthy hair by gently spreading the scalp's natural oils. It is particularly beneficial for individuals with dry or frizzy hair seeking a natural way to improve hair texture and appearance.
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cysteine
60.5K
Volume
+35%
Growth
Semi-essential amino acid that contains a thiol group, enabling the formation of disulfide bonds. It plays a crucial role in protein structure and function, various metabolic processes, and serves as a precursor to the antioxidant glutathione. Cysteine is particularly important for individuals seeking to support their antioxidant defenses and maintain healthy protein structures.
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Skin sapiens
260
Volume
+35%
Growth
A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.
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Air cotton
720
Volume
+34%
Growth
Newly developed cotton fabric featuring a revolutionary cotton yarn with a track per inch quality that is one time greater than that of normal yarn. This unique and improved type of cotton fabric offers enhanced durability and comfort compared to traditional cotton fabrics. Air cotton is particularly beneficial for consumers seeking high-quality, long-lasting, and comfortable cotton textiles.
exploding
micellar
1.9K
Volume
+33%
Growth
Micelles are aggregates of surfactant molecules dispersed in a liquid colloid, forming when the concentration of surfactant molecules exceeds the critical micelle concentration (CMC). These structures are utilized in various applications, including cleaning products, cosmetics, and pharmaceuticals, due to their ability to encapsulate and solubilize hydrophobic substances in aqueous environments. Micellar products, such as micellar water, are particularly popular among individuals seeking gentle and effective cleansing solutions for skin care.
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Sundae
201K
Volume
+33%
Growth
Real estate company that operates a marketplace connecting home sellers with a large network of local investors. The platform ensures that homeowners can get the highest possible off-market price for their properties by providing a competitive bidding environment. Sundae primarily targets homeowners looking to sell their properties quickly and efficiently without the traditional hassles of the real estate market.
regular
Scalp tonic
4.4K
Volume
+32%
Growth
A scalp tonic is a product designed to improve the health of the scalp by addressing issues such as itchiness, redness, and flakiness. It often contains ingredients that help maintain a healthy level of moisture on the hair and scalp, and can also provide a protective coating. Scalp tonics are particularly beneficial for individuals experiencing scalp discomfort or those looking to enhance the overall health and appearance of their hair.
exploding
Silk sleep mask
9.9K
Volume
+31%
Growth
A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.
exploding
Bevel
74K
Volume
+31%
Growth
Grooming brand offering a range of products focused on shaving, skincare, haircare, and beard care. Founded by African-American entrepreneur Tristan Walker, Bevel differentiates itself by designing products that reduce irritation, moisturize, exfoliate, and provide a polished look. The brand primarily targets men, particularly those with coarse or curly hair, seeking high-quality grooming solutions.
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Dr Dennis Gross
60.5K
Volume
+31%
Growth
A board-certified dermatologist and dermatologic surgeon with over 25 years of experience, known for his expertise in skincare. He is the founder of Dr. Dennis Gross Dermatology, an exclusive dermatology practice located on 5th Avenue in Manhattan, New York, and has developed a line of skincare products under the brand name Dr. Dennis Gross Skincare, based on his professional experience as a clinician, practicing dermatologist, and researcher. The target demographic for his products and services includes individuals seeking advanced dermatological care and high-quality skincare solutions.
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Eveline Cosmetics
60.5K
Volume
+31%
Growth
A leading cosmetics manufacturer established in 1983 in Poland, offering a wide range of products including make-up, skin care, body care, and hair care items. Eveline Cosmetics differentiates itself through its extensive product line and commitment to innovation, providing high-quality beauty solutions at affordable prices. The brand primarily targets beauty enthusiasts and consumers seeking effective and budget-friendly cosmetic products.
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Palo santo
368K
Volume
+31%
Growth
A wild tree native to regions from the Yucatán Peninsula to Peru and Venezuela, scientifically known as Bursera graveolens. Traditionally, it is used as a remedy for pain, inflammation, and stress, and is commonly burned to clear out negative energy, distinguishing it from other aromatic woods. Palo Santo primarily benefits individuals seeking natural remedies for physical ailments and those interested in spiritual or energy-cleansing practices.
regular
Sensitive skin
40.5K
Volume
+30%
Growth
A common condition characterized by heightened reactions to various factors, including environmental conditions, skincare products, and stress. People with this condition may experience symptoms such as redness, itching, burning, and dryness, often triggered by extreme weather, pollution, certain skincare ingredients, and medical conditions like eczema or rosacea. Sensitive skin management typically involves using gentle, hypoallergenic products and avoiding known irritants, benefiting individuals prone to skin irritation and discomfort.
exploding
Biotin cream
1.3K
Volume
+30%
Growth
Topical product often used to address biotin deficiency, hair loss, and brittle nails. Despite its popularity for these uses, scientific evidence supporting its effectiveness is limited, with some studies suggesting potential benefits like preventing kidney damage in insulin-dependent type 1 diabetes, though more research is needed. Biotin cream is primarily targeted at individuals experiencing hair loss, brittle nails, or those looking to supplement their biotin intake topically.
regular
Hourglass Cosmetics
33.1K
Volume
+29%
Growth
Luxury beauty brand known for its innovative formulas, cutting-edge performance, and covetable packaging. The brand differentiates itself by being vegan and cruelty-free, focusing on high-quality complexion, color, and skincare products. Hourglass Cosmetics primarily targets consumers who seek premium, ethical, and high-performance beauty products.
regular
Shampoo bar
60.5K
Volume
+28%
Growth
A shampoo bar is a concentrated soap bar designed for hair cleansing, activated by adding water and rubbing it on the hair to create a lather. It serves as an alternative to liquid shampoos, offering environmental benefits through reduced packaging and often featuring more natural ingredients. Shampoo bars are particularly appealing to eco-conscious consumers and those seeking sustainable personal care products.
regular
Hair Straightener Comb
12.1K
Volume
+27%
Growth
A hair straightener comb is a styling tool that combines the functionality of a hair straightener and a comb, designed to smooth and straighten hair while detangling it. It typically features heated bristles or plates that deliver consistent heat to style hair efficiently, often with adjustable temperature settings for various hair types. This product is aimed at individuals seeking a quick, convenient, and versatile tool for achieving straight, frizz-free hairstyles at home.
regular
Daily foaming cleanser
90
Volume
+27%
Growth
A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.
regular
Jade comb
1.9K
Volume
+27%
Growth
Grooming tools made from jade, a precious stone valued for its beauty and supposed healing properties, particularly in Chinese culture. Jade combs are often used in traditional Chinese medicine and beauty routines for their purported benefits, which include improving blood circulation, reducing stress, and promoting hair health. They are primarily targeted at individuals interested in holistic health practices and traditional beauty treatments.
regular
Q+A Skincare
70
Volume
+26%
Growth
A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.
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